Mahmoud Elkasrawy – Mohamed salem

1- Brief History.2- Company’s Vision.3- Company’s Mission.4- Company’s objectives5- Internal Audit ( IFE Matrix )6- External Audit ( EFE Matrix )7- Competitive Profile Matrix (CPM)8- Conclusion

Overview

History

VisionIts the way we do business. It's the way we interact with the commu-nity. It's the way we interpret the world around us-- our customers needs, the future of technology, and the global business climate. Whatever changes the future may bring our vision -- Dell Vision -- will be our guiding force.

So Dell needs full customer satisfaction. In order to become the most |successful computer company, they need the newest technology and loyal customers.

Missionis to be the most successful Computer Company in the world at delivering the best customer experience in markets we serve. In doing so, Dell will meet customer expectations of: �Highest quality

Leading technology��Competitive pricingIndividual and company accountability�Best-in-class service and support��Flexible customization capabilitySuperior corporate citizenship�Financial stability�

ObjectivesThe scope of Dell are to make a lot of money and to provide people all around the globe with powerful, multi featured computers which people could easily use without technical support. Dell aims to please all with great computers, notebooks and even projectors that are equipped with the required software

SWOT Analysis Internal “ Strengths

- Growing Market share- Direct sales approach- Build to order approach- Long term partnerships with reputable suppliers- just-in-time inventory.- Contracts with local service providers

SWOT Analysis Internal “ Weaknesses

- Lacks the product line and service breadth of HP and IBM- The direct sales approach is not the preferred distribu-tion channel in Europe.- No in-House repair service.

IFE ‘ internal Factor Evaluation’

SWOT Analysis External Opportunities

- Customers value one stop shopping- Customers know what they want and need to pur-chase- Marketing on the internet- Some rivals are weak in PCs in all the world’s major

markets.

SWOT Analysis

EFE ‘ external factor evaluation

CPM ‘ competitive profile matrix

Conclusion

Dell is the leading company in the computer industry comparedTo the competitorsAnd performing very well according to its SWOT

Any Questions?

Arthur, C. (2012). Dell revenues slump as tablets and smartphones eat into market. Available at: http://www.guardian.co.uk/technology/2012/nov/16/dell-revenues-slump-pc-tablet-smartphone

Dell (2013). About Dell. Available at: http://content.dell.com/uk/en/corp/about-dell.aspx?c=uk&l=en&s=corp

Dell (2013). Dell's Fiscal Year 2012 in Review. Available at: http://content.dell.com/uk/en/corp/d/secure/dell-fiscal-year-2012-in-review.aspx

Wikipedia (2013). Dell. Available at: http://en.wikipedia.org/wiki/Dell

Interbrand (2013). Best Global Brands 2012. Available at: http://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012.aspx

http://ar.scribd.com/doc/28680113/Dell-Computers#scribd

References