delta initiatives 2007
DESCRIPTION
Proposed Programming to bring the local manufacturing community together with the strong medical community for R&D and new product development to keep manufacturing in the local marketTRANSCRIPT
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The Delta The Delta Initiatives Initiatives
20072007The Delta initiatives are FOUR complimentary programs
utilizing Western Pa’s core STRENGTH’S to create a global marketing presence for the region
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““Delta” Delta” Defined…Defined…Del-ta (del-tuh)▼The fourth letter of the Greek alphabet (Δ, δ).▼ Anything triangular, like the Greek capital delta (Δ).Mathematics. ▼ An incremental change in a variable, as Δ or δ.▼ A nearly flat plain of alluvial deposit between diverging branches of the mouth of a river, often, though not necessarily, triangular. A fertile area for growth.
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The Biotech The Biotech Delta InitiativeDelta InitiativeThe blueprint for creating a strategic
growth advantage for the region’s Medical Products & Manufacturing Industries
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The needs of the The needs of the regional Medical regional Medical Products Industry…Products Industry…
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The needs of the The needs of the regional Manufacturing regional Manufacturing
Industry…Industry…
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For years, these two powerful industries of the region have operated independent of one
another without recognizing the economies of scale opportunities.
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Now…imagine a much more efficient way for
these industries to develop joint commerce.
Imagine a convergence of distinct needs.
The opportunity is here….
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BIOTECH Delta BIOTECH Delta isis the complete solution. the complete solution.
▼ Here, the Medical Products and Here, the Medical Products and Manufacturing communities can easily connect Manufacturing communities can easily connect buyers with sellers.buyers with sellers.
▼ Here, these communities can easily access Here, these communities can easily access valuable business resources to create valuable business resources to create strategic growth opportunities.strategic growth opportunities.
▼ Here, we can create an environment of Here, we can create an environment of sustainable business and job growth…right in sustainable business and job growth…right in our own backyard.our own backyard.
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Who is Biotech Delta?Who is Biotech Delta?
▼ Biotech Delta is a for profit limited liability company company comprised of
▼ Specialist Partners,
▼ Geographically positioned,
▼ Utilizing a Matrix/“Chaortic” structure
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A Simple Plan Executed with A Simple Plan Executed with Speed and PurposeSpeed and Purpose
EXECUTION
MORAL FACTORS
PREPATION
PLANNIING
FRICTIONSurprise Speed Purpose
Security Repetition
Simplicity
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RationaleRationale
The purpose of the Biotech Delta initiative is to take advantage of
• Developing market growth trends of an aging baby boomer population,
• The Bio research and Medical capabilities of the region,
• The strong manufacturing specialties and capabilities of the region.
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The Biotech Delta The Biotech Delta CommunityCommunity▼The Biotech Delta community is
comprised of three groups committed to facilitating and sustaining growth…1. Medical Products and Discovery Industry
2. Manufacturing Industry
3. Government agencies
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ConvergenceConvergence
▼ The Biotech Delta initiative represents the convergence of needs and capabilities of
▼ The developing Medical Products industry and
▼ The Manufacturing community
▼ The State Economic Drivers
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The ObjectiveThe Objective
▼ To create a forum for the medical and manufacturing communities and local state and federal government.
▼ To promote regional growth and job creation
▼ To develop worldwide brand recognition of the Delta region.
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StrengthsStrengths
▼Strong bio medical research sector in the Delta region▼Strong Manufacturing capacity for R&D and production▼Creation of the “Biotech Corridor” ▼Strong “screw machine” capability in Cleveland▼Strong “extrusion” capability in Youngstown▼Strong Mold, Tool & Die capability in Meadville/Erie, PA▼Strong Defense Manufacturing in Johnstown, PA▼Strong Innovation in Region’s health systems and
education institutions.
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WeaknessesWeaknesses
▼ Biomedical industries lack of knowledge of regional R&D capabilities
▼ Machine Shop and Tool & Die lack of understanding of Medical products development market potential.
▼ Manufacturing & Medical Industries are in detached networks.
▼ “ Innovation” happens in the Delta but the manufacturing jobs are spread around the globe.
▼ Independent operation of development agencies▼ No “Branding” strategy for such an effort.
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OpportunitiesOpportunities
▼ Aging baby boomers are retiring with more disposable income than any previous generation with a desire to remain healthy and active.
▼ Long Term Growth and Stability: Limited opportunities for “offshoring” of these materials/products.
▼ Growth projections for medical devices and products in almost vertical.
▼ With a FORUM, economic stimuli to the Education/research, Medical and Metalcutting industries can evolve together to the benefit of both.
▼ Puzzle pieces are in place but there is a lack of Concentration of Forces in Space.
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ThreatsThreats
▼ Warsaw, Indiana & Memphis Tennessee▼ Lack of commitment of cross border
cooperation between Ohio-Pennsylvania▼ Failure to encourage natural evolution of
Metropolitan Statistical Area to it’s full potential across State Boundaries
▼ Bureaucratic expansion: Pennsylvania’s concentration of programs in the eastern half of the state
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ThreatsThreats
▼ Lack of focus/understanding of Regional State development agencies of bigger picture market opportunities
▼ Lack of understanding of the evolution and growth potential of the metalcutting industry.
▼ R&D and Production of products lead to innovation of new products. If the R&D and production develop in other regions then a natural evolution of new products will develop in that region. Zipper in Meadville; Auto in Detroit
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ThreatsThreats
▼ “Fighting the Market” Misapplication of developmental funds based upon short term political expedience instead of “natural” market expansion areas
▼ Transportation infrastructure▼ “Boroughism” mentality limits an understanding
of regional market opportunities in Western Pennsylvania and Eastern Ohio
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ProgrammingProgramming
▼ A commitment from vested interests▼ A structure to utilize organizational
specialists▼ A marketing media effort akin to a "rosie
the riveter" campaign ▼ A structured program to connect
Lifesciences “new to market” companies with local manufacturing capabilities
▼ Logistical support
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Organic GrowthOrganic Growth
▼ Keeping what we have▼ Utilizing what we have▼ Developing organic growth▼ Company retention instead of
company flight
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Specific & MeasurableSpecific & Measurable
▼ Rifle Shot Marketing Programs-Attracting new business:
▼ Biometrics manufacturers▼ Medical Device manufacturers
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Goal orientedGoal oriented
▼ Specific and measurable RESULTS
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Value Proposition: FederalValue Proposition: Federal
▼ Create manufacturing jobs▼ Specific and measurable
results▼ Develop a new industry sector▼ Provide a specific target
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Value Proposition: OhioValue Proposition: Ohio
▼ Create manufacturing jobs
▼ Stimulate regional growth
▼ Develop the Medical Industry innovation
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Value Proposition: PAValue Proposition: PA
▼ Develop medical products industry in the western PA region
▼ Create manufacturing jobs
▼ Stimulate regional growth
▼ Develop the Medical Industry innovation
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Value Proposition: Value Proposition: DevelopmentDevelopment
▼ Provides a target for all associated development agencies to focus on
▼ Economic Engine momentum
▼ Whole is greater than sum of parts
▼ Innovation is self driven
▼ Peer learning and implementation
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Value Proposition: MedicalValue Proposition: Medical
▼ Fulfills urgent need to locate manufacturing companies who can assist in product development
▼ Proximity: development cycle times are reduced because of proximity
▼ Knowledge base
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Value Proposition: Value Proposition: ManufacturingManufacturing▼Provides easy access to developing
markets
▼Provides a new customer base
▼Provides funding source for expansion
▼Provides a funding source for hiring and training
▼Provides industry commitment to the developing market
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Value Proposition: SponsorsValue Proposition: Sponsors
▼ Provides a worldwide mass media exposure for minimal cost
▼ Provides community “good will” in assisting in job creation
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Value Proposition: Value Proposition: InvestorsInvestors▼ Access to isolate new growth companies
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Demographics
3391 Medical. Equipment and Supplies Manufacturing
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The blueprint for creating a strategic growth advantage for
the region’s Medical Products & Manufacturing Industries