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Design in US and Japan

Can you tell me your favorite Japanese or US product?

1. Playstation

2. MUJI ( toothbrush holder, Naoto Fukasawa’s CD player)

3. Mizuno golf clubs

- Plastic food that displays at a restaurant

- Polyvore

- iPhone

- Natto

- Going to Maido at Japan Town for stationary products

- Tesla

- Japanese Transit Website

1. EMOTIONAL DESIGN (APPLIED TO PACKAGING)

Wrap Rage!

WHY SUCH PACKAGING?

Perforations, tear taps and other easy-to-open solutions are available to some

POSITIVE SENSORY EXPERIENCE

TAKES ONLY 5 SECONDS TO APPEAL

iPod package design by Andy Dreyfus, 2001

Panasonic Note package design by Sholtz and Friends, 2010

Nobilin pill dispenser design by BBDO, 2011 (Germany)

PACKAGING DESIGN IN JAPAN

Typical packaged sweets at a department store

Furoshiki has been used for wrapping gifts

JAPANESE PACKAGE DESIGN TRAITS

“KAWAII” FACTOR

Candies with cute cat pictures are popular

EASY-TO-OPEN

Packaging design for cube castilla cake from Fukusaya in Japan

Packaging design was invented by a deli shop in Japan

The lid and the cup’s label are facing the same direction, Nissin cup noodles

2. MINIMALISM

THE ROOTS OF MINIMALISM

IN JAPAN

Wabi Sabi is the root of Japanese aesthetics of minimalism

IN THE U.S

1.De Stijl artistic movement 2. Ludwig Mies van der Rohe 3. Japanese traditional design

INFLUENTIAL JAPANESE PRODUCTS

MUJI’S DESIGN PHILOSOPHY “sometimes simplicity surpasses splendor”

Mr. Kenya Hara,MUJI’s art director & visual designer

Poster, 2003 “Horizon”

MUJI and Tea House represents the core belief of MUJI

Poster, 2006 “What happens naturally”

DIFFERENCE IN MINIMALISMJAPAN VS. WESTERN

Japanese traditional Chef’s knife Henckels’ Chef’s knife

COMMENTS or QUESTIONS?