design concepts 02 150807

8/19/2019 Design Concepts 02 150807

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design concept presentationone horizon centre, gurgaon

Dated: 7th Aug. 2015


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Design Objective : The design creates a

3-Dimensional connect of all - tangible and

intangible - elements , which make & define AMEX, creating a functional latform for

DATA A!A"#T$%, $!!'(AT$'! &

)**'+T, - a uniue worklace

enironment deliering a multi sensor.

e/erience ,which builds a sense of lace,

identit. and ride in the emlo.ees0

AMEX

- 1rand

- *ositioning

- %ard 2*roduct

- erices

AMEX

- %ard 4older-*rofile

- Merchant - *rofile- )sage Data

AMEX

-Emlo

- Data

- Data

- Data

BLUEWORKS

@ One Horizon


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Design 5orm 6 is the tangible manifestation of Ame/ 1rand 7 erices700%ard 4

Ame/ serices are directl. related to card holder lifest.le0

Ame/ serices

Ame/ card holder lifest

Amex Lounges

Amex Card

Amex Travel

Amex Merchant

ntertainment!"ecreation

# $i%est&le

“The Journey Never Stops”

Amex empo!ees ove "r#veing $ A%venture& "re''ing& (!cing& Bi'ing & S'iing& )))))))**

form


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Design 5eel 6 the creatie design elements will reflect and connect the enironmen

A+E, empo!ees e#t& pr#!& $ ove& B-.AR/ 0 DA"A)*D#t# +ining is t1eir #%venture @ 2or' *7

Ame/ %ard 4older Data

&

Data Anal.sis 8 $nnoat

'inar& Code

Digi

(racta

ls

Data is 1inar. codes connected thru digital circuits

“ Data connects to inform , plan, and reach

feel


5/41Amex empo!ees i'e to 2or' $ p#! toget1er @ 3Our HUB4)**4Our (#mpus4*************** *****

'inar& Code

Digi

Design 5unction 6 creating an oen, collaboratie and connected working enironm

Ame/ at 'ne 4ori9on is an d.namic data knowledge camus

- 1reakout 8 %ollaborations 8%aDestinations -ork & *la.

Re#x&

5#!&

Re#te&

(onnect

Wor' &

-nter#ct

$ (o#bor#te

“Destinations connect the journeys”

function


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colla+oration #meeting

colla+orationmeetingrooms e

n t r &

+oard room

telepresenceroom

touch do,ncolla+oration

colla+oration

+rea-out

medicalroom

colla+oration

meeting #%ocus room

+rea-out

colla+oration

reception

l a d i e s

g e n t s

g e n t s

hc

l a d i e s

upsroom

+att.

comms.room

silence /onestore

store

store

s t o r e

st.

s t .

hu+

hu+

changeroom

mothers room

transport

control helpdes-

'M

A3

A3


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open oce

colla+orationmeeting rooms

touchdo,n area

e n t r &

+rea-outcolla+orations

+oardroom

meeting room

telepresence room

colla+orationsmeeting rooms

+rea-out!colla+orations!%ocus # meeting rooms

copier #rec&cle

hu

+

elec.

l a d i e s

g e n t s

store

hc

loose furniture

l a d i e s

A3

store

elec.


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loose fu

open oce


e n t r &

+rea-out

colla+oration

+oardroom

meeting room

telepresence room


+rea-out! colla+oration!%ocus # meeting rooms

copier #rec&cle

hu+

elec.

l a d i e s

g e n t s

store

hc

l a d i e s

A3

store


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ca%eteria

training room

co6ee shop

ma-er space

openoce

colla+orationmeetingrooms

tech. concierge

e n t r &

recreation

A3


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colla+oration #meeting

colla+orationmeetingrooms e

n t r &

+oard room

telepresenceroom

touch do,ncolla+oration

colla+oration

+rea-out

medicalroom

colla+oration

meeting #%ocus room

+rea-out

colla+oration

reception

l a d i e s

g e n t s

g e n t s

hc

l a d i e s

upsroom

+att.

comms.room

silence /onestore

store

store

s t o r e

st.

s t .

hu+

hu+

changeroom

mothers room

transport

control helpdes-

'M

A3

A3


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concepts

colla+oratiocolla+oration

+oard room

reception

colla+oration

+rea-out


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concepts


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concepts


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concepts


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concepts


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li%t lo++&

concepts


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concepts


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concepts


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concepts

“the journey never stops”


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concepts


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concepts


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concepts


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concepts


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concepts


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concepts


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open oce


touchdo,n area

e n t r &

+rea-outcolla+orations

+oardroom

meeting room

telepresence room

colla+orationsmeeting rooms

+rea-out!colla+orations!%ocus # meeting rooms

copier #rec&cle

hu+

elec.

l a d i e s

g e n t s

store

hc

loose furniture

l a d i e s

A3

store

elec.


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concepts

4( #


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concepts

4( #


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concepts


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concepts


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concepts

training room


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ca%eteria

g

co6ee shop

ma-er space

openoce

colla+orationmeetingrooms

tech. concierge

e n t r &

recreation

A3


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concepts

2(


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concepts


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concepts


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concepts

*o


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accent carpet palette (mohawk)


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main carpet 1 9 circulation

main carpet 2 ; ,or- area

main carpet ) 9 accent

accent carpet palette

carpets


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concepts

accent camain carpet 1 9 circulation

main carpet ) 9 accent

main carpet2; ,or- area


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Thank you!

design concepts 02 150807

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