delivering digital products with marklogic and moving from mass media to mass customization
DESCRIPTION
My talk from the Publishing Business Conference about how publishers, media companies and todays leading innovators in the race to go digital are using MarkLogic to delivery their new digital products as the game changes from mass distribution to mass customization. I covered how the challenges around delivering digital products in today's media enterprises and how MarkLogic-based solutions are helping deliver the custom views and collections that are required by today's digital business. MarkLogic solutions enable: Product managers to create digital products with assets from across an organization Technology teams to create a platforms for digital supply chain operations Business executives insight on internal and external asset usage Technology executives deliver systems that can seamlessly work across the complex technology landscape of today's media companiesThis talk highlights the MarkLogic approach to solving these problems and highlight publishers and media companies that are ahead of the curve in adopting a full digital product technology strategy using MarkLogic Server.TRANSCRIPT
Slide 1 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
Delivering Digital Products with MarkLogic and Moving from Mass Media to Mass Customization
Matt Turner, Worldwide Director Media Solutions
March 19th, 2012
Slide 2 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
MarkLogic Can Help You
Bring Together Your Content
Deliver Your Digital Products
Take the Lead in Your Digital Market
Slide 3 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
MarkLogic and Me
Enterprise software to handle Volume, Variety, Velocity and Complexity 10+ years, over 280 customers Digital transformation, digital products Mission critical analysis and decision support Worldwide offices, Silicon Valley HQ
About Me Worldwide Director, Media Solutions Been with MarkLogic since 2005 PC World, Sony Music
We help leading organizations leverage Big Data
Slide 4 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
The Digital Land Grab is Already Underwayexecutives under the gun
The winners will transform faster to a Digital Media Business
Slide 5 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
Online Ad Revenue
Digital Music Revenue
The Hockey Stick Cometh
Digital Book Sales
Slide 6 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
From Mass to Mass Customization
2001 – MarkLogic Founded
2003 – Elsevier - Granular access to book content
2004 – O’Reilly – iTunes for Publishing
2005 – McGraw-Hill – Digital Content Library
2006 – CQ – Targeted Digital Products
2007 – Simon & Schuster – Digital Syndication
2008 – Houghton Mifflin – Custom Digital Products
2009 – Zinio – Mobile Content Delivery
2010 – Warner Bros.– Digital Supply Chain
2011 – BBC + PA – Olympics Data
2012 – Conde Nast – Digital Assets
Slide 7 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
From Mass to Mass Customization
Author
Editor
Art Credits
Audio Reader
Title PrintiTunes/Amazon
Global Digital
AudioBook
Excepts
Posters and Ads
Release schedule
Subject
Category
Yahoo/YouTube
Versions
Rights
Twitter?
UnAuth Usage
DigitalAsset
For example . . .
Slide 8 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
The Complete Picture Enables Mass Customization
Only ALL the data for an asset tells it’s whole story
Without the complete picture Discovery: there is no single
place to find assets Productivity: lots of manual effort Opportunity: risk not getting your
assets to the right audience
With the Complete Picture you can execute the digital delivery and mass customization today’s digital business requires
Slide 9 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
No One Can Get the Complete Picture
Author
Editor
Art Credits
Audio Reader
Title PrintiTunes/Amazon
Global Digital
AudioBook
Excerpts
Posters and Ads
Release schedule
Subject
Category
Yahoo/YouTube
Versions
Rights
Twitter?
UnAuth Usage
DigitalAsset
For example . . .
Slide 10 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
Web
No One Can Get the Complete Picture
User need to bridge multiple systems
Apps
Apps
Apps
DAMSystems
CMSSystems
ProductSystems
Mobile
Find Assets
Package andDistribute
Slide 11 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
The Barrier: Traditional Approach
Based on technology designed for single purpose CMS and DAM Database and search engine
approaches Build data structures Define Searches Then load data See if you got it right
Build
Search
Collect
Slide 12 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
Problems Complexity, Inflexibility, Time
AppProductionSystems
DAMSystems
OtherSystems
Find Assets
Slide 13 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
Web
The Result
Instead of one central system, you get just another system
Apps
Apps
Apps
DAMSystems
CMSSystems
ProductSystems
Apps
NewCentralSystem
Mobile
Find Assets
Package andDistribute
Slide 14 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
The Answer:
Slide 15 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
The MarkLogic Approach
Collect Load data as-is From multiple, ever changing
sources
Search and join Using the complete picture of the
asset
Build applications Find Assets Improve workflows Delivery assets to your partners
Collect
Search
Build
Slide 16 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
The MarkLogic Approach
DAMSystems
CMSSystems
ProductSystems
Loadin
g
Collect
Slide 17 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
The MarkLogic Approach
Loadin
g
DAMSystems
CMSSystems
ProductSystems
Collect
Slide 18 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
The MarkLogic Approach
Find Assets
Applica
tion
APIs
Loadin
g
DAMSystems
CMSSystems
ProductSystems
Search
Slide 19 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
The MarkLogic Approach
Find Assets
Loadin
g
Applica
tion
APIs
DAMSystems
CMSSystems
ProductSystems
Search
Slide 20 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
Result: A Real Central System
DAMSystems
DAMSystems
ProductSystems
Find Assets
Package +Distribute
Loadin
g
Applica
tion
APIs
Web
Mobile
Mobile
Build
Slide 21 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
Digital Asset Management
Initiative to share content and deliver custom paid products using traditional CMS and DAM technologies was taking too much time and becoming too complex
Situation
MarkLogic powered next generation Digital Asset Management system to flexibly maintain video and photos and metadata, select assets and package and deliver digital products
Solution
Conde Nast websites and digital products access all videos and photos, including 100+ year archive. Paid products deliver custom collections of assets to customers directly from system
Results
Slide 22 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
Slide 23 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
Slide 24 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
MarkLogic Delivers
Gives You The Complete Picture
Develop your applications faster Develop 4 applications in the time of one Weeks not months
Saves you time and money Development times 50% less Overall 1/10 cost of traditional platform Serve more users with ¼ infrastructure
Helps you get to Mass Customization and take the lead in Digital
Slide 25 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
Register NowCode MLW595May 1-3, 2012 Washington, D.C.
marklogicworld.com
Slide 26 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
Come By Our Booth and See How MarkLogic Can Help You
Bring Together Your Content
Deliver Your Digital Products
Take the Lead in Your Digital Market
Matt TurnerWorldwide Director, Media SolutionsMarkLogic Corporation