design sem designer - unb 01/12/2014
TRANSCRIPT
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Design semDesigner
symbolik.com.br/designsemdesigner
Prof. Dr. Hugo CristoUFES • PPGP-UFES • LOOP-UFES • PROTOTÍPICA • KFK
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Por que este livro existe?
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Por que este livro existe?Ou: por que alguém ainda discute o que é design, quem é designer etc?
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A culpa é de vocês.
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(Literalmente)
A culpa é de vocês.
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(Sim, da UnB)
A culpa é de vocês.
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P&D2002UnB
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HelianaPacheco
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Patrick W. Jordan
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Anamaria de Moraes
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Itiro Iida
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Faça mestradona Psicologia.
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Faça mestradona Psicologia.(Misteriosamente as inscrições para o PPGP-UFES estavam abertas...)
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Psicologiano Design?
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Psicologiada Gestalt
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Donald A.Norman
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Viva as notas de rodapé.
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Gui Bonsiepe
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Diagrama ontológicodo Design.
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Usuário Ação efetiva
Ferramenta
Interface
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Acoplamento estrutural.
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HumbertoMaturana
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FranciscoVarela
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Cibernética, autopoiese e autonomia.
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Leah, a gorilaPLOS Biology, 3 (11), Nov 2005First Observation of Tool Use in Wild Gorillas
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Flipper e a cultura materialPNAS, 102 (25), Jun 2005 Cultural transmission of tool use in bottlenose dolphins
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Flipper Proteger
Esponja
Interface
Leah Medir
Vara
Interface
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Acoplamentos sociais?
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Acoplamentos sociais?Ou: tudo isso fora do NatGeo.
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Vigilante Lampião Transporte?
Bicicleta enfeitada
Interface
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O design como estratégia de acoplamento.
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SergeMoscovici
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Teoria dasRepresentaçõesSociais.
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LevVygotsky
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Teoria daMediaçãoInstrumental.
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Sujeito Objeto
Instrumento/Signo
Mediação
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AlekseiLeontiev
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Teoria daAtividade.
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Regras Comunidade
Indivíduo
Divisão do trabalho
Meios mediadores
produção
consumo
distribuiçãotrocas
Objeto produto
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JeanPiaget
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EpistemologiaGenética.
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Práticas de Projeto
RepresentaçõesSociais
Mediação dopensar, fazer
e usar
Açõesestruturantes
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James J.Gibson
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Teoria dasAffordances e cognição corporificada.
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Conhecimentosgerais e difusos
Seleção e avaliaçãoda pertinência funcionaldos conhecimentosno desenrolar dasolução do problemaConhecimentos
específicos ativadospelo problema
Atribuição de sentido aosconhecimentos com basenos resultados das ações
Linguagensde Padrões
RepresentaçõesSociais
Pensar, fazere usar
Práticasprojetuais
Problemade design
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Por que este livro existe?
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Design visto pelas Ciências Cognitivas...
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Φ
R
Corpo
Metodologias
Autodidatismo
EducaçãoUsar
História do Design
Tecnologia
Socius
Capitalismo
Mercado de trabalho
Pensar
Fazer
Autonomia
Autopoiese
Acoplamentos
Estrutura
Organização
Sistema nervoso
AçãoForma
D
Sentido
Expressão
Enunciação
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...para (tentar) responder três perguntas:
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1.O que é Design?
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2.Quem são os designers?
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3.Como o designer faz design?
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As explicações hegemônicas:
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Revolução IndustrialSeparação entre o pensar e o fazer
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A pedagogia e os precursoresO exemplar e a institucionalização da prática
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Design como método e processoO jeito de fazer do designer
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Design ThinkingO jeito de pensar do designer popularizado
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As alternativas explicativas:(Não há nada de novo em Vitória - ES)
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Victor J. PapanekToda atividade humana é design.
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Christopher AlexanderO design opera por linguagens de padrões.
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Gui BonsiepeTodos poderiam ser designers em seus respectivos campos de ação.
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Obrigado BSB!
symbolik.com.br/designsemdesignerhugocristo.com.br@hugocristo
Prof. Dr. Hugo CristoUFES • PPGP-UFES • LOOP-UFES • PROTOTÍPICA • KFK