dell digital marketing workshop by prof. ari lightman
DESCRIPTION
Every day customers engage online. Do you want to know what impact digital and social analytics could have on your bottom line? Professor Ari Lightman, Distinguished Service Professor of Digital Media and Marketing and the Director of the CIO Institute at Carnegie Mellon University shares his view on the impact digital and social analytics are having on the marketing industry and business as a whole, including trends and stories that showcase these shifts.TRANSCRIPT
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