Consulting • Management • Work-Outs • Receivership

Denton Delivers

Denton Hospitality is a mid-Atlantic based hospitality firm. With integrity and genuine southern hospitality at the core of the company’s culture, we manage hotel, motel and resort properties on behalf of owners, investors and financial institutions, and we provide consultancy services to improve results. The leadership team at Denton Hospitality has great depth of knowledge and experience in all aspects of lodging management and a consistent track record of improving profits.

We believe that a property’s strong performance is dependent on indi-vidual staff members exceeding customer expectations at each opportu-nity. Accordingly, we place great emphasis on hiring the right people and providing the tools and training they need.

Under performing Residence Inn by Marriott – 104 rooms, suburban location

•Redeployedsalesteamwithproactivegoalsandtargetaccounts

•Securedacceptanceintohigh-valuecorporatetravelprograms

•Improvedyearoveryearoccupancyby10points,doublethatofthecompetition

•Achievedandsustainedmarketsharepremium

Success...Residence Inn by Marriott – 124 rooms, suburban location

•Inthemidstofrecessionandtremendoussupplygrowth,achieved189%RevParindex inthefirstquarterof2009

•Sustainedmarketleaderpositionwithlossofmajorkeyaccountandsimultaneous

competitorsupplygrowthofnearly80%

Executive Summary

Perhaps Denton Hospitality’s greatest strength is in our ability to build strong teams from within and motivate staff to consistently outperform competitors. However, it would mean nothing if we didn’t practice what we preach. Denton Hospitality’s own team is comprised of industry experts in hospitality management, real estate investment, outside sales and consumer service marketing and we’re proud of the exceptional level of service we consistently provide for our clients.

Mr. Denton is an accomplished leader in the hospitality industry. Early in his career he was recog-nized as an intuitive hotelier who produced superior results. His responsibilities rapidly increased to regional management positions with leading national and regional hospitality firms.

Denton’s track record of success spans a wide spectrum of hotel types and market segments, in-cluding:

•Marriott,Starwood,Hilton,IHGandChoicebrandedhotels

•fullservice,extendedstay,selectservice,economy,conferencecenterandlifestylesegments

•city-center,suburbanmarketandvacationdestinationlocations

•newbuild,brandconversionandstabilizedhotels

Mr. Denton leads the company with a focus on creatively marketing a property and delivering exceptional service to deliver results. He earned a bachelors degree in hospitality and tourism man-agement from Virginia Tech and is an adjunct faculty member in the Tidewater Community College hospitality management program.

Edward DentonPresident & CEO

Mr. Carver evaluates and negotiates prospective management and acquisition oppor-tunities for the company. He built a successful 30-year hotel management career by maximizing profitability and ensuring his staff was empowered to provide top-notch service. Subsequently, he pursued sound investments in commercial and residential real estate.

Over the course of his career, Mr. Carver has:

•heldvariousgeneralmanagerpositionsformoderateandupscalehotels

•overseenmultiplehotelacquisitions

•managedmajorconstructionandrenovationprojects

•securedfinancingforcommercialrealestatetransactions

•ownedandoperatedhotel,restaurantandnightclubvenues

In 1999, Mr. Carver purchased an independent hotel on the Cape Fear River in historic Wilmington, NC. He refurbished and branded it as the Best Western Coastline Inn, and the property has since consistently achieved premium market share. Later, he also acquired an adjacent historic railroad building, which operates as a Conference Center. Carver manages the company’s investments from the perspective of a successful owner, investor and operator.

Charles CarverChief Investment Officer

Success...Under performing Holiday Inn – 130 rooms, destination location

•Repositionedhotelwithnewwebsiteandelectronicsalescollateral

•Secured2,000+roomnightgroupaccountforbasebusiness

•Improvedtoplinesufficientlytosupportbottomlinecashflow

Mr. Tomlinson has built a successful career spanning 17 years in the hospitality industry, working with a variety of privately owned luxury hotels in Europe and US industry lead-ers such as Marriott International and Columbia Sussex.

Drawing from a deep well of operations experience, Tomlinson has developed particular competence in:

•hotelandfoodserviceoperations

•scrutinizingprofitandlossstatementstoidentifyopportunities

•implementingsystemsandprocedurestomaximizeprofitability

•developinghighlyskilledanddiversepersonnel

•drivingguestloyaltythroughsuperiorservice

•managingtransitionsfollowingpropertyacquisitions

Tomlinson began his career in the food and beverage department, ultimately rising to Regional Director of Food & Beverage. Subsequently he transitioned to roles with total hotel responsibility. Mr. Tomlinson has a track record of improving profitability while simultaneously improving guest satisfaction. Mr. Tomlinson earned a hotel and catering institutional degree from Bournemouth & Poole College in addition to a professional chef’s degree and catering operations diploma from Highburg Technical College.

Mark TomlinsonVice President of Operations

Success...Holiday Inn to Crowne Plaza Conversion – 282 rooms, mid-town location

•Withbrandcontributionactuallydeclining,grewyear-over-yearoccupancyby20%,for twoconsecutiveyears

•Consistentlyexceededpropertyincomefromoperationsgoals

•Achievedrecordlevelguestsatisfactionscores

•Achievedandsustainedmarketsharepremium

Consulting Services

Denton Hospitality provides sales, marketing, operations and management consulting and due diligence advisory services to hotel, resort and motel owners, operators and investors.

State Of The Hotel Assessments

This service is designed to assist owners and executives with quickly identifying opportunities for improving the performance of a struggling asset. It is a multi-day property visit that includes thor-ough review of financials, guest satisfaction data, STR report, competitor hotel inspections, staff interviews and marketing plan review. Upon completion of the property visit, a thorough report is provided that details opportunities to improve efficiency, revenues and guest services, including specific recommended action items.

Marketing Overhaul

A comprehensive analysis of marketing materials and plans, including sales team deployment, advertising campaigns, website review, green marketing, and social media initiatives. A subsequent recommendations report is provided and we are at your service to assist with implementation.

Comprehensive Feasibility Studies

Performed by the Denton Hospitality team and incorporate a property inspection, competitor inspection, SWOT analysis, market dynamics and economic trends, smith travel data analysis, in-terviews with local operators and tourism executives, identification of other planning projects and brand considerations.

Training Tailored For Your Organizaiton

Our team provides custom designed sales, service and management training seminars for conven-tion and visitor bureaus, associations, independent operators and non-competing management companies.

Management Services

Using proven techniques and controls, the company sets clear expectations for our managers and provides them the tools and resources to be successful.

Operations

Using guest satisfaction and profitability as the foundation, we have established daily and weekly goals and operating guidelines for every department. Those best practices ensure we have talent-ed team members operating efficiently to achieve profit targets.

Sales & Marketing

Our sales and marketing expertise will ensure your hotel is positioned correctly and creatively marketed through various traditional and emerging channels. We embrace a proactive sales and marketing culture to capture premium market share.

Human Resources & Accounting

The company has established policies that create positive work environments and provide appro-priate recruiting and training resources. Our hotel staff are focused on taking care of guests while administrative tasks such as payroll and accounting are handled at the corporate office.

Information Technology

IT support services are provided to managed hotels and we provide timely reporting and perform-ance data to ownership via secure web access.

Distressed Asset Receivership

The executive team draws on experience in acquisitions and re-branding to facilitate the smooth transition of operations for distressed properties. We approach receivership appointments like any other management contract by implementing the same procedures and best practices. To mini-mize guest disruption and protect the asset value, it is critically important to retain talented team members. We do this by providing a positive work environment and sense of security to the staff in the midst of the transition. Associates are provided an orientation to the company and those who meet our high standards are retained. In the event the asset is being marketed for sale, our staff is readily available to assist the broker. If the circumstances warrant, our executive staff will work with partners to make a reasonable acquisition offer, thus expediting the sale.

Pinehurst Centre477 Viking Drive, Suite 100

Virginia Beach, VA 23452(757) 905-9223 Main (757) 340-4505 Fax

www.DentonHospitality.com