Denver Broncos

Broncos-History American football

team based in Denver

Founded in 1960

Now member of the AFC West division

Company Info The Broncos are owned by Pat

Bowlen, who is also the chairman and CEO.

The current president is Joe Ellis

John Elway is the current General Manager and John Fox is the current head coach

Stadium Sports Authority Field at

Mile High

Since 2001

Capacity of 76,000

Company Accolades The Broncos are proud winners

of their division 13 different years.

7 conference championships

20 playoff appearances

2 Super Bowl champoinships

Broncos SWOT Analysis Strengths: prestigious franchise, great

location

Weaknesses: Recent let-down, greater interest elsewhere

Opportunities: Championship, future success

Threats: New England Patriots, other sports

Target Audience We want to keep our current

Broncos fans/customers informed and in mind

Main target however is non Broncos fans but fans of a different Denver franchise

Goal is to maximize fan/customer base

AdWords Campaign Focus on location related words (denver, colorado, Mile High)

Also focus on color scheme (blue, orange, white)

Nicknames as well (Broncos, Orange Crush)

Digital Strategy Focus on social media and

stay involved and keep fans informed

Make it fun and interactive

Advertise season ticket plans and promotions for current customers and potential targets, like October breast cancer awareness month