demand and supply application and elasticity

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DEMAND AND SUPPLY (APPLICATIONS ) ELASTICITY Chapter 4 and 5 1

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Page 1: Demand and Supply Application and Elasticity

DEMAND AND SUPPLY

(APPLICATIONS )

ELASTICITY

Chapter 4 and 51

Page 2: Demand and Supply Application and Elasticity

Price Rationing The process by which the

market system allocates goods and services to

consumers when quantity demanded exceeds

quantity supplied.

The lower total supply is rationed to those who

are willing to pay higher for it.

Price Ceiling : Maximum price that seller may

charge for a good

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Page 3: Demand and Supply Application and Elasticity

Quantity

S

Market for rare painting

D

25 l

1

3

Page 4: Demand and Supply Application and Elasticity

DISCUSSED

The direction in which the quantity demanded

moves, but not the size of the change.

To measure how much demand responds

to changes in its determinants, economists use

the concept of elasticity.

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Page 5: Demand and Supply Application and Elasticity

Elasticity a measure of the responsiveness of

quantity demanded or quantity supplied to one of

its determinants

Price elasticity of demand a measure of how

much the quantity demanded of a good responds

to a change in the price of that good, computed as

the percentage change in quantity demanded

divided by the percentage change in price

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Page 6: Demand and Supply Application and Elasticity

COMPUTING THE PRICE

ELASTICITY OF DEMAND

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Page 7: Demand and Supply Application and Elasticity

Quantity

D0

VARIETY OF DEMAND CURVES

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Page 8: Demand and Supply Application and Elasticity

ELASTICITY OF DEMAND

Product %Change

in Price

% change

in Qd

Elasticity Type

Insulin +10% 0% 0 Perfectly

Inelastic

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Page 9: Demand and Supply Application and Elasticity

Quantity

D0

Perfectly Inelastic Demand

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Page 10: Demand and Supply Application and Elasticity

ELASTICITY OF DEMAND

Product %Change

in Price

% change

in Qd

Elasticity Type

Insulin +10% 0% 0 Perfectly

Inelastic

Cooking

Gas

+10% -1% -0.1 Inelastic

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Page 11: Demand and Supply Application and Elasticity

Quantity

D0

Perfectly Inelastic Demand

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Page 12: Demand and Supply Application and Elasticity

ELASTICITY OF DEMAND

Product %Change

in Price

% change

in Qd

Elasticity Type

Insulin +10% 0% 0 Perfectly

Inelastic

Cooking

Gas

+10% -1% -0.1 Inelastic

Potatoes +10% -10% -1.0 Unitarily

Elastic

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Page 13: Demand and Supply Application and Elasticity

Quantity

D0

Unitarily elastic Demand

Note : steeper curve has the lower elasticity13

Page 14: Demand and Supply Application and Elasticity

ELASTICITY OF DEMAND

Product %Change

in Price

% change

in Qd

Elasticity Type

Insulin +10% 0% 0 Perfectly

Inelastic

Cooking

Gas

+10% -1% -0.1 Inelastic

Potatoes +10% -10% -1.0 Unitarily

Elastic

Fruits +10% -30% -3.0 Elastic

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Page 15: Demand and Supply Application and Elasticity

Quantity

D0

Elastic Demand

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Page 16: Demand and Supply Application and Elasticity

Quantity

p0 D0

Perfectly elastic Demand

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Page 17: Demand and Supply Application and Elasticity

Alternative Coefficient (E)

Perfectly Elastic E = ∞

Relatively Elastic 1 < E < ∞

Unitarily Elastic E = 1

Relatively Inelastic 0 < E < 1

Perfectly Inelastic E = 0

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Page 18: Demand and Supply Application and Elasticity

DETERMINANTS

Necessities versus Luxuries

Availability of Close Substitutes

Definition of the Market

Time Horizon18

Page 19: Demand and Supply Application and Elasticity

D

Quantity

0

p

q

A

TOTAL REVENUE AND THE PRICE

ELASTICITY OF DEMAND

The amount paid by

buyers and received by

sellers of a good,

computed as the price

of the good times the

quantity sold

TR = P X Q

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Page 20: Demand and Supply Application and Elasticity

Effects of price increase on

a product with inelastic demand: x D TRQP

Effects of price increase on

a product with elastic demand: x D TRQP

EFFECT OF PRICE RAISE

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Page 21: Demand and Supply Application and Elasticity

EFFECT OF PRICE CUT

effect of price cut on a product

with elastic demand: x D TRQP

effect of price cut on a product

with inelastic demand: x D TRQP

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Page 22: Demand and Supply Application and Elasticity

INCOME ELASTICITY OF DEMAND

income elasticity of demand Measures the

responsiveness of demand to changes in

income.

incomein change %

demandedquantity in change % demand of elasticity income

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Page 23: Demand and Supply Application and Elasticity

Qu

an

tity

Income0

The Relation Between Quantity Demanded and Income

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Page 24: Demand and Supply Application and Elasticity

Qu

an

tity

y2y10

Zero income

elasticity

qm

Income

The Relation Between Quantity Demanded and Income

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Page 25: Demand and Supply Application and Elasticity

Qu

an

tity

Income y2y10

Positive income elasticity

Zero income

elasticity

qm

The Relation Between Quantity Demanded and Income

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Page 26: Demand and Supply Application and Elasticity

THE CROSS-PRICE ELASTICITY OF

DEMAND

cross-price elasticity of demand A measure

of the response of the quantity of one good

demanded to a change in the price of another

good.

X

Y

of pricein change %

demanded ofquantity in change % demand of elasticity price-cross

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Page 27: Demand and Supply Application and Elasticity

ELASTICITY OF SUPPLY

elasticity of supply A measure of the

response of quantity of a good supplied to a

change in price of that good. Likely to be

positive in output markets.

pricein change %

suppliedquantity in change % supply of elasticity

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Page 28: Demand and Supply Application and Elasticity

ELASTICITY OF LABOR SUPPLY

elasticity of labor supply A measure of the

response of labor supplied to a change in the

price of labor.

rate wagein the change %

suppliedlabor ofquantity in change % supply labor of elasticity

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Page 29: Demand and Supply Application and Elasticity

S1

S2

S3

q1

p1

Quantity

Quantity

Quantity

[iii]. Unit Elasticity

[ii]. Infinite Elasticity

[i]. Zero Elasticity

Three Constant-elasticity Supply Curves

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Page 30: Demand and Supply Application and Elasticity

IF COST OF COFFEE GOES UP CAN THE

SUPPLIERS PASS THE COST TO CONSUMERS?

If coffee is inelastic then – yes

If coffee is elastic the – no

Demand is inelastic then costs incurred can be

charged to consumers.

Demand is elastic then costs incurred cannot be

charged to consumers.

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Page 31: Demand and Supply Application and Elasticity

CAN GOOD NEWS(Technology) FOR FARMING

BE BAD NEWS FOR FARMERS?

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Page 32: Demand and Supply Application and Elasticity

ELASTICITY ALONG A LINEAR

DEMAND CURVE

The slope of a linear

demand curve is

constant, but its

elasticity is not.

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Page 33: Demand and Supply Application and Elasticity

consumer surplus The difference between the

maximum amount a person is willing to pay for a

good and its current market price.

SUPPLY AND DEMAND AND

MARKET EFFICIENCY

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Page 34: Demand and Supply Application and Elasticity

producer surplus The difference between the current

market price and the full cost of production for the firm.

SUPPLY AND DEMAND AND

MARKET EFFICIENCY

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Page 35: Demand and Supply Application and Elasticity

DEAD WEIGHT LOSS

deadweight loss The net loss of producer and consumer

surplus from underproduction or overproduction.

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Page 36: Demand and Supply Application and Elasticity

THE MIDPOINT METHOD

Calculate Percentage Change in Quantity

Demanded (% QD):

Calculate Percentage Change in Price (% P):

100% x 2 / ) (

-

21

12

QQ

QQ

100% x 2 / ) (

-

21

12

PP

PP

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Page 37: Demand and Supply Application and Elasticity

1. market equilibrium price per gardenburger is $12

2. If the price per gardenburger is $14, there is an excess supply

of 150 units in the market.

3. If the price per gardenburger is $6, there is an excess demand

of 450 gardenburgers.

4. In this market there will be an excess demand of 150

gardenburgers at a price of $10

5. In this market there will be an excess supply of 150

gardenburgers at a price of $14.

6. When there is an excess supply of a product in an unregulated

market, the Price tends to fall 37

Page 38: Demand and Supply Application and Elasticity

PROBLEMS WITH GOVT. POLICIES

Rent Control in India

Minimum wages

Burden of tax on Buyers or Sellers

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