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Table of ContentsZero To One Billion: Demystifying The Unicorn 3
Roughly 170 Paper Unicorns & Counting 4
Approx. 90 U.S. Tech Paper Unicorns Minted Since 2009 5
Median Paper Unicorn Age at Birth: 66 Months 6
Approx. 70 Real U.S. Tech Unicorn IPOs & Acquisitions Since 2009 9
VC Batting Average Increased for Unicorns Founded 2005-2009 12
Roughly 30% Paper Unicorns Likely to Lose Status 16
Quick Note About Data Sources, Assumptions, & Caveats 17
Appendix 18
Contact Us 19
For more information on transacting in the private market: 19
For information on research and analysis: 19
Disclaimer 20
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Zero To One Billion: Demystifying The UnicornSince the Great Recession, the global private tech ecosystem has witnessed a remarkable paradigm shift. The
advent, growth and proliferation of “Unicorns” have led to a fundamental change in the way all stakeholders
in the tech ecosystem inter-operate. While this unicorn phenomenon has been in the making for the past 6-7
years, ongoing private investing and fundraising trends seem to imply that it could be another decade for the
unicorn gold dust to settle. And, another 5 years for all the stakeholders to fully realize lessons learned from
this fundamental paradigm shift.
Our game plan at SharesPost Research is to continuously analyze the drivers and market conditions leading
up to the creation & proliferation of unicorns, to debate for and against the “Unicorn Bubble”, and to review
fundamental investment trends and issues at well-known unicorns. While doing so, we plan to analyze the
current state of tech ecosystem and understand the motivations and biases of all stakeholders, including
CEOs/Founders, employees, VCs, and non-traditional private investors. While we have no interest in joining
the long list of crystal ball gazers, it is clear to us that an objective, analytical, and data-driven framework is
likely to yield valuable insights and lead to spirited debates.
With this backdrop, in our first white paper, we provide a big picture snapshot of unicorns today. We analyzed
trends in VC Investments & unicorn creation since 2009. Key takeaways from our analysis are as follows:
Globally 170 Paper Unicorns & CountingToday, Fortune magazine tracks 174, CB Insights’ identifies 169, and TechCrunch has a list of 168 companies.
Approximately 52% or 90 out of the 170-ish Paper Unicorns (i.e., companies closing financings implying a
value of $1B or more) are U.S.-based tech companies. This compares to roughly 70 U.S.-based Real Unicorns
“minted” since 2009 (i.e., VC-backed tech companies with $1B or larger liquidity events i.e. IPO or M&A.)
Zero To One Billion in 66 MonthsThe median duration for a VC-backed company to reach $1B valuation since incorporation is roughly 66
months. U.S.-based tech unicorns tend to reach this status a tad later at 76 months. Non-U.S. tech companies
that have become unicorns do so at a median pace of 57 months after incorporation, with typical Chinese
Paper Unicorns reaching this milestone in 53 months, or 4.5 years.
VC Batting Average Increased For Unicorns Founded 2005-2009We estimate roughly 22,000 U.S. tech companies were founded & received VC funding since 1995, resulting
in roughly 40 Public, 30 Acquired, and 90 Paper Unicorns. Excluding outlier years with very high (1996 & 2005)
and very low (1999 & 2000) batting averages, we estimate a normalized VC batting average ranges between
80-100 at-bats (VC-backed startups) for each unicorn “home run” (or approximately 1.5%). And, recent Paper
Unicorn proliferation implies that VC batting average increased 25% year over year for companies founded
between 2005 and 2009.
Roughly 30% Of Paper Unicorns Likely To Lose StatusOur analysis involved applying a normalized VC batting average and adjusting for growing investment velocity
to the current crop of Paper Unicorns. As a result, we’d expect roughly 30% of the current crop of the roughly
90 U.S. tech Paper Unicorns (and a likely greater proportion of international Paper Unicorns) to have sub $1B
liquidity outcome. We’d, however, expect a still significant inflow into the asset class from 2010-2015 cohort
of VC-backed companies, given that more than 13,000 U.S. tech companies received VC funding since 2010
versus fewer than 8,000 combined from 1995 through 2009.
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Roughly 170 Paper Unicorns & Counting Renowned tech investor, Aileen Lee coined the term “Unicorns” in Nov 2013, and estimated 39 such unicorns
existed back then. The original unicorn definition was as follows: U.S.-based software or internet companies
started since 2003 and valued at over $1 billion by public or private market investors. Since then, unicorn
definition has evolved into: VC-backed private tech companies with a private valuation of $1B or higher. Ms.
Lee’s original list included 14 private companies (as of Nov 2013). And, today, about 32 months later, Fortune
magazine tracks 174 unicorns globally, CB-Insights has 169 unicorns updated in real-time, and TechCrunch
tracks 168 private tech companies with a reported valuation exceeding $1B. TechCrunch also maintains an
“Emerging Unicorn” leaderboard featuring 46 companies with a private valuation between $500MM and $1B.
Today’s Paper Unicorns have an aggregate market capitalization of roughly $600B versus roughly $100B
in combined market cap of private unicorns as of Nov 2013. This translates to a 500% growth in market
capitalization of late-stage private growth tech companies in just two and a half years.
In order to learn more about market conditions that led to the creation and proliferation of such unicorns,
we analyzed data available on PitchBook, Preqin, & National Venture Capital Association as well as publicly
available information from news articles, company websites, CrunchBase, LinkedIn, Wikipedia and public
market data on Yahoo! Finance.
Since 2009, CB Insights has tracked 169 private tech companies with valuations exceeding $1B. From 2010
through 2013, there were about 8 unicorns minted per year. However, as illustrated below, this trend clearly
stepped up in 2014 and 2015. On a 2016 YTD basis, the rate at which unicorns are minted has ticked lower,
with roughly 20 net new unicorns minted so far in 2016. Nonetheless, this YTD rate of unicorn creation
appears to be roughly in-line with 2014 levels, and clearly a step above the levels observed in 2011 through
2013.
1 19 7 7
45
80
19
2009
20102011
20122013
20142015
2016
One Paper Unicorn minted, on average, every 9 days in 2014,
and every 5 days in 2015
Exhibit 1: Global Paper Unicorns Minted Since Great Recession
Source: NVCA, PitchBook, Dow Jones Venture Source, CrunchBase, SharesPost Research; 2016 data through Q2 ’16
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Approx. 90 U.S. Tech Paper Unicorns Minted Since 2009There has been a gradual shift towards non-U.S.-based Paper Unicorns in the past 24-30 months. At the end
of 2013, more than 70% of global Paper Unicorns were U.S. headquartered companies. During the Paper
Unicorn proliferation era of 2014-2016, 44% of Paper Unicorns minted were international companies. Out of
the 170-ish Paper Unicorns today, 98 companies or 58% of all Paper Unicorns are U.S.-based (i.e. HQ in U.S.),
and remaining 72 are international companies. For the purposes of this white paper, we have excluded 11 U.S.
Healthcare/Biotech unicorns due to our primary research focus on traditionally defined tech companies. Out
of the 72 non-U.S.-based Paper Unicorns, 33 are Chinese companies, followed by 12 in Western Europe (incl.
U.K., France, Germany, Sweden), and 7 in India.
0
10
20
30
40
50
60
70
80
90
2009 2010 2011 2012 2013 2014 2015 2016
US International
6 5 6
28
45
7
32 1
17
35
12
Exhibit 2a: Number of U.S. vs. International Paper Unicorns Minted Since Great Recession
Source: NVCA, PitchBook, Dow Jones Venture Source, CrunchBase, SharesPost Research; 2016 data through Q2 ’16
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Median Paper Unicorn Age at Birth: 66 Months As a next step, we rank-ordered all Paper Unicorns by age. Our objective was to look for signs of a “bubble”
i.e. to determine whether there were any pockets of unusual emergence of Paper Unicorns over the past
couple of years. As illustrated in Exhibit 1, we witnessed one Paper Unicorn minted every 9 days in 2014,
and one unicorn minted every 5 days during 2015. Below we have rank ordered global Paper Unicorns by
founding year. The oldest Paper Unicorn in the current crop of 170-ish companies was founded in 1995. There
are 3 Paper Unicorns less than 2 years old (i.e. founded in 2015). During the early days of Paper Unicorn
phenomenon, VCs were investing in approximately 4-6 companies per year that would later become Paper
Unicorns. For instance, SurveyMonkey was founded in 1999, and became a Paper Unicorn in 2011 (or 153
months later). Palantir was founded in 2004, and became a unicorn in 2011 too (or about 89 months later).
2009 2010 2011 2012 2013 2014 2015 2016
US International
0%
10%
20%
30%
40%
50%
60%
70%
80%
100%
90%
Exhibit 2b: Percent of U.S. vs. International Paper Unicorns Minted Since Great Recession
Source: NVCA, PitchBook, Dow Jones Venture Source, CrunchBase, SharesPost Research; 2016 data through Q2 ’16
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When we categorized Paper Unicorns by geography, interesting themes began to emerge. We illustrate the
general breakdown with respect to U.S.-based and international Paper Unicorns ordered by “founding year”
in the chart below. Digging deeper in the data, we came across the following interesting observations:
1. During 1995 through 2005, few international tech companies were founded and funded per year that would become unicorns later in their respective lifetimes;
2. From a U.S. unicorn perspective, 2006, 2007, and 2009 were probably the best years to incorporate a “unicorn-to-be” as such companies had the highest likelihood to become a unicorn. During each of these three years, more than 10 Paper Unicorns were founded.
3. The median age of Paper Unicorns from the cohort before 2014, i.e. from 2010 to 2013 is roughly 72 months or 6 years. Median age of the 2014 cohort is 58 months whereas 2015 cohort companies became Paper Unicorns roughly 71 months after incorporation.
4. Currently, there are 11 Paper Unicorns on the list that reached $1B valuation level in less than 24 months since incorporation with 5 being U.S.-based companies.
5. During the Paper Unicorn proliferation era of 2014-2015, 115 Paper Unicorns were minted. Roughly 70 out of 115 (or 60%) were U.S.-based companies and 30% were either Chinese or Indian companies.
More Unicorns likely will emerge from this cohort, given age today
12 2
43
5
3
6 6
3
18
16
12
17
20
15
13 13
7
3
0
20162015
20142013
20122011
20102009
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999
1997
1996
1998
Exhibit 3: Global Paper Unicorns by Year Company Founded
Source: NVCA, PitchBook, Dow Jones Venture Source, CrunchBase, SharesPost Research; 2016 data through Q2 ’16
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Finally, we illustrate the overall summary of this analysis in the chart below. The headline is that a typical Paper
Unicorn was minted after being in business for roughly 66 months (median duration). U.S.-based unicorns are
a tad older, reaching a $1B paper valuation after being in business for about 76 months. On the other hand,
international tech companies have typically reached the $1B valuation level in less than 5 years. Chinese
tech unicorns are among the fastest at 53 months on average, probably hinting at a greater likelihood of a
“bubble” in international unicorns, particularly the ones that reached this status during 2015. Finally, in order
to provide additional context, the average duration after which a company has become a unicorn is roughly
79 months versus 66 months median duration. This discrepancy in median vs. mean can largely be attributed
to few “really old” unicorns. i.e. more than 150 months old. We’d rely on the median in the sample set as the
distribution around the median is relatively uniform, as more than 70% of unicorns occur within one standard
deviation of the median age of 66 months.
US International
0
5
10
15
20
1 21 1
23
2
54
1
1113
6
14
97
68
21
3 1
2
1
12
2
7 3
6
311
8
75
5
3
1995
1997
1998
1999
2000
20012002
2003
2004
2005
2006
2007
2008
2009
20102011
20122013
20142015
2016
Exhibit 4: U.S. vs International Paper Unicorns by Year Company Founded
NVCA, PitchBook, Dow Jones Venture Source, CrunchBase, SharesPost Research; 2016 data through Q2 ’16
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Approx. 70 Real U.S. Tech Unicorn IPOs & Acquisitions Since 2009As a next step, we decided to compare/contrast this ongoing Paper Unicorn creation with Real Unicorns (i.e.
tech companies with $1B+ liquidity outcomes). We gathered data on VC-backed exits with value exceeding
$1B within a variety of tech sectors. Because data available for such transactions prior to 2008-09 is quite
limited, inaccurate or required us to make a lot of assumptions, we decided to do this analysis with data
starting 2009.
As a first step, we counted global billion-dollar IPOs since January 2009. We estimate there were roughly
100 IPOs globally with company values exceeding $1B at IPO since 2009. About 70% of these unicorn IPOs
were U.S.-based companies, or U.S.-domiciled IPOs. 51 out of 100-ish Global IPOs were U.S. tech companies.
39 out of 51 U.S. tech IPOS can be regarded as IPOs of VC-backed companies. For instance, our count of 39
IPOs included companies such as Facebook, Twitter, Tableau, Zynga, Groupon, etc. However, we excluded
IPOs such as Alibaba, Nielsen, Gogo, and Level 3 Communications since we believe that they either did not
have VC investors or their public offerings were primarily for existing investors to sell shares.
6676
57
8793
67
Global Unicorns
Age when joined the “Unicorn Club” (in months) Age today (in months)
US-based Unicorns Non-US based Unicorns
Exhibit 5: Median Age Of U.S. Unicorns is More Than Non-U.S. Unicorns by 18 Months
Source: NVCA, PitchBook, Dow Jones Venture Source, CrunchBase, SharesPost Research; 2016 data through Q2 ’16
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Along similar lines, we counted global M&A transactions with consideration exceeding $1B since 2009. This
exercise turned out to be a significantly arduous one. There have been roughly 500 billion-dollar plus M&A
transactions since 2009. Approximately 326 of the 500-ish unicorn M&A deals have been with U.S. based
companies. Roughly 120 of these can be regarded as tech acquisitions. We believe fewer than 30 of these
120 tech acquisitions can be regarded as “exits of VC-backed companies”. We’d highlight that we have NOT
included acquisitions of public companies that had VC investments prior to going public. Our rationale in
doing so is that we wanted to avoid double counting of liquidity events or VC exits. For instance, we have not
included Priceline’s acquisition of Kayak since this unicorn liquidity event would be counted under IPO (i.e.
Kayak IPO event is a unicorn liquidity outcome event). All in, we haven’t included 23 total acquisitions of such
VC-backed but public companies such as LinkedIn, Marketo, HomeAway, Trulia, OpenTable, Active Network,
etc. Rest assured, we have included all these companies in our count of IPOs of VC-backed companies.
39
101 Global Billion Dollar IPOs
70 U.S. Billion Dollar IPOs
51 U.S. Tech Billion Dollar IPOs
39 U.S. Tech VC-Backed Billion Dollar IPOs39
51
70
101
39
493 Global Billion Dollar M&A Transactions
326 U.S. Billion Dollar M&A Transactions
120 U.S. Tech Billion Dollar M&A Transactions
28 U.S. Tech VC-Backed Billion Dollar M&A Transactions
28
120
326
493
Exhibit 6: Real Unicorn Trends - $1B or Higher IPOs Since 2009
Exhibit 7: Real Unicorn Trends - $1B or Higher M&A Transactions Since 2009
Source: NVCA, PitchBook, Dow Jones Venture Source, CrunchBase, SharesPost Research
Source: NVCA, PitchBook, Dow Jones Venture Source, CrunchBase, SharesPost Research
11
Below, we illustrate the overall trends in VC-backed U.S.-based tech IPOs and M&A trends since 2009. Key
takeaways: 1) There have been 6-8 IPOs of VC-backed tech companies every year over the past several
years. This annual run rate has largely stayed within this range since the Great Recession; 2) There have
been 4-5 M&As of VC-backed tech companies every year, except 2014.
2009 2010 2011 2012 2013 2014 2015 2016
Public U.S. Tech Unicorns Acquired U.S. Tech Unicorns
2
86
78
7
1
0
00
04
5
11
4
4
0
2
4
6
8
10
12
14
16
18
20
Exhibit 8: Real Unicorn Trends - $1B or Higher IPOs and M&A Transactions Since 2009
Source: NVCA, PitchBook, Dow Jones Venture Source, CrunchBase, SharesPost Research
Finally, we rank ordered all Real Unicorns by their respective founding dates. The overall trend is
somewhat similar to Paper Unicorns, as highlighted in Exhibit 4. In particular, the 2005-09 cohort of VC-
funded tech companies appear to have had a relatively higher likelihood of a $1B outcome versus prior
two cohorts- 1996-2000 or 2001-2005. In addition, we have witnessed just four Real Unicorn outcomes
from VC-backed companies founded since 2010. In a normalized scenario, we’d expect at least 5 unicorn
exits per year. Or, we would have expected roughly 20 unicorn IPOs or M&A transactions of VC-backed
companies founded since 2010. In fact, we have witnessed only four unicorn exits so far. Given the roughly
10 unicorn liquidity outcome events per year of VC-backed companies, we wouldn’t be surprised if another
15 VC-backed companies founded since 2010 have real $1B liquidity outcome events over the next couple
of years.
12
VC Batting Average Increased for Unicorns Founded 2005-2009 According to Major League Baseball’s official definition, batting average means number of hits divided by
at-bats. In the context of this research, we were trying to determine an answer to this question: how many
startups do VC investors have to back on average to create a $1B+ outcome?
Back in 2009, Union Square Ventures’ Fred Wilson noted that VC’s try to optimize a target batting average
around “1/3, 1/3, 1/3”. In other words, 1/3rd of VC investments tend to be money losers, 1/3rd of investments
tend to return invested capital (1x return), and bulk of the entire fund’s return comes from remaining 1/3rd of
invested companies. With the emergence of unicorns, the size of potential return has clearly been amplified.
Effectively, we’d guess that VCs now tend to feel comfortable if a larger proportion of their investments end
up being money-losers or return invested capital on a pro rata basis, so long as there is a unicorn outcome
among the rest of their investments. Our guess is that VCs try to optimize around a target batting average
as “33%, 33%, 31%, and 2%”. In other words, 1/3rd investments are money losers, 1/3rd investments tend to
return invested capital (1x), and <1/3rd investments return about 1.5x to 2x capital. But the bulk of the fund’s
returns come from 1-2% of VC investments, so called “home runs”.
In order to determine VC batting average over the past 15-20 years, we need two inputs: 1) number of
VC-backed companies started in U.S. within tech sector every year (denominator); and 2) number of those
companies that became unicorns from those investments (numerator).
Per PitchBook, there are roughly 22,000 to 24,000 such companies (i.e. VC-backed U.S.-based tech
companies founded since 1995 ). For context, CrunchBase has roughly 32,000 U.S.-based companies
0
2
4
6
8
10
12
1995
1996
1997
1998
1999
2000
20012002
2003
2004
2005
2006
2007
2008
2009
20102011
20122013
20142015
2016
Expect more real Unicorn outcomes from 2010-2015 cohort of VC-backed companies
Acquired U.S. Tech Unicorns (By Year Founded)Public U.S. Tech Unicorns (By Year Founded)
Exhibit 9: Real U.S. Tech Public & Acquired Unicorns Trends (By Year Founded)
Source: NVCA, PitchBook, Dow Jones Venture Source, CrunchBase, SharesPost Research
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founded since 1995 and have at least one funding round from VCs, but this list includes peripheral sectors,
and likely a greater margin of error given CrunchBase is a crowd-sourced database.
Next, we simply added up the number of unicorn IPOs, unicorn M&A transactions, and Paper Unicorns over
the past five years. We added up the annual totals illustrated in charts in Exhibit 4 and Exhibit 9. We illustrate
this trend in the chart below, and this would become the numerator in our calculation of VC batting average.
-
500
1,000
1,500
2,000
2,500
3,000
3,500
1995
1996
1997
1998
1999
2000
20012002
2003
2004
2005
2006
2007
2008
2009
20102011
20122013
20142015
2016
1995
1996
1997
1998
1999
2000
20012002
2003
2004
2005
2006
2007
2008
2009
20102011
20122013
20142015
20160
2
4
6
8
10
12
14
16
18
20
Public U.S. Tech Unicorns Acquired U.S. Tech Unicorns Paper U.S. Tech Unicorns
Exhibit 10: Number of VC-Backed Tech Companies in U.S.
Exhibit 11: Total U.S. Tech Unicorns – Public, Acquired & Paper (By Year Founded)
Source: NVCA, PitchBook, Dow Jones Venture Source, CrunchBase, SharesPost Research
Source: NVCA, PitchBook, Dow Jones Venture Source, CrunchBase, SharesPost Research
14
Finally, we divided the number of unicorns created in any given year by the number of VC-backed companies
in the corresponding year. The headline here is that the likelihood of a VC investment turning into a unicorn
has generally stayed within 1.0% and 1.5% on an annual basis over the past 10-15 years. There have been
certain periods of troughs and peaks over the past couple of decades, as one would expect.
Key observations include:
Cohort 1: 1996 to 1998Prior to the onset of the dot-com bust from 1996-1998, VC batting average was consistently above 2.0%.
We believe this was the “golden era” of early stage VC investing. Clearly, the pre-dot-com euphoria likely
fueled the early stage valuations and directly impacted VC batting average. Additionally, we’d guess there
were significantly fewer players in the game 20 years ago. We’d highlight that the number of companies that
received VC funding was less than 20% of today’s annual run rate. For instance, from 1996 through 2000,
VCs invested in fewer than 1,600 companies combined. Compare that to a range of 1,900 to 3,000 VC-
backed companies every year for the past 6 years.
Cohort 2: 1999 to 2001We noticed that VC batting average of companies founded in 2001 was the lowest observed in the past
couple of decades. And, so far, there hasn’t been a single Real Unicorn – either public or acquired – from the
2001 cohort of VC-backed companies.
Cohort 3: 2002 to 2006During the 5-year period following the dot-com bust, we estimate VC batting averages increased consistently
on a year over year basis. During this period, roughly 74 unicorns were founded and funded out of 2,800
total VC-backed companies. This translated into a healthy 1.9% batting average. This includes 18 Public, 10
Acquired, and remaining 32 Paper Unicorns.
Cohort 4: 2007 to 2009 (& beyond)Around the onset of the Great Recession, the proportion of VC-backed companies that remain Paper
Unicorns has gradually increased. For instance, 19 Public or Acquired Unicorns were funded/founded during
this 3-year period versus 27 Paper Unicorns. While the annual run-rate of unicorns increased during this
period, the overall VC batting average modestly declined to 1.6%, apparently due to the uptick in number of
VC-backed companies founded/funded per year.
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Companies founded in 1996 & 2005 had a high likeli-hood & those founded in 2000 & 2001 had a low
likelihood to become a Unicorn (so far)
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
199
6
199
7
199
8
199
9
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
20
09
20
10
20
11
20
12
20
13
20
14
20
15
20
16
Since 2010, VC batting average appears low as we expect several more Unicorns to be “minted” in the coming years
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
1996-1998(Dot-Com Boom)
1996-1998(Dot-Com Bust)
2002-2006(Post Dot-Com
Bust)
2007-2009(Great Recession
Onset)
1996-2009(All Companies)
1996-2009(Ex-Outliers)
2.3%
0.7%
1.9%
1.6%1.7%
1.5%
Exhibit 12: VC Batting Average – Number of Unicorns Divided by VC-Backed Companies
Exhibit 13: VC Batting Averages for Cohorts
Source: NVCA, PitchBook, Dow Jones Venture Source, CrunchBase, SharesPost Research
Source: NVCA, PitchBook, Dow Jones Venture Source, CrunchBase, SharesPost Research; * Outliers include 1996, 1999, 2000, and 2005
16
Roughly 30% Paper Unicorns Likely to Lose Status Finally, we tried to answer this question – what proportion of Paper Unicorns is likely to have a sub-$1B
outcome? In order to estimate this number, we made a simplifying assumption by applying a somewhat
conservative batting average (ranging from 1.30% to 1.50%) to the number of VC-backed companies founded/
funded from 2002 to 2009. As a result, we estimate that roughly 20-30 of today’s Paper Unicorns are likely
to have a sub-$1B outcome. We illustrate the range of unicorn outcomes for a range of batting averages in
the chart below.
Again, there are a lot of caveats to this analysis. For instance, this analysis assumes that only Paper Unicorns
are likely to have a sub-$1B outcome from here on out. It is quite likely that some Public Unicorns (i.e.,
VC-backed companies that had a $1B+ IPO valuation) today will lose value, and end up becoming non-
unicorns. However, this is at least partially offset by those VC-backed companies that went public with
valuations below $1B, but ended up becoming Public Unicorns in the future. Also, arguably, VC batting
average could have deteriorated as the number of investments increased. On the flip side, VC batting
average could have improved with scale, largely driven by larger end-market opportunities or lower
cost to scale tech businesses. For instance, the latest cohort of companies will likely benefit to a greater
degree from the emergence of cloud computing and mobile internet, and all the new resulting business
opportunities for early movers. In addition, arguably, VC batting average for overseas investments could
be higher than U.S. investments, largely due to lack of incumbents or early mover advantages. Regardless,
we believe that roughly 30% of today’s Paper Unicorns will have a sub-billion-dollar outcome in the future.
Put in a more positive light, 70% of today’s Paper Unicorns are likely to become Real Unicorns.
56 62 68 73 79 85 90 96 101 106
50 44 38 33 27 21 16 10 5
20
40
60
80
100
120
1.0% 1.1% 1.2% 1.3% 1.4% 1.5% 1.6% 1.7% 1.8% 1.9%
Estimated Unicorns with Sub-$1B Outcome
Estimated Unicorns with Real $1B Outcome
Exhibit 14: VC Batting Average Sensitivity Analysis on VC-Backed Cos in 2002 To 2009 Cohort
Source: NVCA, PitchBook, Dow Jones Venture Source, CrunchBase, SharesPost Research
17
Quick Note About Data Sources, Assumptions, & Caveats While analyzing macro-level data for the venture capital industry with specific focus on technology companies,
we relied on data available on a variety of sources. This included PitchBook, Preqin as well as publicly
available datasets prepared by CrunchBase, NVCA/Thomson Reuters, Dow Jones Venture Source, and Jay
Ritter’s blog on IPO trends. In order to analyze and draw conclusions from data, we made several simplifying
assumptions and tradeoffs. Below we have attempted to provide a list of caveats and assumptions in our
analysis. While we have fairly high level of confidence in the big picture conclusions in this report, we’d
highlight that relying on specific period or category data may not lead to accurate conclusions.
In order to calculate trends in VC batting average, we relied on the number of “information technology”
companies with headquarters in U.S., founded since 1995, and have at least one venture capital or angel
investments.
We gathered data for Software, Media & Entertainment, Telco, IT Services, etc. According to NVCA, VC
investors have done approximately 2,000 to 3,000 new investments in these sectors every year in the U.S.
Noteworthy outliers have been circa 2000 when there were more than 5,000 net new investments, and
circa 2009 with fewer than 1,500 tech or related investments. Over the past couple of years, the run rate has
clearly ticked higher to about 3,000 investments per year. We illustrate this trend in Exhibit 16 in the Appendix.
Per Preqin, approximately 8,000 to 10,000 VC deals are completed globally across all sectors every year.
Roughly 60-70% of these deals are categorized as Internet, Software, and other related IT companies. Roughly
30-40% of VC investments are completed in the U.S. with the rest in Europe and APAC. This proportion has
been slowly declining over the past 5-7 years
We noticed that several recent late-stage private tech deals were not categorized as “venture capital”
investments by public databases. But, we included such deals into our analysis.
We noticed that data for IPOs and VC investments prior to 2008 has been fairly inconsistent across public
industry sources, particularly around industry category and pre-IPO funding. We relied on CrunchBase data
for IPO & M&A trends, and cross-checked it with PitchBook.
In our analysis, we have assumed certain thresholds of funding or fundraises to indicate a certain stage
of company development or investment focus of a VC fund. We acknowledge that lines blur around these
thresholds, and hence we haven’t relied on precise numbers within a range or basket to draw conclusions.
We noticed that VC investment data for international markets has not been captured to similar levels of
historical accuracy as has been catalogued by NVCA/Thomson Reuters for the U.S. We have used U.S. VC
investment activity as a proxy for international unicorns, and then developed sensitivity analysis on top of
these assumptions.
We observed that there is a fundamental difference in the way industry data providers define or count
“deals” or “investments” in tech sectors within venture capital. For instance, NVCA tracks roughly 4,400
investments per year in the U.S. across all sectors, Preqin reported approximately 10,000 deals globally,
whereas PitchBook tracked approximately 8,000. We ended up making simplifying assumptions to gross
up the number of VC investments globally from Thomson Reuters data (NVCA), by assuming a general shift
toward international markets over the past 6-7 years.
18
Appendix
Computer & Peripherals IT Services Media & Entertainement
Semiconductors Software Telecommunications
1,000
2,000
3,000
4,000
5,000
6,000
1995
1996
1997
1998
1999
2000
20012002
2003
2004
2005
2006
2007
2008
2009
20102011
20122013
20142015
Exhibit 15: VC Investment Trends – Rising Since 2009; Still Significantly Below 2000-Levels
Source: NVCA, PitchBook, Dow Jones Venture Source, CrunchBase, SharesPost Research
19
Contact Us
For more information on transacting in the private market:Jennifer PhillipsManaging Director, Private Securities Group
Email: [email protected]: 650.492.6885
For information on research and analysis:Rohit KulkarniManaging Director, Private Investment Research Group
Email: [email protected]: 650.273.7905
20
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