delivering your message
DESCRIPTION
This presentation gives some tips on communicating animal rights messages and was delivered as part of the second workshop in the Get Active series.TRANSCRIPT
Delivering Your Message
Get Active for Animals WorkshopAnimal Rights Advocates, Inc.
22 Feb 2009
Introduction
• Why we need to speak.
• Why we need to listen.
• Who we need to speak to.
• Where/when/to whom we ought to do it.
Tip 1
Consider your audience.
Tip 2
Be consistent.
Tip 3
Be simple and concise.
Tip 4
Minimise the number of messages.
Tip 5
Be genuine.
Tip 6
Be informed.
Tip 7
Rehearse and anticipate questions.
Tip 8
Get at the root of the question.
Tip 9
Beware of false dichotomies.
Tip 10
Remember who/what you are representing.
Tip 11
Remain calm.
Tip 12
Use humour, but try not to be sarcastic.
Tip 13
Maintain eye contact.
Tip 14
You don't always have to answer the
question.
Communicating is a process of
negotiation. This means…
Tip 15
Separate the people from the problem.
Tip 16
Focus on interests, not positions.
Tip 17
Be soft on people, hard on the problem.
Tip 18
Insist on using objective criteria.
DON'T
• .…use language and concepts that are unfamiliar to people outside the
movement.
• …skimp on preparation.
• …overload your audience with information.
DON'T• …use the same message or material for
all audiences.
• …speak too quickly.
• …avoid eye contact.
DON'T• …become agitated or aggressive.
• …dismiss common questions.
• …speak for too long.
DON'T
• …be distracted.
• …assume.
Example
Questions?
Exercise
Debrief
What did you find most difficult?
What would you do differently next time?
Media Communications –
Dave Cutbush