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LOST IN TRANSLATIONWhat standard we lack in globalization industry

Demid Tishin

All Correct Language Solutions

www.allcorrect.ru

LISA Forum Europe 2010

http://www.allcorrect.ru/http://www.allcorrect.ru/

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CLIENT-LSP RELATIONSHIPS

I need the manual in 5 days.

This is for in-house trainers.

Top secret.

Budget = $ 10,000

DeadlinesPurpose

ConfidentialityBudget

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CLIENT-LSP RELATIONSHIPS

You need revision and subject

matter review

Workflow includes proofing

Our translators have 10 yearsof expertise

Were ISO and EN certified

There wont be any stylistic

errors

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CLIENT-LSP RELATIONSHIPS

Clients* and LSPs*

speak different

languages!

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CLIENT-LSP RELATIONSHIPS

All LSPs speakdifferent dialects!

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CLIENT-LSP RELATIONSHIPS: IMPLICATIONS

Difficult to benchmark LSPs

Price-based service buying

End user often suffers

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CLIENT-LSP RELATIONSHIPS: IMPLICATIONS

When client learns one dialect,

he resists learning another onenotwithstanding potential benefitsoffered by a new vendor

Increased dependence on a

particular LSP Rigid service buying patterns

Business risks

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CLIENT-LSP RELATIONSHIPS: IMPLICATIONS

Each LSP has a different set of

criteria for selecting subcontractorsthat often includes formal parameters(e.g. certification, workflow, years of

experience etc.)

Narrowing of resource database

Decreased turnaround

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CLIENT-LSP-END USER

This manual is for our

in-house trainers.

Done, Sir!

We dont need allthis mass of paper

but only figures!And terminology is

shit.

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CLIENT-LSP-END USER: IMPLICATIONS

Client is not always informed of thereal end users needs

LSPs project manager does not care

or is not informed of clients needseither

End user suffers

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CLIENT NEEDS AND WORKFLOW

Thousands of clients Different client needs

Rigid workflowand competencerequirements

(e.g. EN 15038,ASTM 2575, CILTNOS)

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CLIENT NEEDS AND WORKFLOW: IMPLICATIONS

Unnecessary workflow stages areimplemented

Decreased turnaround

Increased budgets

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LSPS COMPETENCES AND WORKFLOW

Thousands of LSPs

Different competences

Rigid workflowrequirements(EN 15038, ASTM

2575, in-houseclient policies)

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LSPS COMPETENCES AND WORKFLOW: IMPLICATIONS

Unnecessary workflow stages implemented

and insufficient attention paid to competences(i.e. work of an experienced 100%-on-time-and-no-quality-claims translator is revised by a

newbie or biased editor)

Decreased turnaround

Increased budgets

Decreased vendor loyalty

Decreased quality

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QUALITY MANAGEMENT AND METRICS

Competences

Workflow

Present standardshelp to manage:

Product quality

(Translationquality index)

Present metricshelp to measure:

We measure one thing,and manage another!

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WHAT WE NEEDUnified error classifier

Unified classifier of LSPs competencesMapping between typical client needs and

quality requirements, i.e. profiles of allowed

errorsMapping between errors and competences

required to avoid them

Mapping between competences ofsubcontractors and resulting competence ofthe LSP (through workflows)

Guidelines to select evaluators and

measure competences

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WHAT WE GET

Happy client

Happy end userHappy LSP

Happy subcontractor

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Demids view of the mapping

is available on request:

dtishin@allcorrect.ru

Lets map!

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Thank you!

Questions?

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APPENDIX 1: WHAT PRESENT STANDARDS COVER

Fitnessfor

intendeduse

Terminology,Style,

Formatting etc.

Confidentiality

Turnaround time

Service level

Price

Competences&

resources

Competences&

resources

client requirements provider abilities

Competences

&resources

CONTRACTORS

compare

Make atreatyRevise requirements

Workflow Product

CostPrice

Revise resources

EN 15038, ASTM F2575, CILT NOS,

LISA QA Model, SAE J2450 etc.

Measure quality

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Fitnessfor

intendeduse

Terminology,Style,

Formatting etc.

Confidentiality

Turnaround time

Service level

Price

Competences&

resources

Competences&

resources

client requirements provider abilities

Competences

&resources

CONTRACTORS

compare

Make atreatyRevise requirements

Workflow Product

CostPrice

Revise resources

Measure quality

APPENDIX 1: WHAT MAPPING WE LACK