delivering ads in ima 3
TRANSCRIPT
![Page 1: Delivering Ads in IMA 3](https://reader035.vdocuments.site/reader035/viewer/2022062418/555cdf06d8b42a4f2b8b5651/html5/thumbnails/1.jpg)
![Page 2: Delivering Ads in IMA 3](https://reader035.vdocuments.site/reader035/viewer/2022062418/555cdf06d8b42a4f2b8b5651/html5/thumbnails/2.jpg)
BRIAN DEITTE, ARCHITECT AT BRIGHTCOVEWILL WEINGARTEN, PRODUCT MANAGER FOR DFP VIDEO
Delivering Ads with HTML5 Players Using DFP IMA 3
![Page 3: Delivering Ads in IMA 3](https://reader035.vdocuments.site/reader035/viewer/2022062418/555cdf06d8b42a4f2b8b5651/html5/thumbnails/3.jpg)
Agenda
Basic player setup — Brian
Advanced player setup — Brian
Configuring a video ad — Will
IMA 3 features — Will
Questions
![Page 4: Delivering Ads in IMA 3](https://reader035.vdocuments.site/reader035/viewer/2022062418/555cdf06d8b42a4f2b8b5651/html5/thumbnails/4.jpg)
My background
Architect and product owner
Advertising focus
Player partner liaison
![Page 5: Delivering Ads in IMA 3](https://reader035.vdocuments.site/reader035/viewer/2022062418/555cdf06d8b42a4f2b8b5651/html5/thumbnails/5.jpg)
Basic player setup for IMA 3
![Page 6: Delivering Ads in IMA 3](https://reader035.vdocuments.site/reader035/viewer/2022062418/555cdf06d8b42a4f2b8b5651/html5/thumbnails/6.jpg)
Start here
http://support.brightcove.com/en/video-cloud/docs/delivering-advertising-html5
![Page 7: Delivering Ads in IMA 3](https://reader035.vdocuments.site/reader035/viewer/2022062418/555cdf06d8b42a4f2b8b5651/html5/thumbnails/7.jpg)
Enable HTML5 ads
![Page 8: Delivering Ads in IMA 3](https://reader035.vdocuments.site/reader035/viewer/2022062418/555cdf06d8b42a4f2b8b5651/html5/thumbnails/8.jpg)
Pick an ad source
![Page 9: Delivering Ads in IMA 3](https://reader035.vdocuments.site/reader035/viewer/2022062418/555cdf06d8b42a4f2b8b5651/html5/thumbnails/9.jpg)
Adding an ad plugin
![Page 10: Delivering Ads in IMA 3](https://reader035.vdocuments.site/reader035/viewer/2022062418/555cdf06d8b42a4f2b8b5651/html5/thumbnails/10.jpg)
Set an ad server URL
![Page 11: Delivering Ads in IMA 3](https://reader035.vdocuments.site/reader035/viewer/2022062418/555cdf06d8b42a4f2b8b5651/html5/thumbnails/11.jpg)
Set an ad server URL, continued
Remember CORS
Use VAST ads with H.264 video
![Page 12: Delivering Ads in IMA 3](https://reader035.vdocuments.site/reader035/viewer/2022062418/555cdf06d8b42a4f2b8b5651/html5/thumbnails/12.jpg)
Ignore this detail
![Page 13: Delivering Ads in IMA 3](https://reader035.vdocuments.site/reader035/viewer/2022062418/555cdf06d8b42a4f2b8b5651/html5/thumbnails/13.jpg)
Example
Player using IMA 3
![Page 14: Delivering Ads in IMA 3](https://reader035.vdocuments.site/reader035/viewer/2022062418/555cdf06d8b42a4f2b8b5651/html5/thumbnails/14.jpg)
Advanced player setup for IMA 3
![Page 15: Delivering Ads in IMA 3](https://reader035.vdocuments.site/reader035/viewer/2022062418/555cdf06d8b42a4f2b8b5651/html5/thumbnails/15.jpg)
Upgrading to IMA 3
DFP IMA 2 to DFP IMA 3: usually easy
DFP XML to DFP IMA 3: sometimes easy
Test upgrade before rolling out to all
Able to batch edit the policy updates
![Page 16: Delivering Ads in IMA 3](https://reader035.vdocuments.site/reader035/viewer/2022062418/555cdf06d8b42a4f2b8b5651/html5/thumbnails/16.jpg)
Regular ad policy settings
![Page 17: Delivering Ads in IMA 3](https://reader035.vdocuments.site/reader035/viewer/2022062418/555cdf06d8b42a4f2b8b5651/html5/thumbnails/17.jpg)
Ad policy settings for ad rules
![Page 18: Delivering Ads in IMA 3](https://reader035.vdocuments.site/reader035/viewer/2022062418/555cdf06d8b42a4f2b8b5651/html5/thumbnails/18.jpg)
Using smart player APIs
http://docs.brightcove.com/en/smart-player-api/reference/symbols/brightcove.api.modules.AdModule.html
![Page 19: Delivering Ads in IMA 3](https://reader035.vdocuments.site/reader035/viewer/2022062418/555cdf06d8b42a4f2b8b5651/html5/thumbnails/19.jpg)
Troubleshooting
forceHTML=true and debug=true appended to the URL
Check the known limitations
Try the ad at https://developers.google.com/interactive-media-ads/docs/vastinspector_dual
Try other devices and other OS versions to see how wide of an issue it is
As always, contact support
![Page 20: Delivering Ads in IMA 3](https://reader035.vdocuments.site/reader035/viewer/2022062418/555cdf06d8b42a4f2b8b5651/html5/thumbnails/20.jpg)
Thank youHTTP://TINY.CC/IMA3
PLEASE TAKE A MOMENT TO COMPLETE A SESSION EVALUATION.YOUR FEEDBACK WILL HELP IMPROVE BRIGHTCOVE PLAY.