design for empowerment
TRANSCRIPT
IAFROM POWER TO ARTIFICAL INTELLIGENCE REVOLUTON BUT DESIGN !
From privacy by design to empowerement by design , Futur en Seine 2017
PROGRESS ?
SCIENTIFIC AND TECHNOLOGICAL ADVANCES
AND / OR
AI
HOW DESIGNERS DO THINGS
ETHICS BY DESIGN ?
William Morris : The production-producer relationship
Bauhaus: Humanism & aesthetic of the industrial revolution
Esthétique industrielle : Design law > Probity law
Victor Papanek : Sustainable Design
Hochschule für Gestaltung Ulm : Good Design law
Italian Post modern activist : Concrete philosoph against consumption
ADN _Ensci : Put design in digital world
Charles&Ray Eames : Experimentation as a design tool
Humanism is part of the history of design
DESIGN WITH ETHICS
EU Design is human-centered by design
Raymond Loewy : “Ugliness doesn't sell”
Earley Earl : Design for pulsion
Brooks Stevens : Planed obsolescence
Teague : Design as a big business
« Brooks Stevens felt that satisfying the consumer's desire for something new and different was a good thing, even if that desire moved people to buy a little sooner than might be necessary »
MERCHANDISE DESIGN RATHER THAN PRODUCTS
Psychology of action : Donald NormanElement of user experience: Jesse James GarrettFrom Customer to human-centered design: Cooper
DIGITAL >UX
FROM TECHNICS FOR MANAGING HUMAN FACTORS IN TECH TO PERSUASIVE TECHNOLOGIES
Captology, Persuasive Technology Lab
CONSUMERISM IS ALSO PART OF THE (US) HISTORY OF DESIGN
Digital services adress people mind like any other product before. UX expert want to be kind with customers, users, people and now humans… At the end they want to take care of real people despite them…
IA is weak but it is more efficient than human
AI+UX
Digital services adress people mind like any other product before. UX expert want to be kind with customers, users, people and now humans… At the end they want to take care of real people despite them…
IA is weak but it is more efficient than human
AI+UX
VERY BAD MIX
Giving attention to the user
VS
Capturing user attention
WHERE DO WE DRAW THE LINE ?
LIMIT ?Capturing attention Giving attention
Advertisement Service
Captation Easy to use
Take Give
Pulsion Desire
Seduction Needs
Merchandise Product
LIMIT ?Poison Cure
Enslave Serve
Use Practice
Enchain Empower
Acceptability Adoption
Productivity Knowledge
Manipulation Clarity
KNOWLEDGE, CRITIQUE, CONSCIENCE…
236/5000
Design, the way Europe has built it, is neither a technique nor a method, but a concrete philosophy which does not substitute for the free will of the user, but must or should offer him maximum autonomy and empowerment.
THE STAKES
6/5000
Design is mankind’s eternal quest to release Beauty and Good out of Necessity and Complexity…
Le Design est la quête éternelle de l’homme à dégager le bon et le beau de la nécessité ....
THE STAKES
