denim premiere vision reinvents itself in parisdenim becomes newly refreshing, fun, vitamin-boosted....
TRANSCRIPT
NEW AMBITION, NEW ADVERTISING CAMPAIGN,
NEW PROGRAM2 and 3 November - Paris Event Center
KIT PRESS
DENIM PREMIERE VISION
REINVENTS ITSELF IN PARIS
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NEW IMAGE. NEW SLOGAN. NEW AMBITION
World renowned for its premium positioning, expertise, selectivity and creativity, Denim Première Vision takes a decisive step forward, giving dynamic new momentum to the show on the cusp of its 10th anniversary in 2017.
Beyond its focus on the culture of denim, with its products, innovations, trends and news, the brand is committed to sharing an understanding of the major challenges in denim’s future with the show’s exhibitors and visitors.
The «Tomorrow is Calling» promotional campaign embodies this evolution through its arresting marketing slogan, and the choice of iconic faces from Generation Z - or Gen C for Creation, Collaboration, Communication and Connection - who are radically overturning established references and practices. With its new image and new thinking, the show taps into the future, and is now positioned to serve an international, multigenerational denim community.
Firmly supported by the international denim community in its strategic development, Denim Première Vision hosts 80 exhibitors.
Welcoming the decision to return to Paris and the new more «experiential» dynamics of the show, they are presenting a specialised & selective offer on the cutting edge of creativity for Spring Summer 18:
� 80 exhibitors - Weavers (58%), manufacturers/ launderers/ finishers (12%), accessory makers (18%), fibre producers and spinners (3%), promotional organisations (4%), technology developers…
� Know-how and developments from the industry’s 20 most influential countries: Turkey (29%), Italy (11%), Morocco (11%), Japan (6%), France (5%) along with Germany, Pakistan, Belgium, Spain, Tunisia, Brazil, USA, Thailand, India and Hong Kong.
A RETURN TO PARIS APPLAUDED BY INDUSTRY PROS
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AMONG THE DENIM SPECIALISTS AT THE SHOW, ARE:
� Weavers: Absolute Denim - Artistic Denim Mill - Advance Denim - Albiate - Artistic Fabric Mills - Artistic Milliners - Arvind Limited - Atlantic Mills - Azgard-9 - Blue Farm – Bossa Denim Calik Denim - Cappio Tessuti - DNM Textile - Dynamo Denim - E-JEANS by GSI Creos - I.MA.TEX. Kassim Denim - Kilim Denim – Kipas - Kurabo Industries - Kuroki Co – Larusmiani Mafaco - Marassi Denim - Matesa Tekstil - Mou Fung - Naveena Denim - Niggeler & Kuepfer Textile - Nihonmenpu Textile - Orta Anadolu - Prosperity Textile - Realteks Tekstil - RSP51 - Soorty Enterprises – Swift –Tavex - Textil Santanderina - Toray International - Tusa Denim - UCO Raymond Worldwide Denim Unitin Industrias Morera - US Denim Mills - Velcorex - Vicunha Textil - W Denim By Whoval
� Manufacturers/ launderers/ finishers & Technology developers: Akkus Tekstil - Baykanlar Tekstil – Crossing - Denim Authority - Denim Clothing Company - Desert Studio - Firemount Textiles – Lavasser - Merkoteks Tekstil - New Wash Group - Paris Texas - TM CONFECTIONS - VAV Technology
� Accessories manufacturers: Copen United Ltd - Deridesen Etiket - Etiquetas Del Mediterraneo Kasiv Leather Label - Panama Trimmings - Polsan Button - Prym Fashion - Quick Service Textile MAROC - Red Button - Timay & Tempo - Turteks Etiket – WSG - YKK Europe
� Fibre producers and spinners: Creora Hyosung Corp - Filatures du Parc
� Promotional organisations and partners: Denim Boulevard - Maroc Export - Moroccan Denim Cluster - Sportswear International - Uludag Textile Exporters Association
� Discover this new edition’s exhibitors, along with all the practical information you need on the denimpremierevision.com website
Spontaneity, freshness...creation, sharing...energy, stimulus, breaking barriers...the Spring Summer 18 season points to a season rich in inspiration.
Beyond the TRENDS AREA illustrating the season’s new directions, Denim Première Vision proposes new experiences to fire brands’ imaginative process, and give buyers and designers a better understanding of how the market is changing, and the new creative and consumer challenges.
NEW PROGRAM
Première Vintage Market is an original creation of Denim Première Vision in collaboration with Italian Denim Boulevard.
A space where research and sourcing take on a new dimension, where the past and the future fuse together through a selection of 1,500 vintage garments from workwear, military and civilian wardrobes representing significant periods in the history of denim. A source of inspiration for creatives and designers, as well as a unique shopping space where denim lovers can find their favourite denim pieces.
PREMIÈRE VINTAGE MARKETINSPIRATION AND AN EXCLUSIVE SHOPPING EXPERIENCE
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Denim Première Vision partners with SPORTSWEAR INTERNATIONAL and launches «Share & Shake - The Denim Sessions».Four interactive, 45-minute formats where exhibitors and visitors can decipher and explore the industry’s latest innovations and future evolutions thanks to input from experts
These exclusive discussions are moderated by Sabine Kühnl (Editor in Chief) and Maria-Cristina Pavarini (Senior Editor) of SPORTSWEAR INTERNATIONAL
WEDNESDAY 2 NOVEMBER
2 pm - «Beyond Stretch - the composition of the perfect denim «A rundown of the latest innovations in fibres, technologies & treatments.
� Presented by Piero Turk
4 pm - «...and in the end, what does Generation Z expect?» Learning about the young consumer: what is important for Millennials when it comes to their jeans?
� Presented by Ikeme Audrey Eshemokhai, Denim Design Director at Guess & Travis Rice / Almost graduated fashion brander from AMFI
THURSDAY 3 NOVEMBER
11 am - «Smart Creation – experience the unknown and unexpected facets of denim»Liquid repellency, vegan, recycled, breathable, extra-resistant-denim (and other fabrics) can serve many more purposes than meet the eye. And what makes a textile «smart» after all?
� Presented by Giusy Bettoni, consultant for Première Vision in sustainable innovation and development for textiles, fashion and design.
2 pm - «Winning ideas for denim branding»What are the ways to steer and bolster a brand strategy in the mid-range and premium markets?
� Presented by Stefano Aldighieri, founder of Another Design Studio
‘SHARE & SHAKE’, THE DENIM SESSIONS A NEW INITIATIVE
DENIM TRENDS MEETINGSTo learn more about the seasonal fashion directions and gain a better understanding of Spring Summer 18, don’t miss these daily events organised by the Denim Première Vision fashion team.
Presented by Steve Romero, Special Consultant to Denim Première Vision, it presents the highlights of the season through a selection of key products, materials and accessories that best represent spring summer 18.
� Wednesday 2 November - 11 am � Thursday 3 November – 4 pm
LE DENIM BOOKSTOREAfter visiting the Première Vintage Market, why not hunt down more inspiration in the exclusive Denim Bookstore? You’ll find a selection of denim and trend magazines:
� CLUTCH - DENIM LEGENDS – VIEW - WORN DENIM - DENIM BIBLE – WEAR - DENIM LAB MIX MAGAZINE - COLLEZIONI
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SPRING SUMMER 18: DENIM UNDERGOES ITS ‘BLUE-VOLUTION’For spring summer 18, only one thing counts: creativity.Reconfigured creativity. A creativity that goes beyond classic denim approaches, embracing more freedom and spontaneity.
Denim opens up to new horizons, new fashion universes and inspirations. It distances itself from all that’s been seen before and done before.
Impulsion, imagination, energy… the coming season is lively and whimsical, marked by simplicity. Multiple influences are all in the mix. It’s a season to have fun, and express yourself in a new way, thanks to a rejuvenated creativity.
In the heart of the Denim Trends Area, 5 major fashion stories find expression to provide direction and inspiration to visitors.
RemoveWeights are lighter, suppler. Fluidity moves into menswear. Structures open up, as in airy light canvas and weaves. Linens are washed, and tie-dyes are placed.
A new orderGraphics are disorderly. Irregular checks and stripes, like pixel effects, move and slide around.This season, it’s also about expressing yourself through «talkative» items where words set the tone. Shapes emphasise criss-crossed looks, in an updated kimono and wrap-top spirit.
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� Find the final report of the summer summer 18 fashion trends in the Trends Watch you’ll receive the week following the show.
AccurateLines are pure, neat, expediant. Denim cleans up, with unwashed raws, smooth weaves, precise and marked pleats, clean and very contrasting patches, disrupted pointillism...a slightly corrupted «suiting» style of denim.
More mattersMore substance, more presence - spring summer 18 denim features weaves with thicker yarns, heavier cottons. Lines are tactile and coatings are whitened and chalky. In pants, eyelets replace loops, and belts are different - elastic, engineered, wider, etc.
RefreshersDenim becomes newly refreshing, fun, vitamin-boosted. From sky blue to almost-white blue, turquoise or dynamic emerald greens, colours pack a punch in more lightweight pieces. The «almost whites» are clean, enlivened with colourful accents. Floral, tropical and animal embroideries energise denim with fantasy.
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DENIM PREMIÈRE VISIONPEC / PARIS EVENT CENTER
20 AVENUE DE LA PORTE DE LA VILLETTE 75019 PARIS
Métro 7 : Porte de la Villette (exit 4bis)Open: 9.30 am – 6.30 pm
Denim Première VisionIgor Robinet-SlanskyT. +33(0)1 70 38 70 30M. +33(0)6 42 06 31 02
PRESS CONTACT
PRACTICAL INFORMATION
2e BUREAUMarie-Laure GirardonT. +33(0)1 42 33 93 18
denimpremierevision.com #tomorrowiscalling
The US DENIM MILLS shuttlesA shuttle service has been specially put in place for you by US DENIM MILLS (Stand A11). It
runs between the Gare du Nord (pick up point at rue Maubeuge) and the Paris Event Center.(Schedule available on: www.denimpremiervision.com)
The Denim Première Vision mobile appYour go-to tool at the show. Download the free mobile app to have the entire show at your
fingertips: exhibitors’ list with contact information, product listing for in-depth searches, interactive map, events, calendar, your visit reports...Find it on your regular app store, or on our website!