department of labor: shareslides3-07-outreachandprojectplan

8/14/2019 Department of Labor: SHARESlides3-07-OutreachandProjectPlan

http://slidepdf.com/reader/full/department-of-labor-shareslides3-07-outreachandprojectplan 1/12

Module IV

Outreach



Module IV Summary

To be able to market the SHARE Network toits customers and partners by knowing the

basics of:

– Outreach – Product Definition

– Key Messages – especially as they apply

to SHARE Network

– Outreach Tools



Effective Outreach Requires Linking

Your Product With Your Customer

Traditional reasons for outreach:

• Implement a new product or service

• Suggest new ways to use a product or service

• Describe your product or service to new customers• Announce a change or improvement

• Create an awareness of your product or service

• Establish a corporation or organizations identity

• Increase usage• Inform customers about up-coming events



The Greater the SPECIFICITY the

Better the OUTREACH

More Specific Description = More

Successful Communication

“Elevator Speech” – describes a product in

the amount of time it takes to ride an

elevator from the ground floor to the topfloor.



Target Audience –

3 Basic Questions

1. Who are your customers?

2. Why are they your target customer or

audience?

3. Why is it important for your message toreach these customers?



Outreach Messages

To understand your customer, ask yourself:2. Will your customer reap benefits from

SHARE Network?

3. What can your customer save, gain or accomplish from using SHARE Network?



Tool For Outreach

Outreach tools provide your customers thebest access to the information that you have

to share.

Examples of outreach tools are:

– Specifically targeted ads

– Brochures – Promotional items



Sample Outreach Matrix

•One-Stop

brochure•Referral card

SHARE Networkhelps you help

yourself through

improved

employment

Need helpgetting, keeping

or landing a

better job

CBO•Clients/

Customers

•2-color strip

calendar

•4-color CBO

packet•Front-line-referral

card

SHARE Network

provides access to

community

resources and is

easy to use

Need to meet

clients’ need

when they walk

in the door

CBO•Supervisory

staff •Front-line staff

•2-color strip

calendar

•4-color CBO

packet•2-color mission/

vision brochure

SHARE Network

provides a means to

share resources to

provide more

services to meet

your customersneeds

Provides greater

services without

increasing the

budget

CBO•Leader

Promotional

Item

Printed

Materials

Targeted

Message

What’s In It

For Me?

Targeted

Audience



Sample Project Plan

Finished Date:Due Dates:Assigned To:Task:



Module IV Review

• Define marketing.• What is the product we are promoting?

• Who will benefit from the product we are

promoting?• Identify at least 5 potential customers that

would benefit from being a member of the

SHARE Network.



Course Objective Review

• Solid understanding of the elements of SHARE Network

• Navigational abilities of SHARE Network

website• Steps to implement Access Points

• Applicable outreach principles for SHARE

Network



Quotes/Sources

Recall the face of the poorest and the weakest manwhom you may have seen and ask yourself if the

step you contemplate is going to be of any use tohim. (mahatma gandhi)

There are eight levels of justice each greater than thenext. The greatest level, above which there is noother, is to strengthen the name of another… by giving him a present or loan, or making a partnership with him, or finding him a job in order tostrengthen his hand until he needs no longer [beg from] people. (Rabbi Moshe Ben Maimon)

May my desire be for dealings fair and straight, and May my heart only delight in doing good to others, Tothe best of my abilities all the days of my life! (shri jugal kishor mukhtyarji)

Make us worthy, Lord, to serve our fellow menthroughout the world who live and die in poverty and hunger. (Mother Teresa)

Anything we can do to help foster the intellect and spirit and emotional growth of our fellow human beings,that is our job. (Fred Rogers)

If you want to be perfect, go, sell your possessions and give to the poor, and you will have treasure in

heaven. (Jesus of Nazareth)

Everybody can be great because anybody can serve.You don’t need a college degree to serve. You only need a heart full of grace… a soul generated by love. (Dr. Martin Luther King, Jr.)

Today we have gathered and we see that the cycles of life continue. We have been given the duty to live inbalance and harmony with each other and all living

things. So now, we bring our minds together as oneas we give greetings and thanks to each other as people. (ohenton kariwahtekwen - iroquoisthanksgiving address)

Only a life lived for others is a life worthwhile. (Albert Einstein)

We cannot live for ourselves alone. Our lives areconnected by a thousand invisible threads, and

along these sympathetic fibers, our actions run ascauses and return to us as results. (HermanMelville)

department of labor: shareslides3-07-outreachandprojectplan

Documents