design challenge young social entrepreneurs

ATLANTA UX-ERS

How might we enable more young people to become Social Entrepreneurs?

• Lack of strong support system. Mentors are essential• Social start-ups are more often a side project in the Tech community and lose sight of

“social good’ part of the entrepreneurship• “Raising money” is not a sign of success, building a sustainable business is important• Lack of self-confidence among the youth• Lack of business model for this new realm of entrepreneurship • Lack of knowledge of space and resources for entrepreneurship

Learnings from User Research & Interview

Clustered ThemesAfter researching through the materials, the learnings were clustered into the following themes –

• Collaboration Space

• Funding

• Easy reach and effect on youth

• Design Challenge: To build confidence & instill bias for action• Insight Statement:1. Confidence Building & Support:

• Lack of mentoring• Lack of confidence

2. Evolution of Social Enterprise• History of lack of transparency in the social enterprise• Lack of partnership with other individuals with different skills

3. Individual Skill Development• No Training on Business skills and no time to invest.

Insight statements

1. How might we generate enthusiasm for entrepreneurship among the youth?2. How might we create a space which fosters collaboration?3. How might we stay upto date with the funding options?

“How Might We” questions

Enthusiasm Evolution of Social Enterprise Confidence Building

Brainstorming

Design ChallengeBuild confidence and instill bias for action among the youth

Selected Idea

The “Winner” Idea – Movable Thinking Juices

HMW QuestionHMW create a space to mentor and educate entrepreneurial skills among the youth which will foster collaboration and interaction

Describe the IdeaCreate a popup shop space which will operate in collaboration with youth organizations to mentor, teach entrepreneurial skills to the youth. It will be a fun, playful, interactive space for the youth where they will learn with play.

Ideas impact on challengeThe youth will gain knowledge on the entrepreneurial skills, they will build confidence as they grow and interact with more fellow students, friends, mentors and experts. They will have a medium to start and exchange entrepreneurial ideas and execute their ideas.

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Experience Map - 1

1. The Person

Name: SarahAge: 14yrs old (13 - 15yrs)Description: Smart girl, average student, only child. Loves to hang-out with friends. Curious to learn new things. Loves technology, always on on the internet.

2. Awareness

Sarah reads about this space from a banner hanging in her youth org. She views a you tube video about this new educational/ fun space on wheels which travels between schools and youth organizations. The space is called "Movable Thinking Juices”. Sarah is excited about this space because she could have fun with friends while learning something new and everybody gets cool stationeries and treats. Her friends have heard about it through brochures that got circuited in their Gym.

3. Event Teaser

Sarah enrolls into the program which will beheld in the YMCA near her house. 7 days before the program Sarah receives a program kit at her doorstep. The kit includes - post-it notes, 3 colorful pens, candies and an exciting social cause challenge (eg - how can you help to keep the neighborhood clean). Sarah can create a team, brainstorm on the challenge to come up with an idea.

Experience Map - 2

4. First Session

The program is a 1 day session. The mentors willtouch points on entrepreneurship, create awareness on social enterprise and steps taken to become an entrepreneur. The topics are thought in a fun manner by referring to the challenge that were sent to the individuals. There is an experience map on the challenge and the kids get to do some role playing. Sarah plays the role of a venture capitalist in her team. Yummy pizza is served for lunch and everyone gets served with various flavors of ice-creams and prizes at the end of the session.

5. Staying Connected

After the first session everybody get a login ID tothe Moveable Thinking Juices website. Kidscan blog about their ventures on entrepreneurship,exchange ideas, videos, photographs, get inputsfrom mentors and peers. The website app helpsthe kids to stay connected with the rest of the youngentrepreneur thinking minds anywhere mobile.

Prototypes

Truck

Handouts

Prototyping the Design Flow - 1

Action Plan & 2 X 2 Matrix

Our Ideas

Staff• COO (Director of Operations): Handling Money,

Logistics, Development & Implementation• Educator: The Instructor with entrepreneurial

skills, preparing curriculum. Partnerships• Youth Organizations: Collaborating with these

organizations to gather the space and attendees. • Sponsorships: Entrepreneurial organizations• Branding partnerships: Eg – Coca Cola

Funding• Donations• Crowdfunding Engines: Eg – Indiegogo, Kiva• Merchandize proceeds go to our brand.

Creating a PitchFor Person you are designing

Social networking eats up 3 hours per day for an average American user. Instead, how about we spend 2 hours a day working on some really cool helpful idea and then spend the next hour bragging about the progress of this idea in social media? How about those 2 hours are spent on a social good like making your neighborhood greener or serving food for the homeless? How about spending those 2 hours making your piggy bank a little more heavier with your own money? Join us, the Movable Thinking Juices, where we guide you to be an entrepreneur and not just any entrepreneur but a social one. Age doesn’t matter for being an entrepreneur. Let us embrace social responsibilities in our business and change the world for good. Learn, have fun, win prizes and enjoy treats with us!

For Potential Funders

One of the greatest challenges kids face is self-confidence. Self-Confidence in front of their peers. Self-confidence in front of adults. Self-confidence that they can do more, that they can be more. What Movable Thinking Juices does is unlock the self-confidence; it unlocks that belief by showing kids what they can accomplish with nothing more than their own minds. Using series of guided entrepreneurial exercises and sessions, our program gets kids excited about entrepreneurship, excited about building something out of nothing, and –most importantly—excited about themselves and their own potential.

We are going to apply the learning of Human-Centered Design in our everyday work disciplines. We are highly inspired by IDEO and their principles so, we would create/ get involved in design challenges and focus on the Human-Centered concepts.The class readings, case studies will always be a reference point for us.

Moving Forward

We ATLANTA UX-ERS Thank You!We thank IDEO & ACUMEN for putting this together and making it easily available for us. We enjoyed this course, made new friends and as we step forward, we intend to think the Human-Centered way. Thanks again!