delicious holiday social media marketing
DESCRIPTION
Delicious Holiday Social Media Marketing Q&A Webinar, with Keri Jaehnig of Idea Girl Media. Topics Covered: Facebook Apps, contests, promotions, coupons, discounts, email newsletters, messaging, consistency, KISS method, attractive messages, branding events, branding projects, marketing plans, importance of quality visuals, insights, analytics, when to contract tasks, holiday greetings, value of no marketing for some messages, best posting times, standing out - positively with images, how to make product more attractive against competition online, promoting content, groovy graphics, holiday pitching, being too spammy, providing value, differentiating from competition, offering free product or service, firestarters, optimizing holiday posts for the Facebook & social media news feeds, hashtag strategies, tools, thinking outside the box, creative presentation, graphic themes, using video, building relationships, social networking, re-purposing content, social media for service-based businesses, giveaways, collaboration, building brand awareness, showcasing new services, seasonal projects to engage fans & followers, LadyBlogger, Likeable League Facebook Group, new webinar, hitting your social media marketing bullseye. Also connect at: http://ideagirlmedia.com http://pinterest.com/ideagirlmedia http://instagram.com/ideagirlmedia http://www.facebook.com/ideagirlmedia http://twitter.com/ideagirlmedia http://google.com/+IdeaGirlMedia http://slideshare.net/ideagirlmedia.com http://www.linkedin.com/in/kerijaehnigTRANSCRIPT
DELICIOUS HOLIDAYSocial Media Marketing
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
KERI JAEHNIG• #SMBInfluencer• Top State Tourism Campaigns• State Senate Commendation• Founding Author, SteamFeed• Social Media Marketing
Agency Owner
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
Q&A - YOUR QUESTIONS
• Grab a cup of coffee or tea & maybe a cookie, and lets have some fun with holiday social media marketing!
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
WHAT TO EXPECT
• Important Social Media Notes
• Reveal Your Questions
• Additional Q&A
• Special Announcements!
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
IMPORTANT SOCIAL MEDIA NOTES
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
FACEBOOK PAGE APPS• Contests• Coupons• Promotions• Special Discounts
** Go for mobile-friendly! ** No Like-Gating!
• Woobox• ShortStack• Strutta
tabsite.com
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
EMAIL NEWSLETTERS
Consistent - Timing & Messaging
Guide - Short & Sweet (KISS)
Attractive Images
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
PLAN AHEAD
• Pre-write posts & tweets
• Create or hire-out graphics in bulk
• Keep materials for re-purposing next year
• Track success to switch gears now & later
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
HOLIDAY GREETINGSNo marketing!
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
YOUR QUESTIONS…
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
~Bonnie Frank
Do best posting times differ during holiday time?
thewomeninbiz.com
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
ANSWER
• They may
• Know your audience!
• Typically, 30 minutes later on weekdays; 60 minutes later on weekends.
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
~Roslyn Tanner Evans
It seems everyone is or will be coming up with sales, offers and eye catching images/graphics.
How to stand out? And how to get more eyes on the great stuff we created, both product &
marketing materials?
earthandmoondesign.com
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
ANSWER
• Survey your competition
• Discount or Emulate
• Do what they’re NOT
• Promote Key Content
• Groovy Graphics! Hire out?
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
~Mary McFarland
I feel awash in the holiday pitches I see to buy various authors' novels during the Christmas season. It's spammy and it's overwhelming, I'm sure, to many. How do I differentiate my pitch
from the rest?
facebook.com/MaryMcFarlandWriter
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
ANSWER
• Don’t pitch - Offer value!
• FREE chapter or pages
• “Firestarter” circles - Reviews & Shares
• Quotes from book ➤ Special
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
~Adele McIntosh
How to make my posts stand out, amongst ALL the holiday posts?
adelemc.miche.com
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
ANSWER
• Get creative - presentation!
• Spellings
• Strategic #hashtags
• Graphic themes
• Video - Instagram!!!!
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
~John Richmistkowski
Ultimately our social media is about developing leads and relationships, as opposed to buying a product online from us. The holiday season is a
great time for companies to buy holiday business gifts, I'm really not sure about how to use social media to capitalize on the holiday season for my
type of business?
proformaroi.com
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
ANSWER
• Service Biz - Support plan for next year
• Showcase new services
• Giveaway & blog/report
• Collaborate - build brand
• Network hard
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
EXAMPLEhttp://www.pinterest.com/ideagirlmedia/24-social-media-treats-for-2014-christmas-countdow/
http://www.pinterest.com/ideagirlmedia/24-social-savvy-tips-for-2013-christmas-countdown/
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
LIVE Q&A…
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
CONTACT ME
• Keri Jaehnig
• ideagirlmedia.com
• facebook.com/ideagirlmedia
• twitter.com/kerijaehnig
• instagram.com/ideagirlmedia
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
ANNOUNCEMENTS…
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
LADYBLOGGER 2015
• #LB2015
• Awesome Speakers - Tips
• Networking
• Saturday, April 11, 2015
• Stay the weekend!
ladyblogger.net
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
LIKEABLE LEAGUE FB GROUPhttps://www.facebook.com/groups/286321848055950/
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
WEBINAR - FOCUS 2015
• Thursday, Dec. 4, 2014
• 3:00pm ET
• BONUS: Sign-up within 24 hours of when I send you this re-play & receive: “7 Techniques For Holiday Social Media Marketing Survival” video
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
THANK YOUFOR
JOINING ME!
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
DELICIOUS HOLIDAYSOCIAL MEDIA MARKETING
• Keri Jaehnig
• ideagirlmedia.com
• facebook.com/ideagirlmedia
• twitter.com/kerijaehnig
• instagram.com/ideagirlmedia
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia