deliver real-time contextual marketing and market to an ... · 7/26/2016 · sap hybris marketing:...
TRANSCRIPT
Ben Nottle – Head, SAP Hybris Centre of Excellence
July 26, 2016
Deliver Real-time Contextual Marketing and
Market to an Audience of One
Marketers bombard customers with irrelevant
messages. Not targeted, not relevant.
of online ads are ignored Source: Google Display Benchmark Tool
99.94%
Email click through rate Source: Getresponse
3.57%
All digital channel response rate Source: DMA Response Rate Report 2015
0.62%
MARKETING IS BROKEN
Context Makes The Difference
WHAT DOES THIS MEAN FOR A MARKETER?
91% of Marketers are
prioritizing customer experience
through personalization1
Only 16% have the capability to
capture customer intent and
respond in real time1
80% don’t know much about
their customers2
Source 1: “The Contextual Marketing Imperative”, Forrester Oct 2015
Source 2: “Marketer Stuck on Basic Data for Personalization”, eMarketer June 2015
Source 3: “Mastering Adaptive Customer Engagement”, CMO Council 2014
Only 28% deliver a
personalized experience
across channels3
MARKETING IS LACKING KEY CAPABILITIES
Real-time
individualizationPresentation of
relevant content across
all touchpoints
The customer
What they have done
What they may do
What they are doing now
EXPLICIT
IMPLICIT
SAP HYBRIS MARKETING IS FUNDAMENTALLY DIFFERENT
SAP HYBRIS MARKETING: END TO END
Merge, match & enrich
Events & interactions
Campaignexecution inall channels
Plan, measure & optimize
Contexts, interests & predictions
Personalizedtargeting &
orchestration
Capturing response
Loyalty data
Market data & events
Sales & service data
Financial data
Industry data
Social media,
mobile, IoT
Extensions
Mobile &
social channel
Digital channel
Personalized
commerce
Interaction center
Lead, opportunity
E-mail, sms,
traditional
Extensions
GET HANDS-ON EXPERIENCE
SAP HYBRIS MARKETING
FREE TRIAL
PRODUCTS INCLUDED:
• MARKETING DATA MANAGEMENT
• SEGMENTATION
• ACQUISITION
• PLANNING
• INSIGHT www.hybris.com/marketing
Thank youContact information:
Ben Nottle
Head, SAP Hybris CoE