Join the internet revolution as a leader and not as a follower

INTERNET MARKETINGDIPLOMA IN

The Internet needs no introduction today. Its power and potential is recognized by one and all. The Diploma in Internet Marketing from the Professional Institute of Marketing & Strategy is designed to provide you with the necessary education, training and mentoring to help you join the Internet revolution not only as a user but also as a career-oriented decision-maker. Take the PIMS Diploma in Internet Marketing and join an MNC, a public limited company, the government, or a SME as an Internet Marketing

There are 148,344,875 Internet websitescurrently registered and counting.

The number of email messages opened on smartphonesand tablet PCs has gone up 80% in the past six months.

93% of companies use social mediato market their business.

Blogs on the Internet are 63% more likely toin�uence purchase decisions than print magazines.

COURSE OVERVIEW AND INSIGHTSThe Diploma in Internet Marketing from PIMS is a comprehensive 70-90 hour course which covers all aspects of Internet and digital marketing. No prior background in marketing, engineering, science or mathematics is required to become an Internet marketing professional. You can become an Internet marketing expert even if you are a commerce or humanities student. What is required is good knowledge of the Internet landscape, willingness to work hard and learn, an a serious commitment to your career. PIMS will help you achieve these objectives through this course.

THE INTERNET HAS ARRIVED… HAVE YOU?

THE STRATEGIC ADVANTAGE

Did you know that there are more than 10,000 Internet marketing jobs currently lying vacant in India? To check this out, we encourage you to search on the major job portalssuch as www.naukri.com, www.monster.com, www.timesjobs.com and www.careerbuilder.co.in with keywords such as “Internet marketing” “Search engine optimization” “Digital marketing” and “Ad words”. A Diploma from PIMS qualifies you for a full-time position in Internet marketing the day you complete the course and the project. The Diploma Certificate is also valid for points toward Canada, Australia and New Zealand immigration. Once you complete your Diploma, PIMS will provide job placement assistance and career guidance. The Diploma will also serve as an added qualification when combined with your degree since the Internet plays a role in all fields

Once you complete the Diploma in Internet Marketing course, you will be able to:

Gain 360 degree knowledge of Internet marketing from a career point of view

Begin working full-time, part-time or on weekends as an Internet marketing professional for a company

Earn extra income by doing project-based assignments as a freelancer

Take your career to the next level by combining the Diploma with your present college degree

JOB PLACEMENT ASSISTANCEAND CAREERS

WHY CHOOSE US?

Small Size BatchPIMS ensure Personal Attention to each Student, So we have kept our Batch Size Very Limited

PIMS qualifies you for a full-time position in Digital marketing the day you complete the course and the project.

PIMS faculty members are highly qualified and experienced Internet marketing professionals with Google Certification.

After Completion of course PIMS will provide 100% job placement assistance and career guidance.

Google Certified Trainer

Trusted Certification

100% Placement Assistance

“JOIN THE INTERNET REVOLUTION AS A LEADERAND NOT AS A FOLLOWER”

REVIEW

4.7/5

“Thanks to PIMS Placement Team. I got placed in leading Limited Company as a Digital Marketing Manager” − Divyanshu Kaushik

“Great insight into the digital marketing domain by experienced trainers and excellent content.” − Anjna Singh

“Interactive classes by experienced faculty to keep everything interesting. Great Internet marketing institute for beginners”

− Paritosh Mishra

“Great learning experience here! Really good place to learn all marketing tools! Your career can get a new wing once you join

− Abhay Kumar

“Trainers and their way of teaching was the strongest part of training”− Zeba Quadri, (Ex-Traniee)

Jyoti TiwariEx-Trainee, PIMS

Shobha SinghEx-Trainee, PIMS

Puneet RanaEx-Trainee, PIMS

Ravi BahukhandiEx-Trainee, PIMS

Sanjeev UpadhyayEx-Trainee, PIMS

Siddharth JainEx-Trainee, PIMS

MEET OUR GOOGLE CERTIFIED PROFESSIONAL

For YouYou can also be one

Ziba QuadriEx-Trainee, PIMS

Mani RajawatEx-Trainee, PIMS

Himani SawhneyEx-Trainee, PIMS

Kamal AroraEx-Trainee, PIMS

Priyanka SharmaEx-Trainee, PIMS

Surbhi GuptaEx-Trainee, PIMS

PIMS faculty members are highly qualified and experienced Internet marketing professionals with extensive industry experience. Many of them currently works full-time as Internet marketing managers and consultants. You will not only benefit greatly from their experience and insider knowledge about the Internet industry but will also receive help from them to find suitable jobs in the industry either full-time or part-time.

OUR FACULTY

BECOME DIGITAL MARKETING PROFESSIONALBY INDUSTRY RECOGNIZED CERTIFICATES

Facebook(paid)Hubspot InboundCerti�cation

PIMS Certi�cate 7 Google Certi�cate

Your Name

COURSE SYLLABUSWe have provided a module-based introduction of the course curriculum and syllabus to help you gain abroad understanding of the Diploma in Internet Marketing from PIMS.

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3General Overview ofWeb Concept & Hosting

What Exactly is Digital Marketing?Digital Marketing Vs Traditional MarketingWhat is B2B & B2C Marketing?How to Start Digital Marketing?What is Traffic?What is Keywords?One By One Process Of Digital MarketingHow to get Traffic?How to Engage Traffic on Website?Types Of Lead& ConversionHow to Retain your Web Customer?Analysis your Traffic Sources & ROIBenefit Of Digital marketing

Introduction to Digital Marketing

What Is Internet?Who owns the Internet?How Internet Works?What is Intranet?Difference Between Internet & Intranet.

Basic Of Computer( Back to School)

What Is IP?What Is the Use of IP?What is Computer Mac addressWhat is Firewall?What Is LAN & WAN?

What is WWW?What is Domain?Difference Between HTTP & HTTPSWhat Is Domain Name?What is Domain Extension?What is Hosting?Different Types of HostingTypes of server

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SEO

Introducing Cloud & CDN ConceptDifference Between Shared, VPS& Dedicated ServerDifferent Types of Website

Based On PurposeBased On Functionality

Different types of programming Languages

How to Create Blueprint of Website?Objective of WebsiteDeciding Position of Images & ContentWho to make your website faster than Others?How to Create a website in Wordpress?

Choosing the right domain name for your websiteChoosing a hosting platformInstalling WordPress within 5 minutesChoosing the right free/paid wordpress theme for your blogHow to setup Google Webmaster tools and Google analytics for your blog?Plugins you need for your WordPress blog/Website

Website Planning & Creation

5What is SEO?What is SERP?What is one Page seo?

How to Select a Domain Name?Page Naming (URL Structuring)Image Naming, Image Title and ALT Tags CreationWhat are Meta Tittle What Is Meta Description

Search Engine Optimization(on Page SEO)

Headings Tags {H1 to H6}What is Content Writing?SEO Friendly Content Writing {Insert keywords in content}Anchor Text, Link TitleRobots.text file use and creationHTML Sitemap creationXML Site Map CreationTools for seoSite Tracking Tools (Google Webmaster Tool, Google Analytics Tool

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6What are Backlinks?Why Backlinks are Important?How to Get Backlinks?Difference Between Do-Follow andNo-Follow BacklinksWhat is Google Page Rank?How to Increase Page Rank?Search Engine SubmissionsDirectory SubmissionsArticle Writing and submissions

O� Page SEO

7How to optimize your site for Google Hummingbird Algorithm?What is Google Panda Algorithm?What is Google Penguin?What is Google EMD Update?How to save your site from Google Panda, Penguin and EMD Update?How to recover your site from Panda, Penguin and EMD?Black Hat SEO( Use at your Own Risk)

Advance SEO Knowledge

Google Adwords( Search Advertising)

Press Release writing and submissionsBlog Posting and comment writingClassifieds postingForum PostingBusiness ListingSocial BookmarkingSocial NetworkingWhat is Page Rank?What is PA & DA?

Introduction to PPC & AdwordsSetting Up Google Adwords AccountPayment Option- Which is better ?Create First CampaignUnderstanding Adgroup, Ads, Keyword ConceptLearn Biding StrategyGeo TargetingSite Link ExtensionsPhone Extensions

SEO tools SEO site checkup Seo Rank checker

Online Advertising Tools(PPC)

9How to use Shared Library?What is Audience?

Re-marketing

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What is Display Advertising?Understanding Display Setting ConceptFrequency CappingType Of Display NetworkUnderstanding Display Planner ToolsDisplay Targeting OptimizationDisplay Keywords Targeting

Display Advertising

Local ExtensionReview ExtensionWhat is Quality Score?What is CTR?

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What is Shopping Ads?Creating & Verify Google Merchant Center AccountAdd Product in your MCAUnderstanding all required Fields for Product Listing.Add your Product in feeds using Google SeatsAutomatic Item UpdatesLinking MCA to Adwords Account

Shopping Ads

12What Is Video Ads?Video Ads FormatIn-stream or video discovery adsBumper ads: 6-second video adsDifferent Bidding MethodLinking your YouTube accounts to AdwordsTypes of Video Targeting MethodSelecting Best Targeting Method for your adsTips for Creating Video Ads

Video Ads

How to Create Remarketing List?Setting Up your First Remarketing Campaign

Video Creating Tools

Placement TargetingTopics & Demographics TargetingUnderstanding Conservative TargetingAggressive Targeting(Display Campaign Optimizer)Tips & Tricks

Conversion TrackingCPC/CPM How to Optimize your coast?How to Maintain QS & High CTR ?

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13Understanding Universal App AdsUpload your First app to PlayStore/IOSCreating your First Mobile App AdCampaign OptimizationBid Strategy( Cost per Install)Find Best Placement for adsTips & tricks for More Installation.

Universal App Ads

Overview of Bing & Yahoo PPCTransfer Google Adwords Campaign to BingCompare Adword & Bing PPCUnderstanding Google Alternative Explore Bidvertiser, Info links, BuySellAds & MoreGet your Adwords Certificate Now( Best of Luck)

Google Adwords Alternatives

What is Google Analytics?How Google Analytics works?Accounts, profiles and users navigationGoogle AnalyticsBasic metricsThe main sections of Google Analytics reportsTraffic SourcesDirect, referring, and search trafficCampaignsVisitors AnalysisUnique visitorsGeographic and language information

Tracking Performance and Measurement with Google Analytics

What is Social media MarketingHow to market Company’s Product On Social MediaWhy Social Media is Important?7 Wonders of Social MediaCreate your Profile One by one

Social Media Marketing

Actionable Insights and the Big PictureRecap of Google Analytics reports and toolsFinding actionable insightsCommon mistakes analysts makeAdditional Web analytics tools

LinkedIn MarketingIntroduction about LinkedInCreate your Personal & Company ProfileUnderstanding B2B and B2C ConceptHow to use Linked Group for MarketingHow to Increase your Connection

Facebook MarketingHistory of FacebookHow to market on FacebookCreate your Company Page, GroupHow to manage your One week Post in AdvanceHow to increase your Facebook Likes( White hat)How to get likes in bulk( Do it at your Own Risk)How to Engage your Fan on PageMake your Post ViralDo some extra activity( Updated part)Facebook PPC( Advertisement)Example of some Successful Facebook Page

Twitter MarketingIntroduction to TwitterCreate your ProflieWhy is it Microbloging?How to increase Followers (White & Black hat)How to Market your ProductUnderstanding # (Hastag) conceptAdvertising on TwitterTools for Twitter MarketingExample of Successful TwitterCompany Page

Pinterest MarketingWhat exactly is Pinterest?How it's different from other Social Media?How to promote Business on Pinterest?How to increase followers on Pinterest?How it can help you to Promote your content?Pinterest Analytics

Quora MarketingIntroduction to QuoraHow Quora helps in Content marketing?How to reply on Quora Question?Create Quora Ad

Social Media Tools

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Introduction to youtubeCreating Multiple Chanel in Single AccountTools to create VideosHow to add Annotation, subtitles & cardsSearch optimization of videosTools to optimize Videos

What is Email Marketing?What is Opt-in & double opt-in database?What is Subscriber database?Email Marketing SoftwareEmail Marketing Online Tools Bulk email service providerWhat is SMTP Server?Rules of sending Bulk mail

Email Marketing

Youtube Marketing

19Definition of an online sales LeadCold, Warm and Hot leadsWhat is landing page?Difference Between Landing page & WebsiteHow to create landing page?How to use Thank you page?Tools to create landing pageWhat is A/B testing?Lead FunnelConverting Leads into sales through internet Marketing

Lead Generation

Instream & bumper ad in youtubeVideo MonetizationTricks to make Money from youtubeDistribution of Videos for rankingYoutube Analytics

Setting auto responder emailBest practice to send bulk mailFew tricks to send mail in inbox directlyWhat is CAN-SPAM Act?What is A/B testing?Create your First email CampaignHow to track Open/bounce/unsubscribed Email?

Email marketing tools Lead Capture tools

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20Online Advertising

Introduction to banners, Contextual ads & rich MediaTools to manage pop up advertisingPop under advertisingContextual advertising using images & videoOnline Advertising companyCreating Banner Ads using toolsTracking & Measuring ROI of online advertising

What is ecommerce?Current ecommerce scenario in IndiaDriving traffic to ecommerce portal & portalHow to perform SEO for ecommerce website?Create advance strategy for Ecommerce Portal

Ecommerce Marketing

22What is mobile marketing?Why is it important in current Scenario?What is mobile website?Tools to create Mobile appAds on Mobile app

Mobile Marketing

23What is Content Marketing?Objective of content MarketingWhy “Content is King” for SEO scenario?How to write SEO friendly Content?

Content Marketing

How to become content writer?Tools for content writingHow to Spin other website content?How to promote your content online?

How to do seo for mobile app search?Tools to create Mobile WebsiteSMS marketingTRAI rules & Regulations for Mobile Marketing

Content Marketing Tool Content Writing tools Image design tool

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What is affiliate Marketing?Making Money from affiliate marketing revolutionOverview of affiliate Marketing networksIndian websites with best affiliate ProgramsSecrets of Affiliates marketingLive Examples of Affiliates MarketingWhat is www.cj.com?How to approve for world largest Affiliates Websites cj.com?

What is online Reputation?Why online Reputation is Important?How to manage your online reputation?How to respond to first page Negative Review?How to take control on your online reputation?

Online Reputation Management

A�liate Marketing

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What is Growth Hacking?Calculate per-user LTVDesign Growth FunnelAnalysis of Growth using analytics toolsStory Telling technique for Growth Hacking

Growth Hacking

Introducing influence Marketingwhat is brand influencers?What are Digital influencers?What is Social media influencer marketing?How do influencers change Customer mindset?Case Studies of influence marketing

In�uence Marketing

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Adsense Program overview & FeaturesHow to get approved for adsense?Few tricks to get approval by GoogleHow to put ads on your blog?How to receive a check from Google each month through Google adsense?Building an AdSense network with multiple Adsense website.

29Internet Entrepreneurshipwith Google Adsense(Blogging)

How to Write Perfect Resume?Question & Answer SessionImportant questions ListMock test Preparation

What is freelancing?Popular freelancing websitesHow to take project from freelancing website?How to Choose freelancer(For your project)?How to get money worldwide?Popular online payment option for freelancer

Freelancing

Internet Entrepreneurship

How to Start Online Business?How to register Company in India?Important Tools for EntrepreneurRules & regulation of Taxation in IndiaFunding Concept for CompanyHow to Get Fund form Investor?Idea Does Not Matter ,Execution Does!

Interview Preparation

28Become online Seller

How to Select Best Product?How to Decide Pricing?Select Best Marketplace for your Product

Registering on MarketplaceList your ProductChoose Best Logistic option

Abhishek RanjanDigital Marketing Manager

Blue Pigeon

For YouYou can also be one

Anjna SinghEx Trainee PIMS, Entrepreneur

Divyanshu KaushikDigital Marketing Manager

Zephyr Limited

Paritosh MishraFounder of zephyr India

Ex-Trainee, PIMS

Zeba QuadriFounder of ZebTech Solution

Ex-Trainee, PIMS

Govind JhaDigital Marketing Manager

HCL Health Care

Anjit TiwariEmail Marketing Expert

Optimal Transnational India Pvt. Ltd.

Deepti GuptaFounder of Beauty & Healthcare Co.

Ex-Trainee, PIMS

Ravish DhiranSocial Media Manager

SME Channels

Sanjay GuptaFounder of Uday Softech

Ex-Trainee, PIMS

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PIMS TRAINEES HAVE 95% SUCCESSRATIO IN PLACEMENT & ENTREPRENEURSHIP

Chinmayi JhaContent Writer (SEO)

Monster India

PIMS is an outreach initiative of Panache Softech Pvt. Ltd. located in Sector 16, Nodia. For the past several years, Panache Softech has defined its leadership position in the Internet industry with a stellar list of clients for whom the company has provided services in areas such as Internet marketing, web development, web designing, SEO, Multimedia and animation. We now bring our combined experience and expertise to students to help them carve a highly successful career niche in the Internet marketing world.

ABOUT PROFESSIONAL INSTITUTE OFMARKETING & STRATEGY

RECRUITERS FOR INTERNET MARKETING EXPERTS

WORKSHOP & SEMINAR#JoinInternetRevolution

OUR SUBSIDIARIES

CONTACT US:

TRAINING CENTERProfessional Institute of Marketing & Strategy(Subsidiary of Panache Softech Pvt. Ltd.)

A-44A, 2nd Floor, Behind Mcdonald’sSector-16, Noida, Uttar Pradesh, 201301

0120-426777599111830097840044420

info@digipims.com

www.panachesoftech.comwww.digitalaka.com www.hikemytraffic.com

www.smtpget.com www.beinghired.in