demystifying linkedin dec 2015

LinkedIn for VAs -‐Module 1 18/12/2015

Copyright Wildfire Social Marketing | [email protected] | 0422 431 039 1

Demystifying LinkedIn for BusinessSmall Biz marketing clubwebinar with Jo Saunders

• Top 7 Mistakes novices make• Why build your network• Harness the power of keywords• Attract new clients, leads & opportunities • Publishing & personal brand• Can you measure ROI?• Is LinkedIn just for professional services?

How do you feel about LinkedIn?

• Frustrated• Confused• Bored• Overwhelmed

• Excited???



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7 LinkedIn Mistakes & Misunderstandings

Stats from Lin ked In 1 8 Nov 2 0 1 5

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Tweetable #LinkedInTips

1. MORE THAN AN ONLINE RESUME• Attract ideal clients/audience• Use keywords - findability• Portfolio – media• Social proof• Storytelling• Publishing• Connection




Almost 8 million in Australia

How can you stand

out?

Stats from Lin ked In 1 8 Nov 2 0 1 5

What is Audience

3,503 2,466,521

and beyond

?

LinkedIn's mission:

"Connect the world’s professionals to make them more productive and successful”


2. PROFESSIONAL DOESN’T MEAN BORING



“Quit Boring Everyone On LinkedIn! We All Know You Aren't That BORING. Value Isn't Your LinkedIn Corporate Alter Ego... It's You! #ComeOn”

Jack Kosakowski




“BE UNIQUE NOT A SHEEP”Jo Saunders


“Be Yourself, Everyone Else is Taken”Oscar Wilde


3. BE CLEAR ON YOUR PURPOSE

What do you want from LinkedIn?

What do your clients want?



Find & own your brand voice

“Connect your voice with values & vision”


“One does not network with a bag on your head” Jo Saunders



4.


?

Does your first impression match your purpose?



Do you ever shove your business card at someone and walk away?

5. CONNECT WITH CONVERSATION



Avoid default messages This is your chance to stand out.

How to Connect

Being connected isn’t an opt-‐in to everything you have to say…

6. ADD VALUE NOT SPAM






7. BUILD IT AND THEY WILL COME APPROACHConsistancy+ action

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SHOULD I PAY FOR LINKEDIN?

WHO do you want to reach?

HOW will you connect with

them?

WHAT do you want to be known for?

3 CORE STRATEGIES



PUBLISHING & PERSONAL BRAND

RICH MEDIA & VIDEO

WHAT IS THE ROI?





• Connections • Profile views• Likes, Shares• Conversations• Published content• Comments• Recommendations• Time Invested

• Leads

• Coffee• New Clients

WHICH METRICS MATTER?


Do Metrics Matter?Profile views, ranking, activity…


ReviewMeasure important things…. Off LinkedIn activity…..Emails, phone calls… bookings



What is the first action you will take to start building your personal brand with LinkedIn?WHEN will you schedule action?Need accountability?

Next ProgramStarts 6th Jan, 10-‐11am AEST –5 sessions Recordings + worksheets + templates http://bit.ly/LinkedInVAs2 Module 1 $165

Or Book a Profile review -‐ $330

Burning Questions?Call Jo : 0422 431 039

Email: [email protected]

@joatwildfire