DYNAMIC ENGINEERING SOLUTION

An Information and Engineering technology solutions provider

Information Technology Firm that is dedicated to bridging the gap between Information Technology and Drafting/Design or Manufacturing engineering technology. Our firm will provide support for every aspect

of design engineering technology for any size small business or large scale enterprise. We want to provide you with the most efficient, cost effective software and hardware solutions that will provide the

best compatibility with your existing equipment and systems.

PARTNERS AND AFFILIATES

•Establish retail supply chain relationships with companies that utilize virtual account management.•Online account management gives us the ability to initiate a request for quote(RFQ) in real time, actively see a discount and place an order instantly. (I.E. shop online catalog, utilize online chat for non cataloged parts, add items to cart, check out with purchase order number.)•Utilize the strength of each vendor (i.e. Tiger direct is local, Newegg 90 day billing term, Amazon offers free 2 day shipping with 30 day no cost returns)•Utilizing these options will allow us to minimize cost to our client, as well as keep us from stocking costly PC hardware and parts that depreciate rapidly.

Online Retailers

Solution Partners•Companies such as Spatial Integrated Systems are in constant need of knowledgeable IT partners to install and train users on engineering workstations and software. They also provide information and potential discounts for attending conferences and advanced training seminars for the newest versions CAD/CAM software. (i.e. Industry events and conferences, trade shows, certification classes required to become a “certified solutions expert”)• Becoming a certified solutions expert is the key difference to separating ourselves from our biggest competition. (i.e. Dell is an authorized retailer for AUTODESK products, but will quickly recommend you to a certified solution expert for any technical support or questions.)•Siemens offers certifications in becoming a SolidEdge Instructor, this allows you to train and certify engineers as Certified Solidedge Operators and Certified SolidEdge Experts.•Adobe offers partnerships ranging from authorized retailer to solutions partner. Becoming an Adobe Solutions partner requires keeping a minimum of one employee on staff with a minimum Adobe Certified Specialist certification.(i.e. Attending Adobe Certified Specialist, Expert or Master level training.)

POLICIES AND PROCEDURES All DES personnel will be expected to adhere to a strict code of conduct at all times. We hold our employees to the

highest moral and ethical standards. We expect any contracted third party personnel to conduct themselves in accordance with DES policies when conducting operations in tandem with DES.

Hours of Operation Monday - Friday 0800 – 1700

Any group member utilizing a company mobile phone must have it active during these hours.All members have agreed to check company phones and return calls HOURLY

Team startup flexibility policyAs a team of 5 members that are all college students, we all have obligations and responsibilities during the week. It is the policy of DES that until we can establish an official launch date, and secure our first client. We must work on an ON CALL as needed basis. It will be the duty of the CEO to act as a full time company representative until this project is launched. It is company policy to allow all team members to maintain full time student status, as well as perform any previous employment obligations. The goal of this policy is for the CEO to grow this concept until it has enough client demand to sustain salaried our hourly employees.

DES Founding Employee Operational Regulations and Personal Conduct Policy Revision 1.1All of our team members will read and sign their own copy of the DES Founding Employee Rules and Regulations agreement.

This document incorporates standard operating procedures, personal conduct policy and provides a foundation for standardizing our future tactics, training and procedures. This policy is designed to provide our founders with some initial

guidelines that will ensure the integrity of our good name. This policy will be updated or replaced on an as need basis depending on growth trends or needs of our business.

POLITICSPolitical Strategy

•Must apply for appropriate business licenses.

•CEO will attempt to join Winston-Salem Chamber of Commerce to establish positive image inside business/political community.

•Establish membership with BBB

•These steps will provide foundation in building reputation with local elected officials and reputable businesses.

Utilize BBB and Chamber of Commerce meetings as platform or opportunity for publicity and potential client/business connections.

•Register entity name with Forsyth County Register of Deeds Office.

•Home Based Business in Forsyth County will also require a occupation permit from the City/County Inspectors office.

•Register with NC Industrial Commission concerning workers compensation (Any business with 3 or more employees)

•Contact Steven Harrison(City Of Winston Small Business Liaison) to receive guidance in receiving any additional permit or licensing we will need to operate within the guidelines and rules established in Forsyth County.

AREAS OF OPERATIONSInitial Area of Operations

Central North Carolina – From Clemmons, NC to Burlington, NC West to East Central North Carolina – From Charlotte, NC to Winston-Salem, NC South to North This area will provide a initial client contact area of around 450 square miles. This area is the focus of our initial market foothold. We plan on operating across the entire South East once a reputation of success is established.

Online Operations

We will push to increase our operational area and market share by utilizing online tools. We will gladly provided services or consultations outside of our initial AO on a by customer as needed

basis. Demand will dictate additions to our operational area. We have the ability to provide consultation via teleconference/Skype and technical support or services

via remote access.

PRODUCTS AND SERVICES•Our consultation and evaluation service goal is to provide you with the best guidance when it comes to choosing your drafting and design systems hardware or software.•We pride ourselves on our ability to troubleshoot technical issues within your engineering departments existing drafting and design systems all the way out to the end user at the machine operator level.•Assist in the migration and transition into new systems.•Train your employees how to effectively and efficiently utilize and deploy your new or existing design or CAD/CAM solutions.•Provide recommendations for future upgrades based on your existing CAD/CAM software and equipment.•Allow your design engineers to focus on creating the most innovative and creative parts or products your business needs in order to provide the best possible final product. Rather than troubleshooting technical issues or worrying about system capabilities. •Provide your CNC CAD/CAM operators and programmers with the knowledge, tools and confidence they need to take the designed concept and produce quality parts according to the engineers exact specification regardless of any equipment or tooling limitations. •We will research and recommend potential retrofitted upgrades for existing machinery control systems to further maximize compatibility and performance of any newly implemented systems.

Services can be provided on a as needed scheduled hourly basis depending on consultation or project scope needs.

We also plan on offering a variety of service contracts that can provide everything from 24/7 Help desk and remote support.

Schedule monthly service visits that can include training and systems maintenance.

Consultations or site surveys may be billed as hourly or waived if service/project commitments are received.

PUBLIC RELATIONS AND PROMOTIONS• Establish a domain name and implement website. (EHOST.COM)

• Establish business links with employee support via all social media platforms• Facebook• Google+• LinkedIn• Twitter

• Establish social media connections with client communities on these platforms.

• Utilize MAILCHIMP to establish monthly news letters and promotional campaign with client potential clients and industry connections.

• Attend trade shows that we find our partners and vendors attending.

MARKETING STRATEGIESAWARENESS PHASE

•We will create product and services awareness by combining our PR website/social media connections with cold call drop in introductions to certain local businesses.

MARKETING STRATEGIESEDUCATION PHASE

Establishing brand awareness in eCommerce / Social media platforms will lead to opportunities to enter the Intimacy and Influence Phases of our marketing strategy.

LIMITATIONS AND CHALLENGES Initial cost of Commercial General Liability coverage

for our personnel is a large percentage of our initial budget.

Paying our personnel on a project by project basis according to pre determined percentages until established client base.

Expensive training may be required by certain vendors in order to receive recognition or certification as a Authorized Partner or Solution Provider. (I.E. SolidEdge University)

Payment terms and financing options will be limited for DES until Income and credit rating is established.

Financing and Billing terms will be limited and aggressive with clients. (Upfront payment to cover equipment, or NET15/30 PO terms rather than 30/60/90 )

Marketplace Challenges Financial Limitations•Competitive Intrusion Strategy fails against established competition.(I.E. Dell, Hewlett Packard, BOXX Technologies)

•Establishing vendor/client relationships to achieve competitive purchase prices of hardware similar to large competitors.

•Separate ourselves as far as superior customer service and technical support that comes with purchasing big name workstations.

• Convincing potential clients to consider our systems rather than renewing lease or purchase agreement with large retailer.

Potential Risk Table

MARKETING/PRODUCT RISK ASSESSMENT

BUDGET AND FINANCIAL FORECAST Business License & Fees: -$146 Commercial General Liability Insurance -$1700/yearly (2MIL Policy) Advertising:website (Ehost.com) -$36/yearlyBusiness cards -$100 for 1000 cards CPU/Devices:Computer (engineering concept computer) -$875Cell Phones -$205/ monthly On the Road expenses:Fuel (.33cents p/m 50 mile average) -$500 (2)employeesFood ($10 per diem) -$300 monthly (2)employees Emergency Funds -$500 Left over budget: -$638

TOTAL BUSINESS START-UP COST: $4,362.00

S.W.O.T.Strengths

Knowledge of the new era computer OS and updates Individual experience Professionalism Availability Willingness and dedication to satisfy out clients Customer service

Weakness Initial market outlook Being a new business and low client Scalability to large jobs

Opportunities Unlimited scalability and growth potential Providing interns with hands on training on projects To gain large client contracts

Threats Fortune 500 competition Human error Improper utilization of resources