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    Global Marketing

    Lets OpenNew Doors.

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    Global Marketing

    IssamGasmi

    2 12/9/2011

    Solution Executive NorthAfrica

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    Dell Virtual Integrated System

    Dells Enterprise Private Cloudand Onramp to the Public Cloud

    ISSAM GASMISolution Executive

    [email protected]

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    Virtualization Solutions Marketing NGCS

    $440B2011 IT spending in emergingmarkets - an increase of 10.4%over 2010

    35 ZBBy 2020, theDigital Universewill be 44 timesas big as it wasin 2009

    3BPeople willconnectelectronicallyvia mobile orInternettechnology

    by 2014

    500K

    2XIDC estimatesthat the DigitalUniverse willdouble every18 months

    4

    New Internet usersadded each day

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    Virtualization Solutions Marketing NGCSConfidential5

    5

    A physical view of the

    Modern Data Centre

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    Virtualization Solutions Marketing NGCSConfidential6

    A logical view of the

    Modern Data Centre

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    Global Marketing

    And the next generation of IT

    professionals are used to getting apps

    with 3 clicks of a button!

    It will be the same for the nextgeneration developer in the enterprise.

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    Global Marketing

    If you cant provide this for your businessunits

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    Lets Accelerate

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    11 Dell Confidential

    Dell needs to

    Form a dedicated softwaresales force

    Standardize SW qualification

    Embrace use case basedselling and marketing

    Unify a domain structure

    Customers want

    Modular and best-of-breed approach

    Simple integration & interoperability withexisting management platforms

    Private clouds delivered as integrated IT stacks

    Lessons Learned

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    12 Dell Confidential12

    And there are two approaches to it

    Traditional

    Evolutionary

    Virtual Private Public

    2 approaches to cloud computing: Evolutionary, Revolutionary

    Revolutionaryapproach develops cloud native applications for cloud environments; stripefunctionality on lots of commodity servers; usually building cloud in green field environments

    Evolutionary approach retrofits existing applications through virtualization; key motivation isa more measured approach to cloud which respects existing IT investments; additionalcapabilities such as workload lifecycle management, billing/chargeback, self-service addedalong the way

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    13 Dell Confidential

    Modular

    Prescriptive Scalable

    Turnkey Unified mgmt.

    for multi-

    location clouds

    based on same

    niche tech

    Dell Cloud Solutions PositioningRevolutionary

    Dell Cloud

    Solution forWeb

    Applications

    Primarymarket

    Cloud Builders

    Online service

    providers

    Dell Cloud

    Solutions forCanonical

    UEC

    Enterprise

    Test / Dev

    environments

    Dell CloudOpenStackSolution

    Cloud Builders

    Online service

    providers

    Desc. Modular

    Small scaleopen source

    cloud

    (Eucalyptus)

    Modular

    Flexible Scalable

    DevOps based

    Compatible with

    AWS, Rackspace Low cost open-

    source

    Evolutionary

    Dell VirtualIntegratedSystem (VIS)

    Enterprise private

    cloud - LE/Public

    Test/Dev. /QA

    Modular

    Scalable Heterogeneous

    cloud using

    standardized

    virtualization

    building blocks

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    14 Dell Confidential14

    Our view of cloud computing is characterized as

    Open

    Capable

    Affordable

    Open standards/open-API approach

    Bring choice to end users not lock-in Work seamlessly across environmental

    differences (hardware, software, hypervisor) Member of Cloud Security Alliance,

    OpenStack, partnership with industry leaders

    No compromise across all layers of IT

    From cloud workshop services, to hardwareenablement of massive cloud serviceproviders, from management of infrastructurefor private cloud build out to platforms forapplication development, Software as aservice and much more

    Re-use and re-purpose existing hardware,software, people and process investments

    No lock-in so as to ensure best choice price-capability

    Not a rip-and-replace approach

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    16 Dell Confidential

    Responding to the top customer needs

    Servers Storage Networking CloudHypervisor

    Inflexible infrastructureresponds slowly

    Increased complexity ofworkload management

    Deploy Manage Operate MaintainPlan

    Web Database

    IT has growingbusiness demands

    Apps

    IT Service Management

    Workload Lifecycle Management

    Infrastructure Management

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    17 Dell Confidential

    Dell VIS

    0

    VIS: Dell Enterprise Private CloudPublic

    Cloud

    Private

    Cloud

    Hybrid

    Cloud

    IT Service

    Management

    WorkloadLifecycleManagement

    Infrastructure

    Management

    Virtualization

    Drive increased business agility and deliver IT as-a-service

    Increase automation and enable rapid workload deployment

    Advance converged infrastructure management and operations

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    18 Dell Confidential

    Dell VIS Portfolio TodayDelivering Secure, Open Enterprise Private Clouds

    IT ServiceManagement

    WorkloadLifecycleManagement

    InfrastructureManagement

    Deliver OpenEnterprisePrivate CloudInfrastructures

    Physical & Virtual / Multi-Hypervisor / Multi-OEM Hardware Support

    Improve End-to-EndIT Service Delivery

    Enabling Automated

    and Policy-DrivenWorkloadManagement

    Dynamically ManagePhysical & VirtualInfrastructure

    VISCreator

    AdvancedInfrastructure

    Manager(AIM)

    Dell ManagementPlug-in for

    VMware vCenter

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    19 Dell Confidential

    VIS Creator Overview

    Automated self-service delivery of IT resources,

    empowering authorized users to quickly deployworkloads.

    Key Challenges

    Dell Solution: VIS Creator

    Escalating

    IT OperatingCosts

    Manual ITProcesses

    Growing IT

    ServicesExpectations

    ControllingInfrastructureGovernance

    $

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    21 Dell Confidential

    Extending the Value of VIS CreatorVersion 2.1 available Today!

    Elastic Compute Cloud(EC2)*

    new

    Deployment and

    management of virtualdesktops and servers

    Deployment and

    management ofphysical servers

    Delivery and

    management ofpublic cloud services

    Virtual resource

    management

    Physical resource

    management

    External cloud

    management

    new

    new

    vSphere

    Hyper-V

    XenServer

    *support for the Dell Public vCloud is expected in early FY13.

    new

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    22 Dell Confidential

    Dell AIM Overview

    A rapid workload mobility and recovery

    management solution across heterogeneous,physical and virtual data centres

    Key ChallengesInflexibleInfrastructure

    Complexphysical & virtualenvironments

    Vendor lock-in,proprietary tools

    Waste fromVM sprawl &inefficiency

    Dell Solution: Advanced Infrastructure Manager (AIM)

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    24 Dell Confidential

    Rack Once, Cable Once

    No manual changes to LAN/SAN switches, cabling, storage LUNs No manual changes to network addresses, storage addresses No reloading software on servers

    One moment servers are a

    Windows cluster, on an internal

    network, connected to LUN1

    The next moment the servers are a

    Linux Web Grid, on an external

    network, connected to LUNs 2 & 3

    Dell Advanced Infrastructure ManagerDynamic server re-provisioning

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    25 Dell Confidential

    Pre-productionUtilization 60%

    Production

    Utilization 50%

    QA / Test

    Utilization 35%

    Standby

    Utilization 0%

    Dell Advanced Infrastructure ManagerData center consolidation

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    26 Dell Confidential

    Automate in-site failover across disparate hardware

    Instantly restore servers, network, and storage accessMove back as needed

    Test DR easily, non-intrusively, frequently

    Dell Advanced Infrastructure ManagerImproved availability N+1 failover

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    27 Dell Confidential

    Automate site-site failover across

    disparate hardware

    Instantly restore servers,network, and storage access

    Leverage storage

    synchronization

    Test DR easily, non-intrusively,

    frequently

    Storage

    Replication

    Dell Advanced Infrastructure ManagerSimplified Disaster Recovery

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    28 Dell Confidential

    Add additional servers with

    appropriate connectivity as-needed

    Move servers to higher or lower-CPUhardware as desired

    Move back as needed

    Power on / Power off for efficiency

    Dell Advanced Infrastructure ManagerWorkload balancing

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    29 Dell Confidential

    Seamlessly move servers in to and out of

    physical or virtual machines

    Instantaneous process: no delay

    Move back as needed

    No conversion = no risk of different

    software on each platform

    Dell Advanced Infrastructure ManagerDynamically migrate workloads

    Physical to virtual or virtual to physical

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    30 Dell Confidential

    Improving Virtual ManagementDell Management Plug-in for VMware vCenter

    Reduce

    Complexity

    Speed

    Deployment

    Minimize Risk

    Bare metal provisioning of Dell servers from vCenter

    Leverage hardware and hypervisor templates Create and save deployment profiles with just a few clicks

    Manage Dell servers for the vCenter console

    Improve consistency and control with standardized deployments Eliminate consoles and tasks needed for standard activities

    Consolidated alerts with suggested remediation

    Update Dell server firmware and BIOS from vCenter

    Visibility to hardware inventory, warranty and service details

    What if you could

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    31 Dell Confidential

    What if you could

    respond to

    business requests inminutes?

    transform IT

    infrastructure butleverage the skills

    and investmentsyou already have?

    deploy workloads on

    physical and virtualresources?

    The Datacenter in Transformation

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    32 Dell Confidential32

    The Datacenter in Transformation

    Tightly coupled server andstorage infrastructure

    running desired application

    environment

    Physical Resources

    P PP P

    OS OS OSOS

    Loosely coupled pools ofvirtual hardware resources

    and software partitioning

    Virtual Resources

    V V V V V

    P P

    V

    OS OS OS OS OS OS

    Cloud Resources

    User Access

    Self Service

    Automated

    ServiceDelivery

    Virtualized

    Resources

    VIS

    Fully abstracted dynamic pools

    of Data Center resourcesTraditionalDatacenter

    VirtualDatacenter

    PrivateCloud

    From......................

    Partner Ecosystem (We are not alone)

    http://insideportal.dell.com/Pages/aboutdell.aspxhttp://news.zdnet.com/2422-13569_22-155248.html?tag=columns;col1
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    33 Dell Confidential

    Partner Ecosystem (We are not alone)

    Joint Multi-

    Hypervisor

    Agreement with

    Microsoft

    VirtualHardware

    AIM Creator

    Director

    EC2,

    vCloud

    Server

    VMs

    VMware

    View

    Lifecycle

    Controller

    CNA

    VMware ESX

    vSwitch

    PowerConnect

    Classic, Force

    10

    Compellent,

    EQL, Dell/EMC

    VIS

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    34 Dell Confidential34

    Lets review

    Which power position reflects thewhat is depicted on the diagram atthe left?

    respond to businessrequests in minutes? transform ITinfrastructure but

    leverage the skills

    and investments you

    already have?

    deploy workloads onphysical and virtual

    resources?

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    35 Dell Confidential

    Imagine if you can rebuild & repurpose yourinfrastructure with a few clicks.

    This is the value of Dell VIS!

    respond to business

    requests in minutes?

    transform IT

    infrastructure but

    leverage the skills

    and investments youalready have?

    deploy workloads on

    physical and virtual

    resources?

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    Lets Accelerate

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    Enterprise Solutions GroupComputing Solutions, Servers, and Software

    37

    Putting it all together.

    12/9/2011

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    Enterprise Solutions GroupComputing Solutions, Servers, and Software

    Integrated IT Stacks: Dell vStartBecome the trusted advisor and focus on your customers businessneeds

    vStart 200

    Havent you built these hundreds of times beforefor your others customers?

    -Dell virtualization customer

    With the vStart solution, Dell has provided my

    organization the ability to quickly add a highly

    manageable set of server, network and storageresources that is delivered already racked, cabled

    and ready to power on at a price the business

    owners support.-Bill Sommer, MIS Manager, TS Tech NA

    Refresh CoreInfrastructure

    Disaster Recover

    Platform

    Adopt/Expand VirtualInfrastructure

    ApplicationHosting

    ServerConsolidation

    Rapid InfrastructureDeployment

    UseCases

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    Enterprise Solutions GroupComputing Solutions, Servers, and Software

    Phase Tasks

    Change Re-test and certify as any components change

    Work across silos to grow the infrastructure in a balanced way

    Maintain change management across multiple elements

    Configure Coordinate the use of multiple tools and specialists

    Troubleshooting and support across multiple sources/suppliers

    Tweak/rebalance infrastructure to account for piecemeal growth

    Integrate Coordinate rackingand stacking across multiple constituents Maintain consistency through mandates and governance

    Convene server/storage/network/hypervisor experts for configs

    Procure Manage multiple vendor relationships

    Anticipate and account for long lead times to add capacity

    Facilitate receipt and unpacking of discrete component deliveries

    Test Ensure that components work together in fully supported configs

    Pilot any new configurations for sizing and planning purposes Test new hypervisor features that require HW configuration

    Design Design for balance between server, storage and network resources

    Align IT processes to accommodate rapid growth and convergence

    Take advantage of technologies that reduce operational costs

    Virtual Infrastructure: Do-It-Yourself Task List:Driving unnecessary and non-differentiating costs and time

    Operate

    Deliver

    Plan

    39 Confidential

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    Enterprise Solutions GroupComputing Solutions, Servers, and Software

    Two Paths to Virtual Infrastructure

    Change

    Configure

    Integrate

    Procure

    Test

    Design

    Users say, I just want to run my workloads

    You can build the infrastructureOr you can buy it

    pre-built and ready to run

    1 2

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    Enterprise Solutions GroupComputing Solutions, Servers, and Software

    Confidential41

    The infrastructure (servers, storage,networking, and managementsoftware) you need to run virtualmachines in hours, not days

    A single source for all productsupport plus initial on-siteinstallation andimplementation services

    vStartincludes

    Dell vStart:the simple, fast, smart

    path tovirtualinfrastructure

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    Enterprise Solutions GroupComputing Solutions, Servers, and Software

    Dell vStart: simple, fast, & smart

    EverythingIncluded

    Entire infrastructure: servers,

    storage, networking, power,cabling, rack, management

    extensions, and deployment

    services

    Simpleto buy

    Order configurations based ondesired capacity

    Deliveredready to run

    Delivered pre-racked, pre-

    cabled, pre-tested and pre-configured and ready to run

    virtual machines

    Pre-sized

    Virtual infrastructure pre-sized

    to support a defined allocationof virtual machines

    Deploymentservice included

    Initial setup and deployment

    into your environment isincluded with every vStart

    Extensionsincluded

    Essential virtual management

    extensions included Seamless deep device-level

    data and automated actions

    Dell Confidential42

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    Enterprise Solutions GroupComputing Solutions, Servers, and Software

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    E i S l i G

    Lets OpenNew Doors.

    VIS