Design is Motion

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Design Portfolio of Mariana Paz

DESIGN IS MOTION / S P R I N G 2 0 1 3 / M A R Y S C O T T p . 0 9C O U R S E P O R T F O L I O

Design is Motion

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Design Portfolio of Mariana Paz

Copyright © 2013 Mariana Raquel Paz. All Rights Reserved.No portion of this publication may be reproduced, storedin a retrieval system, or transmitted in any formed without the permission of the copy right holder.

DedicationIn memory of my loving dad whose biggest wish was to see me as a professional. I am thankful to both,my mom and dad for always supporting me. Withoutyou I could have never comed this far.

Portfolio Design _ Mariana Raquel Paz

Phone415.954.21.77

Emailraquel.mariana6@gmail.com

Websitemarianapaz.com

Department ChairMary Scott

CoursePortfolio

InstructorMary Scott

TypefaceMonaco

SoftwareAdobe Suite 6

PhotographyCollaborative

Printing & BindingName Here

Paper StockName Here

Academy of Art University79 New Montgomery St.San Francisco, CA 94105

P R O J E C T N 0 . 1 2 3 4 5 6 7 8

Table of Contents

MONTEREAU BRIE / S P R I N G 2 0 1 1 / C H R I S T I N E G E O R G E p . 0 9C O U R S E P A C K A G I N G D E S I G N 2

_ 1_ Noise Pollution Conference _ Typography 3 _ Focus, Print Design

_ 2_ Outta Sight_ Identity 2 _ Focus, Branding & Print

_ 3_ Flor de Cana_ Packaging 4 _ Focus, Package Design

_ 4_ Montereau Brie_ Packaging 2 _ Focus, Package Design

_ 5_ Crossroads_ Graphic Design 2_ Focus, Branding & Print

_ 7_ Oh Land_ Print 1 _ Focus, Print Design

_ 6_ Chrome Skin Care_ Graphic Design 3 _ Focus, Package Design

_ 8_ Kingdom_ Packaging 4 _ Focus, Package Design

_ 9_ Identity Collection_ All Classes_ Focus, Branding

INTRO GOES HERE

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MONTEREAU BRIE / S P R I N G 2 0 1 1 / C H R I S T I N E G E O R G E p . 0 9C O U R S E P A C K A G I N G D E S I G N 2

Deliverables

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p . 0 8 MARIANA PAZ / P O R T F O L I O / D E S I G N I S M O T I O N

Project _ Noise Pollution Awareness Conference

Deliverables

ProjectWork on developing an experimental way of presentingthe problem at hand, awareness of Noise pollution, at a conference. This will include a book, a mailer, and a poster that will be advertising the conference around the city of San Francisco.

SolutionThe Concept is awareness towards Noise Pollution. With the modern world so dependent of noise-producingand noise-related technology, such as automobiles,aircrafts, motorcycles and others. The ambient noise is rapidly accelerating. This growth has led to research examining the evidence that strongly suggest noise is hazardous to good mental and physical health.

The modern artistis working and expressing an inner world. In other words - expressing the energy, the motion, and other inner forces.Jackson Pollock

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NOISE POLLUTION CONFERENCE / S P R I N G 2 0 1 1 / A R I E L G R E Y p . 0 9C O U R S E T Y P O G R A P H Y 3

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p . 0 8 MARIANA PAZ / P O R T F O L I O / D E S I G N I S M O T I O N

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p . 0 8 MARIANA PAZ / P O R T F O L I O / D E S I G N I S M O T I O N

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The modern artistis working and expressing an inner world. In other words - expressing the energy, the motion, and other inner forces.Jackson Pollock

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Project _ Outta Sight Parking System

ProjectDesign a fictional brand, design applications based onthe needs of the brand. Also create a brand guidelineto ensure that the brands uniquity is followed.writehere

SolutionOutta Sight is a unique underground parking system,created for the purpose of increasing the amount of space there is for parking. It is said that 45% of the traffic congestion is due to cars circlingthe streets looking for the right parking spot. Outta Sight makes it faster, free and available to everyone that has a car.

Deliverables

NOISE POLLUTION CONFERENCE / S P R I N G 2 0 1 1 / A R I E L G R E Y p . 0 9C O U R S E T Y P O G R A P H Y 3

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p . 0 8 MARIANA PAZ / P O R T F O L I O / D E S I G N I S M O T I O N

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p . 0 8 MARIANA PAZ / P O R T F O L I O / D E S I G N I S M O T I O N

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p . 0 8 MARIANA PAZ / P O R T F O L I O / D E S I G N I S M O T I O N

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p . 0 8 MARIANA PAZ / P O R T F O L I O / D E S I G N I S M O T I O N

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p . 0 8 MARIANA PAZ / P O R T F O L I O / D E S I G N I S M O T I O N

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p . 0 8 MARIANA PAZ / P O R T F O L I O / D E S I G N I S M O T I O N

Deliverables

FLOR DE CANA RUM / S P R I N G 2 0 1 2 / T H O M A S M c N U L T Y p . 0 9C O U R S E P A C K A G I N G 4

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Project _ Evolutionary and Revolutionary Rum

ProjectDesign an Evolutionary and Revolutionary Liquor for an existing brand Flor de Caña from Nicaragua.

SolutionFlor de Caña is one of the leading brands of Rum inCentral America. This Rum has reached the United States,but is not as popular as it is in Central America.My objective for the evolutionary design is to bring a new solution to the original product, and for theRevolutionary design is to give Flor de Caña a uniquenew look. Keeping honest to it’s historic background and still keep it modern and fresh.

The modern artistis working and expressing an inner world. In other words - expressing the energy, the motion, and other inner forces.Jackson Pollock

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p . 0 8 MARIANA PAZ / P O R T F O L I O / D E S I G N I S M O T I O N

FLOR DE CANA RUM / S P R I N G 2 0 1 2 / T H O M A S M c N U L T Y p . 0 9C O U R S E P A C K A G I N G 4

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p . 0 8 MARIANA PAZ / P O R T F O L I O / D E S I G N I S M O T I O N

NOISE POLLUTION CONFERENCE / S P R I N G 2 0 1 1 / A R I E L G R E Y p . 0 9C O U R S E T Y P O G R A P H Y 3

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p . 0 8 MARIANA PAZ / P O R T F O L I O / D E S I G N I S M O T I O N

NOISE POLLUTION CONFERENCE / S P R I N G 2 0 1 1 / A R I E L G R E Y p . 0 9C O U R S E T Y P O G R A P H Y 3

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MONTEREAU BRIE / S P R I N G 2 0 1 1 / C H R I S T I N E G E O R G E p . 0 9C O U R S E P A C K A G I N G D E S I G N 2

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ProjectCreate a brand new identity for Brie de Montereau, andProvide different packaging applications that will apply for the functionality of the brand.

SolutionBrie de Montereau is one of the most well known cheeses of France. Rich in nutrition and protein. I’ts soft, aromatic,and brings to your table a special taste. It’s also a good mix with wine. My objective is to provideBrie with a more unique and recognizable brand thatwill stand up in the market. Montereau has a very homiefeeling to it. A type of cheese you will want to enjoy with your family and friends over a glass of wine.

All motion is cyclic.It circulates to the limits of its possibilities and then returns to its starting beginning point.Robert Collier

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p . 0 8 MARIANA PAZ / P O R T F O L I O / D E S I G N I S M O T I O N

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MONTEREAU BRIE / S P R I N G 2 0 1 1 / C H R I S T I N E G E O R G E p . 0 9C O U R S E P A C K A G I N G D E S I G N 2

p . 0 8 MARIANA PAZ / P O R T F O L I O / D E S I G N I S M O T I O N

MONTEREAU BRIE / S P R I N G 2 0 1 1 / C H R I S T I N E G E O R G E p . 0 9C O U R S E P A C K A G I N G D E S I G N 2

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p . 0 8 MARIANA PAZ / P O R T F O L I O / D E S I G N I S M O T I O N

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Project _ Crossroads Book Publisher

ProjectCreate a brand for a fictional bookstore based in classic novels. The project consists on having three book covers and the brands signature.

SolutionThe name of the bookstore I created is calledcrossroads. The three featured classic novels for this project are: Crime and Punishment by Fyodor Dostoevsky, The Sun Also Rises by Ernest Hemingway, and to kill a Mockingbird by Harper Lee. The Objective is to connect the covers with the conceptof the publisher. Having in mind that this are stories I read when growing up. The Challenge is to portrait the main idea in the covers.

Growth,in some curious way, I suspect,depends on being always in motion just a little bit,one way or anotherNorman Mailer

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Deliverables

p . 0 8 MARIANA PAZ / P O R T F O L I O / D E S I G N I S M O T I O N

NOISE POLLUTION CONFERENCE / S P R I N G 2 0 1 1 / A R I E L G R E Y p . 0 9C O U R S E T Y P O G R A P H Y 3

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p . 0 8 MARIANA PAZ / P O R T F O L I O / D E S I G N I S M O T I O N

NOISE POLLUTION CONFERENCE / S P R I N G 2 0 1 1 / A R I E L G R E Y p . 0 9C O U R S E T Y P O G R A P H Y 3

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p . 0 8 MARIANA PAZ / P O R T F O L I O / D E S I G N I S M O T I O N

FLOR DE CANA RUM / S P R I N G 2 0 1 2 / T H O M A S M c N U L T Y p . 0 9C O U R S E P A C K A G I N G 4

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p . 0 8 MARIANA PAZ / P O R T F O L I O / D E S I G N I S M O T I O N

Project _ Chrome Skin Care

ProjectCreate a new line of Skin Care products and an in-store display. The challenge for this project is to expand an existing brand that is currently not in the skincare market.

SolutionChrome is known for it’s lasting utility. Their work has a purpose, to keep their clients satisfied. My objective is to create a brand new skincare line for Chrome by keeping it’s brand uniquity, as well as to help strenghthen the brand with a new product that will not only provide a nice collection but will also be helpful and adequate for those who are already part or that will be part of the chrome community.

The modern artistis working and expressing an inner world. In other words - expressing the energy, the motion, and other inner forces.Jackson Pollock

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p . 0 8 MARIANA PAZ / P O R T F O L I O / D E S I G N I S M O T I O N

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p . 0 8 MARIANA PAZ / P O R T F O L I O / D E S I G N I S M O T I O N

Project _ Oh Lands Tour Book

Deliverables

ProjectCreate a tour book promoting the artist newupcoming work. This project also includes a websitefor Oh land.

SolutionOh land, she’s a new upcoming artist from Copenhagen. Her works are so futurusitic and colorful that I gotinspired on shapes and colors to show her personalityand versatility. Her music is composed of differentelements, different sounds made by her and others arecreated by an electronic device that helps producedifferent sounds. She also has a background in dancingwhich brings her experimental side more.

Life is a song,singit.Life is a game,play it. Life is achallenge,meet it.Life is a dream,realize it.Life isa sacrifice, offer it. Life is love,enjoy it.Sai Baba

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p . 0 8 MARIANA PAZ / P O R T F O L I O / D E S I G N I S M O T I O N

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p . 0 8 MARIANA PAZ / P O R T F O L I O / D E S I G N I S M O T I O N

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p . 0 8 MARIANA PAZ / P O R T F O L I O / D E S I G N I S M O T I O N

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ProjectWork with a team to create a fictional company, producing a range of packaging products that will best represent the retail store. Including a main brand and it’s subrands. SolutionCreate a healthy,eco-friendly retail store brand and product line for pets that captures the essence of San Francisco’s trendy, modern, pet loving atmosphere. Our theme to look up to when desiging is “You’ll wish it was for humans”.

Group Project _ Kingdom Pet Store

Group Members:Chelsea Arrington, Leia Perkins, Phoebe Crenshaw,Rachel Pan, Richard Tom, and Mariana Paz

Coming togetheris a beginning;keeping togetheris progress;working togetheris successHenry Ford

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Brand Matrix

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sub-brands

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PlayfulCharmingFun

ElegantLightAttractive

PureLightSmooth

Land Animals

Air Animals

Water Animals

Pet Bakery

HealthyOrganicDelicious

p . 0 8 MARIANA PAZ / P O R T F O L I O / D E S I G N I S M O T I O N

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PlayfulCharmingFun

Land Animals

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p . 0 8 MARIANA PAZ / P O R T F O L I O / D E S I G N I S M O T I O N

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p . 0 8 MARIANA PAZ / P O R T F O L I O / D E S I G N I S M O T I O N

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p . 0 8 MARIANA PAZ / P O R T F O L I O / D E S I G N I S M O T I O N

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p . 0 8 MARIANA PAZ / P O R T F O L I O / D E S I G N I S M O T I O N

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p . 0 8 MARIANA PAZ / P O R T F O L I O / D E S I G N I S M O T I O N

ElegantLightAttractive

Air Animals

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p . 0 8 MARIANA PAZ / P O R T F O L I O / D E S I G N I S M O T I O N

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p . 0 8 MARIANA PAZ / P O R T F O L I O / D E S I G N I S M O T I O N

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p . 0 8 MARIANA PAZ / P O R T F O L I O / D E S I G N I S M O T I O N

PureLightSmooth

Water Animals

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p . 0 8 MARIANA PAZ / P O R T F O L I O / D E S I G N I S M O T I O N

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Pet Bakery

HealthyOrganicDelicious

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p . 0 8 MARIANA PAZ / P O R T F O L I O / D E S I G N I S M O T I O N

NOISE POLLUTION CONFERENCE / S P R I N G 2 0 1 1 / A R I E L G R E Y p . 0 9C O U R S E T Y P O G R A P H Y 3

P R O J E C T N 0 . 1 2 3 4 5 6 7 8

p . 0 8 MARIANA PAZ / P O R T F O L I O / D E S I G N I S M O T I O N

P R O J E C T N 0 . 1 2 3 4 5 6 7 8

NOISE POLLUTION CONFERENCE / S P R I N G 2 0 1 1 / A R I E L G R E Y p . 0 9C O U R S E T Y P O G R A P H Y 3

p . 0 8 MARIANA PAZ / P O R T F O L I O / D E S I G N I S M O T I O N

NOISE POLLUTION CONFERENCE / S P R I N G 2 0 1 1 / A R I E L G R E Y p . 0 9C O U R S E T Y P O G R A P H Y 3

P R O J E C T N 0 . 1 2 3 4 5 6 7 8

p . 0 8 MARIANA PAZ / P O R T F O L I O / D E S I G N I S M O T I O N

NOISE POLLUTION CONFERENCE / S P R I N G 2 0 1 1 / A R I E L G R E Y p . 0 9C O U R S E T Y P O G R A P H Y 3

Identity Collection

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p . 0 8 MARIANA PAZ / P O R T F O L I O / D E S I G N I S M O T I O N

NOISE POLLUTION CONFERENCE / S P R I N G 2 0 1 1 / A R I E L G R E Y p . 0 9C O U R S E T Y P O G R A P H Y 3

underground parking system

Cross

Roads