del media plan al audience plan
TRANSCRIPT
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TODAS LAS SOLUCIONES HEADWAY. Programmatic Reach. Programmatic Access. Programmatic Channels
. Retargeting Avanzado
. Dynamic Ads
. Facebook Retargeting
· Video Pre-Roll. Video in Banner. Video Headlight
· Mobile Reach. Mobile Channels. Mobile Premium
· Data-Based Display Targeting . Audiencias + DataDriven Media Buying
. Geolocalización
. Audiencias
. Video Ads
. Programmatic Premium
. Contextual
. Retargeting
. Instagram Promoter
, Rich Media. App Promotion
· Interactive Pre-Roll. YouTube View Boost. TVSubskin. Connected TV
. Native Display
. Video In-Content
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YA NO PODEMOS PENSAR EN UNA SOLA PERSONA
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Ejemplos de formas distintas• Prospectos de tal perfil, prospectos con tal
otro perfil• Consideracion: que vieron esto con esto otro, • Clientes:
- Context: Weather
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Ejemplos de formas distintas• Prospectos de tal perfil, prospectos con tal
otro perfil• Consideracion: que vieron esto con esto otro, • Clientes:
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Ejemplos de formas distintas• Prospectos de tal perfil, prospectos con tal
otro perfil• Consideracion: que vieron esto con esto otro, • Clientes:
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From Media MixTo Audience Mix
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Tiempo faltante Temperatura ActualMomento del día
Clima al día siguiente
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SILOS
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