The Design Process

Target Audience

If you aim at nothing, you will hit it every

time. -Zig Ziglar

FocusFocusFocusFocusFocus

Design Decisions

How……do you determine

your target audience?

Demographics

Demographics

AGE

Demographics

INCOME

Demographics

ETHNICITY

Demographics

FAMILY

Demographics

EDUCATION

Demographics

OCCUPATION

Demographics

GENDER

Geography

Geography

REGION

Geography

CLIMATE

Behaviors

Behaviors

BRAND LOYALTY

Behaviors

VALUE ON QUALITY

Examples

Theme

Composition

Components

Tools

Examples