Derek O’Halloran15th March 2006

Improving Service, Delivering on Efficiency

Agenda

Organisational Goals in the Public Sector

Citizen’s Data – Roles and Challenges

Data Management Issues – General

Data Management Issues – Northern Ireland

Agenda

Organisational Goals in the Public Sector

Citizen’s Data – Roles and Challenges

Data Management Issues – General

Data Management Issues – Northern Ireland

Organisational Goals

Deliver Quality Service

Improve Efficiency

Compliance / Legislation

Policy / Initiatives / Targets

Agenda

Organisational Goals in the Public Sector

Citizen’s Data – Roles and Challenges

Data Management Issues – General

Data Management Issues – Northern Ireland

Role of Data - Functional

Delivering products or services to someone, somewhere

Public & Private SectorCase history, contact history, account detailsBoundary, GIS and Demographic data

Role of Data - Functional

87% of organisations use data to

make decisions

Ideal and reality gap of data accuracyEffective data management should be de facto

Role of Data – Technical

New Technology – Old Processes

New Technology – Old Data

Applications ‘house’ dataData is internal representation of customers

Data changes every second

Every day:

18,000 people move house 1,900 people die 1,300 people register with the TPS 650 people register with the MPS

Database quality degrades by average 14% per annum

The importance of data

Over 80% of organisations say inaccurate data costs them money

Inaccurate data costs every time it is usedAccurate data decays if not maintainedAn effective data management strategy

= best practice= sound commercial sense

Source: NOP World research and Royal Mail

Public Relations

Agenda

Organisational Goals in the Public Sector

Citizen’s Data – Roles and Challenges

Data Management Issues – General

Data Management Issues – Northern Ireland

Data Management - General

Legacy Data Cleaning

Data Maintenance

Data Migration

Using Data for Analysis & Reporting

Data Enhancement – Facilitating Processes

Data Management - General

Legacy Data

Data Maintenance

Data Migration

Using Data for Analysis & Reporting

Data Enhancement – Facilitating Processes

QuickAddressBatch

Agenda

Organisational Goals in the Public Sector

Citizen’s Data – Roles and Challenges

Data Management Issues – General

Data Management Issues – Northern Ireland

Data Management - NI

Townlands data

GIS related data

Unique Identification of Properties

Data Management - NI

Townlands data

GIS related data

Unique Identification of Properties

QuickAddressBatch

With Pointer

QuickAddress Batch

Cleaning and correcting business and residential contact recordsComparing your data to

Pointer PlusRoyal MailUK Electoral RollExperian Business DataSuppression Files

Keep records correct over time

Legacy Data Cleansing

Example: NHS Scotland CHI Database11 million records to 5 million

Capturing Data – From now onWhat about legacy data stores?

Legacy DataIncomplete recordsDuplicate recordsDiffering / inconsistent formatting

Legacy Data Cleansing

Data Maintenance

Example: DVLA use QAS to clean 50 million records on a nightly basis

Keep track of changes:Property changesElectoral Register changesPostcode changes

Data Migration

Example: NIE cleaned and re-formatted 1 million records before

moving them across to their new billing system

Example: Northern Bank – Danske Bank1 year to M-Day1m+ records to new banking

and web-based platforms

Reporting & Analysis

Example: Northern Ireland Statistics & Research Agency

“We use QAS to standardise addresses from various data-sets to allow them to be merged and produce reports. QAS has greatly enhanced our ability to do

that. This has enabled vital research to be carried out.”

Data Enhancement

New in for QuickAddress Batch v5“Goneaways”NCOA – National Change of AddressMortality files

Launching a Bureau Service from your desktop

Power & Flexibility

Townlands Data

Vital Information for Northern IrelandNot in Royal Mail PAF

Essential for delivery of servicesAmbulanceUtilitiesRoads

Pointer UPRN

UPRN provides single standard key unique to each property in Northern Ireland.

Facilitate data-cleansing and de-duplicationAssist in building accurate customer accounts Facilitate multi-organisational data-sharing

Geographic Information

1m Grid References available for NI

Standard across rest of UKMobile response unitsGeo-spatial analysis

Boundary Information

Example: Scottish Enterprise use boundary information to report on

economic activity and growth within specific constituencies and authorities.

Include:WardsLocal CouncilParliamentary AreasCensus Areas etc

Data Maintenance

Clean, accurate, consistently-formatted and up-to-date information reduces wasted…

TimeResourceMoney

Organisational Goals

Deliver Quality Service

Improve Efficiency

Compliance / Legislation

Policy / Initiatives / Targets

Thank you for listening

QuickAddress for Call Centre

Any Questions?www.qas.com/uk