design para a inovação social . 1
TRANSCRIPT
design para a inovação socialmestrado em design - ‘12’13universidade de aveirogonçalo gomesfevereiro de 2013
Wednesday, February 27, 13
ergonomia
Wednesday, February 27, 13
Wednesday, February 27, 13
ergonomia > definição
Ergonomia
A ergonomia (do grego "ergon": trabalho; e "nomos": leis) estuda as interacções entre os utilizadores e os objectos, sistemas e ambientes,com o auxílio da antropometria. A ergonomia envolve factores anatómicos, fisiológicos e psicológicos, considera o comportamento humano, as suas capacidades e as suas limitações.
Wednesday, February 27, 13
Wednesday, February 27, 13
Wednesday, February 27, 13
Wednesday, February 27, 13
Wednesday, February 27, 13
Wednesday, February 27, 13
Wednesday, February 27, 13
Wednesday, February 27, 13
Wednesday, February 27, 13
Wednesday, February 27, 13
Wednesday, February 27, 13
Wednesday, February 27, 13
Wednesday, February 27, 13
Wednesday, February 27, 13
Wednesday, February 27, 13
Wednesday, February 27, 13
Wednesday, February 27, 13
Wednesday, February 27, 13
Wednesday, February 27, 13
Wednesday, February 27, 13
Wednesday, February 27, 13
Wednesday, February 27, 13
Wednesday, February 27, 13
Wednesday, February 27, 13
Wednesday, February 27, 13
Wednesday, February 27, 13
Wednesday, February 27, 13
Text
Wednesday, February 27, 13
inovação
Wednesday, February 27, 13
design para a inovação social > inovação
Prince Philip Designers prizehttp://www.designcouncil.org.uk/resources-and-events/Schools-and-education/For-schools/Prince-Philip-Designers-prize/
Wednesday, February 27, 13
Wednesday, February 27, 13
Wednesday, February 27, 13
Wednesday, February 27, 13
Wednesday, February 27, 13
Wednesday, February 27, 13
Wednesday, February 27, 13
Wednesday, February 27, 13
http://www.dott07.com/go/school/eco-design-challenge/resources/
Wednesday, February 27, 13
design vs inovação
Wednesday, February 27, 13
design vs inovação
inovação
inovar . verbo transitivo
1. tornar novo2. introduzir inovações em (governo, artes, etc.)3. inventar; criar
inovar In Infopédia [Em linha]. Porto: Porto Editora, 2003-2013. [Consult. 2013-01-18].Disponível na www: <URL: http://www.infopedia.pt/pesquisa-global/inovar>.
Wednesday, February 27, 13
design vs inovação
inovação em designserá que existe “não inovação” em design?
Wednesday, February 27, 13
design vs inovação
inovação em design> inovação incremental ou radical
(a) the incremental novelties in the design of an existing product or service;
(b) radically new products or services obtained by design effort with no or minimal technical novelty.’ (Mutlu, 2003)
Wednesday, February 27, 13
exercício 1
Wednesday, February 27, 13
temas
exercício 1
Alimentar Trabalhar Cuidar Viajar Informar Entreter
Wednesday, February 27, 13
ergonomia
social
antropométrica
cognitiva
exercício 1
Wednesday, February 27, 13
ergonomia
social
antropométrica
cognitiva
exercício 1
Wednesday, February 27, 13
exercício 1
critérios de avaliação · Pertinência e originalidade · Enquadramento/tratamento do caso · Qualidade da apresentação
Wednesday, February 27, 13
http://www.slideshare.net/designeducation/design-for-the-world-26524
http://www.desis-network.org/
http://www.socialdesignsite.com/
http://www.socialinnovationexchange.org/publicationsarticles?page=3
http://www.designcouncil.org.uk/our-work/Support/Public-Services-by-Design/
http://www.guardian.co.uk/technology/2010/aug/08/my-bright-idea-charles-leadbeater
http://www.timetogether.org.uk/case_studies_16.html
http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation.html
http://www.ergonomidesign.com/
Wednesday, February 27, 13
design para a inovação social
Wednesday, February 27, 13
design para a inovação social
design para a inovação social“Whatever design can do to promote and support social innovation”. (DESIS Network, 2009).
Wednesday, February 27, 13
design para a inovação social > inovação social
inovação social
“New ideas that work toward meeting social goals” (Young Foundation, 2006). It is a process of change where new ideas emerge from a variety of actors directly involved in a problem to be solved: final users, grass roots technicians and entrepreneurs, local institutions, and civil society organizations (Manzini, 2009).
Wednesday, February 27, 13
design para a inovação social > inovação social
inovação social
“New ideas that work toward meeting social goals” (Young Foundation, 2006). It is a process of change where new ideas emerge from a variety of actors directly involved in a problem to be solved: final users, grass roots technicians and entrepreneurs, local institutions, and civil society organizations (Manzini, 2009).
Wednesday, February 27, 13
design para a inovação social > inovação social
exemplos
Wednesday, February 27, 13
Projecto que permite à população “tomar conta” do que consomem. Ao mesmo tempo adquirem produtos a preços mais acessíveis e fazem parte das tomadas de decisão ao nível dos produtos que vendem.
design para a inovação social > inovação social > exemplo 1
THE PEOPLE´S SUPERMARKET(Londres)
Wednesday, February 27, 13
design para a inovação social > inovação social > exemplo 1
THE PEOPLE´S SUPERMARKET(Londres)
fornecedores
possibilidade de negociar preço por quantidade
1 - compram produtos mais baratos2 – podem escolher produtos3 – tomam decisões
1 – trabalham 4 horas por mês2 – pagam 28 euros por ano
FORNECEDORES THE PEOPLE´SSUPERMARKET MEMBROS
Wednesday, February 27, 13
Wednesday, February 27, 13
Wednesday, February 27, 13
Wednesday, February 27, 13
Uma plataforma online gere um serviço onde os donos de carros dão boleia a pessoas que precisam quando têm o mesmo caminho em comum.
design para a inovação social > inovação social > exemplo 2
CAR POOLING MILANO
Wednesday, February 27, 13
design para a inovação social > inovação social > exemplo 2
Serviço mobilidade
Serviço mobilidade
CIDADÃO 2FORNECEDOR
SERVIÇO
AUTORIDADESLOCAIS
FINANCIAMENTO
CIDADÃO 1CLIENTE
EMPRESAAPOIO
CAR POOLING MILANO
boleia tecnologia
dinheiro
Wednesday, February 27, 13
· menos poluição · menos engarrafamentos · caminhos personalizados
· mais económico · menos stress · socialização
design para a inovação social > inovação social > exemplo 2
Wednesday, February 27, 13
design para a inovação social > inovação social > exemplo 3
L’ORTO SOTTO CASA (Milano)
Um serviço no condomínio que permite criar e gerir uma horta para usufruto próprio.Promove ainda a participação de escolas locais.
Wednesday, February 27, 13
Wednesday, February 27, 13
Wednesday, February 27, 13
Wednesday, February 27, 13
Wednesday, February 27, 13
design de serviços
Wednesday, February 27, 13
design para a inovação social > design de serviços
design de serviços
Is the activity of planning and organizing people, infrastructure, communication and material components of a service, in order to improve its quality, the interaction between service provider and customers and the customer’s experience.
Wednesday, February 27, 13
design para a inovação social > design de serviços
design de serviços
(cont...) The design of the service may involve a re-organization of the activities performed by the service provider (Back office) and/or the redesign of time and place in which customers come in contact with the service (Front office).(DESIS Network, 2009).
Wednesday, February 27, 13
design para a inovação social > design de serviços
design de serviços
Service design is all about making the service you deliver useful, usable, efficient, effective and desirable.
Wednesday, February 27, 13
design para a inovação social > design de serviços
design de serviços
A service design project is a strategic project which uses design techniques like thorough client research, collaborative ideas generation and early stage prototyping and testing to deliver services that are built around the real needs of clients, that simplify complex problems and deliver solutions that are future focused and cost conscious. (Design Council).
Wednesday, February 27, 13
design thinking
Wednesday, February 27, 13
Wednesday, February 27, 13
design para a inovação social > design thinking
design thinking
Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.
Wednesday, February 27, 13
design para a inovação social > design thinking
design thinking
“….design thinking converts need into demand”.[Tim Brown, IDEO]
Wednesday, February 27, 13
design para a inovação social > design thinking
what is design thinking?· A Design Methodology· A Problem-Solving Approach or Process· A Creativity Approach· A User-Centered Approach That Brings Design into the Business World
Wednesday, February 27, 13
design para a inovação social > design thinking
design thinking
[Comparison of Several Design Thinking Process Models . http://www.sapdesignguild.org/community/design/design_thinking.asp]
Wednesday, February 27, 13
design para a inovação social > design thinking
design thinking
[
[The d.school - Stanford /D-School Design Thinking Process]
Wednesday, February 27, 13
design para a inovação social > design process
design process
The 'double diamond' design process model [design council, 2005]
Wednesday, February 27, 13
design para a inovação social > design process
the 'double diamond' design process model
DISCOVER
The first quarter of the double diamond model marks the start of the project. This begins with an initial idea or inspiration, often sourced from a discovery phase in which user needs are identified. These include:
• Market research• User research• Managing information • Design research groups.
Wednesday, February 27, 13
design para a inovação social > design process
the 'double diamond' design process model
DEFINE
The second quarter of the double diamond model represents the definition stage, in which interpretation and alignment of these needs to business objectives is achieved. Key activities during the Define stage are:
• Project development• Project management• Project sign-off.
Wednesday, February 27, 13
design para a inovação social > design process
the 'double diamond' design process model
DEVELOP
The third quarter marks a period of development where design-led solutions are developed, iterated and tested within the company. Key activities and objectives during the Develop stage are:
• Multi-disciplinary working• Visual management• Development methods• Testing
Wednesday, February 27, 13
design para a inovação social > design process
the 'double diamond' design process model
DELIVER
The final quarter of the double diamond model represents the delivery stage, where the resulting product or service is finalised and launched in the relevant market. The key activities and objectives during this stage are:
• Final testing, approval and launch• Targets, evaluation and feedback loops.
Wednesday, February 27, 13