design finland 100
TRANSCRIPT
Design Finland 100 Design' Finland' 100' is' a' celebra1onal' project:' it' brings' Finnish' design' to'
Southeast'Asia'and' its'purpose' is' to' create'growth' for' Finnish' companies.'
Through' case' compe11ons,' goAtoAmarket' strategies' and' interna1onal'
design'and'business'events'we'create'awareness,'recogni1on,'exposure'and'
interna1onal' presence' for' our' customers.' Our' key' drivers' are' innova1on,'
growth,'digitalisa1on'and'design.'
Let’s' take' Finnish' design'
forward!'
'
Why' Asia?' Southeast' Asia'
provides' Finnish' companies'
addi1onal' opportuni1es' for'
growth.' By' par1cipa1ng' in'
Design' Finland' 100' in' the'
d i g i t a l ' a g e' – p r o j e c t ,'
companies' will' be' connected'
with'these'markets.'
1 To'enable'Finnish'companies'find'new'growth'
strategies'and'partners'in'Southeast'Asian'
markets.'
2 To'network,'meet'the'future'leaders'of'Asian'
markets,'develop'new'GoAtoAMarket'strategies'
and'media'coverage.
3 We'help'you'recognize'the'challenges'Southeast'
Asian'growth'engine'provides.'
4 This'is'an'innova1on'growth'project'for'every'
Finnish'firm'that'is'ready'to'implant'itself'firmly'
in'the'Asian'markets,'where'design'thinking,'
good'branding'and'a'fine'business'plan'
are'essen1al.
The aim of Design Finland 100 is
DESIGN'FINLAND'100'BRINGS'PRESTIGIOUS'DESIGN'FROM'FINLAND'TO''
SOUTHEAST'ASIAN'MARKETS'–'THE'GROWTH'ENGINE'OF'THE'WORLD.'
HOW' DE S IGN' I S'
APPROACHED'
Design' Finland' 100' has' four'
themes' related' to' design.'
Product' des ign,' serv ice'
design,' digital' design' and'
design'as'strategy.
Design'Finland'100'Business'Case'Compe44on''
New'innova1ve'solu1ons'are'brought'to'Finnish'companies'through'Business'Case'Compe11on.'
This' collabora1on' between' Finland,' Southeast' Asia' and' Finnish' companies' creates' new'
knowledge'on'how'strategic'growth'is'achieved.'Business'students'in'all'together'universi1es'will'
approach'the'business'cases.'During'one'week'Finnish'coaches'are'mentoring'teams'to'find'the'
best'solu1ons.'Kick'off'for'Business'Compe11on'is'in'March'2017.'
KEY OUTCOMES/RESULTS FROM BUSINESS CASE COMPETITION FOR FINNISH COMPANIES IN 2017 NEW GO-TO-MARKET STRATEGIES
Solu1ons'on'how'to'
promote'Finnish'
companies'
and'their'products'
How'to'build'
social'media'campaign'
for'Finnish'business'
Analysis'of'Southeast'
Asian'market'and'SWOT'
for'each'partner'
Customized'
business'model'reports'
adapted'to'the'needs'
of'the'market'
Raise'recogni1on'for'
Finnish'design'as'
part'of'design'strategy'
DESIGN FINLAND 100 DELIVERABLES
1.'Strategic'market'research'
'#'New'marke1ng'solu1ons'in'SEA'market'
'#'Designing'digital'solu1ons'
2.'Mapping'and'evalua1ng'new'market'opportuni1es'
'#'Get'the'feel'for'how'Asians'understand'consumer'
'percep1on'
3.'GoAtoAmarket'strategies'for'Asian'markets'
'#'Business'Case'Compe11on'
'#'Campaigning'course'at'SMU'in'March'2017'
DESIGN'DRIVES'BUSINESS'SUMMIT'IN'HELSINKI'AUGUST'30,'2017.'
The'Business'Case'Compe11on'winners'will'be'invited'to'the'summit'to'present'the'winning'
cases.'
DESIGN' FINLAND' 100' IN' THE' DIGITAL' AGE' IS' ORGANIZED' BY' BRAND' AUDIT'
GROUP'AND'WILL'ENGAGE'APPROXIMATELY'300'STUDENTS' IN'ASIA.'THIS'WILL'
FORM'A'CV'TALENT'POOL'FOR'PARTICIPATING'COMPANIES'IN'THE'FUTURE.'
Kirs1'LindbergARepo'
+358'50'585'5505'
Let’s'take'Finnish'
design'forward!'