DEMONSTRATION SKILLS

Presented By :

Rubina Isidore

(College: IEIBS Akademia, KoparKhairane)

ACTIVITY

Is this an advertisement or a demo ?

Sony Ericsson Xperia active (feat. a unique pressure sensor and supporting ANT+).mp4

SENSES USED TO CAPTURE CUSTOMER’S MIND

What is Demonstration ?

• A Demonstration is showing someone else how to do something.

• It is a show and tell method.• Demonstration means showing examples or proofs

about a particular product or service which will benefit the buyer or customer.

FOR WHICH PRODUCTS ARE DEMO USED?

• GADGETS• INTANGIBLE OBJECTS LIKE WAYS OF SELLING

POLICIES

FORMS OF DEMONSTRATION

• Demo in Use• Demo of a Specific Feature

Techniques of DEMO

• Exhibits• Methods of Samples• Films and Slides• Testimonials• Miscellaneous

Process of Demonstration

• Remembering the four steps: “WAGSM”

• W - will do • A - attend to • G - general step • S - specific step • M - memorize steps

Activity

FACTS

• Over 85% of our learning takes place through our sense of sight. The best way we can pass on to others what we know is by showing them.

• Experts agree that the most successful sales people listen 70% of the time, and talk only 30%.

• 95% of Salespeople Talk Too Much and Listen Too Little

Why do we use a DEMO ????

Where is Demonstration used ?

• Proper grooming• Use of proper grammar to express one’s self.• Development of poise and self confidence.• Proper introduction of self and subject.• Researching the subject to be certain the facts are accurate.• Ability to organize thoughts and to go about doing things in

a logical sequence.• Improvement of hand-finger dexterity.• Selection of the best tools or equipment for a given task.• How to make and use visual aids

A GOOD DEMONSTRATOR

• 1. Introduce yourself• 2. Say title and use it in why you are giving

demonstration.• 3. Use eye contact with “audience”.• 4. Don’t let demonstration drag. Keep talking at all

times.• 5. Speak loud and clear. Do not go too fast.• 6. Change posters as you go.• 7. Summarize demonstration and go to “Closing”.

VIDEO

Product Design demonstration.flv

VIDEO

[GALAXY S] Live Product Demo.flv

DO’S OF A DEMO

• Prepare WELL and get the FACTS in place• Should reinforce the sales message and "prove"

that the sales claims are true• Focus the demo on an appropriate goal• Talk slowly and naturally• Be open to Questioning• Explain the benefits properly• Clarify doubts if any

Dont’s of a DEMO

• Don’t be hasty• Don’t speak fast• Don’t interrupt• Do refuse to answer any queries

What is a Good Demo ?

• The one which explains the features well• The one which doesn’t overdo• The one which explains all the FAQ’s to the

customer• Lets the customer fell the product• Makes the customer comfortable• Distance from the customer• Allowing the customer to take his own time• Good enough to understand customer needs

Activity