Gordon RobertsonDirector of Communications

“Culture Eats Strategy for Breakfast” – Peter Drucker

• A strategy needs to consider the markets and customers that the organisation is targeting while also bringing employees on the journey

• The force of culture and an engaged workforce is far greater than a well-developed

business strategy

• Having an inclusive environment which ensures the contribution of as many employees as possible will help ensure a culture of ownership is developed

Facts and Figures

• Our new owners took over in June 2012

• 9.2 million passengers travelled through Edinburgh Airport in 2012

• Voted “Best European Airport: 5m - 10m Passengers” at the 8th Annual ACI EUROPE Best Airport Awards for the second year in a row

• The only British airport shortlisted in the ACI ASQ Awards for 2012, placed overall third in Europe

• Edinburgh Airport has launched a £15m route development fund

• New agreements signed between easyJet, Ryanair, Turkish Airlines, Air Canada and Virgin Atlantic

Creating a Culture

Bringing our new brand to life

• Launched in December 2012

• Our logo blends the iconic tower with Edinburgh Castle

• Rooting us firmly in the Capital

“We used to feel like we were part of the problem. Now we feel that we’re part of the solution.”

– Jock Stewart, Security Officer and Union rep