design in the digital economy - the billion rand feature
TRANSCRIPT
Nevo Hadas&innovation@nevoda
Where is the tip?
Restaurant industry = R20 Billion (dti)Total Tipping est @ 10% = R 2 BillionTipping at coffee shops = R1 Billion
Will restaurant owners prefer apps that maximize tipping?
Digital economy disruptors look at the whole ecosystem putting users at the centre
UBER is not a taxi company…It’s a taxi hailing company
UBER understood a key consumer insight. You want to know when the cab is going to arrive..
.. There are many easy ways to hail a cab
… but no ways to manage the wait..
We need new tools for new economic models…
…Customer insight driven strategies & imperfect information
Kodak invented digital cameras. Didn’t pursue to protect film market
Try and estimate impact and probability
Research – “love the problem” Almost solution
How do you engage with consultants or internally when you don’t know what you don’t know?
value proposition canvas
Step 3 – Re-Marketing:Step 2 – Customer segmentation:
Step 1 – Data collection:
CRM/RFM Segmentation Overview:
How do we build CRM in a low income segment?
Digital economy is dumbing it down to store level culture… making it invisble
Netflix business model
Why netflix wont win in Africa
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Global Revenue of Music Industry ($Bn)
Total Digital
This is the digital economy
