design for changing the world exhibition 2010 in japan hosted granma
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Copyright (c) CANPAN Center All Rights Reserved. Confidential -All rights reserved Granma Inc.-Confidential -All rights reserved Granma Inc.- More Imaginative LifeMore Imaginative Life 1Confidential –All Right reserved Granma Inc.-Confidential –All Right reserved Granma Inc.- 1
2010 Design For Changing the World Exhibition
~Imagine another life through the products~
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2010 Design for Changing the World Exhibition
2010 Design for Changing the World Exhibition
2
Exhibition Summary
Imagine their life through the products
・ One in five children -nearly 400 million- have no access to safe water ( Unicef )
・ Waterborne diseases are estimated to cause more than two million deaths annually( American Journal of Tropical Medicine and Hygiene )
・ Each day, 3,900 children die because they lack access to safe drinking water and adequate sanitation ( Unicef )
・ Nearly two billion people live without access to basic sanitation ( American Journal of Tropical Medicine and Hygiene )
・ One in five children -nearly 400 million- have no access to safe water ( Unicef )
・ Waterborne diseases are estimated to cause more than two million deaths annually( American Journal of Tropical Medicine and Hygiene )
・ Each day, 3,900 children die because they lack access to safe drinking water and adequate sanitation ( Unicef )
・ Nearly two billion people live without access to basic sanitation ( American Journal of Tropical Medicine and Hygiene )
Imagine the underlying social issues from the productsImagine the underlying social issues from the products
Imagine another life through the products
Life straw
(a point of use water filter)
Source: http://other90.cooperhewitt.org/
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2010 Design for Changing the World Exhibition
2010 Design for Changing the World Exhibition
Tokyo Midtown Access
Time and Date: 14th May 2010(Fri) Opening Party 19:00-21:00
15th May 2010(Sat)–13th June(Sun) 10:00-19:00
12th June 2010 (Sat) Closing Party 19:00-23:00
Venue : Tokyo Midtown DESIGN HUB (Roppongi)
Entrance Fee : Free ( Charges are applicable to some conference/Free event brochure with advance registration )
Size of Audience ; 10,000 (expected)
Presented by : Design For Changing the World Executive Committee
Nippon Foundation CANPAN Project
Co-presented by : Tokyo Midtown, DESIGN HUB
Japan Industrial Design Promotion Organization (JIDPO)
Sponsored by : Large sized companies (under negotiation)
Under the Auspice of : Ministry of Economy, Trade and Industry,
Tokyo Metropolitan Government (Under proposition)
Special Supported by : Eiji Press Inc.
Administrated by : Granma Inc.
Event Outline
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2010 Design for Changing the World Exhibition
2010 Design for Changing the World Exhibition
4
Back ground
Construct a New BOP Benefit Route Through Design
Reverse InnovationReverse
Innovation
Developed CountryDeveloped Country BOPBOP
Innovated productsInnovated products
ProfitProfit
Developed ProductsDeveloped Products
ConsumptionConsumption
Benefit Route
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2010 Design for Changing the World Exhibition
2010 Design for Changing the World Exhibition
Exhibit the life of BOP ( Exhibition )
Learn the development process of the BOP products ( Workshop )
Perceive the Sustainable design ( Workshop )
Forecast the future life with BOP ( Conference )
BOP Design Award ( 2011 ~)
ProgramProgram
• Enhance the interest and understanding about BOP in Japan.
Provide an opportunity in creation of new market focused in the life of people in developing countries (i.e. BOP).
• Share the cases of BOP business through the products
Provide an opportunity for the participants to consider the business strategy in developing countries by taking advantage of their strength.
• Provide an opportunity for all the people, companies and non-profitable organization to create new Benefit Route.
Program Summary
Aim & Objective
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2010 Design for Changing the World Exhibition
2010 Design for Changing the World Exhibition
4 : Conference
6
Vision
Participant
Participant
Participant
Participant
3 : Workshop
5 : Developed Countries
・ Life design that saves millions of people?・ Life design that
saves the southern hemisphere?
6 : A life beyond imagination of people in Japan
WarWar
Malaria
Malaria
ReligionReligion
AIDSAIDS
Diversity
Diversity
GenderGender
2 : Exhibition・ Who came up with it?
New Relationship
New Relationship
Promote the life-design focused in BOP Promote the life-design focused in BOP
Existing Relationship
Existing Relationship
Connected with each other
The traditional designing approach is to face a social issue, consider how it could be resolved and derive solution for it. However, the main aim of this exhibition is to grasp the living environment of BOP end-users and imagine and understand their needs from existing BOP products.
The traditional designing approach is to face a social issue, consider how it could be resolved and derive solution for it. However, the main aim of this exhibition is to grasp the living environment of BOP end-users and imagine and understand their needs from existing BOP products.
5 : Designers take the initiative in designing the next BOP product in order to be the subject of new economic system.
4 : Define how the products that target on BOP will drive the future economic system in conference.
3 : Learn the process of BOP product development and its designing mind through workshop.
2 : Understand the underlying social issues that led to the development of BOP products. Imagine the life style of end-user by focusing on design and function of product.
1 : Product =LifeStraw®
EnvironmentEducation
Starvation
Poverty Political Scandal
Water Shortage
・ Who benefits from it?
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2010 Design for Changing the World Exhibition
2010 Design for Changing the World Exhibition
7
Schedule
5/11 ( Tue )Construction execution
5/12 ( Wed )Construction execution
5/13 ( Thr )Construction execution
5/14 ( Fri )ExhibitionOpening Party
5/15 ( Sat )Conference
5/16 ( Sun )Conference
5/17 ( Mon )Exhibition
5/18 ( Tue )Exhibition
5/19 ( Wed )Collaborative projectWorkshop
5/20 ( Thr )Exhibition
5/21 ( Fri )Exhibition
5/22 (土)Workshop andrelevant events
5/23 ( Sun )Exhibition
5/24 ( Mon )Exhibition
5/25 ( Tue )Exhibition
5/26 ( Wed )Collaborative projectWorkshop
5//27 ( Thr )Exhibition
5/28 ( Fri )Exhibition
5/29 (土)Workshop andrelevant events
5/30 ( Sun )Exhibition
5/31 ( Mon )Exhibition
6/1 ( Tue )Exhibition
6/2 ( Wed )Collaborative projectWorkshop
6/3 ( Thr )Exhibition
6/4 ( Fri )Exhibition
6/5 (土)Workshop and relevant events
6/6 ( Sun )Exhibition
6/7 ( Mon )Exhibition
6/8 ( Tue )Exhibition
6/9 ( Wed )Collaborative ProjectWorkshop
6/10 ( Thr )Exhibition
6/11 ( Fri )Exhibition
6/12 (土)Conference andClosing party
6/13 ( Sun )Exhibition
6/14 (Mon)Withdrawal
6/15 ( Tue )Withdrawal
6/16 ( Wed )Withdrawal
2010 May – June
•Cooper Hewitt National Museum•Project H Design•Ryohin Keikaku Co., Ltd•Ricoh Company, Ltd •Sony Corporation•IDEA International•Bureau of Industrial and Labor Affairs•Small and Medium Enterprise Agency• United Nations University•Living world
Collaborative project partners ( Under negotiation )
・ Think the Earth Project・ Jaipur Foot ・ IDEO・ AXIS・ Japan Aisaika Organization・ KAYAC Inc.・ E-Squire Inc.・ Sow Experience Inc.
・ Ikejiri Instutute of Design・ Delft University of Technology・ Politecnico di Milano・ Kyushu University・ Illinois Institute of Technology・ The University of Tokyo i-School・ Mono ・ Magazine・ Royal college of Art
・ Roppongi Academyhills・ Sendenkaigi Co., Ltd・ Design Festa・ TSUTAYA・ Aoyama Book Center・ Good Magazine・ Greenz.jp・ tokyo2.0・ TEDxTokyo
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2010 Design for Changing the World Exhibition
2010 Design for Changing the World Exhibition
Administration Structure
2010 Design for Chainging the World Exhibition BOP Life
Design Executive Committee
2010 Design for Chainging the World Exhibition BOP Life
Design Executive CommitteeCo-sponsorCo-sponsor
( National Authority )( Advertising Firms )
〔 Media )( Public Institutions )
( Manufacturing Companies )
( National Authority )( Advertising Firms )
〔 Media )( Public Institutions )
( Manufacturing Companies )
グループ 1
グループ 2Large Enterprise ・ SMEs
( Technological )Large Enterprise ・ SMEs
( Technological )
運営資金
Steering CommitteeSteering Committee
NPO CANPAN CenterGranma Inc.
NPO CANPAN CenterGranma Inc.
BOP Product Design Jury(2011 ~ )
BOP Product Design Jury(2011 ~ )
Design Review Committee( Ten board members )
(2011 ~ )
Design Review Committee( Ten board members )
(2011 ~ )
PartnersPartners
Tokyo Midtown Design HubJIDPO
Tokyo Midtown Design HubJIDPO
Project ManagerProject Manager
Finance & AccountingFinance & Accounting NegotiationNegotiation OperationOperation Public RelationPublic Relation PromotionPromotion CreativeCreative
※Organization of approximately 30 ※ Structured from relevant, NPOs and NGOs ※ Initiation from begging of February, 2009
※Organization of approximately 30 ※ Structured from relevant, NPOs and NGOs ※ Initiation from begging of February, 2009
運営
基準・信頼
協力
Event supportersEvent supporters
Administration Structure
Event administration
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2010 Design for Changing the World Exhibition
2010 Design for Changing the World Exhibition
9
Company Profile
▼BOP Business:・ Research/ product development consultation
in BOP ・ Marketing design business to connect BOP and
enterprises Provide marketing database sales
network planning and implementation Connect with oversea partners▼Contents Business : ・ Films ( Enterprise PV/CSR report /Event
report)・ Web Contents planning ( Eenterprise web-
site/Campaign page/ Langind page, etc.)・ Deputize event promotion and administration▼ ソーシャル事業 : 「 Whose real is it!?」 , administration, CSR
investigation「 Socimo Salon」 (Our own event),
administration
The Nippon Foundation, Chuo Roudou Kinko, CANPAN Center, Link Inc., Mizuhonomuraichiba Social Innovation Japan, EightRent Co., Ltd, Socio Engine Associates
Name : Granma.Inc
Location : Nakameguro Meguro-ku Tokyo
CEO : Takuto Motomura
Founded : April 2009
Contact : 03-3793-7210 / FAX: 03-3793-7210
Web : http://granma-port.jp
Mail : [email protected]
Company Profile
Business
Main Clients
Partners
Achievements• Chuo-Rodo Kinko, Ikiki Community (Website planning and producing)• Social Innovation Japan, (filming and reporting)• Nippon Foundation CANPAN project, CSR Blogf orum (Administration, Poster, Flyer, Event Management Support, Media, PR, Branding)• Nippon Foundation CANPAN project, Local revitalization project (Project planning and producing)• Nippon Foundation CANPAN project, payment (Sales support, poster)• Nippon Foundation CANPAN project, blog forum (sales agent)• Socimo salon (own event, seven times, administration)
Vestergaard Frandsen Inc., Wisepocket Co., Social Design Fund, Econetworks Co., United People Co., Trace Inc., E-square Inc. , etc. Enterprise Managers/ CSR/NPO/NGO reps., more than 200 partners altogether (interviewers of Whose real is it!?/URL:http:// whosereal.causepark.jp/)
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2010 Design for Changing the World Exhibition
2010 Design for Changing the World Exhibition
[1] Cooper-Hewitt, National Design Museum Smithsonian Institution, Design for the other 90% (2007) http://other90.cooperhewitt.org/
Reference
Copyright (c) CANPAN Center All Rights Reserved. Confidential -All rights reserved Granma Inc.-Confidential -All rights reserved Granma Inc.- More Imaginative LifeMore Imaginative Life 11
2010 Design for Changing the World Exhibition
2010 Design for Changing the World Exhibition
Thank you!!