Beauty industry expert with over 10 years of experience. Effective communicator;

comfortable delegating work as well as conveying concepts to vendors, agencies

and photographers.

Accustomed to working with tight schedules and within budgets. Passionate about

design, actively participates in cross departmental teams, providing leadership and

creative solutions with enthusiasm, flexibility, a positive attitude and first class

computer skills. Extensive experience with brand equity and representation.

Tracy Kugler Smith

Worked with visual directors at top US

retailers to conceptualize enhanced

displays for Gucci Guilty launch at

major flagship doors and top image

doors across the country. All POSM

approved by global group and Gucci

Fashion House. Stores shown below;

Bloomingdale’s, 59th Street; Macy’s,

Herald Square; Macy’s, Union Square;

Macy’s, Chicago State Street and Saks

Fifth Avenue, San Francisco.

P&G Prestige Inc. • Gucci Guilty For Women

Worked with visual directors at top US

retailers to conceptualize enhanced

displays for Gucci Guilty launch at

major flagship doors and top image

doors across the country. All POSM

approved by global group and Gucci

Fashion House. Stores shown below;

Bloomingdale’s, 59th Street; Macy’s,

Herald Square; Macy’s, Union Square;

Macy’s, Chicago State Street and Saks

Fifth Avenue, San Francisco.

P&G Prestige Inc. • Gucci Guilty For Women

Worked with visual directors at top US

retailers to conceptualize enhanced

displays for Gucci Guilty launch at

major flagship doors and top image

doors across the country. All POSM

approved by global group and Gucci

Fashion House. Stores shown below;

Bloomingdale’s, 59th Street; Macy’s,

Herald Square; Macy’s, Union Square;

Macy’s, Chicago State Street and Saks

Fifth Avenue, San Francisco.

P&G Prestige Inc. • Gucci Guilty For Women

Worked with visual directors at top US

retailers to conceptualize enhanced

displays for Gucci Guilty launch at

major flagship doors and top image

doors across the country. All POSM

approved by global group and Gucci

Fashion House.

Saks Fifth Avenue, San Francisco.

P&G Prestige Inc. • Gucci Guilty For Women

• 8’ tall x 3.5’ wide

• 40” vertical interactive touch screen on front containing TV Commercials fragrance notes and story.

• 2 sides with merchandising shelves sized for gift sets or base product, LED pin lights to help with heavy black branding

• Full height light box with National Ad image on back.

P&G Prestige Inc. • Gucci Guilty Interactive Display

• Led design of Campaign based on

promotional offerings including, HUGO

Headphones, iTunes Card and iPod

Shuffle.

• Directed photography and Layout

design for main campaign visuals.

• Led desiogn of all gift sets,

in-store/out-of home visuals and POS

material for exclusive campaign with

Macy’s.

P&G Prestige Inc. • HUGO-APPLE CI

• Led design of Campaign based on

promotional offerings including, HUGO

Headphones, iTunes Card and iPod

Shuffle.

• Directed photography and

Layout design for main

campaign visuals.

• Led desiogn of all gift sets,

in-store/out-of home visuals

and POS material for exclusive

campaign with Macy’s.

P&G Prestige Inc. • HUGO-APPLE CI

• Led design of Campaign based on

promotional offerings including, HUGO

Headphones, iTunes Card and iPod

Shuffle.

• Directed photography and Layout

design for main campaign visuals.

• Led desiogn of all gift sets,

in-store/out-of home visuals and POS

material for exclusive campaign with

Macy’s.

P&G Prestige Inc. • HUGO-APPLE CI

• Led design of Campaign based on

promotional offerings including, HUGO

Headphones, iTunes Card and iPod

Shuffle.

• Directed photography and Layout

design for main campaign visuals.

• Led desiogn of all gift sets,

in-store/out-of home visuals and POS

material for exclusive campaign with

Macy’s.

P&G Prestige Inc. • HUGO-APPLE CI

• Led design of Campaign based on

promotional offerings including, HUGO

Headphones, iTunes Card and iPod

Shuffle.

• Directed photography and Layout

design for main campaign visuals.

• Led desiogn of all gift sets,

in-store/out-of home visuals and POS

material for exclusive campaign with

Macy’s.

P&G Prestige Inc. • HUGO-APPLE CI

• Created inspiration boards for

Sephora & Sephora Inside JC Penny

fragrance project.

• Inspired by tasting rooms in wine and

food industry.

• The idea: A luxurious lounges

that encourage a person to PAUSE,

ENGAGE & ENJOY the EXPERIENCE Goal

was to create an enjoyable, interactive,

multi-sensorial, educational experience

for the Sephora customer.

P&G Prestige • SEPHORA/SiJCP • Fragrance Bar

• Created inspiration boards for

Sephora & Sephora Inside JC Penny

fragrance project.

• Inspired by tasting rooms in wine and

food industry.

• The idea: A luxurious lounges

that encourage a person to PAUSE,

ENGAGE & ENJOY the EXPERIENCE Goal

was to create an enjoyable, interactive,

multi-sensorial, educational experience

for the Sephora customer.

P&G Prestige • SEPHORA/SiJCP • Fragrance Bar

• Created inspiration boards for

Sephora & Sephora Inside JC Penny

fragrance project.

• Directed 3D illustrator and model

maker to bring concept to life.

• SiJCP looking to test in store for

Fall ’12 / Spring ‘13. • Directed

photography and Layout design for

main campaign visuals.

P&G Prestige • SEPHORA/SiJCP • Fragrance Bar

• Created inspiration boards for

Sephora & Sephora Inside JC Penny

fragrance project.

• Directed 3D illustrator and model

maker to bring concept to life.

• SiJCP looking to test in store for

Fall ’12 / Spring ‘13. • Directed

photography and Layout design for

main campaign visuals.

P&G Prestige • SEPHORA/SiJCP • Fragrance Bar

• Created inspiration boards for

Sephora & Sephora Inside JC Penny

fragrance project.

• Directed 3D illustrator and model

maker to bring concept to life.

• SiJCP looking to test in store for

Fall ’12 / Spring ‘13. • Directed

photography and Layout design for

main campaign visuals.

P&G Prestige • SEPHORA/SiJCP • Fragrance Bar

• Worked with visual directors from top

doors to create life-size of Burberry

model from key visuals.

P&G Prestige • Burberry Beat Women’s Fragrance

• Worked with visual directors from top

doors to create life-size of Burberry

model from key visuals.

P&G Prestige • Burberry Beat Women’s Fragrance

• Worked with visual directors from

Flagship and Branch doors to bring

fragrance story to life.

P&G Prestige • Lanvin Rumeur Exclusive Saks Fifth

Avenue Launch

• Worked with visual directors from

Flagship and Branch doors to bring

fragrance story to life.

P&G Prestige • Lanvin Rumeur Exclusive Saks Fifth

Avenue Launch

Color Correction, Retouching and CMYK

conversion for print

advertising and promotional use.

• Matched “Clinique” Green. Retouch

Type on all product shots.

• Matched all cosmetics to actual

product sample colors.

eMerging iMage • Clinique

Color Correction, Retouching and CMYK

conversion for print

advertising and promotional use.

• Matched all cosmetics to actual

product sample colors.

eMerging iMage • NYC Color

Color Correction, Retouching and CMYK

conversion for print

advertising and promotional use.

• Matched all cosmetics to actual

product sample colors.

eMerging iMage • NYC Color

Color Correction, Retouching

and CMYK conversion for print

advertising and promotional

use.

eMerging iMage