osama aboelezzdesign portfolio

Osama Aboelezz

Sep 2003 - June 2008

B.Sc. Architecture EngineeringAinShams University- Cairo

Dec 2005 - July 2008

Motion Graphics DesignerBTS Digital FX- Cairo

Sep 2008 - Aug 2009

Visualisation ArchitectVertex Motion Studios- Cairo

Sep 2010 - Aug 2011

M.Sc. Advanced Product DesignUniversity of Wales Institute- Cardiff

May 2011 - July 2011

Product Design InternSamsung Art and Design institute- Seoul

As an aspiring designer, I believe in a holistic vision of design considering both functional and aesthetical dimensions in my approach.For me design is not a verb neither a noun. It is rather a state of mind that concurs a designer where he looks at everything around him through the design lens.

USA (2008)

B.Sc. Grad ProjectClemson University

Feb 2013 - July 2013

Product DesignerFelixheckdesign- Munich

Oct 2013 - Jan 2014

3d DesignerFactory Fifteen- London

Sep 2011 - Current

Freelance Designer

South Korea (2011)

Product Design Intern Samsung Art & Design Inst.

Egypt (2003-2008)

B.Sc. Arch EngineeringAinshams University

UK (2011)

M.Sc. Product DesignUniversity of Wales Institute

Germany (2013)

Product Design InternFelixheckdesign

Japan (1986)

Place of BirthFukuoka

USA (2008)

B.Sc. Grad ProjectClemson University

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Philosophy

Cairo 1904-Image courtesy ofEduard Spelterini

Contrast Integration Diversity

Form follows function or function follows form, this has always been a debate in the design scene for years. My architectural engineering background along side my work in the creative industry had the greatest impact on my perception of design, seeing that it is not only with the function as the engineers want, neither with the form as the designers see, but rather with the experience as the dreamers, like me, dream.

In music industry, as well many other creative fields, the ones who make the greatest impact are those who adopt a new technique integrating and mixing various instruments and languages resulting a new breed of art. Similarly I believe that in design world, integration of different tools, fields and techniques is the key. A powerful team player is the one who understands deeply how other members work to incorporate easily with the team.

A designer needs constant feed of inspiration. My travels and multicultural experiences in Egypt, Japan, USA, UK, Korea and finally Germany had the biggest influence in forming my personality. Living the experience makes you learn much more about a certain culture and its needs. I can't bet if I know the same tricks that a local designer do, but I can assure that I know many others.

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Samsung Laptop

Nespresso Cappuccino Machine

Samsung Galaxy Camera

DIY Traveller Watch

SuperTourist Muenchen

Melting Pot

Kingdom of Hawks

Nile Taxi

TedxCairo

Product

User Experience

Transportation

Stage

24

34

40

46

54

64

74

82

90

Table of contents

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Research

& Analysis

Ideation

Prototyping

Usability

Testing

Visualization

Realization

The Creative Process is not an instantaneous act. Not either a verb as some propose. It is rather an experience in which a designer has to live. Although sometimes in big practices a designer is only specialised in a certain task, understanding and practicing the whole design process is highly important for efficient integration with other team members and departments.

"Invest in the process, not in the outcome" - Srikumar Rao

Methodology

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Observations

Questionnaires

Focus Groups

In-depth

Interviews

Ethnographic

Research

Primary

Research

Living the

problem

Research is the standard take-off task after briefs. While secondary disk research gives a basic insight, primary research provides deep understanding of the problem.

Ethnographic Research for a new tourist information solution

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For designers, to sketch is to speak Some has a beautiful voice and some don't. However, in the Ideation process, most importantly is getting the message clear and deliver thoughts and ideas.

Design

flare

Discovering new forms for a Vacuum cleaner

Discovering new forms for a Vacuum cleaner Initial Ideas for Samsung Business Laptop Automotive design doodles 13

Prototyping is a very important process for both ideation phase and presentation. Paper and foam models are used in ideation phase for quick testing and validation of concepts. While Rapid prototyping techniques using CAD data is used for projects presentations.

Clay modelling: Motorcity Europe Car Design WorkshopFoam Model: Camera IdeationWood and CNC Rapid Prototype: Samsung Laptop Project

Sketching

in 3D

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User is

the judge

Product usability tests, analysis and recommend improvements for a cappuccino machine project. 20 tests were performed in users' own environment testing different scenarios and tasks.

For user centred design, Usability Testing is vital in all project phases; Testing for former and competitors' models gives analysis for existing problems, testing low fidelity mock-ups validates ideas while testing final products is important before market release.

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Cadillac FayrouzDesign Study

Good visuals without a bright idea behind worth nothing. But lacking the right Visualization tools, many good ideas might just go in vain and don't make the expected impact.

Seeing is

believing

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Rahhala Toyota Buggy manufacturing process

Coming

to life

Some ideas die on papers before birth. Others make it to life. Realization of a project comes when the creation is brought from just ideas on papers or pc into a functioning product.

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Projects

"The urge for good design is the same as the urge to go on living."- Harry Bertoia

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Client: Nile taxi EgyptDate: 2013

Brief: Design and provide working drawings for a new commercial water taxi boat that runs in the Nile river based on a given inflatable boat model.

Product DesignSamsung Laptop

M.Sc. Advanced Product Design project - Samsung Art and Design InstituteDate: 2011

Brief: Develop a new design concept for a Samsung Notebook that embodies new design philosophy and reinforces a new brand identity.

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Following the Secondary research, business target market was selected as seen underserved in the laptop market.

Primary research was conducted in forms of focus groups and questionnaires.

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Elite & Dynamic

Brand deconstruction analysis with 2 selected focus groups from the target market was undertaken one examining Samsung as a brand and the other examining their understanding of laptops themselves.

Following the research analysis, the Samsung Business Laptop has to be:

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Above: considering tactile as a major factor of the user experience, a physical dial for the volume control is used instead of the existing touch control.

Right and opposite: to create a unique identity for the new business line laptop, a small touch display was added that shows notifications for emails, social media, battery status and others.

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Medium fidelity physical prototype was created from synthetic wood and plastic for final presentation.

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Client: Nile taxi EgyptDate: 2013

Brief: Design and provide working drawings for a new commercial water taxi boat that runs in the Nile river based on a given inflatable boat model.

Nespresso Cappuccino MachineProduct Design

M.Sc. Advanced Product Design - Usability TestingDate: 2011

Brief: Design a cappuccino machine for Nespresso a conduct the usability tests required.

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Although the design language of the machine was altered from the original Nespresso design language for testing purpose, the main usability concepts of Nespresso was maintained with minor changes as in the cup size handle for example.

Cup Size Handle

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Opposite: Machine serving a big size cup.

Right: Machine serving a small size espresso

cup using the espresso cup folding stand.

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Project TitleSubtitle: Category and date

Client: Nile taxi EgyptDate: 2013

Brief: Design and provide working drawings for a new commercial water taxi boat that runs in the Nile river based on a given inflatable boat model.

Product DesignSamsung Galaxy Camera

Samsung Art and Design Institute - PDI Lap internshipDate: 2011

Brief: Develop a new design and/or accessories for a the Samsung Galaxy camera breed.

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Taking the classic accordion camera as an inspiration, and using elastic fabrics similar to famous BMW Gina, a new concept for the camera body was developed for a new styling approach.

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Left: LED lights aligned behind the body lines is used for various usability functions, giving a picture count down timer as an example.

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DIY Traveller WatchProduct Design

Personal exploratory projectDate: 2014

Brief: Design a Do-It-Yourself watch that helps young frequent travellers, like myself, keeping track of time in homeland while contacting his beloved ones.

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Left: Using different types of wood (Pine, Oak and Plywood) for different section patternsRight Top: First prototype out of the CNC machineRight Bottom: Choosing the strap out of old belts or bags.

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DIY Watch Model 1

Watch design iterations

DIY Watch Model 2

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Read the local time with only looking at the hands. No need for the numbers.

Its 3:00 in London Its 5:00 in Cairo

Home Land: Cairo (GMT+2)Local Time: London (GMT)

Rotate the transparent plexiglass dial with the equivalent time zone difference to homeland.

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Design StrategySuperTourist Munich

Client: Munich Tourism center [Concept Project]Based on a previous academic project for the M.Sc. DegreeDate: 2014

Brief: Develop a solution that improves the tourism experience in the city.

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18%

82%

82% of tourist don't use mobile internet on roaming (Survey)

Smartphone connectivity?

Challenges

Ease ofMobility?

TourismEducation?How to deal with tourists is a very important factor in the tourism industry.

One-Day tourists represents around 50% of Munich Torusim

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Strategy

City of Munich

i Tourist Information Center

RentingStation

€SuperTourist Band renting stations are managed by the City of Munich via Tourist Information Centers. Tourist can rent the band per day and load whichever services and attractions that suits their trip.

Attractions

City tours

Emergency

LuggageStorage

TransportationPromotionsMusuemsEtc.

Tourist Pass

3G

How to Treat Tourists NicelyEducational Bookfor Sellers

RentingStation

ID

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Simcard Tray

Micro USB charge

Left: SuperTourist Band overviewRight: incorporating SuperTourist system with Munich Tourisim Information offices,

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Thanks to the Wifi hotspot from the SuperTourist Band, the Smartphone app keeps the tourist connected with the nearby attractions, gives him the ability to join the city tours and gives him access to relevant emergency contacts.

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M.Sc. Advanced Product Design Thesis ProjectDate: 2011

Brief: Design a game that works as a melting pot for groups of different cultural backgrounds. The game, when used as a part of training program focused on cultural differences, should typically help team members from different cultures to understand each other and avoid the culture barrier troubles.

UX Design- Business GameMelting Pot

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Cultural Barriers Research

Differences between cultures and peoples are real and can add richness to the fabric of life. People everywhere have much in common, When the exterior is peeled off, there are not as many differences after all.

100

90

80

70

60

50

40

30

20

10

0

68.1%

Language Work Rules& Values

Greetings Religious believes

Taboos

42.5%37%

62.5%

35.6%

Which of the following is considered a major point of cultural differences you have experienced?

Left: Observations and In-depth interviews.

Below: Example of data Analysis for Cultural differences and barriers questionnaire.

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Left: Sticky-notes paper prototypeRight: Paper Prototype testing with target market

Paper Prototype& Testing

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Starting level Half-way through

Intra-level Development Inter-level Development

First levelLevel completed Next level

1 2

App Wireframe & Development

Left: Example of app development studies: Avatars, intra and inter levels Developments, Right: First working Flash prototype for PC.

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New player

Via Facebook

Approve or edit details

Invite teammembers

Create new player

Add pictureand enter details

Existing player

Challenges

ActivateChallenge

Icebreakers Languages Lifestyle Values

CommonalitiesStereotypesGreetings

Body LanguageDialectJokesSongsLiterature

MusicDancingFoodClothingSportsBedtime Stories

TaboosReligious ViewsMythsFriendshipRelationshipsWork Values

Create new

Customchallenges

Player Profile

Member 1 profile

Member 2 profile

Member 3 profile

Member 4 profile

Rewards Edit

Vouchers

Teamview

Register/LoginPlayers ProfilesChallenges

Left: System WireframeRight: UI Development for smart phones.

Etc.

Team ViewPlayer Profile Challenges

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Game Play and WireframeKingdom of Hawks

Client: HUB43Date: 2012Design team members: Osama Aboelezz (Wireframe and Game Structure), Salma Jalabi (Character Design) and Mohammed Fathi (Visual Design).

Brief: Developing the game play, economics, structure and wireframe for Kingdom of Hawks, a cross-platform social game for the Arab Market.

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Game Intro

Company logo page Loading page Levels

Settings Leaderboard

Tab to skip

Play now

Welcome backAppears for 3 sec

Next/Previous prison

Next/Previous level

Entrance fees/ Max gain

Automatically goes to the highest possible level

Storyboard A Storyboard B

Storyboard C

Game Menu

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat .

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. enim ad

Game play screen Score summary Leaderboard summary

Chat window

Crossing otherplayer score

Level unlocked

Player card

Confirm exitSettingsHelpExit

Play again

Main menu

When/Where

Game Play

After Game Kingdom of Hawks app wireframe

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Kingdom of Hawks interface and game play first HTML5 Beta version. Visual design by Mohammed Fathi.

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Above: Original Republic of Bananas game concept sketch, a social network multiplayer game for the Egyptian market.Left: Visual design by Hisham Rahma

Players

Playground

Weapons

Sceneries represent different Egyptian local cities like Cairo, Alexandria and Suez.

Each Player gets a different monkey colour, they play in turn and can enter or leave the playground at anytime.

Basic pre-modern weapons like Slingshot, Boomerang, and Fire Catapult.

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Client: Nile taxi EgyptDate: 2013

Brief: Design and provide working drawings for a new commercial water taxi boat that runs in the Nile river based on a given inflatable boat model.

Nile TaxiTransportation Design

Client: Nile taxi EgyptDate: 2013

Brief: Design and provide working drawings for a new commercial water taxi boat that runs in the Nile river based on a given inflatable boat model.

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Initial design concept for the luxury boat that takes 12 passenger.

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Initial design concept

Production model based on Tiger Marine 850 Dive Master inflatable boat

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Left: Current Production Phase of the boat.Below: Boat blueprints for production.Opposite: Marketing shot targeting sponsors

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Client: Nile taxi EgyptDate: 2013

Brief: Design and provide working drawings for a new commercial water taxi boat that runs in the Nile river based on a given inflatable boat model.

Stage DesignTEDxCairo

Client: TedxCairoDate: 2012Design team members: Osama Aboelezz, Mohamed Yassin and Sherif El-Tarabishy

Brief: Design and supervising the production of the stage and outdoor space of TEDxCairo's 2012 event themed "Collisions".

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Collisions take place all the time between atoms resulting in the creation of new particles. Likewise, we humans collide with each other or rather our ideologies, notions and patterns of behaviour do.

The theme for 2012 event was "Collisions" highlighting the relative diversity among us and showcasing the wide array of infinite possible creative outcomes.

Designers approached the collisions theme differently, colliding unlike patterns together, and showing that collision is not a negative action, rather a process that could produce a interesting result,

Pattern was developed using an experimental method with Rhino and Grasshopper by creating a panel surface, applying some transformations to the surface Z direction, and finally trying out various patterns that follows the surface curvature.

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Colliding patterns, where the main screen in which the talks and presentations are shown is the core of the collision process.

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Pattern was perforated and back-lit in 8 3*1m steel plates hanged from above. Seeking a dynamic stage experience, 4 lighting colours for the stage was selected to create different moods for the 4 sessions of the event. In addition, lighting played as visual music analyser when music was performed.

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Personal Infoemail address

number

home address

ArabicEnglishGermanFrench

Professional

WorkingKnowledge

Rhinoceros3ds MaxKeyShotPhotoshop

Grasshopper AutoCadAfter EffectsInDesign

SolidworksIllustratorRealflow

PremierNuke

Software Skills

Languages

Contact Details

Mother tongueExcellentBeginnerBeginner

osamaaboelezz@hotmail.com+49 157 877 63653 (GE)+20 100 180 3368 (EG)Winzererstrasse 102,80797 Muenchen

Messerschmitt KR 200 Kabinenroller

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Design concept using Photo manipulation-residential compound, DMG Group - Egypt.

osama aboelezz design portfolio 2014