delivering great content via social media
DESCRIPTION
A communications strategy outline for K-State Research and Extension staff to help them determine appropriate ways to deliver content through social mediaTRANSCRIPT
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Delivering Great Content Via Social Media
Elaine EdwardsNews Media and Marketing Leader
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Your goals…
• Information to clients when they need it• Information to clients where they are• Repurpose content: create once, share many
times• Share good, research-based, trusted
information in a variety of forms• Listen, ask questions, be a part of the online
conversation
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One way, start with a blog…
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Sharing K-State Resources
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Repurposed, connected.
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It got really cold, in April…
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Special edition of the newsletter
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…shared on Facebook
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Article was shared online
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Localized in the media
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Localized and posted to blog
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Newsletter update
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Blog post: April 12
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Twitter – April 12
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Facebook – April 12
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On the radio – April 12
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On Ag Manager – sharing info from Reuters…a trusted source
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…with photos
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Tweeted and Retweeted…
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Extension agents can:
• Tweet the KSRE article• Share the media article• Localize the information from the news
release and share via Facebook, Twitter, or press release
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• Share brochure on your Facebook page• Tweet it• Post it on partners’ pages• Tag partners• Tag sponsors, thank them for it!• Tweet from event• Post photos from event• Write a news release, newsletter
follow-up article• Share the news story through Social
Media
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Post relevant info from trusted sources
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About.eXtension.org
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eXtension Resource Areas
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www.extension.org/people/
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Find colleagues
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slideshare
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NDSU slideshare
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www.ksre.ksu.edu
• YouTube: KSREVideos• Twitter: @KStateResExt• Facebook: facebook.com/KStateRE• Publications and Factsheets:
www.ksre.ksu.edu/bookstore/• News: www.ksre.ksu.edu/news/
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Want to blog?
• K-State Research and Extension supports Wordpress blogs
• Experiment in the “Sandbox”• Official branding• Contact Joe Lear or Gamage Dissanayake to
start: [email protected] or [email protected]
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Other great options
• Pinterest: share images to drive people to your web content
• Slideshare: share your powerpoints, pdfs • Linked in: create groups for sharing content,
can be private• Flickr: share photos