design & superpoteri
TRANSCRIPT
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Superpoteri: i nuovi limiti del corpo umano
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@leeanderDesign Group Italia Frontiers Conference, Frontiers Health TOK.tv Srlabs Joinpad
UXInternetofThings
IxDVirtualAssistants
Eye-Tracking
UsabilityMobile&Wearable AR/VR
Natural/EmotionalUI‘97
‘00
‘08
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# e x p l o r e © DESIGN GROUP ITALIA© DESIGN GROUP ITALIA
1968since 63
people16
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products
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DESIGN & SUPERPOTERI
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Eye-TrackingTrasformare lo sguardo in un super-potere
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VideumSuperare la babele delle lingue, può salvare delle vite.
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# e x p l o r e © DESIGN GROUP ITALIA
Design è il processo che definisce i comportamenti degli oggetti e delle
tecnologie, organizza le relazioni negli spazi, fornisce identità e forma, costruisce
nuovi mondi.
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TrillioIl superpotere del servizio e del (design) della motivazione
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TrillioIl superpotere del servizio e del (design) della motivazione
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D-heartEGC & iPhone: la AI al servizio dei superpoteri
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D-heart
https://www.d-heartcare.com
EGC & iPhone: la AI al servizio dei superpoteri
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D-heartEGC & iPhone: la AI al servizio dei superpoteri
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Toothbrushes from “Hero” to HumanIN THE BEGINNING: THE MEDICAL ERAOral Care was centered on the idea of prevention. The toothbrush market was focused on function alone.
“YESTERDAY”: THE HERO ERAOral Care was all about action and performance. Toothbrushes were seen as technical devices that actively fight the enemies in one’s mouth.
TODAY AND TOMORROW: WELLNESS AND HUMAN-CENTERED DESIGNHealthy habits are increasingly seen as ways of treating oneself well, rather than medical routines or battles against the enemies of one’s body. Attitudes towards health have become aspirational and connected with pleasure. People take up healthy habits because they want to improve their lives, not just prevent diseases.
Cambiare la percezione del mondo oral care
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Toothbrushes from “Hero” to HumanCambiare la percezione del mondo oral care
Medical
Hero
Human
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Toothbrushes from “Hero” to HumanCambiare la percezione del mondo oral care
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Super heroes performanceCostruire prezzi di sé
https://www.engadget.com/2016/09/27/powered-prosthetics-cybathlon-cyborg-games/
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Indossare, incorporare o esternalizzare?Per diventare super umani è meglio
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IndossareAlba e tramonto dei wearable device
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IndossareAlba e tramonto dei wearable device
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IncorporareDiventeremo tutti cyborg
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EsternalizzareIl miglior modo di restare umani è rendere umana la tecnologia e metterla sulle gambe di un robot
Uno dei robot più famosi di tutti i tempi è lo starwarsiano R2-D2, copilota prima di Anakin e poi di Luke Skywalker. Pur senza aver mai proferito una singola parola in linguaggio naturale, questo robot ha incarnato emozioni e scatenato empatia. È stato un “cane fedele”, ha protetto il suo “padrone” anche a costo di “uccidere” robot e cloni imperiali.R2-D2 è il barattolo di latta dentro alla quale i Jedi più potenti della saga di star wars hanno nascosto la spada laser, la principessa Leia ha nascosto i file vitali per combattere la Morte Nera, e tutti loro hanno esternalizzato alcune loro capacità fondamentali, come muoversi ed orientarsi nello spazio o interfacciarci con sistemi “informatici” di ogni provenienza.
Si potrebbe affidare così tanto ad un barattolo senza basarsi sull’avere fiducia in esso? Ci si può fidare così di una tecnologia che non abbia alcuna capacità empatica?
Che il vostro robot da film più gradito sia R2-D2, K2 di Rogue One o TARS di Interstellar, qualsivoglia forma –antropomorfa o no- esso abbia, con o senza voce umana, con o senza volto, tutti questi esempi hanno in comune la capacità di relazionarsi con empatia verso noi umani.
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EsternalizzareHarry Potter ha una bacchetta magica ma anche un Gufo
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Noi siamo la conseguenza…Degli oggetti che usiamo
Technological Innovation is an Evolutionary Process, that responds to social innovation.
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# e x p l o r e © DESIGN GROUP ITALIA
We design not only interaction but emotional relationship.
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# e x p l o r e © DESIGN GROUP ITALIA
Infuse HUMANITY into everything(or everything it will evolve without it)