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How Online Patients Reviews Can Impact Your

Local Dental Practice

www.buyfamous.com

By: Omar R. JacksonPhone: 347-357-

1763www.morelocallead

s.net

Why Patients Reviews Are So Important

Patients go online first to search for local dental practices

Patients post negative and positive feedback about dental practice online

Other patients rely on this feedback from other patients to help them make decisions on which dental practices to patron.

Why Patients Reviews Are So Important

An ample amount of reviews will help you get new patients

No reviews – or mostly “negative” reviews will hurt your ability to get new patients.

Reviews can help your practice flourish or become critically challenged

Repmedia LLC

Let’s Take a Look at Some Numbers

72% of Consumers Trust Reviews

52% are More Likely to Use aLocal Business with Positive

Reviews

27% of Consumers Regularly Use Online Reviews to MakeDecisions about Businesses

WHY Your WHY Your Online Online

Reputation and Reputation and Patient Reviews Patient Reviews

MATTERMATTER

Encourage Your Patients to Leave Reviews

The more online reviews your Practice has, the better

Avoid “fake” reviews at all costs

Simply “ask” your satisfied patients to leave online reviews for your practice

ASK Your Patients for Reviews

Ask patients who come into your practice to go online to leave a review

Setup an “onsite” review station at your checkout counter or front desk

Ask for reviews on the back of QRCode scanner card, receipts, pamphlets, etc.

Make sure you setup a culture with your employees to ask for reviews

ASK Your Patients for Reviews

Ask for reviews in your email autoresponder messages that go out to your patients list

Ask for reviews in your direct mail materials

Ask for reviews on your social media profiles…

Ask for reviews on your website

Just don’t be afraid to ASK!

Make it EASY for Your Patients To Leave Reviews

Provide links to your review site profiles on your website

Give your patients tips about leaving online reviews

Provide top-notch service to make your patients WANT to leave a great review for your practice

Ask Them to Leave Reviews on Multiple Sites

Ask patients to leave reviews on multiple sites – not just one

Review Sites: Google+ Local Facebook Healthgrades Yelp Superpages Citysearch ZocDoc And more!

How Negative Reviews Can HURT

There will be “some” negative reviews, which is good as long as they’re not overpowering

Don’t ignore negative reviews; otherwise, you could come off as “uncaring”

Don’t argue with negative reviewers as it could enhance the negative impact

How to Respond to Negative Reviews

Do not panic or over-react to negative reviews; it’s bound to happen

Assess the situations carefully and resolve any issues with unhappy patients

Do not “argue” with your unhappy patients

Post your responses publicly so your patients and potential patients see that you actually care

How to Build and Maintain a Positive Image

Register your practice on as many review sites as possible

Monitor all of your review site profiles

Respond to all reviews, which allows you to engage with your patients as well as show that you care

Google your practice name to see what type of comments come up in the results

How to Build and Maintain a Positive Image

Create a videos, blog and other content related to your practice consistently to create more “positive” content that will rank high in the search engines

Be consistent and post often for best results

This will help push down any negative reviews and comments

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www.morelocalleads.net

www.buyfamous.com

If you would like more information about how to handle negative online customer reviews or

how to build a strong, positive online reputation, contact me today!

Omar Jackson347-357-1763