demand ib economics. objectives to be able to explain the difference between ‘latent’ and...
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Demand
IB Economics
Objectives
To be able to explain the difference between ‘latent’ and ‘effective’ demand
To be able to explain and give an example of derived demand
To understand and be able to explain the difference between a movement along a demand curve and a shift of a demand curve
To be able to draw shifts of the demand curve
To understand there are sometimes exceptions to the law of demand
Quick Quiz Wed 21 Sept 2011
1. Define demand (2 marks)
2. What is marginal utility (1 mark)
3. What happens to demand as price rises (remember terminology!) (1 mark)
4. Illustrate the impact on consumer surplus when there is a fall in the price of a good (4 marks)
Latent Demand
Latent Demand
• Latent demand exists when there is willingness to purchase a good, but where the consumer lacks the real purchasing power to be able to afford the product
• Latent demand is affected by persuasive advertising – where the producer is seeking to influence consumer tastes and preferences
• List 3 products that you have latent demand for
Effective Demand
Effective Demand
• When a consumers' desire to buy a product is backed up by an ability to pay for it
Derived Demand (Joint Demand)
The demand for a product X might be strongly linked to the demand for a related product Y – giving rise to the idea of a derived demand
What product might the demand for iPod Nano’s be derived from?
Name a product that may have a derived demand as a result for the demand for cars?
Derived demand
The housing market is a good example of the idea of derived demand. When construction of new homes rises, so too does the demand for materials used in new properties as well as demand for labour
Shifts in the demand curve
Changes in the conditions of demand
Shifts in the Demand Curve
A change in price causes a movement along the demand curve whereas a change in any other factor that influence demand will cause a shift of the whole curve.
Draw a diagram to show an increase/decrease in demand
Factors that influence Demand
Other than price, what factors do you think will influence the total demand for iPod Nano’s?
Other than price, what factors do you think would influence the demand for a new car?
Demand for New Cars
The Price of New Cars
Interest Rates
Relative prices of second-hand
vehicles
Cost of fuel
Road Charges / Tax
Consumer Confidence
Relative costs of travelling on
public transport
Availability of Credit
Costs of car insurance and servicing etc
An outward shift of the demand curve
A rise in the real incomes of consumers e.g. ? An increase in the price of a substitute good
(i.e. a competing product) e.g. ? A fall in the price of a complementary good e.g.
? A change in consumers’ preferences towards the
good e.g.? An increase in the size of the total population A fall in interest rates that makes borrowing
cheaper A rise in consumer confidence Social changes which affect total demand for a
product A successful advertising campaign or
promotion Expectations
Substitutes
Substitutes are goods in competitive demand
• They are replacements for another product
• For example, a rise in the price of Esso petrol (other factors held constant) should cause a substitution effect away from Esso towards Shell or other competing brands
• Fill out the following diagram to show the effect of a rise in the price of Esso petrol and what impact this has on the demand for Shell petrol
Changes in price of Substitutes
D1
Output (Q)
Price of Texaco petrol
Output (Q)
Price of
Shell petrol
D1
Changes in price of Substitutes
P1
Q1Q2
Demand
Output (Q)
Price of Texaco petrol
P1
Q1 Q2
D1
Output (Q)
Price of
Shell petrol
P2
D2
Complements
Complements are said to be in joint demand
• Examples include: bread and butter, DVD players and DVDs, iron ore and steel
• A rise in the price of a complement to Good X should cause a fall in the demand for X
Using 2 corresponding diagrams (as previously) show what would happen to the demand for car insurance when the price of cars increases.
Normal and Inferior Goods
A normal good will face an increase in demand as income rises. Eg?
An inferior good faces a decrease in demand as income rises. They are often cheaper poorer quality substitutes for some other good Eg?
Exceptions to the Law of Demand
Giffen Good Unique type of inferior good- as the price
increases demand increases Sir R Giffen (1837-1919) suggested there was a
tendency for the very poor to buy more of the basic foodstuffs on which they depended when the price rose, and less when the price fell
Eg. Bread- A rise in price would mean these consumers have little extra money to spend on meat (for eg.) so would abandon their demand for these and instead buy more bread to fill up their stomachs. Consequently a rise in the price of bread led to a rise in the demand for bread
Most economists agree there are no real examples of Giffen goods in developed economies. Some evidence (Jenson and Miller, 2002) Giffen goods may exist in the form of rice and noodles in some parts of China
Veblen Goods Thorstein Veblen (1857-1929)- as the price
rises demand rises
Some products become more popular as the price rises
Partly due to ‘conspicuous consumption’- people get satisfaction from being seen by other people to consume expensive goods
“Failure to consume in due quantity and quality becomes a mark of inferiority and demerit”
Examples?
D
“Snob Value Status”
Price
Quantity
At low prices a typical Veblen good will have a normal demand curve, as rice rises eventually the good achieves “snob value status” and further price rises lead to increases in demand
Exceptions to the law of demand
Speculative Demand
The demand for a product can be affected by speculative demand. Here, potential buyers are interested not just in the satisfaction they may get from consuming the product, but also the potential rise in market price leading to a capital gain or profit
Examples?