Design and Customer Preferences

Designing a Facility Which Appeals to Your Customers

Regardless if it’s a retail store, a dental office or any other business establishment, design plays a

critical role.

Other than the products and services you’re offering, a store’s overall design basically gives the first impression.

It either entices or puts off customers.

Along with customer service, it is part of the factor which determines the customer’s shopping experience.

Customers and Business Design

1st Tip: Stun at First Glance

One of the best ways to design a retail store or any other business establishment is to make it

look as appealing as possible.

Most customers are not really enticed by what they see in the shelves – overall design plays a factor in this regard.

A good design complements or enhances how your products look.

However, do not overload your customers’ senses in beautifying your establishment’s design!

2nd Tip: Comfort is a Plus

The picture displayed is that of a dentist’s waiting room

Comfort doesn’t only include the physical aspect: it should also involve aesthetics.

In this case, the overall design makes good use of color psychology, helping calm down patient customers.

Providing comfortable seating, especially for men in department stores, is an absolute must.

3rd Tip: Organize, Organize

Although uniform is boring, it is pretty convenient and will help your customers

find what they’re looking for.

Be sure to put signage on every shelf, corner or display case to give customers a guide.

Always arrange items in a way that makes it easy for your customers to look at and grab certain items.

4th Tip: Create a Clear Path to the Back of the Store

Though the back of the store is usually reserved for items unworthy to be put in

front, it’s like a gold mine for your customers.

Like the retail store in the picture, be sure to create a clear path which leads to the back.

Be sure that the pathways are large enough to accommodate two or three people – you wouldn’t want your customers to crash against each other.

Thank you for reading!

All photos in this slideshow are courtesy of ReadyFit.