design for the bottom billion
DESCRIPTION
A presentation slide for Emerging Markets in Digital Media about ways companies can design products and services for the other 90%TRANSCRIPT
![Page 1: Design for the Bottom Billion](https://reader034.vdocuments.site/reader034/viewer/2022042518/549cb4c1b47959c4318b47b4/html5/thumbnails/1.jpg)
Designing for the Bottom Billion
Alvin SinghEmerging Markets in Digital Media
December 2009
![Page 2: Design for the Bottom Billion](https://reader034.vdocuments.site/reader034/viewer/2022042518/549cb4c1b47959c4318b47b4/html5/thumbnails/2.jpg)
Adapt
![Page 3: Design for the Bottom Billion](https://reader034.vdocuments.site/reader034/viewer/2022042518/549cb4c1b47959c4318b47b4/html5/thumbnails/3.jpg)
Mobile phone charger!
![Page 4: Design for the Bottom Billion](https://reader034.vdocuments.site/reader034/viewer/2022042518/549cb4c1b47959c4318b47b4/html5/thumbnails/4.jpg)
“The majority of the world’s designers focus all their efforts on developing products and services exclusively for the richest 10% of the world’s customers. Nothing less than a revolution in design is needed to reach the other 90%.”
—Dr. Paul Polak, International Development Enterprises
![Page 5: Design for the Bottom Billion](https://reader034.vdocuments.site/reader034/viewer/2022042518/549cb4c1b47959c4318b47b4/html5/thumbnails/5.jpg)
Global Stats
1.6 Billion people live without electricity
80% of the world live under $10 a DAY
Over 9 million people die each year of hunger. 5 million are CHILDREN
2 Billion people live on small farms
![Page 6: Design for the Bottom Billion](https://reader034.vdocuments.site/reader034/viewer/2022042518/549cb4c1b47959c4318b47b4/html5/thumbnails/6.jpg)
West vs. WorldThink outside
the western box
Mobile phones vs. laptops
Individual vs. Collective
![Page 7: Design for the Bottom Billion](https://reader034.vdocuments.site/reader034/viewer/2022042518/549cb4c1b47959c4318b47b4/html5/thumbnails/7.jpg)
COMMUNICATION
![Page 8: Design for the Bottom Billion](https://reader034.vdocuments.site/reader034/viewer/2022042518/549cb4c1b47959c4318b47b4/html5/thumbnails/8.jpg)
CommunicationChina has 700 million mobile phone subscribers
India -15.6 million mobile phone subscribers per month as of March, 2009
United Nations found that mobile phones are closing the digital divide between rich and poor nation providing a new market of Internet users
In the developing world mobile phones are the most affordable option versus landlines
Africa has past North American mobile phone users at 300 million subscribers
![Page 9: Design for the Bottom Billion](https://reader034.vdocuments.site/reader034/viewer/2022042518/549cb4c1b47959c4318b47b4/html5/thumbnails/9.jpg)
![Page 10: Design for the Bottom Billion](https://reader034.vdocuments.site/reader034/viewer/2022042518/549cb4c1b47959c4318b47b4/html5/thumbnails/10.jpg)
Design a income generating tool capable of at least paying for itself in one year
![Page 11: Design for the Bottom Billion](https://reader034.vdocuments.site/reader034/viewer/2022042518/549cb4c1b47959c4318b47b4/html5/thumbnails/11.jpg)
MOTIVATIONS
![Page 12: Design for the Bottom Billion](https://reader034.vdocuments.site/reader034/viewer/2022042518/549cb4c1b47959c4318b47b4/html5/thumbnails/12.jpg)
Motivation
Challenge conventional methods of donating people out of poverty
![Page 13: Design for the Bottom Billion](https://reader034.vdocuments.site/reader034/viewer/2022042518/549cb4c1b47959c4318b47b4/html5/thumbnails/13.jpg)
Listen.Learn.Design.
![Page 14: Design for the Bottom Billion](https://reader034.vdocuments.site/reader034/viewer/2022042518/549cb4c1b47959c4318b47b4/html5/thumbnails/14.jpg)
Teach a (wo)man how to fish
Grameen Foundation- AppLab received a $4.7 million grant from the Bill & Melinda Gates Foundation to support Community Knowledge Worker Project in Uganda
Develop mobile applications for information on health, agriculture, weather and market intel
$25 Treadle Pump to poor farmers helped increase their families in return providing income for their families
M- PESA Money Transfer in Kenya
![Page 15: Design for the Bottom Billion](https://reader034.vdocuments.site/reader034/viewer/2022042518/549cb4c1b47959c4318b47b4/html5/thumbnails/15.jpg)
“A slum is a beehive of grass root enterprises”- Paul Polak
![Page 16: Design for the Bottom Billion](https://reader034.vdocuments.site/reader034/viewer/2022042518/549cb4c1b47959c4318b47b4/html5/thumbnails/16.jpg)
Work with a mobile entrepreneur
![Page 17: Design for the Bottom Billion](https://reader034.vdocuments.site/reader034/viewer/2022042518/549cb4c1b47959c4318b47b4/html5/thumbnails/17.jpg)
Live with a family
![Page 18: Design for the Bottom Billion](https://reader034.vdocuments.site/reader034/viewer/2022042518/549cb4c1b47959c4318b47b4/html5/thumbnails/18.jpg)
What are their behaviors
![Page 19: Design for the Bottom Billion](https://reader034.vdocuments.site/reader034/viewer/2022042518/549cb4c1b47959c4318b47b4/html5/thumbnails/19.jpg)
Design for 90%Are ethnic, racial or tribal distinctions important in this community?
Are communities divided along class or income?
How might gender inequality affect your research or design?
![Page 20: Design for the Bottom Billion](https://reader034.vdocuments.site/reader034/viewer/2022042518/549cb4c1b47959c4318b47b4/html5/thumbnails/20.jpg)
What are the issues?HEALTH
EDUCATION
TRANSPORTATION
SHELTER
WATER
ENERGY
![Page 21: Design for the Bottom Billion](https://reader034.vdocuments.site/reader034/viewer/2022042518/549cb4c1b47959c4318b47b4/html5/thumbnails/21.jpg)
Design for 90%Design a income generating tool capable of at least paying for itself in one year.If the ipod was developed from the $5 transistor radio then we can design products to be attractive to dollar-a-day customersWithout a revolutionary way of thinking & practice within the development community, businesses, & the bottom billion---Poverty will never end.Viewing developing nations as a untapped base ready for new opportunities -- we will see faster and more measurable results
![Page 22: Design for the Bottom Billion](https://reader034.vdocuments.site/reader034/viewer/2022042518/549cb4c1b47959c4318b47b4/html5/thumbnails/22.jpg)
“Digital Starbucks”
![Page 23: Design for the Bottom Billion](https://reader034.vdocuments.site/reader034/viewer/2022042518/549cb4c1b47959c4318b47b4/html5/thumbnails/23.jpg)
CREDITS
Out of Poverty” - Paul Polak
Design for the other 90%
www.alvins456.wordpress.com
www.Ideo.com
www.flickrs.com/photos/mytripsmypics