Designed and Illustrated by

Soramist Chintanamanus

January 2012

Interaction Design

Umeå Institute of Design

in collaboration with

Swedbank

No one knows the future for certain.

The little squirrel starts saving up nuts since

the beginning of the Fall. So even if the snow

arrives early this year, he will have plenty of

food to survive the harsh Winter.

During the Winter, it’s dark and cold outside.

Fortunately, the little squirrel have saved

enough to afford a nice and cozy house so he

can stay comfortable inside.

The little squirrel has an ultimate dream — to start

his own design studio and a cafe. In order to fulfill

his dream, he decides to go for the best design

school in town. Once again, saving saves his dream!

It’s finally Summer! After having saved for the

whole year, the little squirrel rewards himself

with a vacation on the beach in Thailand. Totally

worth the effort!

The little money collector

The ConceptThis little squirrel house serves as a digital piggy bank where children can use their pre-paid card to deposit their money in. It con-nects directy to the savings account from the bank and when they have saved up to certain amount of money, it will issue a sticker badge that represents the money for them to collect. The sticker badges come in variations and it depends on different situation and occation. For example if a girl receive money gift from her grandmom, it will print out granny badges, or if she saves some money on Cristmas day, she will get Christmas badges.

Kids can either collect the stickers in story book which represents long-term savings or in the receipts for short-term goals. In the book, there will be a series of stories of “The Little Nut Hoarder” that aim to teach kids about the reasons why saving is important as well as how FDQ�WKH\�LPSURYH�WKHLU�¿QDQFLDO�KDELW��

For short-term savings, parents can help kids set up the goals and print out receipts for kids to save up. This will make saving more tangible as well as give kids awareness of the value of things.