Denny’s Restaurants

Creating a Diverse Corporate Culture

Independent University, Bangladesh

Prepared for:-Dr.M.Nazmul Amin Majumdar

Prepared by:-Name ID

Zareen Tasmina Akter 1431034

Naquib Kader Chy 0931105

Gulam Sarwar 1410676

S.M.Riajul Hasan 1020712

Covering Contents IntroductionCompany Profile & HistoryProducts and ServicesCompetitors of CompanyMarket ShareStakeholdersSetback of the case Objective of easyConclusionRecommendation

Company Profile Name Denny’s Corporation

Tag Line American’s Dinner is Always Open

Industry Restaurants

Genre Family Dining

Founded 1953

Headquarters Spartanburg, South Carolina, US

Number of Locations 1700

Company History 1953- Denny’s Donut Began its Journey1959- Denny’s Donut to Danny’s1963- Expand into 78 franchisee

Restaurant1977- “The Grand Slam” Introduced 1991- Head Quarters moves from Lakewood

California to Spartanburg, South Carolina.2000- Ranked # 1 by Fortune Magazine2013- Celebrate 60th anniversary2014- 1700 Franchise restaurants worldwide

Product & Services

Product & Services America’s favourite talking breakfast

foods, “The Grand Slams”

The Grand Slams Trailer – Meet the Slams - YouTube.MKV

Competitors

Market Share

Key Stake Holders

Employees

Customers

Restaurant

managers

Minority Community

Communities

Society

Setback of the case

What Happened…………………? Some young African-American went to Denny’s

restaurants at night.

The waiters asked them to pay first before they could serve the meal to them.

This race discrimination towards the customers made Denny’s restaurants face class action law suit on May 24,1994.

December 1995, Denny’s pays out $54M to 294,000 customers and their lawyers

Objectives

The key points to Denny’s turnaround with

regards to diversity

Lessons learned from Denny’s experience

Impact of diversity on the companies

performance

Key Points to Denny’s TurnaroundA committed leader

Diverse board of directors

Accountability for change

Company-wide ownership

Education & training

Key Points to Denny’s Turnaround Cont

Eliminate all structures impeding inclusion

Tie diversity progress to rewards and recognition

systems

Celebrate your success

Clear, enforceable non-discrimination policies

Denny’s ExperiencesRecognizing the economic consequences to the

business

Developing an effective strategy for managing

diversity for Success

1. Communicating with employees

2. Assigning responsibility

3. Allocating financial resources

4. Establishing a diversity council/task force

5. Building accountability

Denny’s Experiences ContImplementing an action plan for organizational

change

1. Communicating the action plan

2. Conducting the initial diversity assessment

3. Setting diversity business goals

4. Providing employee training and

development

Evaluating the diversity strategy

Impact of DiversityPositive Impact :…..

Cross culture matching

Generate new innovative ideas

Better productivity

Demographics

Open work place for all

Reputation of company

Impact of DiversityNegative Impact :…..

Problem in work life balance

Problem in worker grievance handling

Resistance to change

More costly

More turnovers and less stability

Conclusion…

Conclusion Cont…

Symbolic change

Non discriminating working environment

Miraculous turnaround

Recommendation…

More diversity training

Need to stay in a certain boundary of

diversity

Flow the local laws, rules and regulations

Practice Human Resource Management

not Personal Management

Any Questions????