delivering wow!
DESCRIPTION
Keynote presentation I rececently did for a bank client's annual meeting. It was a lot of fun!TRANSCRIPT
DELIVERING WOW!
Myra Golden
SURPRISE & DELIGHT
Produces a ‘wow’ reaction It’s the personal touch Makes customers feel valued Is memorable Creates a talking point
Most companies focus too much on the basic ingredients and not enough on adding that
extra something that differentiates them from their competition and builds brand loyalty.
What “toy surprises” can you create that will differentiate you from the competition? Come
up with 3 ideas.
IDENTIFYING UNEXPRESSED NEEDS…
Brainstorm 2-3 opportunities/situations
employees might identify and meet unexpressed
customer needs.
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