desarrollo prueba caso 3.xls

8/16/2019 desarrollo prueba caso 3.xls

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Metodologías de Recolección de Información ó Servicios Vendidos

CONVENCIONES:

Cuali: (Proyecto Cualitativo) sesiones de grupo. Entrevistas en profundidad

Quanti: (Proyecto Cuantitativo) Encuestas

C (sesor!a Cualitativa)

Q (sesor!a Quantitativa)

"C: ("og!stica Cualitativa) #ane$o log!stico de recluta#iento y preparaci%n de sesi%n de grupo.

"Q: ("og!stica Cuantitativo) #ane$o del instru#ento reali&aci%n de las encuesta'asta la codificaci%n captura y procesa#iento.

"CQ: ("og!stica Cuali y Quanti) #ane$o log!stico de recluta#iento y preparaci%n dla sesi%n de grupo. ane$o del instru#ento reali&aci%n de las encuestas 'asta codificaci%n captura y procesa#iento

: (sesor!a) *evisi%n de la infor#aci%n del cliente y so+re esto 'acer udiagnostico y desarrollo de estrategias


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BRANDSTRAT S.A.NIT 830.100.700-8BALANCE GENERAL DICIEMBRE 31-06Informe de Prueba

ACTI! PASI! " PATRIM!NI!

ACTIVO CORRIENTE: PASIVO CORRIENTE:

Disponible $ 37,700,946 Obligaciones Financieras:

Inversiones 189,613,458 Bancos acionales $ 18,191,514

De!"ores:

#lienes % eo &41,940,0&9 'oal Obligaciones 18,191,514

(nicipos ) avances 41,188,441 *rovee"ores:

(nici+ Ipos ) #onrib!ciones 5,930,395 acionales &&&,757,599

#!enas por cobrar 0

De!"ores -arios &37,767 'oal provee"ores &&&,757,599

*resaos a paric!lares 10,583

'oal "e!"ores &89,307,&15 #!enas por pagar &8,816,938

Ip!esos, grav.enes ) asas &,1&6,000

Total activo corriente 1!"!#1"!1 Oros pasivos 9,&95,967

Total %a&ivo corriente #81"188"018

PASIVO A 'AR(O P'A)O:

*/O*ID(D, *('( 2 I*O % 66,0&9,313 Bancos acionales 9,33&,000

'O Oras obligaciones &5,606,60&

'oal pasivo a largo plao 34,938,60&

Total %a&ivo 31!"1#!"!#0

I'(IB 596,401

PATRI*ONIO:

#apial social 70,000,000

DIF/IDO 8,97&,76& /eservas 35,414,537

/evaloriacin "el parionio 14,710,679

O'/O (#'I-O 744,673 ili"a"es "el eercicio 104,866,715

ili"a"es eercicios aneriores 51,846,&18

'oal parionio &76,838,148

TOTA' ACTIVO $ #"!+"7!8 TOTA' PASIVO , PATRI*ONIO $ #"!+"7!8


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BRANDSTRAT S.A.NIT 830.100.700-8ESTAD!S DE RES#LTAD!S1 ENER! A 31 DICIEMBRE-06Informe de Prueba

IN(RESOS NETOS OPERACIONA'ES

ervicios "e Invesigacin "e erca"os, elab+enc!esas, es!"ios 1,&86,113,&&1

TOTA' IN(RESOS NETOS 1"#8!"113"##1

#oso "e los sevicios 570,&97,501

TI'IA /RTA 71"81"7#0

(ASTOS OPERACIONA'ES:

("inisracin 476,858,070

asos "e -enas 15,&43,539

'oal gasos operacionales 49&,101,609

TI'IA OPERACIONA' &&3,714,111

I/O O O*/(#IO( 1&,65&,959

('O O O*/(#IO( &0,445,55&

#O//##IO O'(/I( % '( %3,801,835

TI'IA ANTES E I*PESTOS #1#"11"!83

*/O-IIO /'( 2 OB/'(( 86,041,000

//-( ( &1,&11,968

TI'IA NETA 10+"8!!"71


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BRANDSTRAT S.A.

ESTAD! DE RES#LTAD!S

Helisa47 A$! %006 200601 200602 200603

ENERO FEBRERO MARZO

INGRESOSOperacionales

41 Investigación de mercados y 68,640,000 6,!40,!"0 0!,#$8,8$$Sub total operacionales 68,640,000 ### ###

68,640,000 ### ###

6 COSTO E LOS SER!ICIOS %,#",4$6 !!,8!6,0# %,$4$,%#"

"tilia $ruta %&,4'',%44 8',%04,'68 8(,)*',&'8

GASTOSA+inistracin

110 &onorarios !,0"8,8!4 !,%0#,68 #,!64,0!!11 Im'(estos 40,$8 ,6%6,"66 !",6$"120 Arrendamientos #,4!,!#0 ,%!$,66$ ,%!$,66$12 contri)(ciones * +++ *130 eg(ros * +++ *13 ervicios !,!8$,800 #,$%#,!8# #,$$!,"0%140 -astos .ega.es %6,4! 44$,#00 ,",!$#

14 Mantenimiento y Re'aracion !8,%8! !%$,!4% 8%,%810 Adec(ación e insta.aciones "4,#00 $#,$00 0$,44$1 -astos de /iaes * 4,$"6,#00 $,!44,840160 1e'reciaciones ,00,"! 888,0$% ,!06,416 Amorti2aciones * !!,086 ##",0%0

3rovisiones * +++ *

1! 1iversos 6,%%6,##" 6,"%8,8"$ #,"8%,0%#1!0 omisiones * +++ *1!10 5i)ros*s(scri'ciones*'eriod * !#",%00 *1!1 Msica am)ienta. * +++ *1!20 -astos re'resentación * +++ *

1!2 E.ementos de aseo y ca7et %",000 #$%,406 $4,0$#1!30 9ti.es, 'a'e.eria y 7otoco' %!,$!8 ,04,0"" "$!,$6"1!3 om)(sti).es y .()ricantes * 60,000 *1!40 Envases y em'a:(es * +++ *1!4 ;a


6/32

1!70 Indemni2ación 'or da>os a * +++ *1!! Otros 4,48%,4#4 !,84,!#4 8,0#,"%#

1!!01 om'ra de datos #,%"6,4#4 !,#%,4"4 ,$68,$6"1!!20 Rega.os ,$0$,000 * +++1!!30 /arios 8,000 $4,8$0 6,444,##$

Sub total a+inistracin '),68%,666 ((,(*6,'%0 (),(04,*&%

!entas

210 &onorarios #6,666 4!!,!!# !$,$821 Im'tos * +++ *

220 Arrendamiento * +++ $#,#$022 ontri)(ciones y a=.iaciones * +++ *230 eg(ros * $0!,%0$ *23 ervicios * +++ *240 -astos 5ega.es * +++ %,000

24 Mantenimiento y Re'aracion * +++ *20 Adec(ación e insta.aciones * +++ *2 -astos de /iaes * +++ *2! 1iversos y com'ra datos 4!%,#$0 6"#,0# $06,044

Sub total -entas 6%%,&*6 *,60&,'%8 8&',8*'

Gastos A+on . !tas '8,(4*,%8' (4,&'%,%08 (8,*&),00)

"tilia Operacional (*,080,&6' 4),%)8,)60 4%,%*%,&'*

In/resos No Operacionales

4210 Intereses y otros $,68!,8" * #,#6,684220 Arriendo * +++ *420 Rec('eraciones * +++ *42! 1iversos 60,6$0 8"8 #0,46

Sub total In/resos no ope %,)4(,8() 8)8 ','8*,8')

E/resos No Operacionales

3 No Operacionales !#",!%$ $8#,#"# $,0!6,##Sub total no operacionale !#",!%$ $8#,#"# %,0(6,'*'

47 A(stes < in?ación * "!,%%0 * $$8,%!4 * 8$8,!!

"TILIA1ERIA antes e Ta2 (6,4'(,4*4 46,4(8,4(' 4*,&0(,''(

MENO IM3ORREN;A@OBRE;AA

TOTAL "TILIA

REER/A 5E-A5

TOTAL "TILIA


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200604 20060 200606 200607 20060" 20060!

ABRI5 MAO 9NIO 95IO A-O;O E3;IEMBRE

%6,480,6#4 !4,"#0,400 $",$40,0! 8,0%0,8! !",446,44$ !8,"68,000

&6,480,6'4 ### ### **8,0&0,8*( (),446,44% (8,)68,000

&6,480,6'4 ### ### **8,0&0,8*( (),446,44% (8,)68,000

"$,"8$,#$8 4$,%#4,$68 %,!6#,!6! !",06$,080 $0,!$8,"08 !,##8,80#

'0,6&%,(66 ### ### 8*,0'%,)(( *',&*','6( '%,%(&,*&8

,""4,666 408,000 408,000 %08,000 408,000 ,#48,000

4%%,66 !$$,#!8 !!#, #8,%%# !"8,8" !!$,"#

!,#4",%#! !,#6,48! !,#",%#! !,#",%#! !,$0,%#! 4,00,4#!

* +++ * * +++ *

+++ * * * +++ *

!,%0,40 4,$0!,0! !,!4%,66! !,6!4,"%# 8,%6,## $,8$$,$0%

8",#00 !4,0$0 #6,$0 4,$00 !!,000 40,#00

* +++ * $0,$00 * #4,800

,4$,#$4 ,0!4,080 %$,00 6#!,$66 6,000 ",86#

$$,440 "#0,000 * * +++ *

,!#!, ,!#%,%" ,!!4,$ ,!"",%6 ,!8!,4#8 ,!%,48

##",0%0 +++ ##",0%0 ##",0%0 #4$,$0$ #4$,$0$

* +++ * * +++ *

#,66$,4#0 #,$,8% !%,806,!0% 8,6#6,448 !%,!84,#% #!,6$",06%

* +++ * * +++ *

!4","60 * * * #4!,800 4$,000

* +++ * * +++ *

+++ * * * +++ *

"!,0%# 6#,0%! 68,"40 !4$,6!0 #8%,$06 $!,!!$

64,604 %4,06" $66,!88 !4#,%08 #$%,8"! $#6,!%%

"8,%00 "0,000 * $0,000 * *

+++ * * * +++ *

!4,600 "!,!00 "",$00 8%,0$0 "$,%00 #8!,000

* +++ * * +++ *

,480,6!4 ,"$4,$68 ,08#,!0 "!",6#4 ,0%8,#$ #,!$0,0!!

$,"00 4#,800 #4,!!" #,400 8,$00 $,$00


8/32

* +++ * * +++ *

8,8!0,!0 8,0",%% !",4!",#4 ",0$8,8!6 !",408,4#$ #0,!8!,80#

,#0#,%# ,#%#,%0 #%,66,64 0,880,"40 !,8$%,800 !,",06

%!",068 #0,6%0 * * +++ *

6,6%0,$0 6,604,400 ",""6,0$0 6,"8,0%6 $,$48,6#$ 6,6"#,6%6

(4,0(6,*66 ### 48,8&6,46* '8,8&&,)') %(,64),068 (),'60,''8

4!!,!!4 * * * +++ *

,!%4,000 * ,!#",000 * ,00,000 *

+++ * * * +++ *

+++ * * * +++ *

+++ * * * $%,60 *

+++ * * * +++ 6,600

* +++ * * +++ *

+++ * * * +++ *

+++ * * * +++ *

+++ * * * +++ *

480,%! #!0,$$0 * 6,400 #4#,"## ##,%""

',(08,'6% '(0,%%0 *,('),000 *6*,400 *,(0',88' *'&,%))

(6,(44,4(* ### %0,''(,46* '&,06*,*') %4,&4&,&%0 (),(8&,80%

*%,64&,06% ### 8),&%4,')& %*,&64,606 6),86','*( **,8%0,60)

* * #,66,66# * #,#%$,#00 #,$6!,%4# #$,!86 88",!$%

* +++ * * +++ *

+++ * * #4,000 "",800 *

,#0 60,$%8 ### #$0 #,!8# 8#"

*,'0* ',*06,064 ','&4,&)8 ',%88,*&' '0%,%68 888,*86

#,8!0,"0% ,!!#,#06 "#,4" !0$,$"$ 8,0",$$! * %"%,"$%

',8(0,)0& *,((','06 )*',*4) (0%,%)% 8,0*),%%( &)&,)%&

* $%,0! * !!,$!# * #"!,6$# * #$","0# * #8%,!# * #8%,!8!

*&,06&,%86 ### 84,6)(,%0' %(,&8&,%'0 )%,&6(,((0 *0,')',04%


9/32

200610 200611 200612

O;9BRE NO/IEMBRE 1IIEMBRE TOTAL

!",0%,4#! #$,%!%,604 !$,"%6,$84 ,#86,!,##

### *'%,&(&,604 ### *,'86,**(,''*

### *'%,&(&,604 ### *,'86,**(,''*

4!,86,44% $#,4"0,!8% 6%,686,!%% %)0,'&),%0*

6,)'%,0'6 )(,46&,'*% ### )*%,8*%,)'0

,688,000 ,$#0,000 ,%$$,000 %,66#,"0 4#00$ #%4,$$8 4#6,#! $!,%46 $,8#4,"%! 1#1"$ !,600,4#! !,606,4#! +++ !",64$,$" 7#6$ * * +++ * 0#00$ * * +++ * 0#00$ !,!%!,$$" #,6#0,!4" !,"$%,%4 4","$$,#!6 !#70$ #,800 8,#00 #,%00 #,0",%6$ 0#41$ "$,000 * +++ %6!,8!0 0#20$ !"!,#$4 ,68!,8%8 ,!8,!%% 6,"!,$$8 1#36$ * * +++ 0,"%6,480 2#1!$ ,440,%0$ ,4!8,"4! ,4",6#" $,"8$,0%4 3#21$ #4$,$0$ !#,$$$ +++ #,$!0,6 0#1$ * * +++ * 0#00$

#,0%,#0% !,8#6,4%! $4,00%,$$$ !#",6#,"!$ 66#4"$

* * +++ * 0#00$

* * +++ %64,460 0#20$

* * +++ * 0#00$

* * +++ * 0#00$

#4,"6 ,"4,#$$ %0,"00 $,!06,%8$ 1#0"$ 648,%" ,00%,!8# 6#,8"! 6,%!!,$%! 1#41$

* * +++ #$8,%00 0#0$

* * +++ * 0#00$

"",800 "0,#0 6,668 #,$,8$" 0#44$

* * +++ * 0#00$

,"!%,48" ,68",40$ #,"%,0% #0,0#,66! 4#0!$

!,%00 * 6,000 !4,%!" 0#03$


10/32

#0,#4 * +++ #0,#4 0#00$

8,!4%,"$ #",88$,#$0 $0,#!,##! #%,#8%,#6 !#1!$

,80#,"6$ #,4!%,600 40,4$",0#! #%,%8#,4"6 44#70$

* * +++ #,$6#,"$8 0#2$

6,$46,%$0 6,44$,6$0 %,""4,#00 68,"4!,8%# 13#!7$

0#00$### 4(,44',)8' 66,))0,(46 4)6,8%8,0)0 !6#!0$

0#00$

0#00$

* * +++ ,!%8,8$0 0#2"$

$#8,000 * #,"#!,000 6,%"!,000 1#42$

* * +++ $#,#$0 0#01$

%$,"!0 * +++ %$,"!0 0#1!$

* * +++ $6!,06$ 0#11$

!#8,000 !00,000 !00,%0 %!$,$0 0#1!$

* ,#06 * #0,#06 0#00$

* * +++ 0#00$ * * +++ * 0#00$

* * +++ * 0#00$

#4$,%"8 ,#!0,600 $#,4$$ 4,!84,%#8 0#"!$

* 0#00$

',0*),)08 *,%(*,806 (,0)6,(6% *%,'4(,%(& 3#10$

0#00$

### 44,&)4,%88 6&,846,)** 4&',*0*,60& 100#00$

### '8,4&4,6') ### ''(,)*4,***

*

$00 !,04,$8 6%,484 0,"$$,8!$

* * +++ *

,!08,#% * !8,#4 ,648,#!!

#,#8 ,04 %8,$6% #48,8%

*,(*0,84) (,*0%,*&& &'8,'6) *',6%',&%&

,!,% 8#$,44# !#4,68# #0,44$,$$#

*,*(*,**& 8'%,44' ('4,68' '0,44%,%%'

* #%,%$8 #,$6 * "0,"4# * !,80,8!$

### (0,886,&00 ### '*',**&,68(

86,04,000

*'6,0)8,68(

#,#,%68

*04,866,)*%


11/32

68,640,000 **6,(40,()0 *0(,'%8,8%% &6,480,6'4 (4,)'0,400

6"%640 116%340 103%2! !6%4"1 34%7206"640 116340#37 1032"#" !64"0#624 34720#4

2""23!#22

&2""%23!


12/32


13/32

*%),%40,*0( **8,0&0,8*( (),446,44% (8,)68,000 (),0&*,4'(

17%40 11"%0!1 37%446 3"%76" 37%0!11740#103 11"0!0#"13 37446#44 3"76" 370!1#4232""741#127 1!430#2"

&2""%741 &1!4%30 &14%"27


14/32


15/32

*'%,&(&,604 (%*,)&6,%84

12%!40 31%7!712!3!#604 317!6#"4

14"27#611


16/32


17/32

BRANDSTRAT S.A.

Re&or'e a D()(embre de %006

PR!"ECT!S ENTAST& Numero de Pro*e)'o C+(en'e

' 1!! ()S 1!!*'*()S*+,(-M-(IV./.S*S+(IS & 16%!0%4"#0' 20" Starcom 20"*'*S(+R-M/IM+ -R+)I+I & 10%00%000#0

20! Microsoft 20!**MIR-S-(/.V+,+I-) I & 23%6"4%70#0' 214 5aid 214*'*.V+,+I-) & 36%606%000#0' 21 -R 21*'*-R/R,.+ 8. -).(- & 3%"71%2#0 216 S5ell 216*.val9acion )(: & 1%40%000#0 21 -R 217*MIR)+ MI(R+)I & 3%"71%1#0' 21" ( 21"*.(*(R+;I) H I M.8 & 10%000%000#0 21! )estle 21!**).S(./I)SIH(S*;IM & 1%22"%000#0 220 amilia 220**+MII+/.V+,#8. .M+',. & !%670%000#0 221 anco )acional 221*R.(.S( R.8I(- & 4%66"%000#0' 222 ()S 222*'*()S/S.,)8- +M- & 10%6%!12#0 223 ancolomresas & 1%"4%000#0' 23" ( 23"*/.(*(R+;I) H II M.8 & 10%000%000#0 23! S5ell 23!*R.(.S( I+ ,R & 1%40%000#0 240 anco )acional 240*.V+,+I-) )..SI8+8.S & 10%00%000#0' 241 ( 241*/.V+#8. M,.S(#+?-S & 3%00%000#0 243 Sanford 243**S+)-R8 /.V+,+#8@M- & 7%000%000#0 244 .M 244**-S(.(S +M#VR ,)I & 21%212%000#0' 24 arma 24*'*R,- +RM+/.(*+(*+)(I & 14%!00%000#0 246 ( 246*/.V+#R-M#H*S-(( M & !%736%000#0 247 .M 247 * R.(.S( +R+ 8IS(+) & !%240%000#0' 24" .M 24"*-S(.S( +)8+ +)H+ & 14%000%000#0 24! farmacitA 24!**+RM+I(@/+8-I-) +RM+ & 4%66"%000#0

20 farmacitA 20**+RM+I(@/+8-I-) +RM+ & 10%"!0%000#0 + 21 @oAoiB 21*+*@-@-*/.S(#IM+#+:+-I & !%000%000#0' 22 ( 22*.(*(R+;I) 8. +(# III M.8 & 12%"0%000#0 23 analca 23**+.R(- /+R*I)I & %760%000#0' 2 .M 2*-S(.S(*)R & "%000%000#0 26 .M 26*.+ R-R+M+ R.MI- & 7%266%000#0' 27 .M 27*.V+#S.RV#S,.M.)(+ & 6%71"%000#0' 2" .M 2"*+)+ISIS 8RIV.RS I)(.R). & !%033%000#0


18/32

' 2!#3 ( 2!**R,.+ 8. R-8#+?+ & 11%6!1%423#0' 260#4"1"1"1"2 ( 260*.V+#M.:-R+S +?+.S & 6%!00%000#0 261 .M 261*R.(.S(*-M-S .RS- & !%"64%000#0' 261#6163636364 ( 262*.()-R+I+*SH-.R & 41%000%000#0 262#774444 ( 263*--R(#(-++S HI#R & 10%66"%000#0' 264 .M 264*R.(.S( -M-S*.RS- & 4!%000%000#0

' 26#0!0!0!0!0! Hector 26*'*H.(-R -./.+*+R+ ( & !%000%000#0 266#24!0!0!0!1 ( 266*.V+#-).(#,# & 1%200%000#0 267#4072727273 S5ell 267*I.*R.(.S( ),.V- & 7%!0%000#0' 26" ()S 26"*'*()S*.S*S+(IS#I M.8II- & 31%!"7%2!6#0' 271 Sofasa 271*'*R.)+,(*I.)(. I)-)# & 6%!3%"0#0' 272 ( 272 * (R+;I) IV M.8II-) & 12%"0%000#0' 273 -lim>ica 273*'*-IMI+*+S.#+R'#8. M+R & 1%300%000#0 274 S5ell 274*.V+#+(#+S & 11%120%000#0 27 acta 27*'*+( R.S.+RH*.V+#8.), & 4%3!!%!!6#0 276 acta 276**+( R.S.+RH*.V+*8.), & 6%136%44!#0 277 analca 277**+.R(- .)IS/II +RI) & 13%223%000#0' 27" afam 27"*.+ +) I)(. & "%!20%000#0

' 27! as )at9ral 27!*'*+S )+(,R+/(R+;#,I & "%400%000#0 2"0 ( 2"0* +I S-(( & 16%000%000#0 2"1 anal ,)- 2"1*S.SI-).S R,- & 3%6!2%000#0 2"2 anal ,)- 2"2*.)(# R-# & 14%20"%000#0 2"3 anal ,)- 2"3*.)(#R-# & 4%00%000#0' 2"4 anal ,)- 2"4*.),.S(+S .RS-) & 24%2!3%34#0' 2" anal ,)- 2"*.),.S(+ .S.I+ & !%72%000#0' 2"6 ( 2"6*+nalisis lasma & 1%000%000#0 2"7 afam 2"7*/)ecesidades & 1!%0"2%60#0' 2"! afam 2"!*Imagen A osicionamiento I ase & 13%103%"0#0' 2!0 afam 2"!*Imagen A osicionamiento II ase & 13%103%"0#0' 2!1 analca 2!1 * +)++ * l9Co Ve5ic9lar & %000%000#0

' 2!2 Sanford 2!2 * S+)-R8 * r9eeDo A >refere & 7%"!0%000#0' 2!4 ( 2!4 * ,( 4 ,ltratrim Sec & 14%100%000#0' 2! ( 2! * ,( 4 eE9eDin .Ftra & 14%100%000#0' 2!6 ( 2!6 *,( 4 H) & 14%100%000#0 2!7 ( 2!7*.V+,+#(IR 2 & 10%327%!40# 2!" ( 2!".V+#+(#(-I. & 10%327%!40#' 2!! +dams 2!!*'*.tnografia omas & 14%!00%000#0' 300 +dams 300*'*.( omas +d9ltos & 14%!00%000#0' 301 +dams 301*.( -M+S )I?-S & 14%!00%000#0' 302 ( 302+)+IS 8RIV.R H & !00%000#0' 303 analca 303*'*+.R(- .))IS/8I+)-S(I & 11%00%000#0 304 ( 304*.S(,8I- +;+ & 1"%607%00#0

30 acta 30**+(+ R.S.+RH/+I#VIH & 1%!1"%000#0' 306 S5ell 306*.S(,8I- .V+#)-M & 12%700%000#0' 307 S5ell 307*8+ II +)+.S , & 1"%312%000#0' 310 S5ell 310*.( +(.#-RM,#I)+) & 14%000%000#0' 311 S5ell 311***.G-R+(-RI- (+GI & %!""%000#0

+ 313 +dams 313 * .( * ),.V- R-8 & 3%000%000#0 + 314 +dams r9e


19/32

312 ( 312***.G-R+#(+)+ (..)S & 10%66"%000#0

T!TALES , 1%6113%%1.0


20/32

C!ST! #TILIDAD+R(*V.)(+S +R(*-S(- +R(*,(I R-+

& 17%0!%222#0 & *603%764#0 1#31$ 3#07$ *0#0"$ *0#10$& 2%200#0 & 10%4!7%"00#0 0#"2$ 0#00$ 1#47$ 1#77$

& 12%266%07!#0 & 11%41"%671#0 1#"4$ 2#1$ 1#60$ 1#!3$& 1!%127%31#0 & 17%47"%64!#0 2#"$ 3#3$ 2#44$ 2#!$

& 4%227%613#0 & *36%061#0 0#30$ 0#74$ *0#0$ *0#06$& %01%1!#0 & 10%4""%"0#0 1#21$ 0#"!$ 1#47$ 1#77$

& 420%000#0 & 3%41%1#0 0#30$ 0#07$ 0#4"$ 0#"$& %1"3%14#0 & 4%"16%"#0 0#7"$ 0#!1$ 0#67$ 0#"1$

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& 6%73"%1!#0 & 3%42"%160#0 0#7!$ 1#1"$ 0#4"$ 0#"$& 4%7"%2!3#0 & 7%"47%22#0 0#!7$ 0#"0$ 1#10$ 1#32$& !%332%3!#0 & 6%4!0%60#0 1#23$ 1#64$ 0#!1$ 1#0!$& 6%"6%44#0 & 6%30"%"#0 1#02$ 1#20$ 0#""$ 1#06$

& 14%!23%""#0 & 11%476%11#0 2#0$ 2#62$ 1#60$ 1#!4$& 14%267%76"#0 & 6%!32%232#0 1#6$ 2#0$ 0#!7$ 1#17$& 14%21%1"2#0 & !30%7#0 1#20$ 2#$ 0#13$ 0#16$

& 1%74%030#0 & 6%!4%!70#0 0#66$ 0#2"$ 0#!7$ 1#17$& 3%22!%7!3#0 & 4%773%012#0 0#62$ 0#7$ 0#67$ 0#"0$& 1%21!%"00#0 & %30%200#0 0#2$ 0#21$ 0#77$ 0#!3$& !%312%00"#0 & 1!%"7%!!2#0 2#2$ 1#63$ 2#74$ 3#30$

& 10%122%266#0 & %722%734#0 1#23$ 1#77$ 0#"0$ 0#!7$

& 7%600%30!#0 & "%244%6!1#0 1#23$ 1#33$ 1#1$ 1#3!$& %1"%341#0 & 4%"14%6!#0 0#7"$ 0#!1$ 0#67$ 0#"1$& 3%2"7%!"7#0 & 12%22%013#0 1#21$ 0#"$ 1#71$ 2#07$& 3%006%170#0 & 7%4!3%"30#0 0#"2$ 0#3$ 1#0$ 1#26$& 1%7!2%400#0 & 1%707%600#0 0#27$ 0#31$ 0#24$ 0#2!$& 1%"06%361#0 & %1!3%63!#0 0#4$ 0#32$ 0#73$ 0#""$& 6%!76%"!4#0 & 14%23%106#0 1#6$ 1#22$ 1#!!$ 2#40$& "%1!%!00#0 & 6%3"0%100#0 1#16$ 1#4!$ 0#"!$ 1#0"$

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& "%3!%3"!#0 & 3%2!6%034#0 0#!1$ 1#47$ 0#46$ 0#6$& 4%0!1%!0#0 & 2%"0"%00#0 0#4$ 0#72$ 0#3!$ 0#47$& 2%20%"7#0 & 7%6"%12#0 0#77$ 0#3!$ 1#07$ 1#2!$

& 34%6!7%072#0 & 6%302%!2"#0 3#1!$ 6#0"$ 0#""$ 1#06$& 2%70!%003#0 & 7%!"%!!7#0 0#"3$ 0#4"$ 1#11$ 1#34$

& 21%"17%6"0#0 & 27%1"2%320#0 3#"1$ 3#"3$ 3#"0$ 4#"$

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& 4%26%067#0 & 2%40!%7"3#0 0#4$ 0#7!$ 0#34$ 0#41$& %"04%!20#0 & 7%04%0"0#0 1#00$ 1#02$ 0#!"$ 1#1!$

& %300#0 & 1%2!4%700#0 0#10$ 0#00$ 0#1"$ 0#22$& 2%343%36#0 & "%776%644#0 0#"6$ 0#41$ 1#23$ 1#4"$& 2%734%000#0 & 1%66%!!6#0 0#34$ 0#4"$ 0#23$ 0#2"$& 2%343%4"!#0 & 3%7!2%!60#0 0#4"$ 0#41$ 0#3$ 0#64$& 3%416%"3#0 & !%"06%16#0 1#03$ 0#60$ 1#37$ 1#6$& 2%!14%62!#0 & 6%00%371#0 0#6!$ 0#1$ 0#"4$ 1#01$

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& 0%10"#0 & 3%!4!%"!2#0 0#3$ 0#10$ 0#$ 0#67$& 13%!"2%!!#0 & 10%310%7#0 1#"!$ 2#4$ 1#44$ 1#74$

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& 700%000#0 & 200%000#0 0#07$ 0#12$ 0#03$ 0#03$& 6%631%"70#0 & 4%"6"%130#0 0#"!$ 1#16$ 0#6"$ 0#"2$& 4%"47%26#0 & 13%760%23#0 1#4$ 0#"$ 1#!2$ 2#32$

& 7%23!%3#0 & "%67"%64#0 1#24$ 1#27$ 1#21$ 1#46$& !%220%!4"#0 & 3%47!%02#0 0#!!$ 1#62$ 0#4!$ 0#!$& 6%!62%12#0 & 11%34!%4""#0 1#42$ 1#22$ 1#!$ 1#!1$& %033%17#0 & "%!66%"2#0 1#0!$ 0#""$ 1#2$ 1#1$& 3%43%24#0 & 2%34%746#0 0#47$ 0#61$ 0#3$ 0#43$

& 0#0 & 3%000%000#0 2#72$ 0#00$ 4#"!$ #!0$& 0#0 & 7%600%000#0 0#!$ 0#00$ 1#06$ 1#2"$

& !%601%70"#0 & 1%"4%6!!#0 0#"!$ 1#6"$ 0#26$ 0#31$


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& 1%!23%"46#0 & "%744%14#0 0#"3$ 0#34$ 1#22$ 1#47$

, /0%/01.0 , 1/1/%0.0100#00$ 100#00$ 100#00$


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BRANDSTRAT S.A.

Re&or'e a D()(embre de %006

PR!"ECT!S ENTAS C!ST!

T& ero de Pro*e C+(en'e

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+ 314 +dams r9e


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& 4%061%!4#0 & 17%164%10!#0

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' 20" Starcom 20"*'*S(+R-M/IM & 10%00%000#0 & 2%200#0' 214 5aid 214*'*.V+,+I-) & 36%606%000#0 & 1!%127%31#0' 21 -R 21*'*-R/R,.+ 8. & 3%"71%2#0 & 4%227%613#0' 21" ( 21"*.(*(R+;I) & 10%000%000#0 & %1"3%14#0' 222 ()S 222*'*()S/S.,)8- & 10%6%!12#0 & 11%4!2%063#0' 226 Microsoft 226*'*MIR-S-(/.V & 12%42%4#0 & 4%7"%2!3#0' 227 .M 227 * (R+;I) I)(. & 1%"23%000#0 & !%332%3!#0' 22" .M 22"* (R+;I) I)(.# & 13%174%300#0 & 6%"6%44#0' 22! Sanford 22!*'*S+)-R8 /. & 26%400%000#0 & 14%!23%""#0

' 230 Sanford 230*'*S+)-R8 /8 & 21%200%000#0 & 14%267%76"#0' 231 ()S 231*'*()S*(.R.R & 1%41%!37#0 & 14%21%1"2#0' 233 S5ell 233*'*.V+,+I-) & "%002%"0#0 & 3%22!%7!3#0' 236 .M 236 * .(*+)8+ +) & 1%"4%000#0 & 10%122%266#0' 237 .M 237 * .(*+)8+ +) & 1%"4%000#0 & 7%600%30!#0' 23" ( 23"*/.(*(R+;I) & 10%000%000#0 & %1"%341#0' 241 ( 241*/.V+#8. M,.S(# & 3%00%000#0 & 1%7!2%400#0' 24 arma 24*'*R,- +RM+/ & 14%!00%000#0 & "%1!%!00#0' 24" .M 24"*-S(.S( +)8+ & 14%000%000#0 & 6%6!%000#0' 22 ( 22*.(*(R+;I) 8 & 12%"0%000#0 & 6%23"%200#0' 2 .M 2*-S(.S(*)R & "%000%000#0 & 3%141%000#0' 27 .M 27*.V+#S.RV#S,. & 6%71"%000#0 & 3%241%200#0

' 2" .M 2"*+)+ISIS 8RIV.R & !%033%000#0 & %14!%41#0' 2!#3 ( 2!**R,.+ 8. R- & 11%6!1%423#0 & "%3!%3"!#0' 0#4"1"1"2 ( 260*.V+#M.:-R+S & 6%!00%000#0 & 4%0!1%!0#0' 264 .M 264*R.(.S( -M- & 4!%000%000#0 & 21%"17%6"0#0' #0!0!0!0! Hector 26*'*H.(-R -. & !%000%000#0 & 6%7!6%300#0' 271 Sofasa 271*'*R.)+,(*I.) & 6%!3%"0#0 & 4%26%067#0' 272 ( 272 * (R+;I) IV M. & 12%"0%000#0 & %"04%!20#0' 273 -lim>ica 273*'*-IMI+*+S.# & 1%300%000#0 & %300#0' 27" afam 27"*.+ +) I)(. & "%!20%000#0 & 2%!14%62!#0' 27! as )at9ral 27!*'*+S )+(,R+/ & "%400%000#0 & 4%24!%100#0' 2"4 anal ,)- 2"4*.),.S(+S .R & 24%2!3%34#0 & 13%!"2%!!#0' 2" anal ,)- 2"*.),.S(+ .S. & !%72%000#0 & 17%343#0

' 2"6 ( 2"6*+nalisis lasma & 1%000%000#0 & 401%100#0' 2"! afam 2"!*Imagen A osiciona & 13%103%"0#0 & %303%6#0' 2!0 afam 2"!*Imagen A osiciona & 13%103%"0#0 & 4%""7%643#0' 2!1 analca 2!1 * +)++ * l9Co & %000%000#0 & 4%2!3%400#0' 2!2 Sanford 2!2 * S+)-R8 * r9e & 7%"!0%000#0 & 4%404%47#0' 2!4 ( 2!4 * ,( 4 ,ltratrim S & 14%100%000#0 & 10%63%6!2#4' 2! ( 2! * ,( 4 eE9eDin . & 14%100%000#0 & 10%63%6!2#4' 2!6 ( 2!6 *,( 4 H) & 14%100%000#0 & 7%342%0"1#2' 2!! +dams 2!!*'*.tnografia oma & 14%!00%000#0 & "%3!%610#0' 300 +dams 300*'*.( omas +d9l & 14%!00%000#0 & "%333%307#0


25/32


26/32

#TILIDAD >art >roAecto 2006

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& 13%760%23#0& "%67"%64#0


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28/32

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[email protected]) 8. R+I+S

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+)+I+R +8+ ,)+ 8. +S R+I+S

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desarrollo prueba caso 3.xls

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