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DEPARTMENT OF MANAGEMENT STUDIES

MBA PROGRAM

CURRICULUM AND SYLLABUS

REGULATION -2015

2017-2018 onwards

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M.KUMARASAMY COLLEGE OF ENGINEERING, KARUR

(AUTONOMOUS COLLEGE AFFILIATED TO ANNA UNIVERSITY)

2015 REGULATIONS OF MBA DEGREE PROGRAMME (FULL TIME)

(For the batches of candidates admitted in 2015-2016 and subsequently)

The Regulations presented here are for M.B.A. Degree Programme of M.Kumarasamy

College of Engineering (MKCE).This Regulations contains the course structure, curriculum and

the provisions governing the policies and procedures of imparting instructions of courses,

conduction of examinations, evaluation and certification of students’ performance, leading to the

said Degree Programme(s).This set of Regulations may evolve and get revised/refined or

updated or modified or changed through appropriate approvals from the Academic Council of

the college from time to time.

1. PRELIMINARY DEFINITIONS AND NOMENCLATURE

In the following Regulations, unless the context otherwise requires

i. “Programme” means Degree Programme, that is MBA Degree Programme.

ii. “Specialization” means the discipline of the Post Graduate Degree Programme of

Management Studies

iii. “Course” means a theory or laboratory course that is normally studied in a

semester

iv. “Chairman” means Head of the Faculty

v. “Head of the Department” means Head of the concerned Department of the

College

vi. “Controller of Examinations” means authorized person who is responsible for

examinations of the College

vii. “Odd Semester” means the Semester that is typically from June to October.

viii. “Even Semester” means the Semester that is typically from December to April.

ix. “University” means Anna University, Chennai

2. CONDITIONS FOR ADMISSION

Candidates for admission to the first semester of the Post-Graduate Degree Programme

shall be required to have passed any Graduate Degree Examination of Anna University or

equivalent as specified under qualification for admission as per the Tamil Nadu Common

Admission (TANCA) criteria from time to time.

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3. DURATION OF THE PROGRAM

i. Minimum Duration: The Programme will lead to the Degree of Master of Business

Administration (M.B.A.) and extend over a period of two Academic years consisting of four

semesters.

ii. Maximum Duration: The candidate shall complete all the passing requirements of the

M. B. A. degree programme within a maximum period of 4 years / 8 Semesters, these periods

being reckoned from the commencement of the semester to which the candidate was first

admitted.

3. STRUCTURE OF THE PROGRAMME

3.1 Curriculum: I. The curriculum for the programme includes theory courses (including electives), practical,

internship, project etc with detailed syllabi prescribed by the Board of Studies from time to time.

II. Specialization and Electives:

The Specialization as available in the discipline of Marketing, Finance, and Human Resource,

every student shall opt for dual specialization. Students can select based on the given list of

elective courses (4 elective courses in each specialization) in consultation with the Head of the

Department. Refer Annexure.

3.2.(a) Credit Assignment:

Each course is normally assigned a certain number of credits. One credit will be assigned for

every 15 hours of lectures. Two credits for Comprehensive Viva-voce, four credits for

Internship, Twelve credits for the Major Project will be assigned.

(b) Medium of instruction: The medium of instruction is English for all courses, Examinations,

Seminar presentations, project reports etc.

3.3. Internship: Every student shall undertake a suitable Internship during the summer vacation, between second

and third semester, for duration of Four weeks, in consultation with the faculty supervisor and

the Head of the Department. Report of the Internship is to be submitted by the students within 15

days from the commencement of the third Semester.

3.4. Major Project: Every student shall undertake a Project Work in the fourth semester in consultation with the

faculty supervisor and the Head of the Department. The Project Work shall be undertaken in an

industry / research organization or open topic of research interest in consultation with the faculty

supervisor and the Head of the Department. In case of Project Work in industry / research

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organization, the same shall be jointly supervised by a faculty supervisor and an expert from the

organization.

4. REQUIREMENTS OF ATTENDANCE AND PROGRESS

4.1 ATTENDANCE REQUIREMENTS FOR END SEMESTER EXAMINATION

4.1.1 A candidate who has fulfilled the following conditions shall be deemed to have satisfied

the attendance requirements for completion of a semester.

(a) Ideally every student is expected to attend all classes and earn 100% attendance. However in

order to allow provision for certain unavoidable reasons such as prolonged hospitalization /

accident / specific illness the student is expected to earn a minimum of 75% attendance to

become eligible to write the End-Semester Examination. Therefore , every student shall secure

not less than 75% of overall attendance in that semester taking into account the total number of

periods in all courses attended by the candidate as against the total number of periods in all

courses offered during that semester.

(b)However, a candidate who secure overall attendance above 65% and less than 75% in that

current semester due to medical reasons (prolonged hospitalization / accident/specific illness /

participation in sports events) may be permitted to appear for the current semester examinations

subject to the condition that the candidate shall submit the medical certificate / sports

participation certificate to the Head of the institution. The same will be forwarded to the COE.

(i) His / Her progress has been satisfactory and

(ii) His / Her conduct has been satisfactory

(c) Candidates who secure less than 65% overall attendance and candidates who do not

satisfy the clauses (a) & (b) will not be permitted to write the end semester examinations.

5. CLASS ADVISOR There shall be a class advisor for each class. The class advisor will be one among the

(course-instructors) of the class. He / She will be appointed by the Head of the

department concerned. The class advisor is the ex-officio member and the Convener of

the class committee. The responsibilities for the class adviser shall be

To act as the channel of communication between the HoD and the students of the

respective class

To help the chairperson of the class committee in planning and conduct of the class

committee meetings

To collect and maintain various statistical details of students.

To monitor the academic performance of the students including attendance and to

inform the class committee

To attend to the students’ welfare activities like awards, medals, scholarships and

industrial visits.

6. CLASS COMMITTEE

6.1 A Class Committee for a semester consists of teachers of the concerned classes, student

representatives, Class Advisor and a chairperson who is not ordinarily allotted teaching work to

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that particular class / batch. It is like the “Quality Circle” with the overall goal of improving the

teaching – learning process. The functions of the class committee include:

Resolving academic issues experienced by students in the class room and in the

laboratories

Clarifying the regulations of their degree programme and the details of rules therein

Informing the student representatives “the academic schedule” including the number

of assessments, the dates and the syllabus coverage for each assessment period.

Informing the student representatives the details of regulations regarding the

weightage used for each assessment. In the case of practical courses (laboratory /

drawing / project work / seminar etc.,) the breakup of marks for each experiment /

exercise / module of work, should be clearly discussed in the class committee meeting

and informed to the students through the class representatives.

Analyzing the performance of the students of the class after each test and finding the

ways and means of improving the students performance

Identifying the weak students, if any, in any subjects and requesting the teachers

concerned to provide some additional help or guidance or coaching to such weak

students as often as possible

6.2 The class committee for a class is normally constituted by the Head of the Department.

However, if the students of different specializations are mixed in a class, the class committee is

to be constituted by the Chairman of the faculty

6.3 The class committee shall be constituted within a week of the commencement of a semester

6.4 At least 2 student representatives (usually 1 boy and 1 girl) shall be included in the class

committee

6.5 The chairperson of the class committee may invite the Head of the Department / Deans of

campuses to any class committee meeting

6.6 The chairperson is required to prepare the minutes of every meeting, submit the same to the

Head of the Department within two days of the meeting and arrange to circulate among the

students concerned and teachers. If there are some points in the minutes requiring action by the

management, the same shall be brought to the notice of the management by the Principal

6.7 The class committee shall meet in a semester as follows:

The first meeting within a week from the date of commencement of the semester

The remaining meeting the before the continuous assessment examinations

The last meeting a week before the last lecture day of the semester

6.8 During these meetings the student members representing the entire class, shall meaningfully

interact and express the opinions and suggestions of the other students of the class to improve the

effectiveness of the teaching – learning process.

7. SYSTEM OF EXAMINATION

7.1 Performance in each subject of study shall be evaluated based on

(a) Continuous internal assessment through the semester and

(b) End semester examination at the end of the semester.

7.2 Each subject, both theory and practical shall be evaluated for a maximum of 100 marks.

The project work shall be evaluated for a maximum of 400 marks.

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7.3 For all the theory and practical subjects, the continuous internal assessment

will carry 50 marks while the End semester examination will carry 50 marks.

7.4 For the internship training the continuous internal assessment will carry 50 marks

while the end semester examination will carry 50 marks

7.5 Project work shall be allotted to a single student and the continuous internal assessment

will carry 200 marks while the end semester examination will carry 200 marks.

7.6 The End Semester examination (Theory & Practical) of 3 hours duration shall ordinarily be

conducted between November and January during the Odd semesters and May and July during

the Even Semesters. All Practical examinations shall be conducted and evaluated by Internal and

External Examiners.

7.7 The End Semester examination for project work shall comprise of evaluation of the final

report submitted by the individual student to an external examiner followed by a viva-voce

examination conducted separately for each student by the external examiner), HOD or staff

nominated by HOD (Internal Examiner) and Guide.

7.8 For the End semester examination in practical subjects including project work the

internal and external examiners shall be appointed by the HOD /COE.

7.9 Students are prohibited from entering into the examination Hall / Laboratories any book or

portion of book, manuscript, or paper of any description or communicating with or copying from

each other or communicating with any persons outside the examination Hall / Laboratories.

Programmable calculators, cell phone shall not be permitted inside the examination hall /

laboratories. However, any required codebooks and data sheets / books if necessary may be

permitted inside the examination hall / laboratories with approval of the Chief Superintendent /

Examiners. The students are warned that any form of malpractice will be dealt severely. The

punishment may even be canceling all the examination written by the student and debarring

permanently from all the examinations and disciplinary action will be taken by the college

authorities after conducting enquiry.

7.10 The Hall ticket and ID card must be produced at the time of writing the examination. If

any student failed to produce Hall ticket / ID card on any grounds, they should get duplicate Hall

ticket from the CO

E Office through the Chief Superintendent by paying the prescribed fee.

7.11 For all the practical courses and project work, students shall obtain bonafide certificate

for the Record / Project work completed from the faculty – in – charge / Guide and Head of the

Department at the end of the semester. Students who have not obtained the bonafide certificate

are not permitted to appear for the examination.

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8. PROCEDURE FOR AWARDING MARKS FOR INTERNAL ASSESSMENT

Appearance in End Semester Examination is mandatory for all theory and

practical courses and Project Work. Each course shall be evaluated as shown below. (Refer

Annexure)

S.No. Category of Course Continuous

Assessment (CA)

End Semester

Examination (ESE)

1 Theory 50 50

2 Laboratory / Practical 50 50

3 Comprehensive Viva Voce 50 50

4 Internship 50 50

5 Major Project 200 200

9. PASSING REQUIREMENTS FOR END SEMESTER EXAMINATION

9.1 A candidate who secures not less than 50% of total marks prescribed for the subject with

a minimum of 50% of the marks prescribed for the end-semester Examination in both theory

And practical subject (including Project work), shall be declared to have passed the End

Semester examination.

9.2 If a candidate fails to secure a pass in a particular subject, it is mandatory that he/she shall

register and reappear for the End semester examination in that subject during the subsequent

semester when examination is conducted in that subject; he/she should continue to register and

reappear for the examinations in the failed subjects till he / she secures pass.

9.3 The internal assessment marks obtained by the candidate in the first appearance shall be

retained and considered valid for all subsequent attempts till the candidate secure a pass.

However, from the 4th attempt onwards if a candidate fails to obtain pass marks (IA + End

Semester Examination) then the passing requirement shall be as follows:

The candidate should secure 50% and above the maximum marks prescribed for subject in the

End semester examinations alone irrespective of Internal Assessment marks obtained.

10. PROCEDURE FOR COMPLETING THE PROGRAMME

10.1 The course work of the odd semesters will normally be conducted only in odd semesters

and that of the even semesters only in even semesters.

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10.2 A candidate will be permitted to proceed to the courses of study of any semester only if

he/she has satisfied the requirements of attendance, progress and conduct in respect of the

preceding semester and had paid fees for that semester.

11. AWARD OF LETTER GRADES

11.1 All assessments of a subject will be done on absolute marks basis. However, for

the purpose of reporting the performance of a candidate, letter grades, each carrying certain

points specified, will be awarded as per the range of total marks (out of 100) obtained by

the candidate (Regular or Arrear), as detailed below:

Range of percentage of total marks Letter

grade

Grade

Point

91 to 100 S 10

81 to 90 A 9

71 to 80 B 8

61 to 70 C 7

57 to 60 D 6

50 to 56 E 5

Less than 50 % Marks in End semester

examination

RA 0

Absent AB 0

Inadequate Attendance I 0

Withdrawal W 0

RA – Denotes Reappearance.

I – Denotes Inadequate Attendance

W – Denotes Withdrawal from the examination.

AB – Denotes Absent for Examination

GPA for a semester is the ratio of the sum of the products of the number of credits for subject

acquired and the corresponding points to the sum of the number of credits for the subject

acquired in the semester

A student is deemed to have passed and acquired the corresponding credits in a particular course

if he / she obtained any one of the following grades: “S”, “A”, “B”, “C”, “D”, “and E”

GPA for a semester is the ratio of the sum of the products of the number of credits for subject

acquired and the corresponding points to the sum of the number of credits for the subjects

assigned in the semester.

Sum of [Credits Acquired x Grade Points]

GPA = Sum of Credits acquired

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CGPA will be calculated in a similar manner, considering all the subjects registered from first

semester.

n

Σ Ci GPi

i=1

CGPA = --------------------

n

Σ Ci

i=1

Where Ci – is the Credits assigned to the subject

GPi – is the Grade point corresponding to the grade obtained for each subject

n – is number of all subjects successfully cleared during the particular semester in the case of

GPA and during all the semesters in the case of CGPA

12. REVALUATION

A candidate can apply for revaluation of his/her end semester examination answer

paper in a theory subjects, within a reasonable time from the declaration of results,

on payment of a prescribed fee through proper application to the Controller of

Examinations through the Head of the Institution.

A candidate can apply for revaluation of answer scripts for not exceeding 5

subjects at a time. The Controller of Examination will arrange for the revaluation

and the results will be intimated to the candidate concerned through the Head of the

Institution. Revaluation is not permitted for practical subjects, seminars, practical

training and for project work.

13. ELIGIBILITY FOR THE AWARD OF THE DEGREE

A student shall be declared to be eligible for the award of the Degree if he/she has

13.1 Successfully gained the required number of total credits as specified in the Curriculum

corresponding to his/her Programme within the stipulated time.

13.2 No disciplinary action is pending against him/her.

13.3 Successfully completed the field visit / industrial training, if any, as prescribed in the

curriculum.

14. CLASSIFICATION OF DEGREE

14.1 A candidate who qualifies for the award of the Degree having passed the

examination in all the subjects in his / her first appearance within the specified minimum

number of semesters securing a CGPA of not less than 8.50 shall be declared to have

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passed the examination in First Class with Distinction.

14.2 A candidate who qualifies for the award of the Degree having passed the examination

in all the subject within the specified minimum number of semesters plus one year (two

semesters), securing a CGPA of not less than 6.50 shall be declared to have passed the

examination in First Class.

14.3 All other candidates (not covered in clauses 16.1 and 16.2) who qualify for the award of

the degree shall be declared to have passed the examination in Second Class.

A candidate who is absent in semester examination in a subject / project work after having

enrolled for the same shall be considered to have appeared in that examination for the

purpose of classification.

14.4 A candidate shall be eligible for award of ranking only if he / she has passed the

examination in first class with distinction or first class in having passed all the courses in first

attempt. Those who have availed the provision of break of study / withdrawal will not be eligible

for rank.

15. AUTHORIZED BREAK OF STUDY FROM A PROGRAMME

15.1 Break of Study shall be granted only once for valid reasons for a maximum of one

year during the entire period of study of the degree programme. However, in extraordinary

situation the candidate may apply for additional break of study not exceeding another one year

by paying prescribed fee for break of study.

15.2 The candidates permitted to rejoin the Programme after the break / prevention

due to lack of attendance, shall be governed by the Curriculum and Regulations in force at the

time of rejoining.

15.3 The students rejoined in any of the semesters are required to gain the stipulated number

of credits in order to become eligible for the award of degree, under NEW Regulations.

16. REVISION OF REGULATION AND CURRICULUM

The I nst it ut io n may from time to time revise, amend or change the Regulations,

scheme of examinations and syllabi if found necessary through the Academic Council.

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ANNEXURE – I

SCHEME OF ASSESSMENT

a) Continuous Internal Assessment - Theory:

PARTICULARS MARKS

Internal Test-1 7.5

Internal Test-2 7.5

Preparatory Exam 15

Assignment I & II 5

Online Assessment Test 5

Seminar 5

Attendance 5

Total 50

b) Continuous Internal Assessment - Practical:

PARTICULARS MARKS

Experiment Preparation &

Execution 25

Model Practical 10

Record 10

Attendance 5

Total 50

c) Continuous Internal assessment – Major Project:

PARTICULARS MARKS

Internal Review & Feedback by

External Guide (Subject to

availability of External guide)

100

Model Viva Voce 100

Total 200

External assessment - Major Project:

PARTICULARS MARKS

Project Report 100

Final Viva Voce 100

Total 200

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e) Attendance Marks:

Theory and practical subject

75% to 79% of attendance - 1 mark

80% to 84% of attendance - 2 marks

85% to 89% of attendance - 3 marks

90% to 94% of attendance - 4 marks

95% to 100% of attendance - 5 marks

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M.KUMARASAMY COLLEGE OF ENGINEERING, (Autonomous)

THALAVAPALAYAM, KARUR-639113

MASTER OF BUSINESS ADMINISTRATION

CURRICULUM - Regulation 2015

(For the students admitted from academic year 2017-18 onwards)

SEMESTER – I

Course

Code Course Title

Hours / Week Credit

Maximum Marks

CI

A

ES

E Total

L T P

THEORY

PBA15101 Management Principles and Practice 3 0 0 3 50 50 100

PBA15102 Managerial Economics 3 0 0 3 50 50 100

PBA15103 Organizational Behaviour 3 0 0 3 50 50 100

PMA15101 Statistics for Management 3 2 0 4 50 50 100

PBA15105 Financial and Management

Accounting 3 2 0 4 50 50 100

PBA15106 Legal Aspects for Business 3 0 0 3 50 50 100

PBA15107 Corporate Communication 3 0 0 3 50 50 100

PBA15108P Comprehensive Viva Voce - I 0 0 2 2 50 50 100

Total 25 400 400 800

SEMESTER – II

Course

Code Course Title

Hours / Week Credit

Maximum Marks

CI

A

ES

E Total

L T P

THEORY

PBA15201 Marketing Management 3 0 0 3 50 50 100

PBA15202 Production Management 3 2 0 4 50 50 100

PBA15203 Financial Management 3 2 0 4 50 50 100

PBA15204 Human Capital Management 3 0 0 3 50 50 100

PMA15202 Operations Research 3 2 0 4 50 50 100

PBA15206 Research Methodology 4 0 0 4 50 50 100

PBA15207 Business Ethics and Corporate

Social Responsibility 3 0 0 3 50 50 100

PRACTICAL

PBA15208P Business Application Software 0 0 4 2 50 50 100

PBA15209P Comprehensive Viva Voce – II 0 0 2 2 50 50 100

Total 29 450 450 900

CIA - Continuous Internal Assessment, ESE - End Semester Examination

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SEMESTER – III

Course

Code Course Title

Hours / Week Credit

Maximum Marks

CI

A

ES

E Total

L T P

THEORY

PBA15301 Strategic Management 4 0 0 4 50 50 100

Elective – I 3 0 0 3 50 50 100

Elective – II 3 0 0 3 50 50 100

Elective – III 3 0 0 3 50 50 100

Elective – IV 3 0 0 3 50 50 100

Elective – V 3 0 0 3 50 50 100

Elective – VI 3 0 0 3 50 50 100

PRACTICAL

PBA15308P Internship Training 0 0 4 4 50 50 100

PBA15309P Comprehensive Viva Voce – III 0 0 2 2 50 50 100

Total 28 450 450 900

SEMESTER – IV

Course

Code Course Title

Hours /

Week Credit

Maximum Marks

CIA ESE Total L T P

PRACTICAL

PBA15401P Major Project Viva Voce 1 0 0 12 200 200 400

Elective-VII 3 0 0 3 50 50 100

Elective-VIII 3 0 0 3 50 50 100

Total 18 300 300 600

Credits Tally

Semester Credits Marks

Semester-I 25 800

Semester-II 29 900

Semester-III 28 900

Semester-IV 18 600

Total 100 3200

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List of Electives

Marketing

Course

Code Course Title

Hours / Week Credit

L T P

THEORY

PBA153M1 Rural Marketing 3 0 0 3

PBA153M2 Retail Management 3 0 0 3

PBA153M3 Services Marketing 3 0 0 3

PBA153M4 Consumer Behavior 3 0 0 3

PBA153M5 Brand Management 3 0 0 3

PBA153M6 Sales and Distribution 3 0 0 3

PBA153M7 Customer Relationship Management 3 0 0 3

Finance

Course Code Course Title

Hours /

Week Credit

L T P

THEORY

PBA153F1 Security Analysis and Portfolio

Management 3 0 0 3

PBA153F2 International Financial

Management 3 0 0 3

PBA153F3 Commercial Banking Management 3 0 0 3

PBA153F4 Insurance and Risk Management 3 0 0 3

PBA153F6 Financial Markets and Services 3 0 0 3

PBA153F7 Banking Principles and Practices 3 0 0 3

PBA153F7(R) Banking Principles and Practices I 3 0 0 3

PBA153F8 Banking Principles and Practices II 3 0 0 3

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Human Resource

Course

Code Course Title

Hours /

Week Credit

L T P

THEORY

PBA153H1 Entrepreneurship 3 0 0 3

PBA153H2 Training and Development 3 0 0 3

PBA153H4 Organizational Change and Development 3 0 0 3

PBA153H5 Managerial Behavior and Effectiveness 3 0 0 3

PBA153H6 Performance Management 3 0 0 3

PBA153H7 Strategic Human Resource Development 3 0 0 3

Entrepreneurship

Course

Code Course Title

Hours /

Week Credit

L T P

THEORY

PBA153E1 Entrepreneurship And Innovation 3 0 0 3

PBA153E2 Marketing for Entrepreneurs 3 0 0 3

PBA153F5 Project Management 3 0 0 3

PBA153H3 Industrial Relations and Labour Welfare 3 0 0 3

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PBA15101 – MANAGEMENT PRINCIPLES AND PRACTICE

Objectives

To learn about Evolution and Fundamental concept of management and to know how to manage

day to day activities of an organization by using various management concepts.

Unit Topics No. of

Hours

I

Historical Perspective of Management

Fundamental Concept of Management-Science or Art-Henry Fayol’s 14

Principles of Management-Management and Administration-Development of

Management Thought-Functions of Management-Recent Trends in

Management-Opportunities and Challenges in Management Profession.

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II

Planning

Nature and Purpose of Planning-Steps involved in planning-Objectives:

Setting objectives –Planning Premises-Types of strategies – Policies –

Decision Making- Types of decision-Decision making process- Rational

decision making process- Decision making under different conditions, MBO

and its benefits.

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III

Organizing and Staffing

Nature and Purpose of Formal and Informal Organizations’- Organization

Chart-Departmentation-Definition Staffing- Job design skills-Personal

Characteristics needed in Managers-Selection and Recruitment-E-

Recruitment Process.

9

IV

Leading and Controlling

Leadership-Types-Theories- Leadership styles. Meaning of controlling-

Process, Types of control- Budgetary and Non budgetary control

Techniques.

10

V

Managing Using Systems

New role of information systems in an organization-Contemporary

Approaches-Types of systems-Functional Perspectives-Enterprises

Applications (CRM, SCM, KMS)-E-Business and E-Commerce-Database

Management Systems-ERP-The growth of International Information

Systems-Managing global information systems-Business Intelligence.

10

Total 45 Hrs

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Text Book

1. Harold Koontz & Heinz Weihrich “Essentials of Management”, 8th Tata McGraw-Hill,

2010.

Reference Book

1. Knneth C Laudon and Jane Price Laudon,Management Information Systems-Managing

the Digital Firm,Pearson Education Asia,2008.

2. Charles W.L Hill and Steven L McShane, ‘Principles of Management, McGraw Hill

Education, Special Indian Edition, 2007.

3. Andrew J. Dubrin, Essentials of Management, Thomson Southwestern, 9th edition,2012.

4. Tripathi, P C.,& Reddy,P N “ Principles of Management” Tata McGraw Hill 2006.

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PBA15102 – MANAGERIAL ECONOMICS

Objectives

To introduce the fundamentals of economics and study about micro and macro economics

concepts and to know how these managerial economics applications play a vital role in

determining and developing individual , group , organization , government and society

economic growth.

Unit Topics No. of

Hours

I

Introduction

Meaning and Concepts of economics-Scope-basic economic tools in

managerial economics-role of managerial economist-the circular flow of

economic activity-factors of production-Markets and government in a

modern economy-Econometrics.

8

II

Demand and Supply Analysis

Law of demand-Types of demand-Elasticity of demand-Demand

forecasting-Law of supply-Price determination. Production Function-

Cobb- Douglas Production Function. Returns to scale- Types, Law of

Returns to scale.

9

III

Market and Competitive Analysis

Market-Types of market-Market structure –perfect competition-

monopoly and monopsony-monopolistic competition-Oligopoly and

Oligopsony-Profit maximization.

9

IV

Pricing Strategy and Cost Analysis

Pricing policies -basic pricing strategies-Pricing methods of goods and

services-Price discrimination. Cost concept-classifications and

Determinants-economies and diseconomies of scale.

9

V

Business Decisions and Government

National income-Inflation and Deflation-Business cycle-Monetary policy

of RBI-Indian fiscal policies-Balance of payments-Unemployment and

its impact-impact of international business on Indian economy.

10

Total 45 hrs

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Text Book

1. Managerial Economics - R.L.Varshney & K.L.Maheshwari, Sultant Chand & Sons –

Ninteenth Revised Edition.

2. Managerial Economics - Christopher R Thomas and S . Charles Maurice-Tata Mcgraw

Hill Publishing Company Limited. 9th Edition-2011.

3. Principles of Economics - Karl E.Case and Ray C.Fair, Pearson Education.

Reference Book

1. Managerial Economics-Suma Damodaran-Oxford

2. Economics-Samuelson Nordhaus- Tata Mcgraw Hill Publishing Company Limited. 18th

Edition

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PBA15103-ORGANIZATIONAL BEHAVIOUR

Objective:

This course provides an overview of topics and concepts in the field of Organizational

Behavior. Students will have a better understanding of human behavior in organization.

Unit Topics No. of

Hours

I

Introduction: Definition of OB – disciplines that contribute to the OB

field- Challenges and Opportunities for OB – Global Implication –

Implications for Managers- Fields contributing to OB, Managers’ roles

and functions, OB in the context of globalization.

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II

Personality: Types – Factors influencing personality – Theories ––

MBTI - Personality attributes that influence OB -- The big five model,

emotional labor. Learning – Types of learners - The learning process –

Learning theories -Attitudes – Characteristics – Components –

Formation – Measurement - Values. Emotions - Emotional Labour –

Emotional Intelligence – Theories.

9

III

Managing Groups:– Group dynamics: stages of group development;

group processes; challenges to groups - Conflicts: sources, process,

resolution. Leadership: theories, skills - Organizational behavior

modification. Misbehavior – Types – Management Intervention

9

IV

Perceptions: Importance – Factors influencing perception –

Interpersonal perception - Impression Management. Motivation –

Theories - Importance – Types – Effects on work behavior. Negotiation

- The Negotiation Process, Issues - Third – Party Negotiation.

9

V

Organizational culture and climate: Factors affecting organizational

climate – Importance of Job satisfaction – Determinants – Measurements

– Influence on behavior. Workforce Diversity - Organizational change –

Importance – Stability Vs Change – Proactive Vs Reaction change – the

change process – Resistance to change – Managing change. Stress –

Work Stressors – Prevention and Management of stress – Balancing

work and Life. Organizational development – Characteristics –

Objectives –Organizational effectiveness.

9

Total 45 hrs

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Text Book

1. Organizational Behaviour, By Stephen P. Robbins, Timothy A.Judge, Neharika Vohra,

Pearson Prentice Hall Publication, 14th Edition, 2012.

Reference Book

1. Fred Luthans, Organisational Behavior, McGraw Hill, 11th Edition, 2001.

2. McShane & Glinow, Organisational Behaviour, Tata McGraw Hill

3. Harris & Hartman, Organisational Behaviour, Jaico, 2003.

4. Udai Pareek, Understanding Organisational Behaviour, 3rd Edition, Oxford Higher

Education, 2011.

23

PMA15101-STATISTICS FOR MANAGEMENT

Objective

Students will learn basic concepts on Statistics and how it’s related to management and how to

use various statistical tools and techniques to solve various management problems and bring

maximum out through efficient utilization of resource by implementing the concept of statistics

for management.

Unit Topics No. of

Hours

I

Introduction to Statistics

Statistics Definition-Statistical Methods-Organizing Data-Measures of

Central Tendency: Mean-Median-Mode-Percentiles-Quartiles-Measures

of Dispersion: Range -Quartile Deviation-Variance-Standard Deviation-

Measures of Skewness: Bowley’s Coefficient of Skeweness-Karl

pearson’s Coefficient of Skewness.

12

II

Probability and Random Variables

Basic Definition of Probability-Addition law of probability-

Multiplication law of probability-Conditional Probability-Bayes’

Theorem RandomVariavles: Definition-Distribution Functions-Discrete

(Binominal & Poission)-Continuous (Uniform and Normal).

12

III

Testing of Hypothesis

Introduction of Statistical Hypothesis-One Sample Test for Means and

Proportions of large sample (Z-Test)-ANOVA (One and Two way

classification)

Nonparametric Test

Chi-square Test for independence of attributes and goodness of fit-Rank

sum test-Kolmogorov Smirnov test for goodness of fit-Mann Whitney U

test-Kruskal Wallis Test-One sample run test.

12

IV

Correlation and Regression

Correlation Analysis-Types of Correlation-Methods of Studying

Correlation-Correlation of Grouped data-Rank Correlation-Regression

Analysis.

12

V

Time Series Analysis and Index Numbers

Time series analysis-Trend analysis-Cyclical variations-Seasonal

variations-Irregular variations

Index Numbers

Introduction-Types ( Laspeyre’s,Paasche’s,Marshal Edgeworth and

Fisher’s Ideal Index)- SAS/STAT.

12

Total 60 hrs

24

Reference Book

1. Levin R.I. and Rubin D.S.(2001) Statistics for Management’ 7th Edition,Prentice Hall of

India Pvt Ltd., New Delhi.

2. Srivastsava TN, Shailaja Rego (2008), Statistics for Management,2nd Edition,Tata

McGraw Hill.

3. Anand Sharma (2008), Statistics for Management,2nd Edition, Himalaya Publishing

House.

25

PBA15105 – FINANCIAL AND MANAGEMENT ACCOUNTING

Objective:

To introduce prospective managers of new ventures to prepare and analyze

financial statements. The course emphasis on techniques, cash flows and impact of

accounting principles. Coverage of management control system including; planning,

budgeting, reporting, analysis, and performance evaluation.

Unit Topics No. of

Hours

I

Financial Accounting:

Introduction to financial, cost and management accounting - Generally

accepted accounting principles, concepts and conventions - An overview of

Journal ,Ledger ,Trial Balance - Preparation of profit and loss account,

Balance sheet-Basics of IFRS.

12

II

Analysis of Financial Statements:

Financial Statement Characteristics, Limitations - Ratio Analysis - Fund

Flow Analysis -Cash Flow Analysis (as per accounting standard 3).

12

III

Cost Accounting :

Cost accounting, Meaning and objectives -Classification and elements of

costs -Cost concepts preparation of cost sheet -Material and Labour

variances.

12

IV

Budgetary Control:

Budgeting and types of budgets - Preparation of Master, sales, purchase

and production budgets - Fixed and Flexible budgets -Cash budget.

12

V

Marginal Costing:

Importance - Cost volume profit analysis - Break even analysis -

Assumptions importance of CVP analysis - Application of Marginal

costing ( problems).

12

Total 60 hrs

References

1. M.Y.Khan & P.K.Jain(2004), ‘Management Accounting’, 9th edition, Tata McGraw Hill. 2. Sharma & Shashi K.Gupta (2006) “Management Accounting” Kalyani

Publications.

3. Jain KL and Narang,(2006) “Cost Accounting” Kalyani Publications.

4. R.Narayanaswamy(2008), ‘Financial Accounting A Managerial Perspective’,

3rd edition, PHI Learning, New Delhi.

5. S.N Maheswari S.K Maheswari, (2006), ‘Accounting for Management’, 9th

edition, Vikas Publishing.

26

PBA15106 – LEGAL ASPECTS FOR BUSINESS

Course Objectives:

To provide a general introduction to the legal environment and its significance to

business. Make the student understand with the basic business laws for managers

Unit Topics No of

Hours

I

MERCANTILE LAW

Objectives, Need and sources of Mercantile law- Nature, Elements.

THE INDIAN CONTRACT ACT 1872

Definition of a contract – Essentials of a valid contract – Formation of a

contract – Indemnity & Guarantee: Bailment and Pledge. Performance of a

contract- Discharge of contract – Remedies to Breach of contract – Quasi

contract.

THE SALES OF GOODS ACT 1930

Sales contract – Transfer of title and risk of loss - Guarantees and

Warranties in sales contract - Performance of sales contracts - Rights of an

unpaid seller.

9

II

COMPANY LAW

Definition - Nature and types of companies –Formation of a company -

Memorandum and Articles of Association – Prospectus – Power, Duties of

Director - Winding up of companies.

INDUSRIAL LAW

An Overview of Factories Act - Payment of Wages Act - Payment of Bonus

Act - Industrial Disputes Act.

9

III

NEGOTIABLE INSTRUMENTS ACT 1881

Definition-Types –Parties to NI-Duties, Rights, Liabilities & Discharge.

Special rules for cheque and drafts.

AGENCY

Nature - Creation, types of agents - Agent’s authority and liability of

principal and third party - Rights and duties of principal, Agents and Third

party - Termination of agency.

9

IV

INCOME TAX ACT

Direct tax and Indirect tax -Corporate Tax Planning – Central Sales tax –

Value added tax - Concept – Scope - Methods of VAT Calculation -

Practical Implications of VAT.

RTI ACT

Overview, Right to Information – Types of information to be disclosed &

exemption from disclosure of information under RTI Act.

9

27

V

CONSUMER PROTECTION ACT AND INTRODUCTION OF

CYBER LAWS:

Objectives of the act – rights of consumers - Types of consumer

Redressal Machineries and Forums.

INTELLECTUAL PROPERTY RIGHTS

Introduction of IPR – Patents - Copy rights – Trademarks.

9

Total 45 hrs

TEXT BOOKS:

1. N.D.Kapoor, Elements of mercantile law, Sultan Chand and Company, India,2006

2. Akhileshwar Pathak, Legal Aspects of Business, 4the Edition, Tata McGraw Hill, 2007.

3. P.K.Goel, Business Law for Managers, Bizentra Publishers, India,2008

REFERNCES:

1. P.P.S.Gonga,(2008), ‘Mercantile Law’, 4the edition , S.Chand & co.ltd, India

2. Dr.R.Radhakrishnan, Dr.S.Balasubramanian, Intellectual Property Rights, 1st edition,

2008, Excel Books, New Delhi

3. Ashok K Bagrial, Company law, 12th edition, 2007, Vikas Publishing House Pvt Ltd.

4. Dr.C.B.Mamoria,Dr.Satish Mamoria, S.V.Gankar, ‘Dynamics of Industrial Relations’13th

edition, 2010, Himalaya Publishing House Pvt Ltd, Mumbai.

28

PBA15107 –CORPORATE COMMUNICATION

Objective:

To prepare students to understand and deliver effectively oral and written communication that

suits the business needs. It will help them to plan the message by defining purpose, analyze

audience, selecting channel and medium and facilitate them to communicate globally with

Confidence.

REFERENCE BOOKS

1. Lesikar, Raymond V., John D Pettit, and Mary E FlatlyLesikar’s, (2007), ‘Basic Business

Communication’, 10th edition. Tata McGraw-Hill, New Delhi

2. Bovee, Courtland and John V Thill(2008), ‘Business Communication Today’, 8th ed.

Pearson Education, New Delhi.

3. Meenakshi Raman, Prakash Singh,(2008), ‘Business Communication’,3rd edition, Oxford

University Press.

4. John M. Penrose, Robert W. Rasberry, Robert J. Myers, (2009), ‘Business

Communication for Managers’ Thompson South-Western.

5. Ramachandran K.K, (2009), ‘ Business Communication’ Macmillan India Ltd,

Unit Topics No. of

Hours

I

Communication: Importance – Process – Patterns - Forms - Barriers -

Functions and Principles - Interpersonal Communication - Intercultural

Communication - Case Analysis – Cross Cultural Communication.

9

II

Importance of Non-Verbal Communication: Body Language - Use of Charts,

Diagrams & Tables - Visual & Audio Visual Aids for Communication –

Business Ethics and Etiquette - Role Play & Team Building , Social Media

Etiquettes.

9

III Importance of Listening: Speaking and Reading - Verbal Communication -

Making Presentation - Persuasion - Negotiation, Public Speaking. 9

IV

Writing Business letters, memos, E-mails writing: Etiquettes, Agenda,

Minutes, Sales Letters, Enquiries, Orders, Cover Letters, Letter of Complaint,

Project Proposal, Reports - Neutral, Positive, Negative Messages.

9

V Group Discussions: Resume Writing - Interviewing: Types, stages, skills for

interviewer and interviewee – Business Meeting Etiquettes. 9

Total 45Hrs

29

II SEMESTER

30

PBA15201 – MARKETING MANAGEMENT

Objectives

To learn various marketing concepts and to know how to deal customers in the market and to

understand how to attain competitive advantage position using various marketing techniques.

Unit Topics No. of

Hours

I

Introduction

Marketing-Nature and Scope of Marketing-Marketing Vs Selling-

Marketing Mix 7Ps and 4As-New Challenges of Marketing Field-The

Functions of Marketing Management-Understanding Marketing

Management in the context of National and Global Market Environment-

Social Media Marketing.

9

II

Retaining Customer & STP

Market Segmentation: Levels –Importance-Procedures-Types of

Segmentation-Market Targeting-Procedures-Product Positioning-

Objectives-Differentiating the Product-Product Positioning Strategies-

Procedure for Creating Customer Relation Management Database-E-

Trading

9

III

Marketing Research

Identifying and Solving Marketing Problems-Qualitative and

Quantitative Research-Customer Life cycle-Customer Life time value-

Product Life Cycle-New Product Development Process-The Seven Steps

of Marketing Research-How to prepare Questionnaire for Conducting

Market Survey-Background Verification

9

IV

Marketing Promotional Strategies

Advertising Strategies for Promoting New Product Vs Existing Products-

Advertising Structure-Source-Advertising Budget-Types of

Advertisement-Measuring Effectiveness of Advertisement-DAGMAR-

Sales Promotion: Kinds of Promotion-Tools and Techniques of sales

promotion-Push-Pull Strategies of Promotion-Personal Selling.

9

V

Distribution System and Recent Trends in Marketing

Online Marketing – Merits and Demerits-E-Tailer-Impact of FDI in to

Indian –Cloud Sourcing-Meaning and Purpose of Channel of

Distribution-Managing Distributing Channels-Channel Alternatives-

Factors affecting Channel Choice-Direct Marketing and E-Commerce-

Managing Retailing-Wholesaling and Logistics, Retail Distribution

System in India.

9

Total 45 hrs

31

Text Book

1. Marketing Management: A South Asian Perspective, Philip Kotler, Abraham Koshy,

MithileswarJha,Kevin Lane Keller,13th Edition Pearson 2008.

2. V.S.Ramaswamy and S.Namakumari, Marketing Management Planning Implementation

and Control-The Indian Context, ‘’Noida; Macmillan India, 2013.

Reference Book

1. Marketing Management,Duglas,J Darymple,John Wiley & Sons,2008.

2. Micheal R Czinkota & Masaaki Kotabe, Marketing Management, Vikas Thomson

Learning, 2000.

3. Marketing,Paul Baisen et al, Oxford University Press,2008.

4. Paul Baines,Chriss Fil Kelly Pagb, Marketing,II Edition, Asian Edition.

32

PBA15202 – PRODUCTION MANAGEMENT

Objectives

To learn various production concept used by an organization and to aware about various tools

and techniques used by industry for enhancing operational efficiency.

Unit Topics No. of

Hours

I

Introduction

Production and operations management-Evolution-Functions-

Characteristics –Types of production system-Computer integrated

Manufacturing and Service Systems-Priorities and Challenges of

Operations management-Recent trends in POM.

12

II

Production Planning and Inventory Management

Factors Affecting Location Decisions and Techniques-Plant Layout

Concepts-Types of Layout and their characteristics-Inventory Functions

& Types of Inventories-Line Balancing (Problem)-EOQ (Problem)-ABC

Systems.

12

III

Process Planning

Process Planning Characteristics and Functions-Aggregate Production

Planning framework and Strategies-MRP (Simple Problem) MRP-II and

ERP-Master Production Schedule - Capacity Requirement Planning –Lot

Sizing Techniques ( Problem).

12

IV

Total Quality Management

Dimensions of Quality Management-Quality in Sales and Services-

Introduction to ISO Standards-Procedures for obtaining ISO Certificates-

Six Sigma-KANBAN-KAIZEN-5S-JIT-Lean Manufacturing

Techniques-7 Waste Management-PDCA Cycle.

12

V

Work Measurement and Productivity

Time Study, method study, work measurement methods-Using Work

Measurement for Increasing Productivity-Productivity-Measuring

Productivity-Methods to Improve Productivity.

12

Total 60 hrs

25 % Problem and 75% Theory

Text Book

1. Mahadevan.B, Operations Management; Theory and Practice, 2nd Edition, Pearson

Education, 2009.

2. Norman Gaither and Greg Frazier, Operations Management, New Delhi; Thomson

Learning Inc, 2010.

33

Reference Book

1. S.N.Chary, Production and Operations Management, New Delhi; Tata McGraw Hill,

2009.

2. Heizer J and Render B. Operations Management, Prentice Hall New Jersey, 9th Edition,

2007.

3. Richard B Chase, Ravi Shankar,F.Robert Jacobs, Nicholas J Aquilano, Operations and

Supply Management, Tata McGraw Hill,12TH Edition,2010.

4. KanishkaBedi, Production and Operations Management, New Delhi: Oxford University

Press, 2011.

5. Buffa E S, Sarin R K , Modern Production and Operations Management, 8th Edition.,

John Wiley & Sons,Signapore,Reprint 2009.

34

PBA15203 - FINANCIAL MANAGEMENT

Objectives:

To enable the students to understand the concept of Financial Management

To understand the concepts and techniques of capital budgeting, working capital

management and dividend

To throw light on the significance of cost of capital for deciding the capital structure.

Unit Topics No. of

Hours

I

Introduction to Financial Management

Financial Management Objectives- Functions- Scope- Structure of finance

department in an organization-Function of Financial Manager - Time

Value of Money- Compounding & Discounting factors – Basic concepts of

Return and Risk Analysis – Basic concepts on valuation of equity and

bonds.

12

II

Principles of Capital Budgeting

Principles and Nature of Capital Budgeting- Evaluation Techniques :

Payback Period, Accounting rate of return, Net Present Value, Internal

Rate of Return, Profitability Index, problem solving techniques, Financial

modeling.

12

III

Dividend Decision and Cost of Capital

Types of dividends – Dividend Theories –Dividend policy – Practical

Considerations in framing a dividend policy- Cost of Equity Shares-

Preference Share- Debentures- Retained Earnings- Weighted Average Cost

of Capital- Weighted Marginal Cost of Capital.

12

IV

Sources of Finance and Leverage Analysis

Long term Vs Short term sources- Equity- Preference- Debentures – Term

Loan-Trade Credit – Bank Credit-Bill Discounting –Commercial Paper –

Operating Leverage – Financial Leverage – Combined Leverage EBIT

EPS analysis-Indifference point analysis –Capital Structure theories and

valuation of a firm.

12

V

Working Capital Management

Nature of working capital – concepts, need and determinants- working

capital cycle –estimation of working capital requirements ( Problems) –

collection and disbursement Management – accounts receivables

management and factoring – inventory management –cash management –

sources and methods of working capital finance – internal and external-

Bank and non-banking sources.

12

Total 60 hrs

60% Theory and 40% Problem

35

Reference Books: 1. I M Pandey (2006),’ Financial Management’, 9th Edition, Vikas Publishing House.

2. Prasanna Chandra(2009),’ Fundamentals of Financial Management’,7th

Edition, Tata McGraw- Hill

3. Khan M Y and Jain P K, Financial Management Text,Poblems and cases,6th Edition,

McGraw Hill Education Pvt,ltd New Delhi,2011.

4. P.V. Kulkarni B.G. Satyaprasad (2007),’ Financial Management’, 13th Edition, Himalaya

Publishing House.

5. Aswat Damodaran(2008),’ Corporate Finance Theory and practice’,2nd

Edition, John Wiley & Sons.

36

PBA15204 - HUMAN CAPITAL MANAGEMENT

Objective:

To enable the students to understand the functions of HR in detail. To understand the issues and

process of recruitment, Selection, Training, PA and other factors that comply with HRM

Unit Topics No. of

Hours

I

Introduction: Meaning and Definition of HCM -Importance and History

of HRM, Nature and Scope of Human Resource Management , Objectives

and Functions of HRM, Models of HRM, Challenges to HRM- Role of

Human Resource Manager – Human Resource Policies – Human resource

accounting and audit.

9

II

Human Resource Planning: Importance- Forecasting Human Resource

Requirement- Matching supply and demand-Job Analysis, Job Description,

Job Specification, Recruitment Sources, Process- Selection- Process,

Induction, Placement- Talent Management-Employee Retention. –

Socialization benefits.

9

III

Training and Development: Principles of Learning, Objectives, Training

Need Analysis, Training Process-Types of Training Methods- –Purpose-

Benefits- Resistance, Training Evaluation, Management Development:

Meaning, Scope, Objectives and Methods. Executive development

Programmes – Common practices - Benefits – Self development –

Knowledge management.

9

IV

Performance Management: Performance Management Cycle,

Performance Appraisal, Process, Methods, Factors that Distort Appraisal,

Wage and Salary Administration, Principles and Techniques of Wage

Fixation, Job Evaluation, Incentive Schemes. Compensation plan –

Reward- Concept of IR- Grievance Handling, Trade Unionism and

Collective Bargaining- Career management – Career Planning and

Development.

9

V

International HRM: Domestic versus International Human Resource

Management, Perspective and Practices of International Human Resource

Management, Competencies Required for International Managers. HR

Challenges & Opportunities: – Domestic & MNC Perspectives- Careers in

International Business – Technology and HR-Happiness Index-Human

Capital Index

9

Total 45 hrs

37

Reference:

1. K.Aswathappa, “Human Resource and Personnel Management – Text and Cases”, New

Delhi: Tata McGraw Hill, 2012.

2. Rao, V.S.P. (2010) “ Human Resource Management- Text and Cases” 3 Edition, Excel

Books

3. Gary Dessler, “Human Resource Management”, New Delhi: Prentice Hall of India, 2012.

4. Biswajeet Pattanayak, “Human Resource Management”, New Delhi: Prentice Hall of

India, 2012.

5. Bernadin , Human Resource Management ,Tata Mcgraw Hill ,8th edition 2012.

38

PMA15202-OPERATIONS RESEARCH

Objective

Students will acquire the basic concepts of operations research. In particular the inventory

control, Linear Programming Problems, Queuing Theory concepts provides base idea’s about

efficient management of business with least utilization of resources.

Unit Topics No. of

Hours

I

Linear Programming

Introduction to applications of operations research in functional area of

management-Linear Programming-Formulation of LPP-Solution by

graphical and Simplex methods ( Primary, Penalty & Two Phase)Dual

Simplex method

12

II

Transportation and Assignment Models

Transportation Models-Balanced and Unbalanced Cases-Initial Basic

feasible solution ( NWCM,LCM,VAM Methods)-Optimal solution by

modified distribution method-Assignment Model –balanced and

unbalanced cases-Solution by Hungarian Method-Travelling Sales man

problem.

12

III

Inventory Models and Game theory

Inventory models-EOQ and EBQ Models (With and Without Shortages)-

Quantity Discount Models-Game theory-Game with pure and mixed

strategies-Dominance Property-Graphical Method for 2Xn and

MX2,Decision tree

12

IV

Sequencing and Project Management

Sequencing-Processing n jobs through Two machines-Processing n jobs

through m machines-Project Management-Construction of a network-

Critical Path Method-PERT Analysis and Problems-Crashing of Project

Network.

12

V

Queuing Theory and Replacement Models

Queuing theory-Terminologies of queuing system- Queuing Models:

Queue with infinite capacity (M/M/1) :( /FIFO)- Queue with Finite

capacity (M/M/1) : (N/FIFO)- Queue with Parallel channel system

(M/M/C):( /FIFO)- Queues with Parallel Channels and limited capacity

(M/M/S): (N/FIFO)-Replacement Models-Individual Replacement

models and Group replacement models.

12

Total 60 hrs

39

Reference Book

1. Paneerselvam R (2008),’Operations Research’, 4th Edition, Prentice Hall of India.

2. Hamdy A Taha (2009),’Introduction to Operations Research’,8th Edition,

Pearson education.

3. Donald Gross & Carl M.Harris(2012),’ Fundamentals of queuing

Theory’, 4th Edition, Wiley India Pvt. Ltd.

4. Sankara Iyer P (2008), ‘Operations Research’, 2nd Edition, Tata McGraw Hill.

5. Frederick & Mark Hillier (2005), ‘Introduction to Management

Science – A Modeling and case studies approach with spreadsheets’,

3rd Edition,Tata McGraw Hill.

6. Kalavathy S (2004),’ Operations Research’, 2nd Edition, Vikas Publishing House.

40

PBA15206 – RESEARCH METHODOLOGY

Objectives

To Provide insight on basic of research methodologies and Identify the problem and based on

problem collect the data using SPSS analysis find the solution for problem related to business.

Unit Topics No. of

Hours

I

Business Research:

Definition - Objectives-Nature and Scope-Concept - Types of Research-

Research Process-Criteria of Good Research-Research Problem: Defining-

Formulation-Research Design and Experimental Design in Management.

12

II

Measurement and Scaling

Fundamentals of Measurement and Scaling: Types of variable, Measurement

of Variables, Developing Scales, Validity Testing, Reliability Testing.

12

III

Data Collection Methods

Types of data – Primary Vs Secondary data – Methods of primary data

collection – Methods of secondary data collection – Survey Vs Observation

– Experiments – Construction of questionnaire and instrument – Validation

of questionnaire – Sampling plan – Sample size – determinants optimal

sample size – Sampling Techniques – Probability Vs Non–probability

sampling methods.

12

IV

Processing and Analysis of Data

Testing of Hypothesis : Procedure for Hypothesis testing- chi square test-

ANOVA, Large and small samples (Single Mean, Difference of Means, and

Paired Data) Multivariate Statistical Techniques: Basic Theoretical

Framework on Discriminate Analysis, Factor Analysis, Cluster Analysis, and

Conjoint Analysis, Structure Equation Model.

12

V

Interpretation and Report Writing

Meaning of Interpretation - Precaution in Interpretation - Significance of

Report Writing -Different Steps in Writing Report - Layout of the Research

Report - Types of Reports -Mechanics of Writing a Research Report -

Computer Applications - How to avoid plagiarism

12

Total 60 hrs

41

Text Book

1. Donald R.Cooper Pamela S.Schindler Business Research,Tata McGraw Hill Publishing

2009.

2. C.R.Kothari-Research Methodology,New Age Publishers 2008.

Reference Book

1. Uma Sekaran, “Research Methods for Business”, New Delhi: Wiley India, 2009.

2. William G. Zikmund, “Business Research Methods”, New Delhi: Thomson Learning,

2010.

3. Nandagopal,Arrul Rajan,Vivek ‘Research Methods in Business –Excel Books 2007

4. Dipak Kumar Bhattacharyya-Research Methodology-Excel Books 2006.

42

PBA15207 – BUSINESS ETHICS AND CORPORATE SOCIAL RESPONSIBILITY

Objectives:

To sensitize the students with understanding of ethical issues at workplace and impart CSR

towards the society through business

Unit Topics No. of

Hours

I

Ethics – Meaning, Definition, Business Ethics – Characteristics, Ethical

theories The Ethical Decision Making Process - Employee Duties and

Rights - Discriminatory and Prejudicial Employee Practices - Causes of

unethical behavior; Ethical abuses; Work ethics; Code of conduct.

9

II

Handling Ethical Dilemmas at Work - Management of Ethics - Ethics

analysis [Hosmer model]; Ethics in practice -Professional ethics for

managers; Role and function of ethical managers- Ethics in Marketing,

Finance and Human Recourse, Challenges of business ethics.

9

III

Characteristics of ethical dilemmas; the dilemma resolution process;

business ethics as a strategic management tool; Ethics and Corporate

Culture - Social Audit and Ethical Investing - Business’s Environmental

Responsibility.

9

IV

Ethics and corporate culture: Need for CSR; Role of Business in society,

Building blocks of CSR - Strategies for CSR; Challenges and

Implementation - CSR and Environmental issues, Social Issues, Labour

Issues and Government issues.

9

V

Managing and Implementing CSR - Managing change - Development of

Strategic CSR Model- Current Issues in CSR- Globalization and CSR

Initiatives.

9

Total 45 hrs

43

Reference:

1. Manuel G. Velasquez, Business Ethics – Concepts and Cases, PHI, 6/e, 2009

2. Sanjay K. Agarwal- Corporate Social Responsibility in India, Response book, 1st ed 2008

3. William Shaw, Business Ethics, Wadsworth Publishing Company, 6/e, 2007.

4. Subhabrata Bobby Banerjee, Corporate social responsibility: the good, the bad and the

ugly,Edward Elgar Publishing, 2007.

44

PBA15208P – BUSINESS APPLICATION SOFTWARE

Objectives

To learn basic of MS-Word, MS-Excel, MS-PowerPoint to enable to apply in Business

Research and to know various Accounting software and to get more exposure in SPSS to apply

in Business Research.

Unit Topics No. of

Hours

I

MS Word Document

Create, Apply and Edit Styles - Insert Comments, Footnote - Endnote &

Bookmarks - Merge Documents -Mail Merge, and Labels.

9

II

MS Power Point Presentation

Apply Design Template -Slide Transitions - Custom Animation -Hyperlink -

Speaker Notes - Print Handouts, and Screen Navigation Tools - Movie

Maker.

9

III

Decision Model

Excel Modeling in Linear Programming-Transportation and Assignment

Problems - What If Analysis - Analysis using Pivot Table,TORA-POM

9

IV

Tally

Creating Company –Masters- Ledgers-Vouchers - Recording Transaction -

Report Generation,ERP,SAP

9

V

SPSS – (Statistical Package of Social Studies)

Tools for Exploring Data - Tools for Descriptive Statistics -Tools for

Parametric and Non Parametric Tests.

9

Total 45 hrs

Reference Book

1. Joyce Cox, “ The 2007 Microsoft Office System Step by Step”, Microsoft Press, 2007.

2. Curtis D. Frye, Microsoft Office Excel 2007 Step by Step, Microsoft Press, 2007.

3. Frederick S Hiller and Mark S Hiller, “Introduction to Management Science”, New Delhi:

Tata McGraw Hill, 2008.

4. Kogent Learning Solutions Inc., “TALLY.ERP 9 in simple steps”, New Delhi: Wiley, 2012.

5. Carver and Nash, “Data Analysis with SPSS Version 17”, New Delhi: Cengage Learning,

2011.

45

III SEMESTER

46

PBA15301 – STRATEGIC MANAGEMENT

Objectives

Strategies are back bone for any business success and failure so through this subject students

should learn and understand various strategies used by various industries’ across the globe and

discussing its impacts through analyzing various past and current success and failure case studies

students will get an unique ideas about real business enterprises success and failure business

status.

Unit Topics No. of

Hours

I

Conceptual framework of Strategic Management

Strategy, Strategic management process-Developing a strategic vision,

mission, setting objectives-Indented and Emergent strategies-

Stakeholders Role in Business –Corporate governance and Social

Responsibility.

9

II

Industry Environmental Scanning

External environmental factor analysis-Porter’s Five force model-

Generic building blocks of competitive analysis-IFE Matrix, SWOT

Matrix-Competitive Changes during Industry Life Cycle-Avoiding

failures and sustaining competitive advantage-Real time failure business

case analysis.

9

III

Types of Strategies

Corporate level strategy-Business level strategy-Building Competitive

Advantage through functional level strategies-BCG Matrix-ETOP

Analysis -GE 9 Cell Matrix- -Vertical Integration-Diversification and

Strategic Alliances- Merger and Acquisition-GAP Analysis-Balance

Score Card- Mc Kinsey’s 7S Frame Work

9

IV

Strategic Implementation and Evaluation

Designing Organizational Structure-Strategy implementation process-

Designing and establishing strategic control system-Matching

organization structure to strategy-Strategic Change-Strategic Leadership.

9

V

Recent Trends

Out sourcing strategy-blue ocean strategy-defensive strategies-website

strategies-Managing Technology and Innovation-Exposure to strategic

Thought-Real time successful business case analysis

9

Total 45 hrs

47

Text Book

1. Hill. Strategic Management: An Integrated approach, 2009 Edition Wiley (2012).

2. Fred.R.David (2011), “Strategic Management”-Concepts and Cases”, Prentice Hall India,

13th Edition.

Reference Book

1. W. L Charles, Hill & Gareth and R. Jones, Strategic Management an Integrated

Approach, New Delhi: Biztantra Publishers, 2009.

2. Thomas L Wheelen and J. David Hunger, Essentials of Strategic Management, Prentice

Hall, 2010.

3. Robert A Pitts and David Lei Thomson, Strategic Management, South Western

Publishers: 2006.

4. John A Pearce and Richard B Robinson, Strategic Management, New Delhi: Tata

McGraw Hill, 2008.

5. Azhar Kazmi, Business Policy and Strategic Management, New Delhi: Tata McGraw

Hill, 2008.

6. Business policy and Strategic Management-M.Jayarathnam-3rd Edition-Himalaya

Publications, 2009.

48

FINANCE ELECTIVE SUBJECTS

49

PBA153F1 - SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

Objectives:

This course provides an understanding of the conceptual framework Underlying Security

Analysis & Portfolio Management. An appreciation of the regulatory and tax framework

circumscribing investment in securities and some insights into the operations of the Indian Stock

Market.

Unit Topics No. of

Hours

I

Investment and Risk

Meaning-Definition and concepts- Nature and scope of investment –

Investment process –Investment alternatives- How securities are traded –

Mutual fund and other investment companies- Risk vs Return.

9

II

Financial Markets

Financial markets – Segments – Types-Participants in financial market-

Capital market: primary and secondary market-capital market development

in India- Stock exchanges NSE, BSE, and OTCEI-SEBI regulations-Listing

of securities-Trading system in stock exchange SEBI.

9

III

Fundamental & Security Analysis

Economic analysis: key macro economic variables-Methods of economic

analysis- Industry analysis: Industry life cycle and industry relevant factors

for analysis- Company analysis –Forecasting earnings- Applied valuation

techniques – Bond, Equity, Preference share valuation-problems, Micro

finance in rural financing.

9

IV

Technical Analysis

Fundamental analysis vs. Technical Analysis- Charting methods – Trend-

Trend reversals - Market indicators-Dow theory – Efficient market

hypothesis- Patterns – SMA, EMA, ROC, RSI, MACD, Oscillators.

9

V

Portfolio Management

Portfolio theory- Portfolio construction: Traditional and modern portfolio

construction – Performance evaluation - Treynor ratio, Sharpe ratio, &

Jenson ratio - Problems.

9

Total 45 hrs

Theory 80 %, Problem 20 %

50

Reference Books:

1. Punithavathy Pandian (2010), Security Analysis and Portfolio Management, Vikas

Publishing House

2. Frank K.Reilly and Keith C. Brown. Investment Analysis and Portfolio Management,

Thomson Southwestern Learning India Editio,8th edition,2006.

3. Kevin, (2010), ‘Securities Analysis and Portfolio Management ‘, 2nd Edition PHI

Learning, New Delhi.

4. Prasanna Chandra (2009), ‘Investment analysis and Portfolio Management’, 3rd Edition,

Tata McGraw Hill, 2009

5. Donald. E.Fischer & Ronald .J.Jordan, ‘Securities Analysis and Portfolio Management ‘,

Prentice Hall of India, 2007.

51

PBA153F2 - INTERNATIONAL FINANCIAL MANAGEMENT

Objectives:

To introduce the environment of international finance and its implications on international

business. To analyze the nature and functioning of foreign exchange markets, determination of

exchange rates and interest rates and their forecasting. To define and measure foreign exchange

risks and to identify risk management strategies. To integrate the global developments with the

changing business environment in India.

Unit Topics No. of

Hours

I

Fundamentals of International Financial Management

Globalization, International Monetary System, Balance of Payments;

Foreign Exchange Market, International Parity Relationships and

Forecasting Exchange Rates.

9

II

International Trade, Settlement and Exchange Markets

International trade system – Schematic flow diagram-Payment system –

Letter of Credit, cash, draft – Consignment Payment –Deferred payment and

forfeiting- Commercial credit –Pre shipment and post shipment-EXIM bank

and its schemes-Exchange markets- Quotes- Types-Spot and forward

transactions-Simple problems in spot and forward transactions.

9

III

Balance of Payments

Foreign exchange market- structure and operation-market participants-

trends in Forex trading – Network for international transactions-Indian

Forex management – Arbitrage-NASTRO-VOSTRO-Determination of

exchange rates-Spot market-Forward market-Swap transaction – IRP-PPP-

IFE-Comparison of IRP,PPP and IFE.

9

IV

Foreign Exchange Exposure Measurement and Management

Economic Exposure-Transaction Exposure-Translation Exposure-

Techniques for managing exposure – Derivatives-Hedging-Money market –

Forward Market-Netting-Matching-Leading and Lagging- Price variation –

Invoicing in foreign currency-Arbitrage ,Swift management,FDI.

9

V World Financial Markets and Institutions

International Banking and Money market- International Bond Market-

International Equity Markets- International Portfolio Investments.

9

Total 45 hrs

Theory 80 %, Problem 20 %

52

Reference Books:

1. Cheol S. Eun, Bruce G. Resnick, 1998International Financial Management, 2nd Ed.,

Tata McGraw Hill.

2. Madhu Vij, 2005, International Financial Management, 2nd Edition, Excel Books.

3. Vyuptakesh Sharan, 2009, International Financial Management, 5th Edition, PHI

Learning Private Limited, New Delhi.

4. Thummuluri siddaiah-International Financial Management, Pearson 2010.

5. Madura.J,(2010), Internatational Financial Management,Centage learning,9th edition

6. Eun and Resnick,2010,International Financial Management, Irwin McGraw-

Hill,Boston,4th edition.

53

PBA153 F3 - COMMERCIAL BANKING MANAGEMENT

Objectives:

To understand the process of financial intermediation. To understand the basic concepts of

advances, deposits and Negotiable Instruments Act. To understand the nuances of modern

banking.

Unit Topics No. of

Hours

I

Introduction to Banking

Introduction to Banking - Evolution of Banking - Banking Structure –

Management of private sector banks and public sector banks – Management

of banks in rural areas – Banking Sector reforms – Based Committees.

9

II

Business Environment of Commercial Bank

Definition of Customer and Banker.- Banker customer Relationship - Rights

and duties of Bankers & customers – Overview of Negotiable Instrument

Act - Meaning, Characteristics, Crossing, Endorsement, Bouncing of cheque

- Opening of bank accounts-Types of deposits.

9

III

Bank Management

Functions of Bank Management – Planning, Organizing, Directing,

Coordinating, Controlling – Hierarchy of Management and functions at

Each Level – Strategic Planning in Banks – Budgeting in Banks – RBI Act:

features and its Role in Bank Management and Regulation, Prevention of

Money laundering Act, 2002.

9

IV

CRM in Banks

Customer Relationship Management in banks – Meaning and objectives of

CRM in banks - Strategies for Expanding Customer Base – Services to

Different Categories of Customers: Retail, Corporate, International, Rural –

Banking Ombudsman Scheme – KYC Norms – Customer Retention –

Handling Customer Grievances.

9

V

Advances and Other Services

Overview of demonetization – Concepts, Advantages & disadvantages,

Principles of Sound Lending - Methods of granting advances - Types of

securities - Modes of creating charges - Bank guarantees - Interest rates:

Base rate, Fixed vs. floating rates, Registration of charges with ROC.

ATM – EFT- e-banking- m-banking - Cheque Truncation System- Ancillary

businesses: DD, Safe deposit lockers, Credit cards, Debit cards, Smart cards,

NEFT/RTGS, Call center.

9

Total 45 hrs

54

Reference Books:

1. Benson Kunjukunju, Commercial Banks in India, New Century Publications

2. Dr. P. K. Srivastava, Banking theory and Practice, Himalaya Publishing House.

3. Gerald Hatler, Bank Investments and Funds Management, Macmillan

4. Dr. S. Gurusamy, Banking Theory Law and Practice, Uttar Pradesh: Tata McGraw Hill,

2009.

5. Justin Paul and Padmalatha Suresh, Management of Banking and Financial Services,

New Delhi: Pearson Education, 2010.

6. Dr. B.P. Narasa Reddy and Prof. Himachalam Dasaraju, Dynamics of Commercial Banks

in India, Florida: Associated Publishers, 2011.

7. Timothy W. Koch and S. Scott Macdonald, Bank Management, Bangalore: Thomson

South-Western, 2009.

55

PBA153F4 - INSURANCE AND RISK MANAGEMENT

Objectives:

To examine the way in which business and society make an assessment of, control and transfer

risk. It is designed for the student with no previous knowledge of risk management.To acquires

the knowledge of various insurance and risk factors.

Unit Topics No. of

Hours

I

Insurance in India

Principles and practices of insurance- Nature of insurance contracts –

History and evolution of insurance in India – IRDA – Duties,Powerss and

functions of IRDA- Indian insurance industry –and overview-Privatisation

of Insurance – Public and Private Insurance - Recent development in

Insurance sector.

9

II

Life and Health Insurance

Life insurance- Nature- Classification of Policies - Annuities, surrender

value-Calculation of premium-Health insurance – Product design –

Mediclaim policies in public and private sector insurance- Life insurance

product – Assignment and Nomination-Re insurance-Nature and types of

Re- insurance.

9

III

General Insurance

General insurance – Liability Insurance – Prospectus of liability insurance-

Fire insurance: kinds of policies,payment of claims – Progress of fire

insurance-Marine insurance: policies,policy condition marine losses –Motor

insurance: kinds of policies – procedure of motor insurance-Difference

between life and general insurance, Rural Insurance.

9

IV

Introduction to Risk Management

The concept of risk –Risk vs Uncertainity – Types of Risk – Risk

identification –Risk management in life and general insurance –Principles of

general insurance – Methods of handling risk.

9

V

Risk Management by individual:

Factors Affecting Individual Demands for Insurance – Risk Management by

Corporation – Corporate Risk Management Process – Types of Risk

Managing Firms.

9

Total 45 hrs

56

Reference Books:

1. M.N.Mishra,S.B.Mishra –Insurance principles and practice,S.Chant & Company -2008

2. M.J.Mathew ,Insurance principles and practice-RBSA Publication -2008

3. Gupta R.K.Insurance and Risk Management ,Himalaya Publishin house-2009

4. Arunajatesan, Viswanathan, Risk Management and Insurance, Macmillan, 2009.

5. Mark.S.Dorfman, Introduction to Risk Management and Insurance, PHI, 2007.

6. Neelam .C.Gulati, Principles of Insurance Management, Excel Books, 2008

57

PBA153F6 - FINANCIAL MARKETS AND SERVICES

Objectives:

To provide an understanding of various financial services to Make students to understand

regulatory framework governing the financial market and Expose the procedures involved in

handling financial services

Unit Topics No. of

Hours

I

Indian Financial System:

Functions of the Financial System – Financial Concepts– Financial Assets –

Financial Intermediaries – Financial Markets Classification – Financial

Rates of Return – Financial Instruments – Development of Financial System

in India – Legislative Support – Weakness of Indian Financial System.

9

II

New Issue Market

Meaning and Advantages– New Issue Market and Stock Exchange –

Functions – General Guidelines for New Issue – Methods of Floating –

Players – Recent Trends. Secondary Market: Stock Exchanges – Listing of

Securities – Registration of Stock Brokers– Method of Trading in Stock

Exchange – Defects of Capital Market – Recent Developments.

9

III

Merchant Banking & Mutual fund

Definition, Origin of Merchant Banking – Merchant Banking in India -

Merchant Banks and Commercial Banks – Services of Merchant Banks –

Qualities required for Merchant Bankers – Guidelines – Market Making

Process – Progress, Problems and Scope of Merchant Banking in India.

Mutual Fund - Meaning, types, functions, advantages, private and public

sector mutual funds, performance Sharpe ratio, Treynor measure and

Jenshon measure and growth of mutual funds in India, Role of AMFI.

9

IV

Leasing & Hire Purchase

Definition, Steps, Types, History and Development of Lease Finance –

Legal Aspects – Contents of Lease Agreement – Accounting Treatment of

Lease – Structure, Problem and Prospects of Leasing Industry.

Hire Purchase: Features - Legal Position – Hire Purchase and Installment

Sale – Hire Purchase and Leasing – Origin and Development – Banks and

Hire Purchase Business – Bank Credit.

9

V

Factoring & Forfeiting - Discounting – Meaning, Functions, Types, Cost

and Benefit of Factoring– Factoring in India and Abroad - Credit Rating -

Mechanism, Role of CRISIL.

Forfeiting: Definition – Types, Benefits and drawbacks. Factoring Vs

forfeiting. Credit Rating – Mechanism – Role of CRISIL.

9

Total 45 hrs

58

Reference Books

1. Gordon and Natarajan, 2001 Financial Markets and Services, Himalaya Publishing

House.

2. Jeff Madura, 2001 Financial Markets and Institutions, 5th Ed., South-Western College

Publishing.

3. Vasant Desai, The Indian Financial System, Himalaya Publishing House.

4. Varshney P.N., and D.K. Mittal, 2000 Indian Financial System, Sultan Chand & Sons.

5. Bhole L.M, Financial Institutions and Markets, 3rd Ed. Tata McGraw Hill, 1999

6. Khan, M.Y, 1998 Financial Services, Tata McGraw Hill.

59

PBA153F7 – Banking Principles and Practices

Objectives:

To providing required level of basic knowledge in banking and financial services, Banking

technology, customer relations, basic accountancy and legal aspects necessary for carrying out day

to day banking operations.

Unit Topic No. of

Hours

1

Indian Financial System:

Recent developments in the Indian Financial System; market structure and

financial innovation, RBI, SEBI, IRDA etc., their major functions Role and

Functions of Banks - Regulatory provisions / enactments governing banks -

Whole sale banking - Retail banking - international banking, Role and

Functions of Capital Markets, Mutual Funds, Insurance companies, Banc

assurance - Importance of Risk management in banks - types of risk - impact

and management Factoring & Forfeiting - Alliances / Mergers /

Consolidation -, ADR, GDR Off-balance sheet items, Participatory notes,

CIBIL, Banking Codes, Banking Codes and Standard Boards.

9

2

Functions of Bank:

Banker-Customer Relations, KYC guidelines - Different deposit products -

Mandate and Power of Attorney, Banker’s Lien, right of set off - garnishee

order, attachment order etc. - Payment of collection of cheque - duties and

responsibilities of paying and collecting banker - protection available to

them under NI Act - Endorsements, forged instruments - bouncing of

cheques and their implications. Opening of accounts for various types of

customers - Principles of Lending - various credit products / facilities -

working capital and term loans - credit appraisal techniques - approach to

lending - credit management, credit monitoring, NPA management.

9

3

Documents and Procedures

Different types of documents - Documentation procedure, Stamping of

documents, securities - different modes of charging - types of collaterals and

their characteristics - Priority sector lending - targets, issues, problems -

Financial Inclusion. Agriculture / SMEs / SHGs / SSI /Tiny sector financing

- New products and services, Credit cards / Home loans /personal loans /

consumer loans - Ancillary Services - Remittances, Safe Deposit Lockers

etc.

9

4

Banking Technology

E-Banking - Core Banking - Electronic products - Electronic payment

system - Online Banking - Electronic fund transfer system: RTGS, NEFT &

SWIFT etc.- Information Technology - Current trends - Global

developments in banking technology - Computer audit - information system

audit - Information system security and Disaster Management, IMBS.

9

5 Support services

Marketing of Banking services products - Marketing management -

Marketing of services - Product Life cycle, New Product development -

9

60

Diversification - Pricing of bank products - Factors influencing - direct and

indirect channels of bank products - Promotion - Promotion mix and role of

promotion mix marketing - Marketing information system - Role of DSA

/DMA in Bank marketing - Channel Management - selling function in a

bank - Portfolio and wealth management - Tele marketing / Mobile phone

banking.

Total 45

Reference book:

1. Principles & Practices of Banking - By Indian Institute of Banking & Finance -

Macmillan Publication.

61

PBA153F7(R) – Banking Principles and Practices I

Objectives:

To providing required level of basic knowledge in banking and financial services, Banking

technology, customer relations, basic accountancy and legal aspects necessary for carrying out day

to day banking operations.

Unit Topic No. of

Hours

1

Indian Financial System:

Recent developments in the Indian Financial System; market structure and

financial innovation, RBI, SEBI, IRDA etc., their major functions, Role and

Functions of Banks - Regulatory provisions / enactments governing banks -

Whole sale banking - Retail banking - international banking, Role and

Functions of Capital Markets, Mutual Funds, Insurance companies,

Bancassurance -.

9

2

Functions of Bank:

Banker-Customer Relations, KYC guidelines - Different deposit products -

Mandate and Power of Attorney, Banker’s Lien, right of set off - garnishee

order, attachment order etc. - Payment of collection of cheque - duties and

responsibilities of paying and collecting banker - protection available to

them under NI Act - Endorsements, forged instruments - bouncing of

cheques and their implications..

9

3

Documents and Procedures

Different types of documents - Documentation procedure, Stamping of

documents, securities - different modes of charging - types of collaterals and

their characteristics - Priority sector lending - targets, issues, problems -

Financial Inclusion.

9

4

Banking Technology

E-Banking - Core Banking - Electronic products - Electronic payment

system - Online Banking - Electronic fund transfer system: RTGS, NEFT &

SWIFT etc.,

9

5

Support services

Marketing of Banking services products - Marketing management -

Marketing of services - Product Life cycle, New Product development -

Diversification - Pricing of bank products - Factors influencing - direct and

indirect channels of bank products

9

Total 45

Reference book:

1. Principles and Practices of Banking -, author by IIBF, 3rd Edition, 2015 by Macmillan

Publication

2. Legal and Regulatory Aspects of Banking – JAIIB, author by IIBF, 3rd Edition, 2015 by

Macmillan Publication.

62

PBA153F8 – Banking Principles and Practices II

Objectives:

To providing required level of basic knowledge in banking and financial services, Banking

technology, customer relations, basic accountancy and legal aspects necessary for carrying out day

to day banking operations.

Unit Topic No. of

Hours

1

Indian Financial System:

Importance of Risk management in banks - types of risk - impact and

management Factoring & Forfeiting - Alliances / Mergers / Consolidation -,

ADR, GDR Off-balance sheet items, Participatory notes, CIBIL, Banking

Codes, Banking Codes and Standard Boards.

9

2

Functions of Bank:

Opening of accounts for various types of customers - Principles of Lending -

various credit products / facilities - working capital and term loans - credit

appraisal techniques - approach to lending - credit management, credit

monitoring, NPA management.

9

3

Documents and Procedures

Agriculture / SMEs / SHGs / SSI /Tiny sector financing - New products and

services, Credit cards / Home loans /personal loans / consumer loans -

Ancillary Services - Remittances, Safe Deposit Lockers etc.

9

4

Banking Technology

Information Technology - Current trends - Global developments in banking

technology - Computer audit - information system audit - Information

system security and Disaster Management,IMBS.

9

5

Support services

Promotion - Promotion mix and role of promotion mix marketing -

Marketing information system - Role of DSA /DMA in Bank marketing -

Channel Management - selling function in a bank - Portfolio and wealth

management - Tele marketing / Mobile phone banking.

9

Total 45

Reference book:

1. Principles and Practices of Banking -, author by IIBF, 3rd Edition, 2015 by Macmillan

Publication

2. Legal and Regulatory Aspects of Banking – JAIIB, author by IIBF, 3rd Edition, 2015 by

Macmillan Publication.

63

MARKETING ELECTIVE SUBJECTS

64

PBA153M1 – RURAL MARKETING

Objectives

To learn various concepts related to Rural Marketing and to understand on the Rural Marketing

with special reference to Indian Context. To understand how companies are preparing strategies

to capture wide range of Rural Market Opportunities.

Unit Topics No. of

Hours

I

Introduction

Concept of Rural Marketing-Nature-Scope-Opportunities and

Challenges-Importance of Rural Marketing-Profile of Rural Market in

Indian Context and Global Context-How to attain competitive

advantages position in Indian Rural Market.

9

II

Rural Consumer Behaviour

Characteristics of Rural People- Rural Consumer behavior - Factors

affecting Consumer Behaviour - Changing trends- Consumer Buying

Process- Opinion Leadership Process-Diffusion of Innovation- Brand

Loyalty-Marketing Mix

9

III

Product and Strategies

Rural Marketing Strategies- Rural Market Segmentation- Product

Strategies- Pricing Strategies- Distribution Strategies- Rural Marketing

Research- Role of IT in Rural Marketing-Fostering Creativity and

Innovation in Rural Marketing

9

IV

Market Research at Rural Marketing

Factors influencing opportunities at Rural Marketing-Identify and

Evaluate the Rural Market potential –Rural Market Survey-Rural Market

Research-New Research Tools and Techniques to Identify the

opportunities-Buyer Decision Making Process –Self help groups-role in

rural marketing.

9

V

Recent Trends in Rural Marketing

E-Rural Marketing-CRM & e-CRM in Rural Marketing-Advanced

Practices in Rural Marketing – Rural Marketing Success and Failure

Case Study from Indian and Global Context-Advanced Technologies

used in Rural Marketing-Structure of Competition in Rural Marketing.

9

Total 45 hrs

65

Text Book

1. Rural Marketing-C G Krishnamacharyulu,Lalitha Ramakrishnan-Pearson Education

2. T.P. Gopal Swamy, Rural Marketing, Vikas Publishing House,2/e,2009.

Reference Book

1. Pradeep Kashyap,Rural Marketing,New Delhi;Person,2012

2. New Perspectives on Rural Marketing: Includes Agricultural Marketing By Ramkishen

Y.

3. 2.Rural Marketing, Pradeep Kashyap & Siddhartha Raut, Biztantra.

66

PBA153M2 – RETAIL MANAGEMENT

Objectives

To know the essential of Retail Management and Impact of Retail Growth in Indian Market, To

understand the retail customer needs and wants and to learn promotional and Distribution

strategies in Specific to retail marketing.

Unit Topics No. of

Hours

I

Introduction

Introduction to Retailing - Changing Retail Scene– Characteristics of

retailing -Functions of Retailing –Trends in Retail Formats- Retail in

India – Challenges

9

II

Retail Formats

Organized and unorganized formats – Different organized retail formats

– Characteristics of each format – Emerging trends in retail formats –

MNC's role in organized retail formats-Amazon’s Model-Virtual

Marketing

9

III

Understanding Customer

Shopping Behavior, Profile of Indian Shoppers, Shopping Process,

Influences on Shopping Behavior, Retail market segmentation. Retail

Market Target and Positioning

9

IV

Setting up of Retail Business & Management Aspects

Factors influencing Retail Market Location-Site Evaluation-Store Layout

and Decisions-Retail Image-Visual Merchandising and Atmospherics-

Managing Retail Personnel-Retail Management Information Systems

9

V

Recent Trends in Retail Market

Challenges in Retailing in India- CRM in Retailing- International

Retailing- MIS in Retailing- HRM in Retailing-FDI in Retailing-

Complaints Management System in Retailing.

9

Total 45 hrs

Text Book

1. Chetan Bajaj, Rajni Tulsi and Nandhi V Srivastava, Retail Management, New Delhi:

Oxford University Press, 2010.

2. Pradhan Swapna, Retailing Management, New Delhi: Tata McGraw Hill, 2010.

67

Reference Book

1. Michael Havy ,Baston, Aweitz and Ajay Pandit, Retail Management, Tata Mcgraw Hill,

Sixth Edition, 2007

2. Swapna Pradhan, Retail Management -Text and Cases, Tata McGraw Hill, 3rd Edition,

2009

3. Dunne, Retailing, Cengage Learning, 2nd Edition, 2008

4. Ramkrishnan and Y.R.Srinivasan, Indian Retailing Text and Cases, Oxford University

Press,2008

5. Sinha Piyush Kumar and Uniyal Dwarika, Managing Retailing-Text and cases, OUP,

2007.

68

PBA153M3 – SERVICES MARKETING

Objectives

Services Marketing bringing more revenue than the Manufacturing Sectors in India and Other

Countries, Each and Every day of life Services products playing many role among the people in

this aspects students to have an in-depth idea and knowledge about services marketing is

Essential on now-a-days.

Unit Topics No. of

Hours

I

Basic Concepts of Services

Introduction of Services Marketing-Characteristics-Comparison of

Goods and services in marketing-Classification of services-Role of

Service Sector organizations in Developing Indian Economy-Services

Marketing challenges and trends in India-Opportunities in Services

Sector organizations for Management graduates-Emerging Services

Sectors in India.

9

II

Understanding Customer Requirements - Positioning Services in

Competitive Markets - Listening to Customers through Research -

Building Customer Relationships - Service Marketing Process-Market

Segmentation-Impact of Service quality in Services-SERQUAL and

RATER Dimensions-GAP Model in service quality.

9

III

Customer Relations

Goals, Benefits, Life Time Value of a Customer, Factors, Estimation,

Retention Strategies. Service Recovery: Impact of Service Failure,

Response of Customers, Recovery Strategies, Service Guarantees.

9

IV

Managing Service Promises - Integrated Services Marketing

Communications - Pricing of Services - Distributing Services through

Physical and Electronic Channels - Improving Service Quality and

Productivity

9

V

SERVICE STRATEGIES

Service Marketing Strategies for health – Hospitality – Tourism –

Financial –Transportation- Logistics -Educational – Entertainment &

public utility Information technique Services-IT Service quality.

9

Total 45 hrs

69

Text Book

1. R. Srinivasan, Services Marketing – The Indian Context, New Delhi: Prentice Hall of

India, 2012.

2. Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee, Services Marketing, Pearson

Education, 7/e, 2011

Reference Book

1. Halen Woodroffe, Services Marketing, McMillan, 2003.

2. Steve Baron, Service Marketing, New Delhi: Sage Publications, 2010.

3. James A. Fitzsimmons Mona J. Fitzsimmons, Service Management- Operations, Strategy,

Information Technology,, Tata Mc Graw Hill, 10/e, 2011.

70

PBA153M4 – CONSUMER BEHAVIOUR

Objectives

To learn Consumer Decision making process in the market and to understand various internal

and external factors influencing consumer behavior pattern in the market.

Unit Topics No. of

Hours

I

Introduction

Meaning,Personal and Organisational Consumers-Consumer Buying

Behaviour-Model of Consumer Decision Making –Consumer Needs and

Wants-Consumer Behaviour Application in Marketing-Consumer

Research Proces-Emerging Trends in Consumer Behaviour.

9

II

Consumer Pre-Purchase Behaviour

Consumer Pre-Purchase activities- Factors influencing Searching the

Right product and Services-Consumer Perception and Learning-

Consumer Attitude-Attitude formation-Attitude Change-Types of

Attitudes-Structural Models-Strategies of Attitude Change.

9

III

Consumer Decision Process

Personal Influence and Opinion leadership-Diffusion of Innovation-

Consumer Decision Making Process-Models of Consumer Decision

Process- Evaluation of Alternatives

9

IV

Self Concept and life style

Self concept and Lifestyle - AIO Analysis, VALS Study, PRIZM,

Consumer Research: Developing Research Objectives, Process, Data

Analysis and Reporting Research-Big data-Consumer Behaviour Pattern-

Consumer Analytical Model-Neuro Model.

9

V

Consumer Post Purchase Behaviour and Additional Dimensions

Post Purchase Behaviour: Post Purchase Dissonance, Product Use,

Product Disposition, Purchase Evaluation and Consumer Satisfaction-

Consumerism-Impact of Consumer Club-Consumer Protection-Online

Consumer Behaviour-Difficulties and Challenges in Predicting consumer

behavior-Consumer Behaviour in Indian Context.

9

Total 45 hrs

Text Book

1. G. Schiffman and Leslie Lazar Kanuk, Consumer Behaviour, New Delhi: Pearson

Education, 2012.

2. Blackwell/Miniard/Engel-Consumer Behaviour, Cengage Learning India Ed,6th Edition-

2010.

71

Reference Book

1. Satish K Batra / SHH Kazmi-Consumer Behaviour, Text & Cases-Excel Books, 2nd

Edition-2008.

2. Del I Hawkins, Roger J Best, Kenneth A Coney and Amit Mookerjee, Consumer

Behaviour, New Delhi: Tata McGraw Hill, 2011.

3. Jay D Lindquist and M Joseph Sirgy, Shopper, Buyer & Consumer Behaviour, New

Delhi: Biztantra Publication, 2010.

4. David L Loudon and Albert J Della Bitta, Consumer Behaviour, New Delhi: Tata

McGraw Hill, 2010.

72

PBA153M5 – BRAND MANAGEMENT

Objectives

To learn various concepts about Brand Management and how to manage existing and new brand

in the market-To Study how to build and analysis the brand in the market.

Unit Topics No. of

Hours

I

Introduction

Branding - definition, concept-Evolution-Functions-Product Vs Brand-

Branding-Challenges to Brand Builders-Strategic Brand Management

Process-Building Strong Indian Brands- Different Types of Brands – Co

branding – Store brands.

9

II

Constituents of a Brand

Brand Elements-Brand Identity-Brand image and Personality-Brand

DNA-Kernel-Codes and Promises-Brand Positioning-POD and POP.

9

III

Branding Decisions

Brand Name Decisions: Product Branding, Line Branding, Umbrella

Branding, Double Branding, Range Branding, Endorsement Branding,

Strategies.

9

IV

Brand Performance

Measuring Brand Performance – Brand Equity Management – Global

Branding strategies – Brand Audit – Brand Equity Measurement – Brand

Leverage –Role of Brand Managers– Branding challenges

&opportunities.

9

V

Strategy in Brand

Brand Extension-Brand Licensing-Brand Architecture and Portfolio

Management-Brand Transfer-Strategic issues in Brand Management-Re

Branding and Re-Launching- Brand Revitalization-Brand Valuation-

Methods-Brand Elimination.

9

Total 45 hrs

Text Book

1. Kevin Lane Keller – Strategic Brand Management,Building Measuring & Managing

Brand Equity, 3rd Edition,Pearson Education-2008

Reference Book 1. Kirti Dutta, Brand Management Principles and Practices, New Delhi: Oxford University

Press, 2012

2. Sharad Sarin, Strategic Brand Management for B2B Markets, New Delhi: Sage

Publications, 2010.

3. Moorthi YLR, Brand Management – I edition, Vikas Publishing House 2012

4. Ramesh Kumar, Managing Indian Brands, Vikas Publication, India, 2002.

73

PBA153M6 – SALES AND DISTRIBUTION

Objective: The purpose of this paper is to acquaint the students with the concepts which are helpful in

developing a sound sales and distribution policy and in organizing and managing sales force

and marketing channels.

Unit Topics No of

Hours

Sales Management

I

Meaning & Objectives- Types & Functions of Sales Management- Sales Management Structure & Positions- Interdepartmental Relations.

9

Personal Selling

II Objectives & Steps- Personal Selling Strategies - Sales Force-Methods - Estimating Market and Sales Potentials.

9

Management of Sales Force

9

III

Determining Sales Force Size- Selection & Training- Motivation & Compensation- Evaluation & Supervision- Determining Sales Budget-

Targets & Territories.

Physical Distribution

IV

Participants and Environment of Physical Distribution Channel

Strategies, Levels of distribution channels - Design & Policies- Warehousing and Inventory Decisions.

9

Channel Members

V

Deciding the Number and Locations of Channel Members- Selection & Appointment of Dealers-Franchising - Telemarketing, e-marketing & Teleshopping-Logistic and Supply Chain Management.

9

Total 45 hours

Reference Book

1. Ingram (2007), ‘Sales Management: Analysis and Decision Making’, Cengage Learnings.

2. Krishna .k. Havaldhar and Vasant. M. Cavall (2007), ‘Sales and Distribution

Management’, TMH.

3. Ramneek Kapoor (2007), Fundamentals of Sales Management, Macmillan.

4. Spiro, Stanton and Rich (2007), Management of a Sales Force, 7th reprint, TMH.

5. Richant.R.Still, Edward.W.Gundiff and Norman.A.P.Govani (2007),’Sales

Management Decisions, Strategies and Cases, 5th edition, PHI.

74

PBA153M7 – CUSTOMER RELATIONSHIP MANAGEMENT

Objectives

To learn Customer relationship management concepts, techniques and strategies and to

understand how to build strong relationship with customers and how to retain the customers for

long run period.

Unit Topics No. of

Hours

I

Introduction

Definitions - Concepts and Context of relationship Management –

Evolution - Transactional Vs Relationship Approach – CRM as a

strategic marketing tool – CRM significance to the stakeholders.

9

II

Understanding Customers

Customer information Database – Customer Profile Analysis - Customer

perception, Expectations analysis – Customer behavior in relationship

perspectives; individual and group customer’s - Customer life time value

– Selection of Profitable customer segments.

9

III

Managing Customer Relationship

Creating and Managing Networks- Creating value for customers-

Managing the customer lifecycle: customer acquisition- customer

retention and development- Customer loyalty programs.

9

IV

Developing CRM Strategy

Sales-force automation-Marketing Automation-Service automation -

Organizing for customer relationship management-Big data Analysis-

Technologies, Management of Big data- Sales force.com-Lead

generations strategy.

9

V

Trends in CRM

e- CRM Solutions – Data Warehousing – Design Considerations,

Approaches, Architecture- Data mining for CRM – Techniques, Tools &

Platform, Data Mining best practices- an introduction to CRM software

Packages- Siebel, Oracle, People soft, My SAP CRM.

9

Total 45 hrs

Text Book

1. Buttle, F. (2013), Customer Relationship Management (Concept and Tools), Elsevier

Butterworth- Heinemann, Oxford, UK.

75

Reference Book

1. G.Shainesh, Jagdish, N.Sheth, Customer Relationships Management Strategic

Prespective,Macmillan 2005.

2. H.Peeru Mohamed and A.Sahadevan, Customer Relation Management, Vikas Publishing

2005.

3. Kumar, Customer Relationship Management - A Database Approach, Wiley India, 2007.

4. Francis Buttle, Customer Relationship Management: Concepts & Tools, Elsevier, 2004.

5. Zikmund. Customer Relationship Management, Wiley 2012.

6. Anil Maheswari, Data Analytics, McGraw Hill Education (India) Private Limited, 2017.

76

HUMAN RESOURCE ELECTIVE

SUBJECTS

77

PBA153H1 – Entrepreneurship

Objectives:

To implore an understanding of the dimensions and traits required to become an entrepreneur.

To provide knowledge on the resources available from Government and non governmental

institutions for entrepreneurial activities that supports financial issues.

Unit Topic No. of

Hours

1

Concept of Entrepreneurship - Entrepreneurial attributes and Characteristics-

Entrepreneurial decision process - Entrepreneurial traits, types, culture and

structure, competing theories of Entrepreneurship- Qualities of a successful

entrepreneur - Nature and Characteristic - differentiation of creativity,

innovation, invention and discovery; innovation and entrepreneurship-Role of

entrepreneurship in national development

9

2

Business environment - Role of Family and society - Role of Entrepreneurship

in economic Development, Factors affecting entrepreneurial growth - Central

and State Government – National Level Industrial Policies and Regulations -

International Business.

9

3

Sources of Product for Business - Prefeasibility Study - Criteria for Selection of

Product -Ownership - Capital – Project Proposal - drafting - Budgeting Project

Profile Preparation - Matching Entrepreneur with the Project - Feasibility

Report Preparation and Evaluation Criteria. Roadmap to Business Success,

Scope and value of Business Plan - Writing a Business Plan - The legal forms

of Entrepreneurial Organizations: Sole proprietorship, partnership, LLP,

corporation, and franchising

9

4

Entrepreneurship Development Training, components of Training,

Entrepreneurship Training and Institutions in India and other support

organizational services - Small Industries Development Bank of India (SIDBI),

Industrial Finance Corporations of India (IFCI), Role of Commercial Banks-

Venture capital and Angel Financing

9

5

Role of District Industries Centers (DIC), Small Industries Service Institute

(SISI), Entrepreneurship Development Institute of India (EDII), National

Institute of Entrepreneurship & Small Business Development (NIESBUD)

.Women Entrepreneurship: Reasons for low women entrepreneurs, Role,

Problems and Prospects - Rural Entrepreneurship: Role, Problems and

Prospects - International Entrepreneurship Opportunities – Importance -

International environment - Barriers to international business-Entrepreneurial

entry into international business-seeded fund.

9

Total 45

78

References

1. Hisrich, Entrepreneurship, Tata McGraw Hill, New Delhi, 2001.

2. S.S.Khanka, Entrepreneurial Development, S.Chand and Company Limited, New Delhi,

2001.

3. Mathew Manimala, Entrepreneurship Theory at the Crossroads, Paradigms &

Praxis,Biztrantra ,2nd Edition ,2005

4. Rajeev Roy, Entrepreneurship, Oxford University Press, 2008

5. P.Saravanavel, Entrepreneurial Development, Ess Pee kay Publishing House, Chennai -

1997.

79

PBA153H2 - TRAINING AND DEVELOPMENT

Objectives:

This course enables the students to understand the need for training. To help them understand the

difference between training and development. To familiarize training methods, design,

evaluation.

Unit Topics No. of

Hours

I

Meaning, Definition, Objectives, benefits, Training Process, Need

Assessment Process, level- Organizational Analysis, Person Analysis

and Task Analysis.

9

II Designing Training Programmes, - Training Methods - Developing

Effective Trainers. 9

III

Learning, Principles of Learning, Learning Theories, Learning process

- Different models – Learning model- Virtual learning –Experiential

Learning-Learning Management Systems.

9

IV Transfer of Training- Factors influencing Transfer of Training-

Training Evaluation design and practices. 9

V

Training Audit- Management Development Programme- Strategies for

providing Development- Employee Empowerment- Challenges and

Opportunities in Training and Development.

9

Total 45 hrs

Reference:

1. Raymond A Noe, Employee Training and Development, New Delhi: Tata McGraw Hill

Education Private Limited, 2013.

2. Dr.B.Janakiram, (2008), ‘Training & Development’, Biztantra Publishers, New Delhi.

3. P Nick Blanchard and James W Thacker, Effective Training-Systems, Strategies and

Practices, New Delhi: Pearson Education, 2012.

80

PBA153H4 – ORGANIZATIONAL CHANGE AND DEVELOPMENT

Objectives:

To adapt to change and to manage change in Organisation. To help future managers to face

challenges related to change in organization and to be updated with the development of the

organization.

Unit Topics No. of Hours

I

Meaning of Organisation - The meaning and nature of

organizational change - Planned change – Barriers to change -

Organizational culture and change – Forces for Change -

Resistance to Change – Types and forms of change –

Evolutionary and Revolutionary change – Change process.

9

II Strategic Change Management - Understanding Culture – Strong

and Weak Cultures – Types of Cultures – Importance of Culture

-Creating and Sustaining Culture - Culture and Strategy.

9

III

Organisation Development – Definitions and historical overview

– Values, assumptions and beliefs Diagnosis – Dimension –

nature – Characteristics – Process – Techniques- Problem and

Challenge Development.

9

IV

OD Interventions – Team Interventions, Intergroup and Third-

party peacemaking Interventions, Comprehensive and Structural

Interventions, Techno Structural, Human Resource Management,

Strategic Change, and Designing Interventions, Training

experiences.

9

V

Issues in client-consultant relationships – Power, Politics and

Organization Development, The future and Organization

Development- Fundamental strengths of OD- OD and the

changing business environment – Research on OD.

9

Total 45 hrs

Reference:

1. Cummings, G. Thomas and Worley, G. Christopher, ‘Organization Development and

Change’, Thompson Publications, 2005

2. Harsh Pathak, ‘Organizational change’, Pearson, 2011

3. Wendell L French Cecil H Bell, Veena Vohra, ‘ Organization Development – behavioral

science Interventions for organizational Improvement’, Pearson , Sixth Edition.

81

PBA153H5 – MANAGERIAL BEHAVIOUR AND EFFECTIVENESS

Objectives:

To understand the dimension of managerial job. To make the students effective managers in

whatever roll he/she performs. To make students face this highly competitive world.

Unit Topics No. of Hours

I

Descriptive Dimensions of Managerial Jobs – Methods – Model –

Time Dimensions in Managerial Jobs – Effective and Ineffective

Job behaviour – Functional and level differences in Managerial

Job behavior.

9

II

Identifying Managerial Talent – Selection and Recruitment –

Managerial Skills Development – Pay and Rewards – Managerial

Motivation – Effective Management Criteria – Performance

Appraisal Measures – Balanced Scorecard - Feedback – Career

Management – Current Practices.

9

III

Definition – The person, process, product approaches – Bridging

the Gap – Measuring Managerial Effectiveness – Current

Industrial and Government practices in the Management of

Managerial Effectiveness- the Effective Manager as an Optimizer.

9

IV

Organisational Processes – Organisational Climate – Leader –

Group Influences – Job Challenge – Competition – Managerial

Styles.

9

V

Organisational and Managerial Efforts – Self Development –

Negotiation Skills – Development of the Competitive Spirit –

Knowledge Management – Fostering Creativity and innovation.

9

Total 45 hrs

Reference:

1. Peter Drucker, Management, Harper Row, 2005.

2. Milkovich and Newman, Compensation, McGraw-Hill International, 2005.

3. Blanchard and Thacker, Effective Training Systems, Strategies and Practices Pearson

2006.

4. Dubrin, Leadership, Research Findings, Practices & Skills, Biztantra, 2008.

82

PBA153H6 - PERFORMANCE MANAGEMENT

Objectives:

To understand the concept and importance of Performance Management and understand the

process, method and potential of employees during the performance appraisal.

Unit Topics No. of

Hours

I

Meaning, Importance, Purpose, Historical Developments,

Performance appraisal Vs Performance Management – Danger of

poorly implemented PMS- Integrating with other HR and

Development activities-– KRA and KPI - Performance improvements

- Implementing performance management system

9

II

Definition, Performance Management Process, Performance

Planning- Theories of goal setting, principles and process of setting

performance criteria- Methodologies for performance criteria-

Performance Dimensions- approaches to measure performance: traits,

behavior and Results

9

III

Approaches in Measuring Performance- determining accountabilities,

Objectives and performance standards, Methods of Measuring

Results, Methods of Measuring Behaviours- comparative system,

absolute system, Developing Appraisal forms

9

IV

Pilot Study, Monitoring, Methods of Monitoring, Significance of

performance review and discussion evaluating individual

performance, different methods of appraisal, factors affecting

appraisal errors Giving Feedback, Development Plans, Supervisors

role, Counseling and Coaching- coaching styles process

9

V

Rewards and Recognition, Traditional pay plans, Contingent pay

plans, Managing team performance – definition- importance- types

and implication- purpose and challenge of team performance

management- rewarding team performance - pay for performance-

Comparison of Pay plans – Simulators of overall performance

Management Systems

9

Total 45 hrs

83

Reference:

1. Performance management and appraisal systems – HR tools for Global Competitiveness

– by T.V. Rao, Response Books, A division of Sage Publications, 2004.

2. Herman Aguinis., “Performance Management”, New Delhi: Pearson International, 2012.

3. Kohli A S, Deb T, “Performance Management”, New Delhi: Oxford University Press,

2010

4. Robert Bacal, “Performance Management”, New Delhi: McGraw-Hill, 2011.

84

PBA153H7 – STRATEGIC HUMAN RESOURCE DEVELOPMENT

Objectives:

To help students understand the transformation of HR as a Strategic role in today’s business. To

enhance them with the knowledge of the tools, techniques and methods in SHRD.

Unit Topics No. of

Hours

I

Human Resource Development

Concepts- Scope- Significance- Features – HRD Functions - Roles

of HRD Professionals - HRD Philosophy- Strategic framework for

HRM and HRD – Vision, Mission and Values – HRD Program

Implementation and Evaluation - Recent trends of HRD in Indian

context - Bench Marking and HRD Audit.

9

II

E-HRM

e- Employee profile– e- selection and recruitment - Virtual learning

and Orientation – e – training and development – e-Performance

Management and compensation design - – Development and

Implementation of HRIS – Designing HR portals – Issues in

employee privacy – Employee surveys online

9

III

Cross Cultural HRM

Domestic Vs International HRD - Cultural Dynamics - Culture

Assessment - Cross Cultural Education and Training Programs –

Leadership and Strategic HR Issues in International Assignments –

Current challenges in Outsourcing -, Cross border M&A,

Repatriation – Building multi cultural organization – International

Compensation.

9

IV

Career and Competency Development

Career concepts – Roles – Career stages – Career Planning and

process – Career Development Models – Career Motivation and

Enrichment – Managing career plateaus – Designing effective

Career Development systems – Competencies and Career

Management – Competency mapping models – Equity and

competency based compensation.

9

V

Employee Coaching and Counseling

Need for coaching – Role of HR in coaching – Coaching and

Performance – Skills for effective coaching – Coaching

effectiveness - Need for Counseling – Role of HR in Counseling –

Components of Counseling programs – Counseling effectiveness –

Employee health and welfare programs – Work stress – Sources –

Consequences – Stress Management techniques – Eastern and

Western practices – Self management and emotional intelligence.

9

Total 45 hrs

85

Reference:

1. Tanuja Agarwala, “Strategic Human Resource Management”, Oxford University Press,

New Delhi, 2012.

2. Charles R. Greer, “Strategic Human Resource Management – A general management

approach” (2nd Edition), Pearson Education (p) Ltd., New Delhi 2001.

3. Monir Tayeb. International Human Resource Management. Oxford. 2007

4. R.V. Rao, HRD Experiences, Intervention Strategies, Saga Publications, 2009

5. Paul Boselie. Strategic Human Resource Management. Tata McGraw Hill. 2011.

86

ENTREPRENEURSHIP ELECTIVE

SUBJECTS

87

PBA153E1 – ENTREPRENEURSHIP AND INNOVATION

This course presents the concepts, characteristics and role of entrepreneur and the basics of

project finance and issues related to setting small business.

Objective:

On successful completion of the course the students will be able to understand

1. The concept, characteristics and role of entrepreneur

2. The need for developing rural entrepreneurship

3. The impact of government actions in entrepreneurship development.

4. The opportunities available for adapting for entrepreneurs career

Unit Topic No. of

Hours

1

Entrepreneur - meaning - importance - Qualities, nature types, traits, culture,

Similarities and differences between entrepreneur and intrapreneur.

Entrepreneurship and economic development - its importance - Role of

entrepreneurship - entrepreneurial Ecosystem - Role of the entrepreneur in the

enterprise life cycle - Women entrepreneurship

9

2

Evolution of entrepreneurs - entrepreneurial promotion: Training and

developing motivation: factors - How to Turn Creativity into a Powerful

Business Advantage - 10 Rules for Strategic Innovators - Forms of business for

entrepreneurs. - Generating sustainable business ideas, concept of Plan B /

Market and industry attractiveness

9

3

Entrepreneur’s Toolkit - The Design of Business - Profit from the Core - How

to Change Things When Change Is Hard- The New Business Road Test- The

Diagnosis – The Consultation Group – Selecting a Strategy – Preparing the

Organisation – Setting up the Investment - Evolving the value proposition /

Understanding business models. - Legal forms, Incorporation, and Structuring

for Investment.

9

4

Innovation and the Market – Assessing the Risk - The Innovation Process –

“Uber: 21st Century Technology Confronts 20th Century Regulation”. Where

Are We Now ? – Evaluating the Costs of the Project – Evaluating the Impact

of the Project – Intellectual Property – Partnership - Costing and pricing –

Company financials and cash flow - Raising finance - Attracting money,

people, and partners - VCs, angels, and crowd funding - Role of VC -

Institutional finance - Valuation.

9

5

Drawing the BIG PICTURE for the venture - Strategizing for achieving the

vision - Focusing on customer value innovation as a key driver for business

growth - Developing managerial capabilities in key functional areas like

marketing, sales, human resources, finance and MIS.- Opportunity assessment

and business model - Individual presentations before a panel that includes

investors and bankers.

9

Total 45

88

References

1. S.S.Khanka, Entrepreneurial Development, S. Chand and Company Limited, New Delhi,

Revised Edition 2015.

2. Peter F. Drucker, Innovation and Entrepreneurship Adobe Acrobat E-Book Reader

Edition v 1. November 2002

3. Rajeev Roy, Entrepreneurship, Oxford University Press, 2008

4. Lowe, Robin, Marriott, Sue Enterprise: entrepreneurship and innovation: concepts,

contexts and commercialization. First Edition 2006

89

PBA153E2-MARKETING FOR ENTREPRENEURS

Objectives:

To introduce to the students the marketing strategies for entrepreneurs such as identifying market

opportunities, market development, pricing strategy, distribution strategy etc.

To improvise the knowledge on Rural Marketing, Retailing, Services Marketing and

understanding consumer behavior.

Unit Topics No. of

Hours

I

Introduction

Marketing and Entrepreneurship - Identifying Market Opportunities -

Market Development - Entrepreneurial Communication Strategy -

Entrepreneurial Pricing Strategy - Entrepreneurial Distribution Strategy -

Building Customer Relationships - Market size estimation - Market research

for a start-up, Market size estimation - Startup Marketing.

9

II

Rural Marketing

Concept of Rural Marketing -Nature-Scope-Opportunities and Challenges-

Importance of Rural Marketing-Profile of Rural Market in Indian Context

and Global Context- Advanced Technologies used in Rural Marketing-

Structure of Competition in Rural Marketing – Self help groups-role in rural

marketing.Recent Trends in Rural Marketing.

9

III

Retailing

Characteristics of retailing -Functions of Retailing –Trends in Retail

Formats- Shopping Behavior and its Influences, Profile of Indian Shoppers –

Shopping Process, Retail market segmentation - Setting up of Retail

Business & Management Aspects. Emerging Trends in Retailing.

9

IV

Services Marketing

Role of Service Sector organizations in Developing Indian Economy –

Business Opportunities in Services Sector - Positioning Services in

Competitive – Market Building & Managing Customer Relationships – E-

CRM, SERQUAL and RATER Dimensions – GAP Model in service quality

- Service Marketing Strategies for various industries. - Managing Customer

Relationship. Recent Trends in Service Marketing.

9

V

Consumer Buying Behaviour

Consumer Buying Behaviour - Consumer Pre-Purchase activities- Buying

Participants - Factors influencing Buyer Behavior-Consumer Perception -

Perception and Learning-Consumer Attitude- Neuro Model - Data Analysis

and Reporting Research – Role of Big data analysis in decision Making -

Difficulties and Challenges in Predicting consumer behavior- Marketing

Metrics - Consumer Behaviour in Indian Context.Emerging Trends in

Consumer Buying Behavior.

9

Total 45 hrs

90

Reference Books:

1. S.S.Khanka,Entrepreneurship, S.Chand Publication, Sixth Edition 2009.

2. Rural Marketing-C G Krishnamacharyulu,Lalitha Ramakrishnan-Pearson Education.

3. Michael Havy ,Baston, Aweitz and Ajay Pandit, Retail Management, Tata Mcgraw Hill,

Sixth Edition, 2007.

4. R. Srinivasan, Services Marketing – The Indian Context, New Delhi: Prentice Hall of

India, 2012.

5. G. Schiffman and Leslie Lazar Kanuk, Consumer Behaviour, New Delhi: Pearson

Education, 2012.

91

PBA153F5 – PROJECT MANAGEMENT

Objectives:

Introduce the students to the purpose, principles, Prospects and Challenges, Concepts,

Techniques and practice of project management and its various facets. Impart skills in project

planning, execution and control methods to Project Management software and its applications

Unit Topics No. of

Hours

I

Introduction

Project Management – Definition- Goal-Life cycles – Project Management

Methodology, Project selection methods, process, formulation – Capital

expenditure - Importance and difficulties-Objectives – Resource allocation-

- Criteria-Investment strategies – Generation and screening of Investment

ideas, Role of SSI

9

II

Project Analysis

Market and Demand Analysis- Technical Analysis – Financial Estimates

and projections- The planning process –Budget the project, Practical Project

Management, People capability Maturity Model.

9

III

Cost of Project

How financial institutions compute components cost and overall cost of

capital- Project rate of return – Project cash flows- Elements of cash flow

stream and estimation of cash flow stream.

9

IV

Implementation

Project organisation- Project Planning-Project Control- Pre requisities for

successful project implementation-Network Techniques: Development of

project net work,Time estimation, Scheduling, PERT,CPM, Network cost

system, Project Time Management, Programme Management.

9

V

Project Management and Project Review

Performance evaluation- Abandonment analysis – Administrative aspects in

capital budgeting –social cost benefit analysis – Financing infrastructure

projects - How to prepare Business project proposal and Business plan

presentation

9

Total 45 hrs

Reference Books:

1. Prasanna Chandra, Project: Planning, Analysis, Selection, Implementation & Review,

Tata McGraw Hill.

2. Stefano Gatt, Poject Finance in Theory and Practice,Elsevier,1ST Edition,2008

3. Vasant Desai, Project Management, Himalaya Publishing House,2007

4. Panneer Selvam.R & Senthil Kumar.P (2007), Project Management, PHI Learning India

Private Limited.

92

PBA153H3 – INDUSTRIAL RELATIONS AND LABOUR WELFARE

Objective:

To help students understand Industrial Relations and Trade Union. To make students aware of

the Acts and the Labour Laws. Help solve issues that are related to labour laws.

Unit Topics No. of Hours

I

Concepts, Importance, Objectives, Scope, Approach to Industrial

Relations, Evolution, Conditions for Successful Industrial

Relations, National Commission on Industrial Relations - Causes

of Poor Industrial Relations– Industrial Relations problems in the

Public Sector

9

II

Trade Unions Act 1926, Registration of Trade Union, Duties and

Liabilities of Registered Trade Union, Rights and Privileges of

Registered Trade Unions, Amalgamation and Dissolution,

Submission of Returns, Penalties and Fines, Power to Make

Regulations.

9

III

Industrial disputes Act: Problems of Industrial peace, grievance

and disciplinary procedures The Minimum Wagers Act, Payment

of Bonus Act, Industrial Employment (Standing Orders) Act,

1946.Grievance Settlement Mechanism.

9

IV

Factories Act 1948, Contract Labour (Regulation and Abolition)

Act, 1970- Industrial safety and labour welfare- Employees'

Provident Funds and Miscellaneous Provisions Act, 1952,

Employees State Insurance Act, 1948. Payment of Gratuity Act,

1972, Workmen Compensation Act, 1923.

9

V

The Maternity Benefit Act, National Commission on Industrial

Relations – Recommendations Welfare of special categories of

labour-Contract rules and enforcement- Work Life Balance-

Barriers and Implementation.

9

Total 45 hrs

Reference:

1. C.B. Mamoria and Sathish Mamoria, Dynamics of Industrial Relations, New Delhi:

Himalaya Publishing house, 2012

2. Subramanian V, The Industrial Disputes Act 1947, Madras Book Agency, 1995

3. Srivastava, Industrial Relations and Labour laws, Vikas, 2007.

4. Bulchandani K.R., The Industrial Relations & Personnel Management, Himalaya

Publishing House, 2/e, 1981.

93

IV SEMESTER

MAIN PROJECT WORK

(Instruction are given in the Regulation)