delegate showcase - jane bevan
DESCRIPTION
Presentation delivered by Jane Bevan, Firebird PR, as part of the Delegate Showcase session at Communicate 2012: Breaking BoundariesTRANSCRIPT
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Hedgehog Street
• 3 year campaign launched in June 2011
• Partnership between:
People’s Trust for Endangered Species &
British Hedgehog Preservation Society
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Communications objectives
• To raise awareness of decline of hedgehogs
• Increase understanding about reasons for decline
• Drive traffic to web site & enlist 5,000 Hedgehog Champions
• Encourage neighbours to work together to create hedgehog friendly gardens
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Maintaining momentum
• The State of Britain's Hedgehogs
• Hedgehog Street launch
• Supporting academic research
• Hibernation survey
• National media relations campaign
• Supported by social media activity
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Media coverage
• 246 items of coverage to date
• 21 radio interviews on launch day alone
• Rolling TV coverage – BBC Springwatch,
The One Show, Blue Peter, Countryfile
• 23,000+ Hedgehog Street champions
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Environmental impact
• 204 hedgehog parties have been organised by Champions to get their neighbours involved
• 5,064 natural feeding areas have been created
• 4,823 gardens have been linked
• 2,660 hedgehogs homes or hibernacula have been created
• 3,404 hazards removed
• 2,000 messages & 300 images
uploaded onto website
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Contact neighbours to link up gardens for hedgehogs!
Visit: www.hedgehogstreet.org