demo demo pick product glittering generalities slogan music selection returns to opening screen go...

DemoDemoDemo

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Pick Product

Pick Product

Glittering Generalities

Glittering Generalities

SloganSlogan

Music Selection

Music Selection

Returns to Opening Screen

Returns to Opening Screen

Go BackGo BackPlayPlay

This will be a reminder to what each slide requires

This will be a reminder to what each slide requires

Volume ControlVolume Control

Will show if the option selected by student is the best option for the most amount of viewers

Will show if the option selected by student is the best option for the most amount of viewers

This will be a video demonstration but it will just explain what these button are and as well as

going through the WBLT

This will be a video demonstration but it will just explain what these button are and as well as

going through the WBLT

HomeHome

Teacher’sResourcesTeacher’s ResourcesTeacher’s Resources

This tool was created for complimenting a lesson on advertising techniques for grades 7 and 8. The following are

resources that may be useful in teaching this lesson

Websites:http://www.media-awareness.ca/Provides lesson plans and handouts on advertising techniques.http://pbskids.org/dontbuyit/teachersguide/tips.htmlThis website provides resources for the teachers with other websites that can help with the planning.

This tool was created for complimenting a lesson on advertising techniques for grades 7 and 8. The following are

resources that may be useful in teaching this lesson

Websites:http://www.media-awareness.ca/Provides lesson plans and handouts on advertising techniques.http://pbskids.org/dontbuyit/teachersguide/tips.htmlThis website provides resources for the teachers with other websites that can help with the planning.

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http://www.media-awareness.ca/

http://pbskids.org/dontbuyit/teachersguide/tips.html

http://www.media-awareness.ca/

http://pbskids.org/dontbuyit/teachersguide/tips.html

Pick your product 1Pick your ProductPick your Product

Choose from the following

Chocolate Bar Teen Magazine

Blue Jeans Running Shoe

Choose from the following

Chocolate Bar Teen Magazine

Blue Jeans Running Shoe

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Pick your product 2Pick your ProductPick your Product

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Slogan 1SloganSlogan

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Pick from one of the slogans and place it

anywhere on the screen

Pick from one of the slogans and place it

anywhere on the screen

Choose from the following:Whenever there is a snack bar, teen magazine fits!

Ding Dong! Teen magazine is calling!I’ve seen the future, and its teen magazine shaped!

More than just a teen magazine!

Choose from the following:Whenever there is a snack bar, teen magazine fits!

Ding Dong! Teen magazine is calling!I’ve seen the future, and its teen magazine shaped!

More than just a teen magazine!

NOTE: Slogans are going to be the same for all products just the name will switch. Each product has one slogan that best fits with it.

NOTE: Slogans are going to be the same for all products just the name will switch. Each product has one slogan that best fits with it.

Slogan 2

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Ding Dong! Teen Magazine is Calling!


SloganSlogan

Glittering Generalities 1Glittering GeneralitiesGlittering Generalities

You can move the product and the slogan where you want and place it where you and include colour, shapes that will enhance your product

You can move the product and the slogan where you want and place it where you and include colour, shapes that will enhance your product

Pick Background colour.

Pick Background colour.



Choose from these shapes.

Choose from these shapes.

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Glittering Generalities 2Glittering GeneralitiesGlittering Generalities

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Ding Dong! Teen Magazine is Calling!Ding Dong! Teen Magazine is Calling!

Music 1MusicMusic

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Listen and choose from the following songs:♪Chocolate Dance♪ ♪6 teen Theme Song♪ ♪Much Music Electric Circuit♪ ♪Courage♪

Listen and choose from the following songs:♪Chocolate Dance♪ ♪6 teen Theme Song♪ ♪Much Music Electric Circuit♪ ♪Courage♪

Listen to the following songs, pick the one that goes with your product. Click

on Boxes to hear music.

Listen to the following songs, pick the one that goes with your product. Click

on Boxes to hear music.

NOTE: Music selections are going to be the same for all products. Each product has one song that best fits with it.

NOTE: Music selections are going to be the same for all products. Each product has one song that best fits with it.

Music 2MusicMusic

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♪Playing 6 teen Theme Song♪♪Playing 6 teen Theme Song♪Listen to the following songs, pick

the one that goes with your productListen to the following songs, pick

the one that goes with your product

Final ProductFinal ProductFinal Product

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♪Playing 6 teen Theme Song♪♪Playing 6 teen Theme Song♪

Ad technique 1Advertising TechniquesAdvertising Techniques

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Slogan: identifies product or service with an ideaSlogan: identifies product or service with an idea

Examples: “I’m loving it!” McDonalds

“It keeps going, and going, and going…” Energizer Batteries

Examples: “I’m loving it!” McDonalds

“It keeps going, and going, and going…” Energizer Batteries


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Glittering Generality: the viewer is given a general feeling about the product. This technique uses appealing visuals and words.

Glittering Generality: the viewer is given a general feeling about the product. This technique uses appealing visuals and words.

Example: “We can’t keep something this juicy a secret!”Both images and words create a general feeling.

Example: “We can’t keep something this juicy a secret!”Both images and words create a general feeling.


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Sounds Good:Use of music that add to the excitement of commercials. Also called jingles, they tend to get stuck in your head.

Sounds Good:Use of music that add to the excitement of commercials. Also called jingles, they tend to get stuck in your head.

Example: ♪Oscar Meyer Wiener Song♪

Example: ♪Oscar Meyer Wiener Song♪

Click on box to hear musicClick on box to hear music

demo demo pick product glittering generalities slogan music selection returns to opening screen go...

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