dell vstart
TRANSCRIPT
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Global Marketing
Lets OpenNew Doors.
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Global Marketing
IssamGasmi
2 12/9/2011
Solution Executive NorthAfrica
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Dell Virtual Integrated System
Dells Enterprise Private Cloudand Onramp to the Public Cloud
ISSAM GASMISolution Executive
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Virtualization Solutions Marketing NGCS
$440B2011 IT spending in emergingmarkets - an increase of 10.4%over 2010
35 ZBBy 2020, theDigital Universewill be 44 timesas big as it wasin 2009
3BPeople willconnectelectronicallyvia mobile orInternettechnology
by 2014
500K
2XIDC estimatesthat the DigitalUniverse willdouble every18 months
4
New Internet usersadded each day
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Virtualization Solutions Marketing NGCSConfidential5
5
A physical view of the
Modern Data Centre
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Virtualization Solutions Marketing NGCSConfidential6
A logical view of the
Modern Data Centre
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Global Marketing
And the next generation of IT
professionals are used to getting apps
with 3 clicks of a button!
It will be the same for the nextgeneration developer in the enterprise.
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Global Marketing
If you cant provide this for your businessunits
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Lets Accelerate
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11 Dell Confidential
Dell needs to
Form a dedicated softwaresales force
Standardize SW qualification
Embrace use case basedselling and marketing
Unify a domain structure
Customers want
Modular and best-of-breed approach
Simple integration & interoperability withexisting management platforms
Private clouds delivered as integrated IT stacks
Lessons Learned
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12 Dell Confidential12
And there are two approaches to it
Traditional
Evolutionary
Virtual Private Public
2 approaches to cloud computing: Evolutionary, Revolutionary
Revolutionaryapproach develops cloud native applications for cloud environments; stripefunctionality on lots of commodity servers; usually building cloud in green field environments
Evolutionary approach retrofits existing applications through virtualization; key motivation isa more measured approach to cloud which respects existing IT investments; additionalcapabilities such as workload lifecycle management, billing/chargeback, self-service addedalong the way
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13 Dell Confidential
Modular
Prescriptive Scalable
Turnkey Unified mgmt.
for multi-
location clouds
based on same
niche tech
Dell Cloud Solutions PositioningRevolutionary
Dell Cloud
Solution forWeb
Applications
Primarymarket
Cloud Builders
Online service
providers
Dell Cloud
Solutions forCanonical
UEC
Enterprise
Test / Dev
environments
Dell CloudOpenStackSolution
Cloud Builders
Online service
providers
Desc. Modular
Small scaleopen source
cloud
(Eucalyptus)
Modular
Flexible Scalable
DevOps based
Compatible with
AWS, Rackspace Low cost open-
source
Evolutionary
Dell VirtualIntegratedSystem (VIS)
Enterprise private
cloud - LE/Public
Test/Dev. /QA
Modular
Scalable Heterogeneous
cloud using
standardized
virtualization
building blocks
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Our view of cloud computing is characterized as
Open
Capable
Affordable
Open standards/open-API approach
Bring choice to end users not lock-in Work seamlessly across environmental
differences (hardware, software, hypervisor) Member of Cloud Security Alliance,
OpenStack, partnership with industry leaders
No compromise across all layers of IT
From cloud workshop services, to hardwareenablement of massive cloud serviceproviders, from management of infrastructurefor private cloud build out to platforms forapplication development, Software as aservice and much more
Re-use and re-purpose existing hardware,software, people and process investments
No lock-in so as to ensure best choice price-capability
Not a rip-and-replace approach
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Responding to the top customer needs
Servers Storage Networking CloudHypervisor
Inflexible infrastructureresponds slowly
Increased complexity ofworkload management
Deploy Manage Operate MaintainPlan
Web Database
IT has growingbusiness demands
Apps
IT Service Management
Workload Lifecycle Management
Infrastructure Management
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Dell VIS
0
VIS: Dell Enterprise Private CloudPublic
Cloud
Private
Cloud
Hybrid
Cloud
IT Service
Management
WorkloadLifecycleManagement
Infrastructure
Management
Virtualization
Drive increased business agility and deliver IT as-a-service
Increase automation and enable rapid workload deployment
Advance converged infrastructure management and operations
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Dell VIS Portfolio TodayDelivering Secure, Open Enterprise Private Clouds
IT ServiceManagement
WorkloadLifecycleManagement
InfrastructureManagement
Deliver OpenEnterprisePrivate CloudInfrastructures
Physical & Virtual / Multi-Hypervisor / Multi-OEM Hardware Support
Improve End-to-EndIT Service Delivery
Enabling Automated
and Policy-DrivenWorkloadManagement
Dynamically ManagePhysical & VirtualInfrastructure
VISCreator
AdvancedInfrastructure
Manager(AIM)
Dell ManagementPlug-in for
VMware vCenter
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VIS Creator Overview
Automated self-service delivery of IT resources,
empowering authorized users to quickly deployworkloads.
Key Challenges
Dell Solution: VIS Creator
Escalating
IT OperatingCosts
Manual ITProcesses
Growing IT
ServicesExpectations
ControllingInfrastructureGovernance
$
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Extending the Value of VIS CreatorVersion 2.1 available Today!
Elastic Compute Cloud(EC2)*
new
Deployment and
management of virtualdesktops and servers
Deployment and
management ofphysical servers
Delivery and
management ofpublic cloud services
Virtual resource
management
Physical resource
management
External cloud
management
new
new
vSphere
Hyper-V
XenServer
*support for the Dell Public vCloud is expected in early FY13.
new
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Dell AIM Overview
A rapid workload mobility and recovery
management solution across heterogeneous,physical and virtual data centres
Key ChallengesInflexibleInfrastructure
Complexphysical & virtualenvironments
Vendor lock-in,proprietary tools
Waste fromVM sprawl &inefficiency
Dell Solution: Advanced Infrastructure Manager (AIM)
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Rack Once, Cable Once
No manual changes to LAN/SAN switches, cabling, storage LUNs No manual changes to network addresses, storage addresses No reloading software on servers
One moment servers are a
Windows cluster, on an internal
network, connected to LUN1
The next moment the servers are a
Linux Web Grid, on an external
network, connected to LUNs 2 & 3
Dell Advanced Infrastructure ManagerDynamic server re-provisioning
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Pre-productionUtilization 60%
Production
Utilization 50%
QA / Test
Utilization 35%
Standby
Utilization 0%
Dell Advanced Infrastructure ManagerData center consolidation
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Automate in-site failover across disparate hardware
Instantly restore servers, network, and storage accessMove back as needed
Test DR easily, non-intrusively, frequently
Dell Advanced Infrastructure ManagerImproved availability N+1 failover
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Automate site-site failover across
disparate hardware
Instantly restore servers,network, and storage access
Leverage storage
synchronization
Test DR easily, non-intrusively,
frequently
Storage
Replication
Dell Advanced Infrastructure ManagerSimplified Disaster Recovery
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Add additional servers with
appropriate connectivity as-needed
Move servers to higher or lower-CPUhardware as desired
Move back as needed
Power on / Power off for efficiency
Dell Advanced Infrastructure ManagerWorkload balancing
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Seamlessly move servers in to and out of
physical or virtual machines
Instantaneous process: no delay
Move back as needed
No conversion = no risk of different
software on each platform
Dell Advanced Infrastructure ManagerDynamically migrate workloads
Physical to virtual or virtual to physical
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Improving Virtual ManagementDell Management Plug-in for VMware vCenter
Reduce
Complexity
Speed
Deployment
Minimize Risk
Bare metal provisioning of Dell servers from vCenter
Leverage hardware and hypervisor templates Create and save deployment profiles with just a few clicks
Manage Dell servers for the vCenter console
Improve consistency and control with standardized deployments Eliminate consoles and tasks needed for standard activities
Consolidated alerts with suggested remediation
Update Dell server firmware and BIOS from vCenter
Visibility to hardware inventory, warranty and service details
What if you could
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31 Dell Confidential
What if you could
respond to
business requests inminutes?
transform IT
infrastructure butleverage the skills
and investmentsyou already have?
deploy workloads on
physical and virtualresources?
The Datacenter in Transformation
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The Datacenter in Transformation
Tightly coupled server andstorage infrastructure
running desired application
environment
Physical Resources
P PP P
OS OS OSOS
Loosely coupled pools ofvirtual hardware resources
and software partitioning
Virtual Resources
V V V V V
P P
V
OS OS OS OS OS OS
Cloud Resources
User Access
Self Service
Automated
ServiceDelivery
Virtualized
Resources
VIS
Fully abstracted dynamic pools
of Data Center resourcesTraditionalDatacenter
VirtualDatacenter
PrivateCloud
From......................
Partner Ecosystem (We are not alone)
http://insideportal.dell.com/Pages/aboutdell.aspxhttp://news.zdnet.com/2422-13569_22-155248.html?tag=columns;col1 -
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Partner Ecosystem (We are not alone)
Joint Multi-
Hypervisor
Agreement with
Microsoft
VirtualHardware
AIM Creator
Director
EC2,
vCloud
Server
VMs
VMware
View
Lifecycle
Controller
CNA
VMware ESX
vSwitch
PowerConnect
Classic, Force
10
Compellent,
EQL, Dell/EMC
VIS
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Lets review
Which power position reflects thewhat is depicted on the diagram atthe left?
respond to businessrequests in minutes? transform ITinfrastructure but
leverage the skills
and investments you
already have?
deploy workloads onphysical and virtual
resources?
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35 Dell Confidential
Imagine if you can rebuild & repurpose yourinfrastructure with a few clicks.
This is the value of Dell VIS!
respond to business
requests in minutes?
transform IT
infrastructure but
leverage the skills
and investments youalready have?
deploy workloads on
physical and virtual
resources?
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Lets Accelerate
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Enterprise Solutions GroupComputing Solutions, Servers, and Software
37
Putting it all together.
12/9/2011
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Enterprise Solutions GroupComputing Solutions, Servers, and Software
Integrated IT Stacks: Dell vStartBecome the trusted advisor and focus on your customers businessneeds
vStart 200
Havent you built these hundreds of times beforefor your others customers?
-Dell virtualization customer
With the vStart solution, Dell has provided my
organization the ability to quickly add a highly
manageable set of server, network and storageresources that is delivered already racked, cabled
and ready to power on at a price the business
owners support.-Bill Sommer, MIS Manager, TS Tech NA
Refresh CoreInfrastructure
Disaster Recover
Platform
Adopt/Expand VirtualInfrastructure
ApplicationHosting
ServerConsolidation
Rapid InfrastructureDeployment
UseCases
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Enterprise Solutions GroupComputing Solutions, Servers, and Software
Phase Tasks
Change Re-test and certify as any components change
Work across silos to grow the infrastructure in a balanced way
Maintain change management across multiple elements
Configure Coordinate the use of multiple tools and specialists
Troubleshooting and support across multiple sources/suppliers
Tweak/rebalance infrastructure to account for piecemeal growth
Integrate Coordinate rackingand stacking across multiple constituents Maintain consistency through mandates and governance
Convene server/storage/network/hypervisor experts for configs
Procure Manage multiple vendor relationships
Anticipate and account for long lead times to add capacity
Facilitate receipt and unpacking of discrete component deliveries
Test Ensure that components work together in fully supported configs
Pilot any new configurations for sizing and planning purposes Test new hypervisor features that require HW configuration
Design Design for balance between server, storage and network resources
Align IT processes to accommodate rapid growth and convergence
Take advantage of technologies that reduce operational costs
Virtual Infrastructure: Do-It-Yourself Task List:Driving unnecessary and non-differentiating costs and time
Operate
Deliver
Plan
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Enterprise Solutions GroupComputing Solutions, Servers, and Software
Two Paths to Virtual Infrastructure
Change
Configure
Integrate
Procure
Test
Design
Users say, I just want to run my workloads
You can build the infrastructureOr you can buy it
pre-built and ready to run
1 2
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Enterprise Solutions GroupComputing Solutions, Servers, and Software
Confidential41
The infrastructure (servers, storage,networking, and managementsoftware) you need to run virtualmachines in hours, not days
A single source for all productsupport plus initial on-siteinstallation andimplementation services
vStartincludes
Dell vStart:the simple, fast, smart
path tovirtualinfrastructure
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Enterprise Solutions GroupComputing Solutions, Servers, and Software
Dell vStart: simple, fast, & smart
EverythingIncluded
Entire infrastructure: servers,
storage, networking, power,cabling, rack, management
extensions, and deployment
services
Simpleto buy
Order configurations based ondesired capacity
Deliveredready to run
Delivered pre-racked, pre-
cabled, pre-tested and pre-configured and ready to run
virtual machines
Pre-sized
Virtual infrastructure pre-sized
to support a defined allocationof virtual machines
Deploymentservice included
Initial setup and deployment
into your environment isincluded with every vStart
Extensionsincluded
Essential virtual management
extensions included Seamless deep device-level
data and automated actions
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Enterprise Solutions GroupComputing Solutions, Servers, and Software
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E i S l i G
Lets OpenNew Doors.
VIS