deploying complex information via a qr code presenter: paul mcnamara facmhn
DESCRIPTION
Innovation Poster Session HRT1213 – Mental Health August 20-21 2012. Deploying complex information via a QR Code Presenter: Paul McNamara FACMHN. Hospital Cairns. 4-4c_HRT1212-Session_McNAMARA_Cairns_QLD. KEY PROBLEM. - PowerPoint PPT PresentationTRANSCRIPT
The Health Roundtable
Deploying complex information via a QR Code Presenter: Paul McNamara FACMHN
Hospital Cairns
Innovation Poster SessionHRT1213 – Mental HealthAugust 20-21 2012
14-4c_HRT1212-Session_McNAMARA_Cairns_QLD
The Health Roundtable
KEY PROBLEM
How do you get complex information into the hands of your target group(s)?
Version One
2
The Health Roundtable
AIM OF THIS INNOVATION Support clinicians to quickly and easily identify the
most appropriate agency when considering referral. Support perinatal women (mostly ‘digital natives’:
99% have mobile phones, many [most?] have smartphones) to independently access info re self-care and/or self-referral.
Avoid/minimise referral bottlenecks – deploy information as widely as possible.
These aims in keeping with National Perinatal Depression Initiative (NPDI) KPIs:
Pathways to care Community awareness Capacity-building
3
The Health Roundtable
BASELINE DATA Original map of referral
pathway to local agencies The map was on paper
The paper was in my pocket or on my desk
Poor access for colleagues & clients
Visits to pocket, n = 0 Visits to desk, n = 0
Conclusion: it’s not very helpful to have a map if nobody can see it.
4
The Health Roundtable
KEY CHANGES IMPLEMENTED Simplified look of
referral pathway; same(-ish) content
Put it onlinewww.health.qld.gov.au/cairns_hinterland/html/pmh_referral_pathway.asp
www.health.qld.gov.au/cairns_hinterland/html/pmh_resources.asp
Added a QR CodeVersion Two
5
The Health Roundtable
KEY CHANGES IMPLEMENTED Add the QR Code to related materials (let’s call
it “ethical guerrilla marketing” or “acting local when thinking global”)
Posters with QR Code all over the place: lifts, waiting rooms, consult rooms, etc
Show colleagues (and some clients) how it works.
6
The Health Roundtable
OUTCOMES SO FAR
0
20
40
60
80
100
120
140
Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12
PMH Homepage (QR Code supported) PMH Resource Page (no QR Code)
NB: It’s not all about QR Codes: put the words ‘perinatal’ and ‘cairns’ in a search engine
Page Views 01/01/12 - 31/07/12 PMH Homepage n = 750 PMH Resource page n = 321
7
The Health Roundtable
LESSONS LEARNT QR Codes allow complex information to be “taken
home” in a simple, discrete manner. QR Codes may drive some website traffic, but they’re
not a “Google killer” (search engine keywords count!) QR Codes just one part of a broader strategy.
Pregnant women & new Mums are better prepared for using information technology than many of my colleagues.
QR Codes only impart information: there’s nothing to fear. However, the way information is used yields unexpected results (eg: is your organisation prepared for an email re suicidal ideation?).
QR Codes could be easily adapted to other settings & uses, eg: website, phone number, email address.
8